Rhetorical Discourse Analysis Research Articles

‘Effortful’, ‘needy’ and ‘freeloader’

Abstract This article provides a rhetorical discourse analysis of constructions of unemployed people’s deservingness. Data consist of transcripts from Finnish parliament members debating the ‘Activation Model for Unemployment Security’, from December 2017. In the analysis, three discursive constructions of unemployed people’s deservingness were identified: an ‘effortful citizen lacking control’, a ‘needy citizen deserving the welfare state’s reciprocal acts’ and an ‘undeserving freeloader in need of an attitude adjustment’. Analysis focuses on how deservingness and undeservingness are rhetorically accomplished and treated as factual in parliament members’ accounts. The analysis pays particular attention to the question of how speakers build factuality through the management of categories, extreme case formulations, ‘truth talk’ and maximisation and minimisation strategies. The results reflect the negotiated nature of deservingness as well as varying constructions of unemployed people’s responsibility in the contemporary Nordic welfare state context.

Persuasive speech in multi-professional change facilitation meetings

PurposeThe purpose of this paper is to describe persuasive speech and discourses in multi-professional organizational change facilitation meetings at a hospital through rhetorical discourse analysis. Previous research has often considered organizational change to be a managerial issue, with other employees given the rather passive role of implementators. This study takes an alternative approach in assuming that organizational change could benefit by involving those who are most familiar with the tasks to be changed.Design/methodology/approachThe study employed a qualitative, case study approach and focused on the construction of a hospitalist model within multi-professional change facilitation meetings. Eight videos of these multi-professional change facilitation meetings – which occurred between January and September 2017 – were observed and the material was analyzed by rhetorical discourse analysis. An average of 10–20 actors from different professional groups participated in the meetings. The change actors comprised physicians, nursing staff and nursing managers, along with a secretary and hospitalist. The meetings were conducted by a change facilitator.FindingsThe persuasive speech in the analyzed organizational change meetings occurred within five distinct discourses: constructing the change together, positive feedback, strategic change in speech, patient perspective and driving change. The content of these discourses revealed topics that are relevant to persuading members of healthcare organizations to adopt a planned change.Originality/valueThe presented research provides new knowledge about how persuasive speech is used in organizational change and describes the discourses in which persuasive speech is used in a healthcare context.

Applying rhetorical analysis to processing technical documents

Rhetorical discourse analysis (RDA) emphasizes the communicative purpose and organization structures of texts. This paper proposes a rhetorical organization model for business-based technical documents. Using RDA and genre analysis, we define such a model based on functional and structural features in terms of macro-moves, moves, and functions that comprise a type of document called standard operating procedure (SOP). An SOP is a technical document that describes procedures for segments of business processes or policies to be implemented inside organizations (commonly called a procedure manual). We propose a functional-structural framework for analyzing SOP discourses by influencing and restricting their content based on the style of the ‘manual’ genre. We identify an SOP as a document with procedural information that serves as a relevant source for extracting domain knowledge and business information. We apply this model as an analytical-conceptual procedure for mapping business documents and generating a controlled language output.

The myth of giving as good: Charitable giving represented as an end in itself

The relationship between viewers and beneficiaries of televised charity fundraising campaigns of various types has been researched and theorised in various ways, perhaps most influentially by Boltanski (1999) and Chouliaraki (e.g. 2006). In this article, I focus on an aspect of this relationship foregrounded by Boltanski: the degree to which viewers are encouraged to consider it possible to take action to prevent the suffering they are presented with. I draw on the concept of myth (Barthes, 2009) in order to study the degree to which fundraising is imbued with additional meanings, while other potential actions are obscured. Importantly, I apply these theories to an under-researched genre of charity communication: the intra-national telethon (in this case, the 2011 edition of the BBC’s ‘Children in Need’). I complement analysis of this programme with that of a series of focus groups carried out in the fortnight following this broadcast with groups of people who have different professional and voluntary relationships with UK-based charities. I apply Rhetorical Discourse Analysis (Arribas-Ayllon et al., 2013) to the data because of its unique focus on accounts as a pervasive social activity; in both mediated and spoken charity discourse, the request for money and the response (or lack thereof) to such requests requires the constant production of justifications.

