Reward Programs Research Articles

Dynamic market share through advertising and loyalty reward programs: A case study of Ofo versus Mobike

The emerging business models have impelled firms’ competition in a brand-new and fast-growing market. This study examines such a competition for market share through advertising and loyalty reward programs. Two stages can be distinguished based on the transformation of the competition strategies. These stages can be formulated as a dynamic differential game model and a static Hotelling game model. The operation strategies and performances of two firms are determined and compared via analytical studies and case analyses toward a bicycle-sharing program, i.e., Ofo versus Mobike. Historical data are used to fit the curve of the market size and to estimate the parameter values of these models. The results show that during the first stage, the difference in market share between these firms gradually decreases (increases) when the advertising response constant is low (high). Meanwhile, in the second stage, these firms offer converse reward strategies.

How Web 2 is Adapting to Web 3

Marketing has consistently helped companies reach and engage their specific audiences over the past few decades, but it is now beginning to evolve. With web 3 technology, consumers of a product are able to become involved with a company in ways never seen before. Through leveraging the use of communities and rewards programs, web 3 is catalyzing the new age of customer loyalty. Consumers now have incentives to help a company succeed and will do certain things like promote a product in order to accomplish this. As younger generations begin to value their digital identity more and more, web 3 allows companies to cater to the new age of the internet: one where the users are in control. In this article, the main ideas of how companies can get into web 3 and why web 3 marketing is unique are discussed.

Financial incentives and moral distress in Australian audiologists and audiometrists

Introduction Financial incentive schemes have been commonly used by the hearing aid industry as a way of encouraging device sales. These schemes can lead to a conflict of interest as the hearing device dispenser is torn between personal reward over the best interests of their client. This conflict of interest has the potential for the dispenser to develop “moral distress”, a negative state of mind when an individual’s ethical values contrast with those of the employing organization. The purpose of this study was to investigate if there was a relationship between financial incentives and moral distress in Australian audiologists and audiometrists. Methods An online survey was distributed to all members of Audiology Australia and the Australian College of Audiology via email. Participants rated their perceived moral distress from 0 to 10 on the Moral Distress Thermometer and answered four questions about financial incentives in their respective workplace. Results A total of 65 participants, 42 females and 23 males, completed the online survey. A quarter of participants rated their moral distress corresponding to levels of uncomfortable or above. A statistically significant association was found between financial incentives, sales target setting, and higher perceived moral distress in participants. Conclusions For our sample, the implementation of financial incentives created ethical challenges for practicing audiologists and audiometrists. Modifications to employee rewards programs as well as a regulation of device sales are recommended.

Travellers’ loyalty toward Airbnb: the moderating effect of relative attractiveness of the reward program

ABSTRACT This study investigates the drivers of Airbnb users’ loyalty. Data were collected from 343 individuals and were analysed using the partial least squares technique. The results showed that accommodation price reasonableness, accommodation variety, website efficiency quality, and online review information quantity have effect on loyalty. Furthermore, the attractiveness of the reward program negatively moderates the impact of website efficiency quality on loyalty. The study contributes to the literature theoretically by developing and testing a model that goes beyond destination- and host-related factors by considering the influence of attributes specific to Airbnb on travellers’ loyalty and the moderating role of attractiveness of the reward program. The findings of this study also provide valuable implications for managers of peer-to-peer accommodation platforms and website developers.

A study of loyalty programs in the Chinese market: the impacts of reward type, reward characteristic and product involvement

PurposeThis study investigates how reward type (single vs. plural), reward characteristic (utilitarian vs. hedonic) and product involvement (high vs. low) affect the design of reward programs.Design/methodology/approachA 2 ✕ 2 ✕ 2 fractional factorial experimental design is constructed to explore the main factors influencing the effectiveness of reward programs on a sample of 436 Chinese customers.FindingsThe results indicate that reward type is an important determinant of customers' preference toward reward programs. Plural rewards are preferable to a single reward when the alternatives provide the same benefits, particularly in the low level of product involvement. In the high level of product involvement, reward characteristic has a significant effect on customers' preference. Hedonic rewards are more effective in building a program's value than utilitarian rewards. Moreover, reward characteristic interacts with reward type, positively impacting customers' preference toward reward programs.Originality/valueThis study suggests that managers should consider the effects of reward type, reward characteristic and product involvement to formulate attractive reward programs for sustainable business in China.

