Revised Technology Acceptance Model Research Articles

Acceptability and use of the electronic community health information system and its determinants among health extension workers in Ethiopia: a retrospective cross-sectional observational study

BackgroundThe electronic community health information system has been increasingly developed and deployed to quantify and support quality health service delivery by community health workers in Ethiopia. However, the success and failure of the electronic community health information system depend on the acceptability and use by its users. This study assessed the acceptability and use of the electronic community health information system and its determinants among health extension workers in Ethiopia.MethodsA retrospective cross-sectional observational study was conducted among 587 randomly selected health extension workers from six regions of Ethiopia. The Revised Technology Acceptance Model was used as a theoretical framework for the study. Descriptive statistics, structural equation modeling, and principal component analysis techniques were used to analyze the data. For all significance tests, multiple comparison adjustments were made using the Bonferroni Correction Method.ResultsThere was near universal acceptance of the electronic community health information system, ranging from 94.4 to 97.4% among health extension workers. However, actual use of the system was considerably lower, at 50%. Perceived usefulness of the electronic community health information system had a direct and positive effect on acceptability (β3 = 0.415, p < 0.001). Perceived ease of use had both direct and indirect positive effects on electronic community health information system acceptability (β2 = 0.340, p < 0.001 and β1*β3 = 0.289, p < 0.001, respectively), while acceptability had a direct and positive effect on the use of the electronic community health information system (β3 = 0.297, p < 0.001).ConclusionsDespite the very high acceptability of the electronic community health information system among health extension workers, actual use of the system is considerably lower. Hence, an integrated and coordinated approach is required to close the acceptance-use gap.

Influence of Pedagogical Beliefs and Perceived Trust on Teachers’ Acceptance of Educational Artificial Intelligence Tools

Advancements in artificial intelligence (AI) have stimulated the development of educational AI tools (EAIT). EAITs intelligently assist teachers in formulating better pedagogical decisions or actions for their students. However, teachers are hardly integrating EAITs, and little is known about their perceptions of EAITs. This study seeks to identify human factors that encourage or restrict teachers’ acceptance of EAITs. We propose a revised technology acceptance model incorporating teachers’ pedagogical beliefs and perceived trust in EAITs. Survey data were collected from 215 teachers in South Korea and analyzed using structural equation modeling. The results indicate that teachers with constructivist beliefs are more likely to integrate EAITs than teachers with transmissive orientations. Furthermore, perceived usefulness, perceived ease of use, and perceived trust in EAITs are determinants to be considered when explaining teachers’ acceptance of EAITs. Among them, the most influential determinant of predicting their acceptance was found to be how easily the EAIT is constructed. Significant implications for researchers and stakeholders regarding the development and integration of EAITs are discussed.

Learning Community and Its Impact on Attitude toward Computer-Based Statistics

This study examined the three dimensions that should exist in a learning community, namely Student Cohesiveness, Integration, and Task Orientation, related to their influence on attitude toward computer-based statistics. Attitude toward computer-based statistics itself is measured using constructs of the revised Technology Acceptance Model (TAM). This study was designed to justify the value of information systems (IS) in overcoming accounting students' statistical problems. The use of IS probable to reduce the pressure in dealing with statistics so that there is an opportunity to increase accounting students' competitive advantage. The respondents consisted of 105 undergraduate accounting students. The data was collected using a 5-scale Likert questionnaire then analyzed using Structural Equational Modelling (SEM). With purposive sampling, this study was collected 105 responses obtained from private and state universities. The results indicate that task orientation is the key indicator of the learning community, affecting attitude toward computer-based statistics. Meanwhile, the second-order factors show that all three predictors were essential in explaining attitude toward computer-based statistics and significantly impacted Reuse Intention. This study also suggests implementing an informal learning community to build learning dynamics that are more independent but still controllable so that the learning topic is integrated with certain subjects.

What Motivates People to Pay for Online Sports Streaming? An Empirical Evaluation of the Revised Technology Acceptance Model.

