Revival Strategies Research Articles

Women Entrepreneurship in Travel and Tourism Industries: A Study on Opportunities and Challenges during Pandemic Covid-19 in West Bengal and Assam

Travel and Tourism Industry is an important contributor to world economy. As per WTTC’s Economic Impact 2019 report, India’s Travel & Tourism GDP contribution grew by 4.9%, which was third highest after China and Philippines. Entrepreneurship is always recognized practice in tourism industry as it encourages in creative freedom and accepting challenges. Women plays very important role in this industry. Their contributions are not only restricted to employees, but also equally in business and entrepreneurship. The present study has been conducted to understand the opportunities and challenges faced by women entrepreneurs in this field. Due to outbreak of pandemic Covid 19, the travel and tourism industry has been highly affected. Some of the challenges faced by entrepreneur are non-availability of finance, pressure of domestic responsibilities, stiff competition, problems pertaining to expansion/ diversification, less scope for diversification, requirement of professional expertise, lack of guidance, direction and government support etc. This paper studies the revival strategies taken up by Durga and Bihu and infers how they focus on few priority areas like maximizing use of technology in the tourism sector; promote sustainability, going green and foster partnerships to enable tourism to survive in times of Covid 19. It is also important for the entrepreneurs to follow current trends tourism trends in response to consumer behavior, especially after the corona virus pandemic. Both these entrepreneurs have initiated new concepts like ‘satiations’, short trips taking extra care for safe travels to not only revive their businesses but also do well during this pandemic time.

COVID-19 Pandemic and Tourism Industry: Impact and Reviving strategies

Abstract: COVID-19 pandemic has a negative impact not only on the Indian economy but on other countries’ economies. The tourism industry has significantly contributed to the economy of our nation. But during the COVID-19 pandemic tourism industry crashed and was amongst the most badly affected sectors of the economy. This study aims to check the impact of COVID-19 on the tourism industry and identify the revival strategies for the tourism industry from COVID-19 pandemic impact. In the present study four factors are taken for resilience building of the tourism industry: government role, technological innovation, confidence among employee and consumer and local belongingness. Secondary data collected by official databases, journals, reports and websites, etc. was used to study the impact of COVID-19 on the tourism industry and suggest strategies to overcome it. The result reveals that the Indian tourism industry is highly affected by the pandemic. The number of tourists and the foreign exchange to the tourism industry has dropped nearly 90 to 95 percent during the pandemic. It shows a huge downturn in the tourism industry. Tourism industry used to provide 330 million jobs worldwide by the year 2019 which is equivalent to 10.3 percent of global employment (International Labor Organization, 2020). ILO estimated 305 million jobs lost due to global pandemics. After the first wave of pandemic in India, the tourism industry started to bloom but the second wave of COVID-19 has again brought a downfall in the Indian tourism industry. The central and state governments need to devise a number of strategies for reviving the tourism industry from the pandemic.

Post COVID-19 pandemic possible business continuity strategies for construction industry revival a preliminary study in the Malaysian construction industry

PurposeCOVID-19 pandemic has unprecedentedly shattered the entire world economy and development. Without exclusion, the construction industry has undergone very extreme disruption. Many projects have been suspended, many employees lost their jobs and many construction companies bankrupted. This study aims to explore the possible business continuity plans, a roadmap to recovery and strategies to revive the construction industry after COVID-19.Design/methodology/approachMix mode method approach was used to address the research problem, and that includes interviews with 16 selected construction experts who have been working in the Malaysian industry for more than 10 years and a questionnaire with 187 construction practitioners. The aim of conducting the interviews is to get an insight into the current impact of the pandemic on the construction industry, and the questionnaire aims to statistically rank the importance of revival strategies using a Likert-type scale. Further, the data were analysed using a univariate approach by calculating the relative importance index to assess the importance of each strategy.FindingsThe findings showed that the pandemic has severely affected the Malaysian construction industry in many aspects and effective restoration strategies are necessary to cope with the changes. The strategies were categorized into four different aspects includes health and practice, technology, operational, legal and governmental strategies. The finding shows that the topmost ranked strategy in terms of importance is introducing COVID-compliant operating procedures and protocols on-site by adjusting current working procedures, urgent government stimuli (loan, financial aid to the affected firms) and other financial incentives, leveraging digital and online technology for virtual meeting and communication, comprehensive and revision study of the health guidelines to suit construction activities and digital transformation of work. The study suggests a more in-depth study to evaluate the impact and assess the success of strategies for the betterment of the future of the Malaysian construction industry.Practical implicationsThe study presented a better understanding of the possible business continuity strategies for construction industry revival, which are important for decision makers and the government to reconsider for the revival of the industry. The findings also are of interest to the construction stakeholders.Originality/valueThere have been many research addressing the impact of the pandemic on the construction industry, but less are available on the possible strategies for continual and revival of construction industry amid and after the pandemic. It is, therefore, crucial to address this topic, especially the assessment of these strategies based on their importance.