Contents and Functions of Dramatizations in Team Decision Making

This study examines the contents and functions of dramatizations in natural team decision making. Theoretically, the study employs symbolic convergence theory to understand decision making as a complex phenomenon constructed in symbolic communication. Observational meeting data and thematic interview data from an autonomous team in Finland were analyzed. A fantasy theme analysis and an inductive, rhetorical discourse analysis revealed three rhetorical visions and seven functions of dramatizations in the team’s decision making. Visions represented social, righteous, and pragmatic master analogues. The functions of dramatizations were legitimizing independent and current decisions, reinforcing past decisions, arguing, leading, embedding decisions, and controlling decision making. Symbolic realities were constructed and refined before, during, and after decision making. The processes of creating and using dramatizations were intertwined and simultaneous. The interview analysis showed the team was aware of many of these processes. The applicability of symbolic convergence theory in team decision-making research and training is discussed, specifically in connection to communication competence.

The Gender Perspective in Nursing Research: A Theoretical Treasure Chest or a ‘Thorn’ in the Side?

This article contributes to the current discussion on interdisciplinarity in the health research field. It focuses on the relationship between nursing research and gender research. Nursing research is a ‘health sciences’ field which draws from the social sciences, the humanities, and biomedicine. Previous research shows the difficulties that social scientists face in their efforts to integrate with biomedical scientists. The aim of this article is to analyse nursing researchers’ views about one potential collaboration partner in the social sciences and humanities: gender research. The study draws its theoretical insights from research within the sociology of science. It uses ideas about the intertwining of power and knowledge, which is especially emphasised in the works of Pierre Bourdieu. The research material consists of 180 abstracts of nursing research articles that argue in some way about the relationship between nursing research and gender research. The Scopus database was selected because it covers nursing research in a broad sense. The scope (28 years) of the study is long. The close reading of abstracts is inspired by rhetorical discourse analysis. We found three clearly different but also overlapping discourses that justified gender perspectives in nursing research: Gender research helps to highlight the socio-political context in nursing research; Gender research develops or reforms the nursing research tradition; and Gender research exists as a form of critique within nursing research. Most of the nursing research abstracts regard gender research positively for both external and internal reasons. The abstracts also demonstrate the tensions in the relationship and discuss the views and reasons that generate scepticism towards gender research in nursing research.

The rhetoric of Pan-Africanism and the debate on African identity in South Africa: President Thabo Mbeki’s contribution

This article draws out the implications of the debate on African identity in post-apartheid South Africa within the context of former President Mbeki’s Pan-African reflections on the African Renaissance in his quest to include South Africa in two power games. Firstly, President Mbeki aims to insert South Africa into the politics of the African continent since it (South Africa) is seen by many on the continent as a ‘coconut’ (a derogatory term implying that the person is black on the outside, but white on the inside). Secondly, President Mbeki is also making a concerted effort to have South Africa join the global economic race after decades of isolation. A brief history of Pan-African thinking on the ideal/idea of an African cultural and intellectual revival sets the stage for subjecting Mbeki’s speech ‘I am an African’, as well as a journalistic piece by Mmusi Maimane, now the leader of the opposition party, the Democratic Alliance, to a rhetorical and critical discourse analysis (CDA). These two South African politicians inhabit positions at opposing extremes of the political landscape. The purpose of a CDA is to critically lay bare the unexamined assumptions which inform the political rhetoric locked up in the text. The analysis demonstrates that embedded in both texts is an overall message of inclusiveness rather than exclusivity.

Rhetorical Discourse Analysis of State of the Nation Address of Select Philippine Presidents

The art of public speaking has been one of the commonly feared tasks for some people because they are not prepared and equipped with knowledge in rhetoric. The study was conducted to analyze the State of the Nation Address (SONA) delivered by the three presidents of the Philippines. Speech videos and speech manuscripts were analyzed using validated rubrics. A survey was also conducted to gather information on students’ perception on the study of rhetoric. Frequency, standard deviation, and weighted mean were used to analyze the rhetorical devices and canons of rhetoric employed in the speeches. It was found out that metaphor is a common rhetorical device used by the Presidents. The results show that the canons of rhetoric: invention, arrangement, style, memory and delivery were utilized in the speeches. Majority of the students of Rhetoric and Public Discourse, selfreported (or agreed) that the rhetorical discourse analysis of the SONA is beneficial to them as Rhetoric and Public Discourse students. The study concludes that the Presidents used the rhetorical elements and techniques to convince and influence the audience. It is recommended that the presidents (or their speech writers) should consider optimum use of the rhetorical elements and techniques to evoke the desired response from the audience.