With the rapid development of Internet technology, sports media consumption is migrating toward streaming. The online streaming of sporting events has become the important way of copyrights holders to engage sports fans, especially young fans. Therefore, it is vital to understanding users' willingness to pay (WTP). Given that previous studies of the livestream sports broadcasts online have not dealt with users' payment intention, the originality of this study is that it explore users' motivation by combining information system research with the consumer demand theory. The study aimed to examine the factors that influence users' payment intention to stream online sports by using the extended Technology Acceptance Model (TAM). Data from questionnaires completed by 330 Chinese respondents determined how perceived usefulness, ease, enjoyment, and satisfaction, influence users' WTP. Satisfaction positively correlated with users' payment intentions, impacted WTP values, mediated ease of use. The analysis also revealed the necessity for broadcast platforms to improve satisfaction and to increase payment intentions.

Investigating the Intention to Use an Electronic Performance Management System at XYZ Holdings Limited: Towards a Revised Technology Acceptance Model

This paper investigates the intention to use an electronic Performance Management System (e-PMS) through a conceptual framework derived from the Technology Acceptance Model where several constructs were put under investigation. The positivist approach was adopted in view of collecting primary data from a sample of 52 employees working at XYZ Holdings Limited through a structured survey questionnaire comprising of 25 items segregated under 6 sections. Research findings revealed a positive individual relationship between each independent variable; perceived usefulness, perceived ease of use, attitude and accessibility with intention to use the e-PMS respectively. Gender, age, grade and working experience were found to be statistically insignificant. However, when analyzing the constructs simultaneously as a whole model, only perceived ease of use and attitude were found to be statistically significant towards the intention to use the software. The derived model will be useful not only to the management of XYZ Holdings Limited but also to other companies which intend to adopt a new technology while at the same time serves as a base for future research in this field.

Use of Social Media Platforms for Purchasing Fashion Items: A Comparison of US and Chinese Consumers

This paper develops a conceptual connection between the Revised Technology Acceptance Model and Hofstede’s Cultural Dimensions in explicating the adoption by customers of a social media platform in the fashion industry in the context of the US and China. This study shows that the trustworthiness of Facebook is positively related to US customers’ intention to purchase fashion items and the trustworthiness of WeChat is positively related to Chinese customers’ intention to purchase fashion items. Also, US customers’ perceived usefulness is not positively related to the intention of using Facebook to buy fashion items. However, their Chinese counterparts had the opposite result. The findings enhance our understanding of the factors that influence customers’ adoption of social media platforms for purchasing fashion items and provides suggestions for marketing managers as to how they can utilize social media platforms to market fashion items. The paper concludes with a discussion of possible future research in this field.

AutoCAD: examination of factors influencing user adoption

Abstract The primary purpose of the research is to examine and validate determinants of user intention to use AutoCAD software, utilising the constructs from prior studies in a more integrated model. The paper proposes a revised Technology Acceptance Model (TAM) for measuring the adoption of AutoCAD. In the study, a latent construct PPA (perceived physical accessibility) was added to the proposed research model as a new determinant of AutoCAD adoption. An online survey of AutoCAD users was conducted to collect data. This data was empirically used to test the proposed research model. The Structural Equation Modelling (SEM) technique was used to evaluate the causal model, and the confirmatory factor analysis was performed to examine the reliability and validity of the measurement model. The study results show that user behavioural intention to use AutoCAD is significantly affected by three determinants: perceived usefulness, perceived ease of use and perceived physical accessibility of the software. This finding contributes to an expanded understanding of the factors that promote acceptance of AutoCAD software. Moreover, the main contribution of this study is to verify the impact of the added PPA variable on the behavioural intention to use and the actual use of AutoCAD, and also to create measurement scales for this new latent variable in TAM.

Mobile Banking – An Answer to Financial Inclusion in Hilly Rural India.