Revival Strategy of QVOD Technology Based on SWOT and STP Method

Firstly, this paper analyzes the basic situation of QVOD Technology Co., Ltd., such as ownership structure, financing status, service platform, product characteristics and so on. Secondly, it analyzes the main reasons for the failure of the enterprise. Thirdly, SWOT method is used to analyze the enterprise market environment, and STP method is used to analyze the enterprise market positioning and target selection. Finally, it puts forward the Revival Strategy of QVOD Technology Co., Ltd., that is, accurate market positioning, mining core competitiveness, protecting intellectual property rights, rejecting infringement and piracy, abiding by laws and regulations, creating a healthy network, optimizing management structure and strengthening transformation and upgrading.

Reasons for the Failure and Revival Strategies of Garment Enterprises Taking Fuguiniao as an Example

In the era of rapid development of science and technology information, Internet plus has gradually entered the public's vision. The deep integration of traditional industries and the Internet has created a new development ecosystem, and led the "new normal" of innovation driven development. In this context, we chose Fuguiniao, a leading enterprise in the clothing industry that was once popular all over the country, as the research object. Through the analysis of the enterprise's strategy, combined with the industry environment, using the methods of Porter's five forces model analysis and SWOT analysis, this paper finds the reasons for the failure of the garment enterprise, and puts forward the effective strategies to revive it.

Reconfiguration of Cultural Resources for Tourism in Urban Villages—A Case Study of Huangpu Ancient Village in Guangzhou

In the course of China’s rapid urbanization, rural places are brought into urban areas, forming semi-urbanization. These semi-urbanized sites suggest a dual urban–rural structure in their form and management. With the slowing down of urbanization, the Chinese government adopted heritage tourism to boost the local economy. Local historic buildings and cultural resources were regenerated and restored in this process. This paper aims at examining the role of heritage tourism in blurring the boundary of rurality and urbanity, boosting local economy, and revitalizing the areas with cultural-led development. In this paper, we analyzed the Huangpu Ancient Village’s regeneration process. We argue that the Huangpu Ancient Village integrates local historical and cultural resources to boost the local economy, simultaneously adopting urban renewal and rural revival strategies. This paper contributes to the body of literature addressing villages in urban areas, breaking the duality of urbanity and rurality.

Out of Their Shells: Digitisation of Endangered Diversity in Orphaned Collections Spurs Access and Discovery

AbstractNatural history collections assembled before modern‐day, anthropogenic declines in species occurrence and abundance can provide essential data for conservation and biogeographic research. Digitizing old, commonly ‘orphaned’ collections in small institutions without professional curators increases local community access to specimens, as well as global access to digitized data. We present a case study, documenting a 19th century freshwater mussel (Order: Unionoida) collection, which is part of the 'orphaned' natural history collections at Wesleyan University (Middletown, CT, USA). We curated this collection by identifying specimens according to present taxonomic practices, and using archival documents to recover metadata. Nearly 1900 specimens in 402 ‘lots’, representing 155 species, were photographed and catalogued. Three primary type specimens were identified; 64 species are on the IUCN Red List, with 4 extinct, and 28 Critically‐Endangered to Endangered. We created and publicly host online 3D models of imperiled species. These models enabled us to organize an exhibit of 3D prints of fragile specimens, and to study ecophenotypic variation of freshwater mussels along a river gradient. Our project documents the challenges and achievements of a case study illuminating the potential scientific value of, and revival strategies for, orphaned natural history collections.

