Revitalization Process Research Articles

Writers vs censorship: Slovenian experience in the context of the 19th century

The review presents a collective monograph published in the scientific series “Studia literaria” of the Institute of Slovenian Literature and Literary Studies of the Research Center of the Slovenian Academy of Sciences and Arts, which for the first time presents in a comprehensive, multidisciplinary manner the functioning of state censorship as an institution of official control over sociocultural life Slovenes in the territories of the Habsburg Empire, and then Austria-Hungary in the period from 1789 to 1918. Throughout the century under review, Slovenian writers, scientists, editors, publishers, critics, and journalists faced imperial censorship as the most important factor regulating their activities. The institution of censorship itself experienced a number of transformations during this period: from secularization and bureaucracy during the reign of Maria Theresa to the repressive aggressiveness of censorship practices under Franz Joseph. Based on a broad historical, cultural and literary context, the authors – literary scholars, historians, cultural scientists, museum workers, bibliographers – explore the influence of censorship on the process of national revival and the work of outstanding Slovenian authors A. T. Linhart, F. Prešeren, I. Cankar, publishing, periodicals, national theater. The monograph consists of a preface, an extensive introduction and two sections arranged in chronological order, the first of which covers the period from the Great French to the March Revolution, the second from the March Revolution to the First World War. Each section includes ten author’s chapters. The book is equipped with a name index, information about the authors and a detailed English-language summary, including article-by-article annotations. The exclusive archival illustrative material included in the book is very informative and useful: copies of documents, manuscripts, letters, newspaper pages, censorship reports, court decisions, geographical maps, extracts from library catalogs, etc., which not only serves as an evidence base, but also immerses the reader into the atmosphere of time.

CВІТАНОК БІЛОРУСЬКОЇ НЕЗАЛЕЖНОСТІ ТА УЗУРПАЦІЯ ВЛАДИ РЕЖИМОМ ОЛЕКСАНДРА ЛУКАШЕНКА

Despite the geographical and cultural proximity, the contemporary history of Belarus is poorly represented in Ukrainian historiography. The study of the socio-political processes that took place in the Republic of Belarus after it became an independent country is necessary to understand the reasons for the failure of its nationally oriented course in 1991–1994, the Lukashenko regime’s coming to power and its subsequent transformation into a state unfriendly to Ukraine and the Euro-Atlantic bloc. After gaining independence during the «parade of sovereignties» in 1988–1991, Belarus began to experience the processes of national revival of the Belarusian language and culture and democratisation of social and political life, initiated by the national conservatives from the Belarusian Populat Front (BPF), but already in the fourth year of independence, the above-mentioned processes were curtailed and the Republic of Belarus, headed by the permanent president Alexander Lukashenko, became known as «Europe’s last dictatorship». Nevertheless, mass opposition protests have been taking place almost throughout the entire period since 1994, from the so-called Minsk Spring to the large-scale protests of 2020. The article generally chronicles the anti-authoritarian resistance of civil society in Belarus in the 1990s, examining the formation and activities of Zianon Pazniak’s Belarusian People’s Front party, the confrontation between different branches of power against the backdrop of Alexander Lukashenka’s first victory in the presidential election and his subsequent usurpation of power, human rights violations, fraud during the presidential election, regime repression of the opposition and its activities. A special focus on the Belarusian Popular Front is due to the importance of this party as the most significant opposition force during the period of independent Belarus’ existence.

Sketch in the contemporary social-communication space: development trends

Introduction. The contemporary stage of mass media development is marked by a change in the genre system. One of the genres that has almost disappeared from traditional media, but actively reacted to the emergence of the network space and became part of it, is undergoing transformational processes, is the sketch. Relevance and goal. Understanding the trends in the development of sketches at the current stage is relevant, as it provides an opportunity to look at the place and role of this genre in the social and communication space in a new way. The purpose of the study is to outline the trends in the functioning of the sketch genre in the contemporary social and communication space. Methodology. The research used the methods of scientific literature analysis, analysis and synthesis, typological analysis, and systematization. The chosen methods made it possible to find out the general features of the development of the sketch genre in the Ukrainian social and communication space. Results. A survey of traditional media showed that today the sketch is almost not presented in them. However, this genre has not completely disappeared, it cannot be classified as marginal. Currently, the sketch is undergoing a process of revival and transformation, reflecting those processes that are characteristic of the contemporary period of development of media activity – the era of post-journalism. Social networks have become a successful platform for its implementation, where this genre acquires a new genre dimension. The most optimal way to realize the genre “status” of a sketch is Facebook – a social communication platform that provides for small-format posts, an active authorial position, which is characteristic of the genre we are considering. The sketch adapts to the conditions of network discourse, so its genre model also changes: the presentation style is simplified, the visual component is strengthened, etc. The communicative approach to writing is also changing: from the genre of a professional sketch, it is transformed into a genre of amateur journalism. Network sketches became the catalyst of a new socio-communication phenomenon – network literature (virtual literature, Internet literature). Sketches “outgrow” the boundaries of social media and find a literary embodiment in individual publications. The modern media space is characterized by the functioning of both traditional types of sketches and the latest forms. Conclusions. Sketches are becoming more and more in demand in the modern social and communication space. This genre adapted to the requirements of the “network” discourse and became an integral part of it.