Financial Inclusion is still a major challenge for the India, despite of being one of major agenda since 2004-2005, due to difficulty in reaching far flung areas of the country comprising 600,000 villages. This has huge implications on economic development of the country. Therefore there is regular thrust from Government of India (GoI) to bring everyone to the ambit of formal banking system through various schemes. Mahatma Gandhi National Rural Employment Act (MGNREGA) is one of the major GoI schemes that have contributed significantly to financial inclusion in India. India has more mobile connections compared to banking accounts, therefore GoI in Economic Survey 2014-15, proposed JAM (JanDhan Yojana, Aadhar Number and Mobile Number) trinity to use ICT for more efficient and effective spread of formal banking even to the hilly areas where brick and mortar banks are difficult to build and sustain. Hence to understand the constructs of mobile banking adoption for financial inclusion in Champawat district of Uttrakhand, India under MNREGA, this research discusses revised technology acceptance model (TAM) and carefully picked constructs from literature review which were weaved together by using Total Interpretive Structural Modeling (TISM) to form a conceptual model for Champawat District of Uttrakhand, India.

Perceived value of social media in students’ participation in social movement

Purpose The purpose of this study is to empirically investigate the use of social media (SM) and its influence for increasing students’ participation in the quota reform movement at the University of Dhaka, Bangladesh. Design/methodology/approach The revised technology acceptance model (TAM) was used to formulate this research’s hypotheses. A survey was administered to obtain data about students’ intention to use SM. The survey consisted of a set of questions based upon the revised TAM model. A total of 498 surveys were distributed and 304 students responded to it; hence, response rate was of 61.04%. A regression and single way ANOVA were conducted to test the hypotheses. Findings The results indicate that most of the students use SM for academic purposes and to get connected with friends. Among the social networking tools, Facebook is the most widely used by the respondents. Findings supported that perceived ease of use and perceived usefulness of SM affect student’s intention to increase participation in the quota reform movement. There were no significant relationships between gender and politics with the use of SM. Research limitations/implications A sample of students from Dhaka University was taken and the sample size was small. As a result, the findings of this study cannot be generalized in other settings. SM has a positive effect in the societies where change happens through collective actions. Originality/value Why and how students use SM has been widely discussed over the available literature, but students’ intention to use for it for social movements has not been studied. This study has made an effort to empirically examine the use of SM in the context of the quota reform movement in Bangladesh.

Acceptance of automation manufacturing technology in China: an examination of perceived norm and organizational efficacy

With a shift to more automation technology, social acceptance of technology plays an important role in the manufacturing sector. To what extent this occurs, and affects the adoption of technology, has been less researched, but is important in deciding how such technology is introduced, and the nature of the shift from labour-intensive manufacturing to automation. This research applies the revised technology acceptance model (TAM) to examine the impact of social and individual antecedents on the acceptance of automation manufacturing technology. Survey data are collected from 258 Chinese manufacturers. Results suggest that perceived norms significantly affect organizational intention to use automation manufacturing technology both directly and via perceived usefulness; organizational efficacy explains the intention to use via mediating effect of perceived usefulness and perceived ease of use. This research is one of the first extending and applying TAM from individuals to organizations.

Determinants of Farmers’ Intention of Applying New Technology in Production: The Case of Vietgap Standard Adoption in Vietnam

The purpose of this paper is to identify the determinants of farmers’ intention of applying new technology with the case of VietGAP standard application in vegetable production in a developing country such as Vietnam. Using the survey data of agricultural workers in a framework of revised technology acceptance model, the analysis finds that farmers’ intention to apply or continue applying VietGAP is driven by factors such as mutual communication, awareness of benefits, environment, behavioral control, and governmental support based on authorities’ policies and risk awareness. Unlike other studies, this paper illustrates that awareness of the brand name related risk and producers’ health benefits have statistically significant impacts on farmers’ intentions.