Entrepreneurs need to be pitch perfect

Purpose Examines the skills needed to present a good two-minute pitch for a product or service which has been created by the “pitcher”. Design/methodology/approach Aims to analyze successful entrepreneurial pitches to provide practical pitch-related advice to entrepreneurs and to business school instructors – the people developing materials to teach the necessary skills. Findings Uses a ten-stage discourse framework to reveal the linguistic and rhetorical skills required to make good pitches. Although good pitchers will probably have an instinctive ability to use the appropriate linguistic, grammatical and syntactic features, the analysis here offers an intellectual understanding of a process which can never be entirely mastered instinctively. Originality/value The entrepreneurial pitch has, in all likelihood, never been deconstructed in this way, using rhetorical and linguistic discourse analysis.

An (in)visible universe of grief: Performative disidentifications with white motherhood in the We are not Trayvon Martin blog

ABSTRACTThis essay offers a critical rhetorical analysis of social media discourse of white mothers protesting the acquittal of Trayvon Martin’s killer. I argue that through affectively charged performative disidentifications, white mothers contributing to the We are not Trayvon Martin blog worked within and against norms of ideal motherhood to challenge dominant formations of whiteness in ways that exposed the privileged status of U.S. American white motherhood and reconceptualized motherhood as an affective orientation toward antiracism. Unpacking affectively charged performative disidentifications with privileged racial identities is important for enhancing understandings of white antiracist rhetoric and fostering formations of white antiracist consciousness.

Stigma, deviance and morality in young adults' accounts of inflammatory bowel disease.

For young adults with inflammatory bowel disease (IBD), perceived stigma has been found to be a salient concern. Drawing on interviews with individuals with IBD aged 18-29 (n = 16), this article uses rhetorical discourse analysis to explore how stigma is discursively constructed by young adults, with a focus on the moral underpinnings of the participants' talk. Their representations showed both felt stigma and enacted stigma; principally related to the perceived taboo surrounding the symptoms of their condition, which often led to the non-disclosure or concealment of the condition. The different ways in which stigma is manifested in the accounts present a challenge to recent arguments questioning the relevance of this concept in chronic illness research, though it was found that it is not adequate to look at stigma alone and, given the unstable nature of IBD, negotiating stigma in relation to possible charges of deviance is a pertinent issue for these young adults. For instance, non-disclosure because of shame could result in individuals experiencing blame. Accounts were constructed through a range of discursive strategies, allowing the participants to present themselves in morally appropriate ways throughout. Suggestions are made about future directions in addressing stigma and deviance in relation to this cohort.

DREAMers and their families: A family impact analysis of the DREAM Act and implications for family well-being

Discourse around immigration reform largely centers on economic and national security issues and rarely mentions the well-being of families. This paper applies Family Impact Analysis (FIA) and rhetorical discourse analysis to the congressional hearings, debates, and documents surrounding the Development, Relief, and Education for Alien Minors (DREAM) Act to examine representations of immigrant families and implications for their well-being. Our analysis reveals that while the discourse in the DREAM Act and related congressional documents gives voice to undocumented children, it undermines family well-being. In particular, the Act promotes the rights of children over their parents, discourages family stability and unity, and impacts family interdependence negatively. Findings suggest that further consideration of FIA, in light of immigration reform efforts, is essential to crafting a policy that supports children and families during periods of transition.