Public space as a palimpsest: Revitalising Yukari neighbourhood conservation area

The concept of palimpsest space in architecture is used to describe spaces where past and present meet and overlap, carrying traces of the past and entities of the present at the same time. Therefore, palimpsest spaces are valuable in creating a sense of belonging by preserving the memory of society. This study examines the Yukarı Neighbourhood Women’s Market, where traces of the past intersect with new uses of public space. Yukarı Neighbourhood used to be the commercial centre of Akcakoca until the early 1900s, and there was a weekly street market where only women could participate. Over time, the town centre lost its importance and its inhabitants, and the neighbourhood became almost abandoned. In 1996, the Yukari Neighbourhood and its surroundings were declared a conservation area. However, as the number of dilapidated buildings increased, the area attracted tourists when a local women's organisation started a street market in the same area as before, in 2013. This study examined this local revitalisation process and its outcomes through literature, city maps, zoning plans, population records, photographs and interviews. It was found that the new market is a successful attempt to revitalise the area. The market is well accepted by the public and supported by the local authority. This suggests that local communities have a vital role in regeneration, and that the reuse of public spaces can contribute to a sustainable future for conservation areas.

Mechanization and import substitution in zimbabwean farmers' equipment: A case study of the revitalization of an abandoned tractor trailer

Abandonment of equipment on Zimbabwean A1 and A2 farms has significant costs for both farmers and the national economy, as farmers often continue using outdated or traditional farming methods. Maintenance practices, innovation, research, design, and modern machinery have evolved considerably over the past hundred years, shifting from old maintenance applications to planned maintenance strategies combined with Import Substitution Industrialization (ISI). For Zimbabwean farmers, adopting this approach is crucial, particularly for revitalizing farm implements and machinery. Currently, it is evident that many farm implements and equipment have been abandoned. These implements and equipment could be assessed and mechanically restored to their operational state. A mechanical assessment of abandoned equipment was conducted, focusing on main components such as the chassis and suspension to facilitate the revitalization process. This was followed by a product development plan outlined in the methodology. The abandoned trailer was dismantled, with selected components purchased locally, and then reassembled using mechanical methods. The mechanical activities involved included cutting with grinders, joining through arc welding, and using bolts and nuts. As a developing country striving to adopt modern technologies, Zimbabwe's application of Import Substitution Industrialization is a crucial strategy for embracing sustainable development. Farmers are advised to integrate basic welding knowledge into their farming activities and acquire essential machinery, such as CO2 welding machines and workbenches, for their mechanical workshops. Large-scale farmers in Zimbabwe typically have workshops equipped with these basic machining tools. The abandoned trailer was reconditioned to a functional state using basic machining methods and tools, as detailed in this paper.