Explaining the revival strategies of Indian MSMEs to mitigate the effects of COVID-19 outbreak

Purpose Micro, small and medium enterprise (MSME) is the kingpin of Indian economy. It contributes to 48% of India's exports and provides employment to 110 million people. As a result, it is critical to evaluate the obstacles, expose them and find a way to overcome the crisis due to the pandemic. The study aims to analyse the impact of financial and non-financial measures for the revival of MSME and its impact on firm sustainability and future opportunity as perceived by MSME owners/heads during the COVID-19 outbreak.Design/methodology/approachThis study, based on a cross-sectional survey of 197 export-oriented Indian MSMEs, attempts to investigate covid crisis mitigation strategies/measures in the context of the COVID-19 crisis. The confirmatory factor analysis (CFA) model was applied to check model fit, and structural equation modelling (SEM) was employed for data analysis.FindingsThe results of this study show the financial and non-financial revival measures such as firm revival, marketing training, customer relationship management (CRM), financial incentive and firm support, extending worker social security and financial access and price control positively impact MSMEs' business sustainability and future opportunity as perceived by the respondents that lent good support to the hypothesis.Research limitations/implicationsThe study emphasizes management in association with government and financial institutions to design short-term as well as long-term strategies that may enhance their sustainability in the market. MSMEs are being forced to reassess their business strategy and modify their operating model as a result of the uncertain/unpredictable climate. Many levels of strategy aid in revitalizing the company and providing future possibilities to move forward if the government schemes positively impact the perception of entrepreneurs. Further, the study identifies the immediate measures to tide over the crisis over this sector and then furnishes recommendations for closing the identified gaps in the present understanding.Originality/valueThe impact of COVID-19 on Indian MSMEs and how these MSMEs are dealing with it are highlighted in this paper, which is quite scarce and insufficient to cover the gap. It also provides a comprehensive view of firm sustainability and perceived opportunity among MSMEs.

Leadership challenges for Indian hospitality industry during COVID-19 pandemic

PurposeThe COVID-19 crisis has affected almost all the global sectors. The hotel industry, however, was hit hardest challenging the leadership. This study, therefore, attempts to explore the challenges hospitality leadership in India face to navigate the crisis. The study additionally addresses how leaders manage the expectations of key stakeholders; communicate hard decisions with employees, pursue strategies for revival and explores the role of technology to survive the crisis.Design/methodology/approachThe study adopts a qualitative approach involving structured interviews with 16 senior hospitality leaders consisting of CEO, vice president, general managers, directors, entrepreneur and general managers from various organisations like hotels, restaurant chains, food services and facilities management services. Data were content analysed involving coding techniques.FindingsThe leadership challenges included making customers and employees feel safe, optimising operations, agility and resilience of leaders, maintaining a balance between stakeholders, managing employee stress and ensuring cash reserves. The study found that leaders manage the expectation of various stakeholders by maintaining balance, demonstrating empathy and agility. The hard decisions are communicated with the employees through involvement, empathy and alleviating stress.Research limitations/implicationsThe study contributes by identifying twelve themes from the participants' responses under five major themes-labelled as leadership challenges, managing stakeholders, communicating with the employees, the role of technology and best practices of surviving the crisis. Future research can be conducted on such sub-themes in different countries.Practical implicationsAs the tourism industry in India is recovering after the second wave, the governments along with all stakeholders, must launch special events for promoting the tourism sector. Safety measures like making vaccination certificates for all tourists and employees of the tourism sector should be made mandatory. Further, special certification following the COVID-19 protocol needs to be introduced for hotels and catering establishments. A fund generated from the sector's direct tax contribution needs to be established to support the employees.Social implicationsThe study has several social implications. The study results can unite all industry stakeholders to shape the post-pandemic era through collaboration. Empathetic leadership can take the industry out of chaos by balancing the interests of the various stakeholders of society. The pandemic has proven that we all are vulnerable to risks and challenges; leaders have a vital role in taking proactive steps to ensure that such uncertainties do not cause unprecedented damage.Originality/valueThis study expanded the research on the hospitality leadership challenges in managing crises in the backdrop of the crisis caused by COVID-19 pandemic. The conceptual model, variables, themes and sub-themes utilised are original contributions to the hospitality literature.

