Rhetorical Canon Research Articles

Diversity in and among Rhetorical Traditions

Diversity in and among Rhetorical Traditions

The Rhetoric of Seeing in Attic Forensic Oratory

The Rhetoric of Seeing in Attic Forensic Oratory

Коммуникативно-деятельностный подход и формирование риторической компетенции в школе с нерусским языком обучения

Communication-and-activity approach stipulated new tasks in teaching “Russian Language and Literature” subject at school with non-Russian language of study. Practical task prevailed, i.e., the formation of skills of the effective communication, teaching speech activity. At such an approach, the rhetorical competence as the factor of effective communication and the formation of the ability to reproduce productive speech actions requires studying. The tasks of the Kazakhstani textbook for the 6th grade of the general education school became the materials for description. It is shown how understanding, interpretation, analysis, evaluation of a literary text contribute to the development of critical thinking and the formation of creative approach. The techniques of developing the skills of illocutionary impact on the listener in students are analyzed which is justified by the advantages of neo-rhetorical (discourse) approach. Thus, the methods of applying rhetorical argumentation, rhetorical canon, the techniques of building an oratorical statement for the effective communication are established; the interaction of creative and receptive competences while working with the rhetorical model of the artwork is shown. The techniques of forming the rhetorical competence as a method of upbringing the self-determination of a person are described in order to apply the knowledge in social reality.

Rhetoric, Humor, and the Public Sphere: From Socrates to Stephen Colbert

Rhetoric, Humor, and the Public Sphere: From Socrates to Stephen Colbert

What Is Rhetoric ?

What Is Rhetoric ?

How Rhetoric Theory Informs the Creative Advertising Development Process

<h3>ABSTRACT</h3> Advertising scholars have been hesitant to identify creativity as the heart and soul of advertising, and that has produced a chasm between themselves and practitioners. One cause of this division is an erroneous perception that advertising is a subset of consumer psychology. To solve this misidentification, the current authors offer rhetoric theory. Although many advertising academics believe that advertising theory is a discovery of 20th-century scholars, the striking resemblances between canons of rhetoric (“invention,” “style,” “arrangement,” “memory,” and “delivery”) and stages of the advertising-development process (“message strategy,” “idea generation,” “execution,” “media,” and “production”) clearly define advertising as a rediscovery of rhetoric.

Five-Canon Feedback: Triaging Errors in Writing With Classical Rhetoric.

Nurse educators may be asked to provide feedback on writing, encountering the challenge of determining which errors to address, when, and how. This Teaching Tips article, drawing on the author's experience in writing instruction, summarizes a novel framework for error triage: the five canons of classical rhetoric as described by the Roman rhetorician Quintilian. J Contin Nurs Educ. 2018;49(2):57-59.

The Rhetorical Canons of Construction: New Textualism's Rhetoric Problem

New Textualism is ascendant. Elevated to prominence by the late Justice Antonin Scalia and championed by others like Justice Neil Gorsuch, the method of interpretation occupies an increasingly dominant place in American jurisprudence. Yet, this Comment argues the proponents of New Textualism acted unfairly to reach this lofty perch. To reach this conclusion, this Comment develops and applies a framework to evaluate the rhetoric behind New Textualism: the rhetorical canons of construction. Through the rhetorical canons, this Comment demonstrates that proponents of New Textualism advance specious arguments, declare other methods illegitimate hypocritically, refuse to engage with the merits of their opponents’ arguments, and believe their method provides the best plain meaning.

Psychosemiotic Approach to Comprehension, or a Sense Text Model

As a sign formation, text is fundamentally heterogeneous and heterostructural. Since the times of classical rhetoric, three layers have been identified in the text: the object layer, the logical layer, and the language layer. Each had relative independence, which enabled them to be the subject of analysis in a special section of the rhetorical canon. These layers were characterized by their own descriptive logic and ways of processing the material. Sense configuration could proceed in three directions under the influence of three molecular structures of the text: language, logic, theme. Hence, the possibility of three ways of understanding: literal, conceptual and paralogical. However, writing allowed dialogue with the text (conversation with a book), i.e. interacting with it as with a subject of communication and trying to understand the sense of the text as of the one which carries the sense of its self measure. The three ways of comprehension - the three semantic systems - must be coordinated, correlated to one another in order to appear as a semantic whole - the face of the text.