The “In-Between” Development and Heritage

Batroun is a historic Mediterranean coastal city in North Lebanon and exemplar for long-term impact of haphazard urban expansion on (in-)tangible heritage. The long-term development of transport infrastructure has contributed to Batroun’s contemporary urban structure and the weak connections between its entities and with the sea. As a result, Batroun’s old town is gradually disconnecting from the coastline and inland developments, and its traditional socioeconomic practices are declining. This has triggered negative spatial, social and economic outcomes on the town’s public spaces and identity.This paper, therefore, seeks to evaluate the impact of infrastructural development on the social, economic, and spatial aspects of the historic town of Batroun. It investigates the opportunities that arise from the city’s cultural heritage landscape and how these opportunities inform revitalising the lost socio-economic values and identity of the old town. For this purpose, field observations were conducted to investigate Batroun’s urban and spatial setting. Also, Interviews were conducted with stakeholders, experts and local communities in order to define problems and their impact on (in-)tangible heritage from top-down and bottom-up perspectives. By mapping findings, this research assesses the consequences of a developed transport infrastructure on everyday life and the town’s historic built environment.The heritage of Batroun has been seen as a barrier to the city’s development, and the regeneration of the old town has largely focused on the preservation of tangible dimensions, ignoring the contribution of intangible heritage settings to the revival of the old town and its socio-economic practices. Understanding Batroun’s heritage capacities and contemporary social values can facilitate the way for local stakeholders and communities to inform the revitalisation process. Thus, inclusive and collaborative approaches and new tools of inclusion can improve heritage-informed regeneration strategies and help define appropriate infrastructure for a resilient development of the historic built environment.

Research Regarding the Financing of the Revitalization Process for Rural Space in the Context of Sustainable Challenges

Research Regarding the Financing of the Revitalization Process for Rural Space in the Context of Sustainable Challenges

Trans-Baikal Cossacks as a Subject of Patriotic Education of Youth

Introduction. In modern conditions, patriotic education of young people is of particular importance, the implementation of which is possible using the potential of the Russian Cossacks. The Russian Cossacks have the necessary resources for the formation of youth patriotism, including the presence of their own ideology, ethnopsychological and ethno-cultural features, behavioral models, the system of patriotic education as part of the “Cossack pedagogy”. This potential of the Cossacks should be used in the modern social practice of patriotic education from the younger generation. The purpose of the article is based on the results of the analysis of public opinion in the Trans-Baikal Territory to investigate the attitude of the population to the Cossacks and its role in the patriotic education of the younger generation. Materials and Methods. The methodology of the study is presented by the theory of social identity of V. A. Tishkov, the pedagogical theory of patriotic education of V. V. Ivanov. Within the framework of the study, the attitude of the Trans-Baikal Territory residents to the Cossacks and the opinion about the potential of the Cossacks in the patriotic education of young people are characterized. The study was conducted in 2021–2022. A survey in the form of a questionnaire was used as the main method. 500 residents of the Trans-Baikal Territory were interviewed. The method of cluster (territorial) single-stage sampling was used in the study. Results. It is revealed that in the Trans-Baikal Territory, a positive attitude to the Cossacks, their traditions and values prevails. The results obtained in the course of the study indicate that today the process of revival of the Cossacks is supported in society. It is shown that the Cossacks play an important role in the patriotic education of young people. Discussion and Conclusion. The residents of the Trans-Baikal Territory recognize the value of using the patriotic traditions of the Cossacks and the need for the participation of the Cossacks in the patriotic education of young people. The results obtained can be used in the development of programs of patriotic, spiritual and moral education of the younger generation based on the traditional values of the Cossacks.

The Self-Making, Worlding Processes of Contemporary Zapotec Literature

This essay considers the main features and status of contemporary Zapotec literature, an “ultraminor” Indigenous literature in southern Mexico. Tracing its modern emergence through 20th century literary circuits that were preeminently local and politically-rooted, Zapotec literature has taken what Laachir et al. describe as a “ground-up and located approach” to literary production and circulation—one that clashes against the globalizing, capitalist, Western-centric relations prevalent in the field of World Literature. Shaping g/local readers and raising cultural and linguistic awareness, Zapotec authors write in their linguistic variant and self-translate their work and worldviews into Spanish—a major Western language with a strong colonialist legacy and presence in the field of World Literature. Although they translate their work as a form of authorial validation within the nation, they primarily seek to nurture autochthonous forms of expression and circulation that are key in Indigenous-led cultural revitalization processes in their territory. As examples of literary worlding, I engage two contemporary Zapotec texts: Víctor de la Cruz’s seminal anthology of Zapotec literature Guie’ sti’ diidxazá/La flor de la palabra and Natalia Toledo’s poem “Ni guicaa T. S. Eliot / A T. S. Eliot,” published in her bilingual collection Guie’ yaase’/Olivo negro.

A Generic Component for Analytic Hierarchy Process-Based Decision Support and Its Application for Postindustrial Area Management

This paper presents a generic component for Analytic Hierarchy Process (AHP)-based decision support in risk management. The component was originally dedicated to railway transportation issues; however, its generality enabled it to extend its functionality for other domains too. To show the generality of the module and possibility of its application in other domains, an environmental case was run. Its goal was to select methods for planning the post-mining heap revitalization process, especially decision-making focusing on the selection of the most advantageous revitalization option on the basis of the Analytic Hierarchy Process and different, non-financial factors, e.g., social, environmental, technological, political, etc. Taking into account expert responses, the suggested solution was related to energy production.

