Abstract
This research study has investigated how Pakistani politicians use rhetoric in their addresses during the election campaigns 2024 to persuade their voters. The sole purpose of this research is to discover the dimensions and power of Rhetorical devices used by Pakistani politicians for their personal objectives. It has explored how politicians grab the attention of the public by using rhetorical choices in their discourses. The best and most frequent uses of Rhetorical devices by politicians are antithesis, allusion repetition, hyperbole, metaphor amplification, alliteration, parallelism, symbolism, allegory, and imagery. The current research study employs the Power, Ideology, and Manipulation Identification (PIMI) model, a novel problemâ oriented tool designed for the systematic examination of political discourse. This model integrates and adapts elements from two established analytical frameworks (Chilton & Schäffner, 1997; van Dijk, 2006) and is rooted in the theories and methodologies of Critical DiscoursemAnalysis (CDA).
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