EXPLORING THE COVID-19 REVIVAL STRATEGIES ADOPTED BY ASSAM SILK INDUSTRY

COVID-19 pandemic has affected all the industries of India in general and the Indian textiles & handloom and handicraft industry in particular to a great extent. In the same measure, the silk industry is no exception and the pandemic intensely affected the demand and supply of Assam silk products too. All the industries have devised different strategies to counter the effect and revive the industries. Similarly, the Assam silk industry has also adopted some revival strategies during this pandemic. In this backdrop, this study is an attempt to explore the strategies adopted by Assam silk shopkeepers to revive the silk industry. It further analyses various government assistances to sustain the silk industry. Primary data were collected from 60 number of Assam silk shopkeepers of Sualkuchi area by in depth interview through unstructured schedule. The findings indicate that the Assam silk shopkeepers failed to devise effective strategies but rather relied more on Government assistance in large scale for revival during the pandemic

Effectiveness of public policy in reviving the COVID-19 hit economy: Evidences from Kerala, India.

The economic crisis triggered by the COVID‐19 urgently required active policy interventions to enhance the revival strategies of the world economy. This paper examines the effectiveness of policy intervention of the State Government of Kerala in India in mitigating the risks caused by the pandemic. The policy effectiveness is evaluated by analyzing the data collected from a sample of 300 beneficiaries with the help of descriptive statistics, ordered probit (OP) model, and semi nonparametric extended OP (SNEOP) model. Our results are assertive with the fact that state policies are effective in reviving the crisis‐hit economy as they have primarily helped low‐income groups and other marginalized communities. The majority of BPL families, self‐help group members, and social security beneficiaries rated government policies as highly or fairly effective. Though the policies are found to be highly effective among those who have suffered income loss, the study does not find sufficient evidence to believe that the government interventions are effective in helping those who have lost their jobs. The level of effectiveness is inversely related to age, education, and family size. Our results suggest that an extensive fiscal package is required to help people recover from the crisis.

A Strategy for Tourism Growth, Rebound, and Revival: Promoting Portugal as a Destination Post-COVID-19

The COVID-19 pandemic has had a significant impact around the world on health, economies, businesses, equality and the movement of people in the form of tourism. In this context, this paper looks at the strategy chosen by Turismo de Portugal to adapt to the crisis in a country where tourism plays an important role in supporting the local economy, having grown significantly since 2010. The chosen strategy encouraged tourists not to visit Portugal during the pandemic, a turnaround from their previous digital marketing strategy, which invited tourists to discover the country. We undertook a survey that had 170 answers, predominantly from Ecuador, Mexico, the United Kingdom and Portugal but also from several other countries in Europe and Latin America. We aimed to understand whether their strategy was successful in encouraging people to consider Portugal as a holiday destination post-COVID-19. The Can’t Skip Hope campaign was created in a work-from-home environment, with the voiceover recorded on a smartphone. Previously recorded footage was re-edited. Our survey found that respondents said the video matched their views of Portugal and that 79.5% would consider Portugal as a holiday destination when they next booked a holiday. In terms of inferential statistics, we performed chi-square tests of significance on the survey data. Thus, this paper contributes to the body of work because it offers insight into marketing strategy adaptation by a local tourist board during a period of crisis.