Agricultural insurance and rural revitalization-an empirical analysis based on China's provincial panel data.

Agricultural insurance is a kind of compensation insurance designed to provide protection for the economic losses caused by insured accidents suffered by agricultural producers in agricultural production. Rural revitalization refers to the strategy of improving the level of rural economic, social and cultural development and achieving coordinated and sustainable development of urban and rural development. Agricultural insurance can effectively diversify risks and reduce losses for agricultural producers, which plays an important role in stabilizing farmers' income, helping rural economic development, and promoting rural revitalization. Based on the theoretical analysis of the mechanism of agricultural insurance on rural revitalization, this paper empirically studies the effect of agricultural insurance on rural revitalization by using panel data from various provinces in China from 2011 to 2020. In this paper, the TOPSIS entropy weight method, the system generalized method of moments (GMM) and the threshold model are used to calculate the actual development level of rural revitalization in each province of China, the promotion effect of agricultural insurance on the development level of rural revitalization and the promotion of rural revitalization in five dimensions, and whether there is a threshold effect of agricultural insurance on rural revitalization. The empirical results show that: (1) The level of rural revitalization in various provinces in China shows a dynamic trend of "overall slow rise, with obvious differences between provinces." (2) Improving the development level of agricultural insurance can drive the improvement of China's rural revitalization level, and every 1 unit increase in the development level of agricultural insurance will drive the level of China's rural revitalization to increase by 0.1633 units. At the same time, the role of agricultural insurance on social etiquette and civility is not significant, and the role of the remaining four rural revitalization goals is significant. (3) Agricultural insurance has a significant effect on the level of rural revitalization in eastern provinces, but does not play a significant role in rural revitalization in central and western provinces. (4) The role of agricultural insurance on rural revitalization has a double threshold effect. Accordingly, this paper puts forward some suggestions for increasing the capital investment in agricultural insurance, innovating the new mode of agricultural insurance operation, promoting the in-depth development of agricultural insurance according to local conditions, and reasonably adjusting the capital investment of agricultural insurance. Finally, because the data used in this paper do not cover the entire process of rural revitalization and the research is mainly carried out from a macro perspective, there are still some shortcomings in this paper.

Obrození tanga: nostalgie, naslouchání, experiment

This article examines the history and culture of Argentinian tango as a translocal social dance and emphasizes its revivalist component along with other characteristic features: nostalgia, listening, and experimentation. It represents the partial and the preliminary result of the author’s anthropological research that they are currently conducting as part of the doctoral programme at the Faculty of Humanities of Charles University in Prague. The author concludes that both nostalgic beliefs and the desire to create something new contribute to the process of tango revival.

The History of the Formation of Folklore Collections in Belarus

The article focuses on the knowledge of the formation circumstances and development of folklore collections in Belarus in historical perspective. The history of collecting Belarusian folklore is explored, concentrating on the main ideas and the most influential collectors and groups of collectors. The research questions concern the main collection centers, gathering strategies, and their changes in accordance with the dominant state ideology and cultural policy. The study reveals that the growing interest in collecting folklore was closely connected with the process of national revival and the creation of the Belarusian state. Initiated by the passion of individual amateur collectors and local historians, the collection of folklore gradually became an important national task and was concentrated in the main scientific centers. Besides state ideology, the greatest influence on the formation of folklore collections, their form and content, is exerted by the goals and approaches of individuals. The personality, the level of education and age of the collector have a direct impact on the collection processes and, respectively, on the data obtained as a result.

Analysis of the revitalization process of voivodeships in Poland based on UTASTAR and TOPSIS methods

Modern-day local governments face various challenges in the realms of geopolitics and socio-economic factors. Many times, intense transformations lead to crisis situations. Revitalization is a tool used by local governments to repair locally degraded areas. The paper focuses on discussing selected aspects of the revitalization process, using TOPSIS and UTASTAR methods. The study covered local government voivodeships in Poland and was based on secondary data for 2020-2021 published on the Statistics Poland website. The methods used made it possible to construct rankings that indicated that the voivodeships that could be considered leaders in revitalization are Greater Poland Voivodeship (UTASTAR) and Lubusz and Silesian Voivodeship (TOPSIS), whereas their opposite was the Opole Voivodeship.