Assessment of Employee Turnover on an Organisations Efficiency In Post Covid Scenario

The study found out that the organization was experiencing high cases of employee turnover. Most respondents indicated that lack of retention strategies affected organization productivity to a great extent. Most respondents felt that the organization had employed various measures to manage employee turnover. High rate of employee’s turnover impacted negatively on organization productivity since most of the experienced and highly productive staffs were lost during COVID pandemic and it took a long time before the newly recruited staff. Lack of staff training denied the employees with an opportunity for skills development and this encouraged most of the employees to leave the organization and seek jobs in organization that offered career development opportunities. Organization management was not commitment to Employee skills development and this hampered exposure of employees. The study concluded that causes of employees turnover that impacted negatively on an organisation’s productivity included; lack of employees retention strategies, low level of employee motivation, lack of career development opportunities and poor work environment. The study recommended that the organization human resource management should employ strategic strategies such as job security, salaries and remuneration, providing recognition, and individual growth opportunities. The organization human resource management should provide open communication, offer employee reward program, offer recreation facilities as well as various gifts. Key Words: covid, unite nations, career, employees, organization, turnover

REWARDING PROGRAMS AND EMPLOYEE MOTIVATION IN FOOD INDUSTRY IN THAILAND: THE CASE OF CP ALL & FOOD PASSION

The paper is devoted to rewarding programs and employee motivation in food industry in Thailand. It is explored the relationship between the reward programs practiced by companies in Thailand and their employees’ motivation and/or job satisfaction. The interesting reward programs of CP ALL Company Limited and Food Passion Company Limitedhave been chosen to be analyzed in this research. Strengths and weaknesses of each are identified, as well as threats and opportunities of the recognition and reward programs. External factors that may prevent companies to reward their employees are also analyzed, and last but not least the cause and effect diagram will be observed. Moreover, the research paper also covers the countermeasures of the hurdles that companies might face.

Sharing Reward Program Based on Face Consciousness in Social Media.

PurposeIn social marketing, sharing reward program (SRP) is a common way to improve the marketing effect. However, few studies have explored the impact of consumers’ self-presentation and face consciousness on enterprise SRP. This study aims to explore the influence of these two factors on the optimal SRP.MethodsA Stackelberg game between enterprises, sharers and potential consumers is developed to study the impact of sharers’ face consciousness on enterprise’s SRP. In order to discuss the impact of face consciousness on SRP in detail, we introduced status identity of commodity information, sharer’s self-presentation preference and commodity price as exogenous variables in the research.ResultsThe results have shown that when the face consciousness of sharers is high, enterprises are advised to adopt the strategy of low reward and low requirement. But when the face consciousness is low, it would be better for them adopt the strategy of high reward and high requirement. In addition, with the low face consciousness, the optimal SRP is also affected by the relationship between the price of goods and the number of WeChat friends of sharers.ConclusionThe results suggest that when enterprises make incentive policies, considering consumers’ self-presentation preference and face consciousness, the profit level can be effectively improved.

Do customer loyalty programs enhance customers buying behaviour in supermarkets in Kenya?

This study aims to examine the effect of customer loyalty programs on customer buying behavior in supermarkets in Nairobi City County, Kenya. Specifically, the study sought to establish the effect of reward programs, point accumulation programs, and reward frequency programs on customer buying behavior. A descriptive research design was employed, and questionnaires and interview guides were used to collect data. A sample of 384 respondents was selected from a target population of 985,016 using the non-probabilistic purposive sampling method. Findings indicate that consumers’ level of preference for the particular supermarket loyalty programs was high in specific supermarkets. It was also found that points’ redemption rates differed among the supermarkets. The majority of the supermarkets allowed customers to redeem their points at any time and customers preferred benefits connected to frequent visits and fast points reimbursement based on the reward method used. The study concluded that point cumulative program and reward method program positively and significantly affects consumer buying behavior but reward frequency negatively and significantly affected customer buying behavior. The study recommended that the point accumulation program should be made easier for customers by the marketing departments in the supermarkets.

How firms can create delightful customer experience? Contrasting roles of future reward uncertainty

The recent emergence of customer experience management has sparked renewed interest in customer delight. Building upon social comparison theory and the uncertainty literature, this research examines a dual-path model (surprise and exclusivity) for creating delightful customer experience through bolstering self-enhancement and a contrasting moderating effect of future reward uncertainty in reward programs. We posit that a surprise (vs. exclusive) reward has a positive effect on customer delight through self-enhancement, but only when perceived uncertainty of receiving a similar reward in the future is high (vs. low). We verify our predictions with data from a laboratory experiment and a field survey, supplemented with multiple waves of customers’ actual behavioral loyalty data and confirm the impacts of customer delight on attitudinal (repeat and WOM intentions) and behavioral (both short- and long-term) loyalty. Our findings offer companies actionable managerial guidelines for building customer loyalty through creating delightful customer experience.