Augmenting commercial banks’ other income through off-balance sheet activities in relation to their determinants in the Indian banking system

ABSTRACT COVID-19 has a devastating impact on the global economy, particularly on robustness and resilience of emerging and developing economies’ (EMDE’s) economic-cum-financial systems. Reinventing banking practices with strategies are indispensable for sustainable growth. EMDEs like India have distinct country-specific business models. We aim to devise a sustainable model for augmenting banks’ other income; analyzing off-balance sheet (OBS) activities in India, which may be applied in EMDEs’ efficacy. We apply least-squares dummy variables and ordinary least squares models for fixed-effect regression analysis on OBS from 1996-2019. Regulatory determinants like capital adequacy, net non-performing assets, liquidity have more significant impact on OBS than bank-specific variables like bank size or macroeconomic like GDP. OBS can generate revenue is exemplified by strong relation to other income. Findings reveal that while assessing impact of COVID-19 on-balance sheets, banks should prioritize capital and contingency liquidity planning, focusing on OBS activities to augment other income in the revival strategy.

A qualitative assessment of entrepreneurship amidst COVID-19 pandemic in Pakistan

This study aims to explore the support and impede factors of entrepreneurial activities amidst the COVID-19 pandemic. By using the qualitative method, 18 in-depth interviews were conducted with entrepreneurs operating micro-, small- and medium-scale enterprises. Interviews were transcribed for content analysis to generate themes using NVivo 12. COVID-19 has adversely affected the entrepreneurial activity in Pakistan was a key theme found after analysis. Three main categories were found as situations provoking business decline and their manifestation, entrepreneurial actions and reactions to COVID-19 crisis, and their futuristic plans amidst COVID-19. This research highlights issues entrepreneurs face to follow protocols of lockdown, social distancing, and operational hours. The findings of this study contribute to the scholarship of entrepreneurship and areas for the empirical investigation to develop efficient ecosystems to support entrepreneurs. This study suggests government and non-government stakeholders devise strategies for entrepreneurial revival post-COVID-19. This is probably one of the first qualitative assessment of the likely effects of the COVID-19 pandemic on entrepreneurship. It also recommends interesting related research areas and suggestions on how to empower entrepreneurs to overcome it.

Should the Maharajah be Dethroned ? A Case Study of Air India

Air India, like any other public sector undertaking/government company, is incurring losses and trapped under the heavy burden of debt. The taxpayers’ money is being utilized to keep the sinking Maharajah on a ventilator. The first attempt to sell 76% stake in Air India failed miserably due to several reasons as identified by the transaction advisor of the Government of India. The reasons are Government of India’s 24% ownership and equivalent rights, heavy debt around INR 38,000 crores, fluctuations in macro environment, no individual bidding, consistent losses, and buyers not being able to form a cartel within the given time period. Why is that such a big ship is drowning today ? Is it overburdened with the losses and loans? Why is it unable to introduce some revival strategy ? What are the reasons responsible for its failure? Disinvestment should be the last option, especially for a rich entity and a national carrier like Air India. However, the government is in a hurry to exercise its last option, which is to sell it. The government has now made a second attempt to modify and sell it under promising conditions. The main objective of this case study was to discuss the current situation of Air India and examine the best option available for it, including reverting the decision to sell. The case provided pointers concerning all the options available for the airline.

Cultural Dominance and Language Endangerment: The case of Efut in Cross River State, Nigeria

The Efut culture, and by extension language, seems to have been mortally threatened after their speakers’ migration to Nigeria from Cameroun in the 16th Century. The linguistic situation resulting in language shift was especially exacerbated in the last seven decades, largely due to the dominant cultural influence of Efik, Ibibio and English. The most ostensive vestige of the language manifests in the Ekpe ‘Leopard’ secret society songs, rituals and proverbs (performed by, and intelligible mostly to octogenarians). The Efut language sociolinguistic status is between post moribund and dead stage(s). This paper attempts, therefore, to x-ray ways to revitalize and revive it. Two such revival strategies are the use of digital communication technology and Efut in Nollywood movies. Data for this work came mainly from songs, proverbs, interviews, wordlist and available historical literature. The prognosis for reviving Efut appears realistically poor, at present. However, with appropriate input and pragmatic will from all stakeholders, it would be hasty, uncharitable, to consign the language to irreversible extinction. This optimism is sustainable only if language engineers, policymakers and the Efut nation do not continue to sit on the fence.

