Abstract
This study looked at how politicians come about with their political identities using identity markers to communicate their ideology(s) and ideas in political discourse. This study attempted to examine such identifying markers employed by Imran Khan (PTI), Fazal-ur-Rehman (JUI-F), Nawaz Sharif (PML-N), and Bilawal Bhutto (PPP) in Dawn and The Express Tribune news between 2018 and 2023. Data was obtained from the sites of a number of newspapers using a qualitative research method, using Fairclough's 3D model. Important markers of identification were phrases such as youth, corruption, accountability, and Naya Pakistan (new Pakistan), as well as cultural symbols, like flags and turbans. The ongoing use of pronouns, metaphors, and authoritative language by politicians helped to make societal topics such as power dynamics, corruption, and development lively. It is found that Fairclough's approach to the analysis of political identity markers can be put to good use.
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