Reviewed by: Coordinating Technology: Studies in the International Standardization of Telecommunications * Andrew Barry (bio) Coordinating Technology: Studies in the International Standardization of Telecommunications. By Susanne K. Schmidt and Raymund Werle. Cambridge, Mass.: MIT Press, 1998. Pp. viii+365; illustrations, tables, notes/references, index. $35. Until relatively recently the dynamics of technical standardization were of only marginal academic and political concern. David Noble’s America by Design: Science, Technology and the Rise of Corporate Capitalism (New York: Knopf, 1977) pioneered the study of these questions, and during the last fifteen years the situation has changed dramatically. On the one hand, the work of historians, economists, and sociologists, including Paul David, Ken Alder, Thomas Hughes, Michel Callon, and M. Norton Wise, has indicated the critical importance of standards to the process of sociotechnical changes and the conduct of modern systems of government. On the other hand, standardization has become a matter of considerable economic and political importance. The European Community has made the process of technical harmonization central to the project of European political integration, and every computer user knows the problems of incompatible hardware and software. Susanne Schmidt and Raymund Werle’s study of the international standardization of telecommunications is clearly indebted to recent work in the field, but it is narrower in focus than the work of, for example, David or Hughes. Coordinating Technology is a scholarly and specialist work, modest in its general theoretical ambitions, and precise and detailed in its analysis of the complexities of standardization. It will be an essential reference for those concerned with standardization of telecommunications and, more generally, with the role of committees of experts in the development of industrial standards. The book is organized into two parts. The first provides a broad description of the dynamics of standardization, an account of the role of different institutions in the telecommunications standardization process, and an exposition of the authors’ theoretical framework, which they term “actor-centered institutionalism.” In general terms they contrast this approach to the study of technology with social constructivist analyses in two ways. First, they reject what they see as the sociological reductionism of some forms of constructivist analysis, while accepting its general insights. Second, they go beyond the comparatively narrow confines of social constructivist literature, citing relevant work in political science, economics, and economic history. Schmidt and Werle are much more interested in understanding the complexity of institutionalized forms of standardization than in making a general contribution to theory. The virtues of their pragmatic approach to theory are shown to best effect in chapter 4, in a judicious appraisal of the strengths and weaknesses of game theory in accounting [End Page 153] for the dynamics of standardization in institutional settings. In criticizing game theory they point to the importance of uncertainty in the development of technology. “A closer look at ‘real world’ standardization points to a feature that has been neglected in game-theoretic models of standardization. In many cases the technical problem and/or the economic implications of alternatives are uncertain. In consequence, individual preferences may stay indeterminate and ambivalent during considerable periods of the standardization process” (p. 105). The empirical focus of the book is on the workings of the Comité consultatif international télégraphique et téléphonique (CCITT), which along with the International Telecommunications Union (ITU) standardization sector are the central institutions involved in international telecommunications standardization. One of the strengths of Schmidt and Werle’s study is its sense of the specificity of the organization and culture of the CCITT. In telecommunications some form of standardization is generally of benefit to everybody, but the adoption of particular standards may be perceived to benefit some more than others. In these circumstances, if one wants to understand telecommunications standardization, then one must analyze the internal rules and procedures of the CCITT itself and, in particular, which “institutionalized rules exist to facilitate consensus once issues are contentious” (p. 139). The second part of the book contains detailed case studies of the dynamics of standardization of Interactive Videotex, Facsimile, and Message Handling (X.400) in the CCITT. In the case of Interactive Videotex, conflicting economic interests and political investments blocked the possibility of compromise, whereas in the other two...
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