Micro, Small and Medium Enterprises (MSMEs) under the threat of COVID-19 Pandemic in India: Problems, Challenges and Strategies for Revival

Due to the outbreak of epidemic COVID-19 whole world is facing two-way crisis first as COVID-19 outbreak and economic crisis. It has been drastically impacted the socio -economic, political and psychological conditions of all nations specially developing countries like India. As social distancing is the only precaution to avoid the virus, a nationwide lockdown has been imposed which has influenced almost every aspect of the global economy as well as India. The backbone of Indian Industry, Micro, Small and Medium Enterprises (MSMEs) has been affected badly for the last couple of months due to COVID-19. MSME sector has been facing huge number of problems and challenges due to this world-wide pandemic outbreak. The researcher identified the problems faced by MSMEs during the lockdown like disruptive supply chain, low demand, clean out wasted stocks and shortage of human resource. Paper also discusses the role of government initiatives and analyzed the challenges and issues facing by MSMEs in present economic scenario on the basis of extensive literature review. Outcome of the study will help to strategies formulation to revive the MSMEs to come out from the recent crisis.

Airline-Imposed Vaccination Requirement for Air Travel: Considerations from a German Perspective

Since the start of vaccination against Covid-19 there is an ongoing debate on privileges for people that achieved immunity either by vaccination or a recovery from Covid itself. With the beginning of the vaccination process, airlines and their associations have been addressing the need of immunity passes for travel. Linking the possibility to travel with receiving a vaccination beforehand could be considered a forced vaccination through the back door of private business. This article aims to shed light on the specific scenario the aviation industry is facing from a legal perspective. Despite its focus on German and European law in particular, most of the considerations will be applicable in other jurisdictions as well. It becomes obvious that a contractual requirement to receive a vaccination before being allowed to fly is resulting in a variety of concerns from competition and anti-discrimination law perspectives to moral considerations of contracting. Virtually all aspects discussed in this article relate back to the fundamental rights position of travellers and airlines. By weighing the rights affected, it is concluded to be legal for airlines to require their passengers to receive a vaccination against Covid-19. air travel, revival strategies, covid, fundamental rights, vaccination

Impact of COVID-19 Pandemic on Tourism in Malaysia and Strategies for Revival of this Sector

Impact of COVID-19 Pandemic on Tourism in Malaysia and Strategies for Revival of this Sector

Соціокультурні основи інноваційного розвитку громад: архетипний підхід

Based on the analysis of modern theories and practical approaches to local development management, the author determined that many successful strategies for community revival are based on the ability of society and business to self-organize at the local level. The author identifies the formation factors of local innovation archetypes and the resource base of innovation development of communities. One of the main aspects of the formation of local innovation archetypes is the development of mechanisms for the public choice of the innovation process priorities and their implementation, and creating tools for broad information support and promotion of innovative ideas to create success stories. It is determined that the main tasks of local community development practices are capacity building and community empowerment, the transformation of local residents from actors into actors, development of participatory democracy and involvement of residents in the development of the territory (enhanced participation). The author substantiates that regional (local) innovation landscapes are more suitable for developing complex interactions and capital formation of ties as competitive advantages. The territories are communities of economic interest and can take advantage of ties and joint activities of economic entities. Implicit knowledge (cooperation between educational institutions, research institutions, business, staff relocation, public-private sector interaction, technology diffusion, etc.) in the measurement of networks depend heavily on coordination and are necessary for various innovations. Based on the analysis of local development theories, it is substantiated that the most effective tool developing of local communities is to involve people in joint activities aimed at achieving the public good or benefit for all participants. Examples of the best world experience and practices in involving communities in solving local development issues are considered.