Impact of Motivation on Employee Performance working in Private Banks in Hyderabad City

A quantitative research is conducted to determine how motivation affects employee performance and how to it can be practiced, as well as the relationship between motivation and promotion and reward programs in Pakistani private banks. Questionnaires were administered to three levels of staff including high-level, middle-level and frontline managers. A total of 280 closed questionnaires were published among participants to examine motivation and employee performance, and Smart PLS SEM was used to examine the relationship between influences and variables. The results of structural equation modeling show that there is a positive and significant relationship between motivation and employee performance. The results of the current study suggest that Pakistan’s private banking industry should pay attention to rewards and promotions. Employees perform better, but receive less rewards. Prizes and rewards are not based on the number of tasks or workloads. In addition, current research and analysis have increased the importance of motivation and other human resource practices for employee performance in Pakistan’s private banking sector.

Impact of Burnout on Nurse Performance in the Inpatient Ward: A Literature Review

Introduction: Burnout is a condition of fatigue that is very likely experienced by nurses in giving nursing care services. It will be directly felt by the patient and determine the quality or quality of services. This line of literature aims to analyze the effect of burnout on the performance of the nurse. Method: This literature uses inclusion and exclusion criteria using the data source of the articles obtained and reviewed from the Google Scholar database. Result: The results of the literature review were obtained that overall obtained if burnout had a negative influence on the performance of the nurse which meant the higher the burnout of the nurse, the worse the nurse's performance. Burnout has a significant negative impact on the performance of nurses. Conclusion: The high workload and job dissatisfaction contribute to burnout for nurses. Hospital management can seek programs to improve organizational climate such as improving policies related to nurse performance, communicating any policies related to nurse performance, developing psychological self-development programs such as stress management training, excellent services, providing reward programs, and punishments that are balanced and appropriate, including giving leave, refreshing programs and incentives according to performance and so on.

The Impact of a Performance Appraisal and Reward System on Employee Workload Delivery

Performance appraisal and reward programmes are critical organisational strategies for improving employee performance. The goal is to ensure that employee productivity is sufficient to meet the company's overall objectives. The performance assessment examines and evaluates an employee's job performance on a regular basis, while the reward system motivates the individual to carry out his or her tasks. The study looks at how successful performance appraisal and incentive systems are at improving employee performance using both primary and secondary data. Enugu State Civil Service Commission, Enugu State Office of the Head of Service, Enugu State Ministry of Finance and Economic Development, and Enugu State Ministry of Labour and Productivity all contributed 100 participants to this study. A structured questionnaire was distributed to employees of the Enugu State Civil Service Commission, the Enugu State Office of the Head of Service, the Enugu State Ministry of Finance and Economic Development, and the Enugu State Ministry of Labour and Productivity. The data were analysed using SPSS software (Statistical Package for the Social Sciences). The findings show that employee workload delivery is influenced by performance evaluation and compensation (i.e. in the area of timely execution of the task, creating consciousness among employees that they are been watched, paying attention to details)

호텔 리워즈 프로그램의 혜택 분석: 국내 특급호텔 사례를 중심으로

리워즈 프로그램(Rewards Program)은 고객에게 회원이라는 소속감을 고취시키고 다양한 혜택을 제공함으로써 기존 고객의 유지 및 신규 고객의 유치를 위한 필수적인 마케팅 도구로 활용되고 있다. 최근 호텔 간의 치열한 경쟁과 글로벌 OTAs(Online Travel Agencies)의 영향력이 높아지고 자체 리워즈 프로그램 출시까지 더해지면서 각 호텔은 리워즈 프로그램의 리뉴얼을 통해 대응하고 있다. 그러나 호텔 리워즈 프로그램의 효과적인 설계를 위해서는 리워즈 프로그램의 성과에 영향을 미치는 요인에 대한 보다 구체적인 정보가 요구되고 있다. 따라서 본 연구는 사례연구(Case study)를 적용하여 호텔 리워즈 프로그램을 구성하는 다양한 측면 가운데 혜택(Benefits)에 초점을 맞추어 다음과 같은 절차로 분석을 진행하였다. 첫째, 본 연구의 목적에 맞는 호텔의 리워즈 프로그램 사례를 사례연구의 원칙에 부합할 수 있도록 선정하였고 선정된 호텔의 리워즈 프로그램에 대한 자료를 수집하였다. 둘째, 수집된 자료를 바탕으로 각 호텔의 리워즈 프로그램에서 제공되는 혜택에 대해 Shanshan, Wilco와 Eric(2011)에서 제시된 주요 혜택(core benefits), 일부 공통된 혜택(partially common benefits), 고유 혜택(some unique benefits)의 세 가지 유형으로 분류하였다. 셋째, 분류된 혜택에 대해 비교 분석하고 향후 호텔의 리워즈 프로그램 운영에 기여할 수 있는 실무적 시사점 및 관련 연구를 위한 학술적 시사점을 도출하였다.