Counselling uncertainty: genetics professionals’ accounts of (non)directiveness and trust/distrust

In genetic counselling, uncertainty is central to the client–professional relationship where decisions are made on the basis of risk information/assessment. For various historical reasons, genetic counsellors adopt an ethos of ‘nondirectiveness’ to communicate risk and offer support without advising their clients on what decisions to reach. However, nondirectiveness remains an ambiguous and contested concept that has acquired a negative meaning of ‘not influencing clients’ or ‘adopting an indifferent stance’. We argue that nondirectiveness also implies a positive sense of acknowledging genetic counselling as a process of influence. Drawing on interview data (n = 25) involving professionals from England and South Wales (UK), accounts of genetic testing indicate a dynamic relationship between managing uncertainty on the one hand and negotiating trust and distrust on the other. In the counselling process, trusting and distrusting are coexisting techniques of assessing clients’ motivations, expectations and reasons for genetic testing. Using rhetorical discourse analysis as our analytical approach, we identify a pattern of accounting whereby professionals justify a directive stance when they are not confident whether clients have considered the uncertainty of the situation. More than a veneer of neutrality and indifference, we argue that nondirectiveness is a technique by which genetics professionals explore whether clients can be trusted to make autonomous decisions within a climate of uncertainty. Eliciting confidence and establishing trust within the context of genetic counselling are enabling, pastoral strategies for configuring risk and emotion.

Stalinist Genetics: The Constitutional Rhetoric of T.D. Lysenko (Standchevici, D.) [Book Review

The author of this book provides a successful rhetorical analysis of Lysenkoist discourse by examining two speeches given by T.D. Lysenko in 1936 and 1948. Stanchevici (who is from Moldova, which was once a part of the Soviet Union) uses his background and education in professional writing and rhetoric to add unique insights to this analysis. The book begins with an introduction to Lysenkoist science, categorizing its rhetoric as political propaganda that sustained itself by its opposition to Mendelian genetics. The author provides a thorough background on Lysenkoist themes. These themes include: the orrespondence of Lysenkoism and classical genetics to Marxist-Leninist dialectical materialism, the fitting of Lysenkoism and genetics into the dominant ideology of Stalinist Russia. The author achieves his overall purpose in showing how Lysenko's manipulative rhetoric was able to prevail over Mendelian genetics for a time. Stalinist Genetics provides readers with a thorough analysis and background in order to understand the controversy surrounding Lysenkoism. In a time where politics are intertwined with many aspects of our lives, this book reminds scientists and rhetoricians of the danger of manipulative rhetoric and the negative influences that can result when combining politics and science. REFERENCES [1] Z. Medvedev, The Rise and Fall of T. D. Lysenko. New York: Columbia Univ. Press, 1969, Trans. by I.M. Werner

A rhetorical discourse analysis of online anti-Muslim and anti-Semitic jokes

Constructed with linguistic devices that resemble metaphor and other rhetorical devices, humour has the inbuilt ability to support racism in various readings. Through a discourse analysis of anti-Muslim and anti-Semitic jokes, this article outlines the connections between humorous and serious racism. It explains how online humour expresses two logics of racism: social inclusion and exclusion. Stereotypes and inferiorization are used in combination and separately to form ‘acceptable’ inclusive images in jokes. Where jokes depict exclusion, this is achieved through images of removal, violence or death. Although the stereotypes and exclusions of Muslims and Jews presented in the jokes are not the same, having both different histories and different trajectories in relation to contemporary racializations, it is argued that the underlying logic of racism is the same. This logic, in particular readings, supports the hard and extreme right-wing views of some of the websites, although the jokes are open to other interpretations as well.

CSR Online Discourse Practices in the Romanian Energy Sector

The CSR online discourse practices adopted by the major companies of the Romanian energy sector have contributed to the development of a corporate social responsibility (CSR) genre. Its main role is to emphasize the overall strategy of companies towards sustainability and longterm growth. The authors aim to identify the range of CSR topics of the three Romanian energy companies displayed on their websites. The paper also provides a mapping of the rhetorical choices used by these companies to deliver CSR content. The study uses a procedure developed by Jane Ahlerling in her study The Face of the Firm: Articulating Identity through CSR-Related Diversity Rhetoric in 2008 and which uses rhetorical discourse analysis. The authors also discuss the link between CSR agenda of top energy companies and image of the local social context shaped by this agenda. Authors conclude that both commitment towards CSR activities of the three Romanian energy companies and their CSR-related online discourse practices are extremely heterogeneous and appear to be situated in different stages of development.