Traditions and Customs of the Kazakh People: Place and Role in the Modernization of Society

The article analyzes the nature and essence of traditions and customs and their place and role in the modern everyday life of Kazakh people. Based on the outcomes of previous studies of Kazakh history, philosophy, and sociology and on the examination of the national cultural policy, especially the preservation of national culture and the revival of forgotten traditions and customs, it highlights main challenges related to the education in the field of progressive cultural traditions, reveals, reasons of why some of the cultural practices and norms stay alive when others disappearing. The study goal is to show the role of the traditions and customs of the Kazakh people in the revival process of the national culture during the period of social modernization. The article considers traditions and customs as an integral sociocultural dimension of human activity and communication, creating the basis for the entire diversity of cognitive experience. Based on the already published and widely known materials on nomadic and Turkic cultures, traditions, and customs, the author examines connections between historical traditions of the steppe life, their representation in the modern everyday life of the Khazakh people, and their future as a part of the national culture of independent Kazakhstan. For instance, hospitality is a foundational element of both the rites of the nomadic people of the Kazakh steppe and the cultural norms of the contemporary population of Kazakhstan. The article concludes by arguing that customs and traditions are a social mechanism that transfers social values from generation to generation and underlies the basis of national unity and cultural identity of the Kazakh people. Thus, the national culture, containing many traditions, customs, rituals, rituals, is the life-giving environment that can and should serve as a source of national revival for any state, and especially for Kazakhstan. Culture is able to accumulate knowledge and information about the world and pass it on from generation to generation. At the same time, it acts as the social and intellectual memory of a particular nation and humanity in general. Therefore, the purpose of the author during the period of modernization of society is to show the spiritual revival of the national culture of the Kazakh people as an integral part of the world cultural process.

Informational Interventions in Environmental Behavior of Rural Residents: Example of Waste Separation and Water Quality Enhancement

INTRODUCTION: The ongoing progress in China's rural revitalization and precision poverty alleviation has led to the gradual implementation of environmental improvement initiatives for rural residents. As a result, rural residents' environmental behavior is now being influenced by informatization interventions. With the deepening of these interventions, various environmental behaviors have emerged. Therefore, it is crucial to study the impact of informatization interventions on rural residents' ecological behavior, focusing specifically on garbage classification and water quality enhancement.
 OBJECTIVES: To improve the level of China's rural habitat improvement, to improve the mechanism of informatization intervention in the environmental behavior of rural residents; to solve the problem of garbage classification and water quality improvement in the environment of rural residents under the background of informatization intervention, and to improve the level of modernization of China's agriculture and rural areas.
 METHODS: First, using the theory of informatization intervention to establish a model of informatization intervention in the environmental behavior of rural residents; secondly, using the questionnaire method to investigate and analyze the ecological behavior of rural residents under the background of informatization intervention in the case townships; finally, using the model to analyze the results of the survey and establish the relevant principles of environmental improvement under the background of informatization intervention.
 RESULTS: Under the background of informatization intervention, there is a significant improvement in the environmental behavior of rural residents, and the efficiency of garbage classification is significantly improved compared with the traditional model; the application of informatization intervention has dramatically improved the efficiency of environmental remediation in the case townships, and the informatization intervention can also play a significant role in the improvement of water quality.
 CONCLUSION: In the continuous process of rural revitalization and precise poverty alleviation work, to strengthen the informatization intervention of rural residents' environment and comprehensively improve the quality level of rural habitat environment, it is crucial to carry out from various aspects and construct informatization.

Cultural Revitalization of Tha Phae Road: An In-Depth Exploration of Contemporary Lanna Architectural Facades and Urban Identity