Grassland Ecological Subsidy Policy and Livestock Reduction Behavior: A Case Study of Herdsmen in Northern China

There has been a limited understanding of herdsmen's livestock reduction behavior (positive vs. negative) as an evaluation index of the successful implementation of the grassland subsidy and reward policy in Inner Mongolia (IM). In remedy, we investigated herdsmen livestock reduction behavior and the strategies involved based on the survey data obtained from 844 herdsmen in 15 banners (counties) across the grassland types in IM using a sample t-test and Binary Logit model. We found that herdsmen with lower total cash income, fewer livestock resources, lower nonhusbandry income, and those living farther away from the city complied with the policy directive by reducing livestock numbers. More herdsmen in the desert region (38.42%) decline stock size than other grassland types. Herdsmen of Han origin were more inclined to reduce livestock numbers than the Mongolia or Manzu group. There is a need to improve the incentives of the subsidy and reward program, incorporate technical managerial skills to educate herders on the merit of focusing on production per head of animals as collateral for livestock reduction to raise herdsmen income, and foster better grassland ecological environment. In addition, herdsmen who comply with the policy directive should be identified and offered more prosperous support, such as market information and better feeding strategies to promote the sustainability of their livelihood and the grassland ecosystem. It is suggested that the top-down approach of implementing the subsidy and reward policy in IM should be reversed for improved household welfare, compliance with policy directives, and sustainable pastoral development.

Faktor-Faktor Penentu Adopsi E-Wallet Ovo Di Provinsi Jawa Timur

Background – For several years the existence of the internet and smartphones has changed the lives of the wider community by making an important role in the development of digital technology. One of them is the development of innovation in the field of financial services. Electronic wallet (E-wallet) or digital wallet is part of financial technology that provides services or features in financial payment methods that utilize internet services. People can transact faster by utilizing digital payment methods. Purpose – Determine and analyze the effect of perceived usefulness variable, relative advantage variable, social influence variable, risk perception variable, cost variable on behavioural intention. Test and analyze the effect of behavioural intention on consumer adoption of OVO in East Java Province. Design/ Methodology/ Approach – This study used a sample of 130 respondents using questionnaires distributed to respondents online using Google forms. The data processing method used in this research is Partial Least Square (PLS) with WarpPLS 6.0 software. The sample in this study is OVO users who live in East Java Province. The type of sampling in this research is purposive sampling. Results and Discussion– Perceived usefulness and relative advantages have a significant and positive effect on behavioural intention. Social influence, perceived risk and cost have no impact on behavioural intention. behavioural intention has a significant positive effect on OVO adoption. Conclusion – OVO users are presented with the many features and conveniences offered. In research, users use this service because these users feel benefits such as being able to make transactions faster and feel more comfortable than cash payments. In addition, the decision to use OVO services is not influenced by social influences, perceived risk and cost. Research implications – Expanding collaboration with new merchants and adding new features to make it easier to use and improve the performance of service users. Enriching features that users can take advantage of in managing and controlling their finances. The need for a reward program for service users who recommend OVO. OVO needs to provide certainty to users that OVO services are safe from possible risks such as malfunctions and privacy security. Research limitations – This study involving 130 respondents was undertaken with the sample of user of OVO in east java province and sample may not be a representation of the population. In this study only limited to the variables of Perceived usefulness, Relative Advantage, Social Influence, Perceived Risk, Cost, Behavioural Intention and OVO Adoption.