Contested Collective Intelligence: Rationale, Technologies, and a Human-Machine Annotation Study

We propose the concept of Contested Collective Intelligence (CCI) as a distinctive subset of the broader Collective Intelligence design space. CCI is relevant to the many organizational contexts in which it is important to work with contested knowledge, for instance, due to different intellectual traditions, competing organizational objectives, information overload or ambiguous environmental signals. The CCI challenge is to design sociotechnical infrastructures to augment such organizational capability. Since documents are often the starting points for contested discourse, and discourse markers provide a powerful cue to the presence of claims, contrasting ideas and argumentation, discourse and rhetoric provide an annotation focus in our approach to CCI. Research in sensemaking, computer-supported discourse and rhetorical text analysis motivate a conceptual framework for the combined human and machine annotation of texts with this specific focus. This conception is explored through two tools: a social-semantic web application for human annotation and knowledge mapping (Cohere), plus the discourse analysis component in a textual analysis software tool (Xerox Incremental Parser: XIP). As a step towards an integrated platform, we report a case study in which a document corpus underwent independent human and machine analysis, providing quantitative and qualitative insight into their respective contributions. A promising finding is that significant contributions were signalled by authors via explicit rhetorical moves, which both human analysts and XIP could readily identify. Since working with contested knowledge is at the heart of CCI, the evidence that automatic detection of contrasting ideas in texts is possible through rhetorical discourse analysis is progress towards the effective use of automatic discourse analysis in the CCI framework.

Jokes, rhetoric and embodied racism: a rhetorical discourse analysis of the logics of racist jokes on the internet

This article outlines the racist rhetoric employed in anti-black jokes on five internet websites. It is argued that racist jokes can act as important rhetorical devices for serious racisms, and thus work in ways that can support racism in particular readings. By offering a rhetorical discourse analysis of jokes containing embodied racism – or the discursive remains of biological racism – it is shown that internet jokes express two key logics of racism. These logics are inclusion and exclusion. It is argued that inclusion usually inferiorizes and employs race stereotypes whereas exclusion often does not. The article expands this second category by highlighting exclusionary ‘black’ and ‘nigger’ jokes. These categories of non-stereotyped race or ethnic joking have been largely ignored in humour studies because of a reliance on a problematic and celebratory definition of the ethnic joke. Thus a wider definition of racist humour is offered.

Developing a rhetorical analysis of racist humour: examining anti-black jokes on the Internet

Racist humour is frequently the subject of media and public debate in relation to issues of offence and acceptability. Despite this, little has been done to analyse it or its relationship to other forms of racism. I argue that an analysis of racist humour needs to account for the rhetorical structures of humour – to consider humour as a rhetorical device similar to metaphor or metonym – that has a persuasive potential. Using jokes from four US websites, the rhetorical aspects of humour are unpacked through the use of rhetorical discourse analysis and semiotic theories of humour. I then identify an important effect of racist humour. Zygmunt Bauman's ideas on the problem of ambivalence for dichotomous discourse and category formation are employed to argue that racist humour expresses racist dichotomies and has the potential, among others, to “hide” the ambivalence to which such dichotomies are prone. The article then considers the meaning and ambivalence of less severe racist joking.

Voicing the lifeworld: Parental accounts of responsibility in genetic consultations for polycystic kidney disease

When parents, who are carriers of or are affected by a genetic disorder, make decisions about the health risks faced by their children, there may be multiple factors to consider. These may include the medical benefits, the parents’ own experiences of learning about their genetic status, and the future autonomy of the child. Health professionals face the challenge of explaining the possible burdens as well as benefits of testing children, while promoting open communication within families about the risk of an inherited condition. While genetic consultations do not in themselves constitute decision making, parents nevertheless account for their actions and decisions in an attempt to display parental responsibility.In this paper we explore the accounting practices of parents in genetic consultations, focusing on how they articulate their responsibility with regard to testing their at-risk children for autosomal dominant polycystic kidney disease (PKD) and the communication issues surrounding the testing process and the disclosing of test results. Based on eight audio-recorded and transcribed genetic consultations from the UK, and drawing upon rhetorical discourse analysis, our findings suggest that (i) parents tend to foreground their practical ‘lifeworld’ considerations to justify their decisional actions; and (ii) there is considerable variation in the ways in which parents respond to information and advice offered by the professionals. The affected parent often presents their lifeworld concerns as outweighing, at least for the present moment, the longer term health benefits that might accrue to their children.