Mimarlığın Metinsel Temsilinde Retorik İnşa: Usûl-İ Mi’mârî-İ Osmanî

This article focuses on the book titled Usul-i Mi’mâri-i Osmani . This book is the first text produced on the history and theory of Ottoman architecture, drawn up by foreign authors commissioned by Ottomans, for the International Vienna Exhibition. This article reviews the text within the methodological framework based on the deep-seated theoretical studies on “rhetoric” (the art of discourse) and re-reads of Usul-i Mi’mâri-i Osmani published in 1873 as the first attempt to develop a discourse on architecture writing and architectural theory. The primary objective of the study is to present a textual section of architecture in a specific period of Ottoman history. The study sheds light onto the cognitive world of Ottomans, which usually remains incomprehensible in texts concerning identity, politics, power relations, institutional constructions, culture, art and identity. However, it not only reveals the intellectual stance of the Ottoman Empire in 19th century, but also provides a reinterpretation en masse , of Ottoman writings. In this analysis of architectural discourse, which takes rhetoric as understanding, differentiating and disclosing meaning, the study makes use of important canons of rhetoric. To expound on Usul-i Mi’mâri-i Osmani necessitates to be immersed in a history-writing venture, which outstretches from political history to art history, from architecture to architectural history. Usul-i Mi’mâri-i Osmani deserves to be read, re-read and produced for being the first text on identity discourses, a first and experimental search on Ottoman order styles, a trial on coupling cultural identity and architecture and for its revelations on architectural writing. Keywords: Ottoman Architecture, Theory, Rhetoric, Re-reading, Usul-i Mi’mâri-i Osmani

Occupying Our Space: The Mestiza Rhetorics of Mexican Women Journalists and Activists, 1875–1942

Occupying Our Space: The Mestiza Rhetorics of Mexican Women Journalists and Activists, 1875–1942

Making, not Curating, the Rhetorical Tradition: Ways through and beyond the Canon

The idea of the rhetorical tradition continues to trouble scholars, in part because it is often conflated with the Western rhetorical canon. The current way we use the word tradition is tied to nineteenth-century ideas of inheritance and continuity, which reinforce the canon. Using folklore scholarship to redefine tradition as something we continuously make and take responsibility for moves away from the canon while still allowing for creative use of past rhetorical practices and theories. Redefining tradition as something we make and pass on responsibility for should inform our teaching and reform the syllabi we create for our rhetoric courses.

“A Kind of Eloquence of the Body”: Quintilian’s Advice on Delivery for the Twenty-First-CenturyRhetor

ABSTRACTThis essay makes the case that the account of delivery featured in the Institutio Oratoria remains germane to contemporary speech pedagogy. Quintilian emphasizes that (1) powerful delivery is central to eloquent public speaking; (2) delivery functions in concert with the other canons of rhetoric; and (3) delivery is governed by general rhetorical concepts such as decorum and ethos. Furthermore, scrutiny of Quintilian’s perspectives on gender and power can lead to fruitful rethinking of current pedagogy’s traditionalist tendencies.

“A Kind of Eloquence of the Body”: Quintilian’s Advice on Delivery for the Twenty-First-Century Rhetor

ABSTRACTThis essay makes the case that the account of delivery featured in the Institutio Oratoria remains germane to contemporary speech pedagogy. Quintilian emphasizes that (1) powerful delivery is central to eloquent public speaking; (2) delivery functions in concert with the other canons of rhetoric; and (3) delivery is governed by general rhetorical concepts such as decorum and ethos. Furthermore, scrutiny of Quintilian’s perspectives on gender and power can lead to fruitful rethinking of current pedagogy’s traditionalist tendencies.