Faktor-Faktor Penentu Adopsi E-Wallet Ovo Di Provinsi Jawa Timur

Background – For several years the existence of the internet and smartphones has changed the lives of the wider community by making an important role in the development of digital technology. One of them is the development of innovation in the field of financial services. Electronic wallet (E-wallet) or digital wallet is part of financial technology that provides services or features in financial payment methods that utilize internet services. People can transact faster by utilizing digital payment methods. Purpose – Determine and analyze the effect of perceived usefulness variable, relative advantage variable, social influence variable, risk perception variable, cost variable on behavioural intention. Test and analyze the effect of behavioural intention on consumer adoption of OVO in East Java Province. Design/ Methodology/ Approach – This study used a sample of 130 respondents using questionnaires distributed to respondents online using Google forms. The data processing method used in this research is Partial Least Square (PLS) with WarpPLS 6.0 software. The sample in this study is OVO users who live in East Java Province. The type of sampling in this research is purposive sampling. Results and Discussion– Perceived usefulness and relative advantages have a significant and positive effect on behavioural intention. Social influence, perceived risk and cost have no impact on behavioural intention. behavioural intention has a significant positive effect on OVO adoption. Conclusion – OVO users are presented with the many features and conveniences offered. In research, users use this service because these users feel benefits such as being able to make transactions faster and feel more comfortable than cash payments. In addition, the decision to use OVO services is not influenced by social influences, perceived risk and cost. Research implications – Expanding collaboration with new merchants and adding new features to make it easier to use and improve the performance of service users. Enriching features that users can take advantage of in managing and controlling their finances. The need for a reward program for service users who recommend OVO. OVO needs to provide certainty to users that OVO services are safe from possible risks such as malfunctions and privacy security. Research limitations – This study involving 130 respondents was undertaken with the sample of user of OVO in east java province and sample may not be a representation of the population. In this study only limited to the variables of Perceived usefulness, Relative Advantage, Social Influence, Perceived Risk, Cost, Behavioural Intention and OVO Adoption.

Impact of Competency Management on Employee Self-development for Retention in Large Scale Industries

An organization which grows with the employees of long-time existing will create a historical success story. The creation of emotional bonding between employee and employer is the significant role of HR in a company. The automobile industry is India’s one of the largest sectors and placing a fourth largest market globally. Employee retention is very mandatory in the automobile industry because of competitors, day-to-day innovations, and migrant employees. This study is specially focused on the influence of competency assessment and employee self-development for workplace happiness among 72 Managers and 95 Engineers of various automobile companies & ancillary companies in India. Statistical analysis is carried using the statistical tool IBM SPSS 20. The outcome of the study insists that reward programs, promotions, and self-development programs must be organized regularly. The study concludes that competency assessments and self-development have a strong positive impact on workplace happiness, leading to employee retention.

Anandam Vana Retreat: Designing Customer Loyalty Program for Long-Term Customer Relationship

Anandam Vana Retreat endeavor is to unravel the hidden potential of its guests through yoga, meditation and ayurvedic health farms. The Anandam Vana Mission Statement To meet the competition and increase sales, Sunaina was considering whether to adopt a loyalty rewards program and shared her idea with management. The house was divided on proposal and had mixed reactions to the idea, some supporting the idea, while others were philosophically opposed to the idea of special treatment to certain privileged guests. Incase Anandam group adopts the reward program, it will be immensely complex to structure it. What sorts of rewards should the firm offer? Who should qualify? What sorts of partnerships should the group form? Sunaina needs to find ways to improve the financial wellness of the resort and help counter the mounting competition.

Monitoring Older Adult Blood Pressure Trends at Home as a Proxy for Brain Health.

Even when older adults monitor hypertension at home, it is difficult to understand trends and share them with their providers. MyHealthNetwork is a dashboard designed for patients and providers to monitor blood pressure readings to detect hypertension and ultimately warning signs of changes in brain health. A multidisciplinary group in a Digital Health course at Tufts University School of Medicine used Design Thinking to formulate a digital solution to promote brain health among older adults in the United States (US). Older adults (aged 65 and over) are a growing population in the US, with many having one or more chronic health conditions including hypertension. Nearly half of all American adults ages 50-64 worry about memory loss as they age and almost all (90%) wish to maintain independence and age in their homes. Given the well-studied association between hypertension and dementia, we designed a solution that would ultimately promote brain health among older adults by allowing them to measure and record their blood pressure readings at home on a regular basis. Going through each step in the Design Thinking process, we devised MyHealthNetwork, an application which connects to a smart blood pressure cuff and stores users' blood pressure readings in a digital dashboard which will alert users if readings are outside of the normal range. The dashboard also has a physician view where users' data can be reviewed by the physician and allow for shared treatment decisions. The authors developed a novel algorithm to visually display the blood pressure categories in the dashboard in a way straightforward enough that users with low health literacy could track and understand their blood pressure over time. Additional features of the dashboard include educational content about brain health and hypertension, a digital navigator to support users with application use and technical questions. Phase 1 in the development of our application includes a pilot study involving recruitment of Primary Care Providers with patients who are at risk of dementia to collect and monitor BP data with our prototype. Subsequent phases of development involve partnerships to provide primary users with a rewards program to promote continued use, additional connections to secondary users such as family members and expansion to capture other health metrics.