Choices made on data visualizations guide how users make meaning of the information presented. This research investigates design decisions made on 115 state-level dashboards reporting school safety data. Using pre-determined codes drawn from a framework of visualization rhetoric, dashboard characteristics were described and analyzed. Analysis demonstrates that school safety dashboards vary significantly in types of school safety data included as well as how such data are presented. Most dashboards lack specific interpretative text or narration, meaning the messages and stories communicated by dashboards are influenced largely by choices in data included, how it is visually represented, and the interactivity provided to users. The choices craft divergent stories about school safety for dashboard users—including, but not limited to, those that foreground student behavior as the central threat, those that present school practices as problematic, and those that center community creation—which may shape public discourse around school safety. In concert, rhetorical choices reflect different perspectives on safety, students, and schools.
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