Pivoting Between Identity Politics and Coalitional Relationships: Lesbian-Feminist Resistance to the Woman-Identified Woman

This essay employs a coalitional perspective to revisit the Radicalesbians’ 1970 manifesto, “The Woman Identified Woman,” and to examine the circulation of its constitutive rhetoric of woman-identification within lesbian-feminist activist communities during the 1970s. I argue that lesbian-feminists utilized a pivoting strategy, a horizontal mode of working the space between identities, to leverage coalitional relationships and the woman identified woman as resources to craft alternative identity constructions that resisted woman-identification, challenged interlocking oppressions, and increased lesbian visibility within those respective communities. This analysis centralizes dynamic movement relationships and loyalties to approach the established narrative about lesbian-feminists in women's liberation from a new perspective and reexamine the constitutive rhetoric of woman-identification. Revisiting lesbian-feminist rhetoric brings the voices from an important archive to bear on feminist and queer history while centralizing coalitional relationships, offering a fruitful perspective from which to analyze social movement rhetoric and reexamine an important artifact in the feminist rhetorical canon.

Multimodality in the Technical Communication Classroom: Viewing Classical Rhetoric Through a 21st Century Lens

The authors provide a robust framework for using rhetorical foundations to teach multimodality in technical communication, describing a pedagogical approach wherein students consider the rhetorical canons—invention, arrangement, style, delivery, and memory—when developing texts beyond print. Students learn to assess their own work, reflecting on how each canon contributed to the rhetorical effectiveness of their multimodal projects. The authors argue for using the canons as a rhetorical foundation for helping students understand technical communication in the digital age.

Functions of style in St. Augustine’s Christian rhetoric

The spread of Christianity determined major cultural changes all over Europe as well as in the entire world. Without further dwelling on the relationships between the new religion and the classical culture, we will show that, in the art of eloquence, the perspective of the fathers of the Christian Church favoured, on the one hand, the survival of some of the Ancient rhetorical works and led to the introduction of a religious rhetoric that gradually departed from the influence of the old models, on the other. This paper aims at synthetically and systematically describing St. Augustine's view on the importance and functions of elocution, in order to reveal the innovations brought by this scholar to the classical rhetorical canon.

A Retórica da Metáfora dos Modelos na Teoria do Direito

Parte-se de uma perspectiva retorica com o objetivo de indagar acerca da pertinencia de se estabelecer, mais do que simples cânones interpretativos e retoricos, paradigmas epistemologicos hermeneuticos e/ou argumentativos e seus correspondentes modelos teoricos que legitimem o trabalho de producao do direito, em especial no que se costuma chamar de aplicacao normativa. Pretende-se avaliar se a manipulacao do direito esta atrelada a uma epistemologia ou a uma retorica, ou ainda a uma possivel, mas improvavel, epistemologia retorica da metafora.

Re-Inventing Digital Delivery for Multimodal Composing: A Theory and Heuristic for Composition Pedagogy

• Recast Porter's theory of digital delivery theory as a heuristic for digital multimodal composing • Show how first-year students engage with the heuristic to produce video projects from a classroom study • Present a re-modification of the theory as a composition theory and pedagogy for teaching digital composition This essay recasts James E. Porter's topoi for digital delivery theory as a pedagogical heuristic that guides students to reconsider delivery throughout the process of composing a multimodal video in first-year writing. The article showcases students’ engagement with the fifth canon. It reports the findings from a pilot classroom study examining the affordances and limitations of the heuristic by three teacher-researchers, offers pedagogical implications, and presents a re-modification of Porter's topoi for different situated uses. Through examining students’ uses of the digital delivery heuristic for video composing, four interrelated finding strands were discovered: interdependency of the topoi and rhetorical canons, rhetorical and ethical use of multimedia resources, identification across differences and commonalities, and reinscription and norming. The article makes explicit the dynamic, interactive, and recursive nature of delivery in multimodal writing and resituates digital delivery as a composition theory and pedagogy for teaching multimedia composition.

Public Libraries as Rhetorical Devices: Reimagining Print, Dewey, and Memory as Invention in the Digital Age

This article frames the public library and its system of organization as rhetorical tools. By providing an historic overview of libraries and their formation, the author recognizes the severed connection between library systems and the field of rhetoric, specifically the rhetorical canon of memoria. He seeks to reconnect memoria to the public library by recognizing the place-based nature of both classical memoria and library classification systems. The implications, he contends, run deep in libraries as seemingly neutral entities shape collective memory and education. Finally, the author provides a section that focuses on how digital-age libraries could be shaped, maintained, and managed in a way that recognizes memory as a rhetorical tool that aids in knowledge formation.