Rate-splitting multiple access (RSMA) and the intelligent reflecting surface (IRS) are novel technologies to improve spectrum and energy efficiencies in multi-antenna networks. In this paper, we investigate a multi-user multiple-input single-output (MISO) simultaneous wireless information and power transfer (SWIPT) system assisted with an IRS and using RSMA. In particular, the IRS assists with data and energy transmission from the base station (BS) to power-splitting (PS) users under a non-linear energy harvesting (EH) model. Our objective is to minimize the transmission power subject to rate and EH requirements at the users. To solve the non-convex problem, we propose a bilevel programming problem in which a genetic algorithm is used to solve the outer optimization problem, and the inner optimization problem is addressed with the semidefinite relaxation (SDR) method. In addition, to study a practical scenario of imperfect channel state information (CSI), we consider a robust beamforming design based on imperfect cascade channels at the BS. Then, we propose a solution based on the S-procedure with the SDR technique. Simulation results show that our proposed RSMA-based scheme provides a significant reduction in transmission power compared to the space-division multiple access (SDMA) and non-orthogonal multiple access (NOMA) methods under perfect and imperfect CSI.