In order to solve the problem of rivet head tending to crack in riveting, the effect of die forms on TA1 rivet deformation and microstructure was investigated by experimental method from macro and micro aspects in electromagnetic riveting. The results show that rivet material axial and radial flow can be controlled using different die forms, and thus the distribution of adiabatic shear band and grains in two sides of that in formed rivet head can be changed. With flat head die, severe axial and radial flows result in the nonuniform deformation and crack is prone to produced in rivet head. The adiabatic shear band of rivet head is obvious and grains in both sides of that deform severely. Material radial flows of rivet head are well constrained by spherical and 400 head die. The deformations are relatively uniform and the adiabatic shear bands are not obvious. It is an effective way to avoid crack formation and improve riveting quality using different die forms.