This study presents a comprehensive analysis of contemporary Lanna architecture on Tha Phae Road, a historically and culturally significant street in Chiang Mai, Thailand. The main objective of this research is to conduct this comprehensive analysis of the revitalization process with a specific focus on the architectural facades of the revitalized buildings. The study aims to document and evaluate how traditional Lanna architectural elements have been integrated with Modern, Western, and Chinese architectural styles during the process, while also investigating its ensuing urban impacts. Employing a descriptive case study approach, this research draws upon a diverse array of primary and secondary sources, including scholarly literature and on-site photographs. Through the examination of three representative case studies (1) Modern-Lanna style, (2) Modern-Western-Lanna style, and (3) Modern-Western-Chinese-Lanna style, this study illustrates the deliberate amalgamation of traditional Lanna elements with modern design features, resulting in a dynamic and captivating urban landscape. The findings reveal a successful synergy between historical preservation and contemporary urban development. The integration of Lanna design elements with modern features not only effectively conserves the region's cultural identity but also contributes to sustainable architectural principles. Significantly, the implementation of building control regulations has played a pivotal role in preserving the inherent integrity of Lanna architectural styles. Moreover, this research offers valuable insights for scholars, architects, and urban planners, providing practical guidance on harmoniously incorporating cultural heritage into contemporary Lanna designs while ensuring the enduring preservation of the region's distinctive identity.

Possibilities of using cluster solutions in the policy of revitalisation of degraded municipal infrastructure in Ukraine

This paper discusses the issues concerning the policy of revitalisation as the basis for planning and carrying out the social and economic reconstruction of Ukraine. It is crucial to consider the scale of destruction and degradation of urban tissue, as well as the migration which occurred in the wake of the military operations. As a result, it is necessary to devise a specific programme of revitalisation which would use innovative organisational and guarantee instruments on a macro-, meso-, and microeconomic levels. The paper considers the factors which determine the aims of the municipal revitalisation policies, as well as their models, which include an analysis of degradation of urban areas as a step in the development of cities. The paper includes an examination of demographic factors, as well as those, which are associated with depopulation. In addition, the importance of urban infrastructure was highlighted in the process of revitalisation. Furthermore, the paper covers the analysis of literature regarding experiences in terms of using revitalisation clusters in degraded areas. The development of chosen clusters in cities in Western Europe was examined, having identified and evaluated basic conditioning factors of their use in revitalisation processes. Moreover, the importance of clusters was discussed, together with their possible use by establishing ‘Key National Cluster’ and, within its confines, ‘Regional Key Clusters’ in chosen oblasts in Ukraine according to their division into international areas of reconstruction. The scale of destruction and degradation of given areas of Ukraine was evaluated in terms of particular elements of revitalisation, together with the costs associated with reconstruction. This analysis covers the losses Ukraine experienced between July and December 2022.

Research on Brand Rejuvenation Strategy of Old Brands from the Perspective of Brand Marketing

With the continuous development of the economy and the increasingly fierce market environment, the competition of brands in the consumer market is becoming increasingly fierce. In this situation, old brands are inevitably placed at a disadvantage and may even be gradually forgotten by consumers and eliminated from the market.To cope with rapid market changes and the developing situation of market competition, many old brands with weak competitiveness have chosen brand revitalization strategies to ensure a foothold in the consumer market. At present, although some old brands have successfully revived their brands through brand rejuvenation strategies, others have fallen into the trap of such strategies. When implementing brand rejuvenation strategies, many old brands have issues such as unclear brand awareness and positioning, superficial strategy implementation, and rapid strategy advancement. Therefore, it is suggested to emphasize the importance of individuation, adaptability, and conveying the brand's essence during the process of revitalization. This article analyzes various cases of old brands' rejuvenation, discusses and summarizes the potential problems commonly faced in the process of brand rejuvenation, and provides practical warnings and suggestions for old brands to implement brand rejuvenation strategies.

Revitalization Approaches to Maximize Heritage Urban DNA Characteristics in Declined Cities: Foah City as a Case Study

Revitalization is an important process in action area planning, especially in the heritage sites located within urban area contexts. Varied techniques and tools of revitalization are applied at various spatial levels, some are suitable for the urban scope, and others suit the architectural building scope. Urban DNA is a term used academically to reflect social, economic, and urban characteristics but has a different interpretation that depends on the spatial scale and context. In action areas, urban DNA refers to the essential visual, social, economic, and physical characteristics that preserve the vital structure of an urban area. Heritage areas are vital in a city structure, in the journey of maximizing the urban DNA chrematistics of heritage sites, sometimes the urban DNA is lost in the process. This paper identifies and encapsulates the importance of Urban DNA in heritage site considerations in the revitalization process within heritage urban context to maximize the socio-economic and visual impacts, especially in declined cities such as Foah City the case study in the Nile Delta region in Egypt. The results pinpoint the most effective urban DNA structure for the declined Foah Heritage Center, despite the city's importance as a ranked third of heritage cities in the country.