Exploring the Consumer Attitude of Building-Attached Photovoltaic Equipment Using Revised Technology Acceptance Model

Climate change affects agriculture, the water supply, health, and the sustainability of the environment, and is largely due to greenhouse gases produced by human activities and power production. In order to reduce greenhouse gas emissions, the usage of renewable green energy must be promoted. The International Energy Agency showed that renewables have surpassed coal as the largest source of installed power capacity; half a million solar panels are installed every day around the world. The Taiwanese government has planned to block its fourth nuclear power plant, and is closing Taiwan’s three operating nuclear power plants since solar energy is the best way to solve power shortages. This study defined a solar-energy building as a Building-Attached Photovoltaic (BAPV) system in which the solar modules can be attached to and detached from the building without any structural damage; then, we proposed the Technology Acceptance Model (TAM) to forecast and explain public acceptance of BAPV. Last, we explored consumers’ intentions to use the BAPV systems and their purchasing behavior. The analytical results are fairly consistent with the proposed hypotheses. We find that when perceived ease of use (PEOU) is the antecedent of perceived usefulness (PU) and attitude toward using (AT), the model fit shows a positive influence. However, when PEOU directly affects AT, it shows a negative influence. These two opposing results show that consumers lack an awareness of PEOU. In order to get a positive AT, PEOU and PU have to be synergized. Further, the PEOU also has a negative influence on the antecedent of AT, but positively affects purchasing behavior.

Usability Dimensions and their impact on Web-Based Transactional Systems Acceptance: an Empirical Examination

The article has two fold purpose; it proposes a revised technology acceptance model which includes usability dimensions and then tests revised model by measuring user acceptance of web-based transactional systems (WTS). Model was tested and validated through data obtained from 301 online users. The results suggest that the two important tenets, usefulness and ease of use have significant influence on intention to transact. Response time was found to have an effect on perceived usefulness. Accessibility and navigability had shown significant impact on perceived ease of use. Overall, results supported the proposed hypothetical model.

Examining Effectiveness of m-Learning in Hospitality Education with Revised Technology Acceptance Model

Examining Effectiveness of m-Learning in Hospitality Education with Revised Technology Acceptance Model

Revised Technology Acceptance Model Framework for M-Commerce Adoption

Revised Technology Acceptance Model Framework for M-Commerce Adoption

A preliminary study of user acceptance and adoption of data visualisation tools for decision support in business organisations

This paper presents a preliminary study of behavioural intention and actual usage of data visualisation tools for decision support in business organisations. The study adopted a revised technology acceptance model (TAM) and a self-administered questionnaire approach to gather data from employees working in different business sectors in Jordan. Findings of this preliminary study demonstrated significant positive relationships between the perceived usefulness, perceived ease of use, and employees' behavioural intention and actual usage of data visualisation tools for decision support. However, when analysed alone, employee's behavioural intention is more influenced by the perceived usefulness (β = 0.755, p < .05) than the perceived ease of use (β = 0.238, p < .05). Conversely, the actual usage is more influenced by the ease of use (β = 0.672, p < .05) than the perceived usefulness (β = 0.281, p < .05). Findings of this study suggest that the considerable body of TAM-related research provides a useful foundation for further research on the factors that affect user acceptance and adoption of data visualisation tools for decision support.

A preliminary study of user acceptance and adoption of data visualisation tools for decision support in business organisations

This paper presents a preliminary study of behavioural intention and actual usage of data visualisation tools for decision support in business organisations. The study adopted a revised technology acceptance model (TAM) and a self-administered questionnaire approach to gather data from employees working in different business sectors in Jordan. Findings of this preliminary study demonstrated significant positive relationships between the perceived usefulness, perceived ease of use, and employees' behavioural intention and actual usage of data visualisation tools for decision support. However, when analysed alone, employee's behavioural intention is more influenced by the perceived usefulness (β = 0.755, p < .05) than the perceived ease of use (β = 0.238, p < .05). Conversely, the actual usage is more influenced by the ease of use (β = 0.672, p < .05) than the perceived usefulness (β = 0.281, p < .05). Findings of this study suggest that the considerable body of TAM-related research provides a useful foundation for further research on the factors that affect user acceptance and adoption of data visualisation tools for decision support.

Examining the Security Issues of Automated Teller Machine Based on Revised Technology Acceptance Model

Trust of using automated teller machine (ATM) is a daunting task for many Indonesians, where the security issues associated with it, still haunting them. The paper examines the collaborative issues related to the ATM security such as: perceived usefulness and ease of use, perceived security, trust, intention to use and actual system use, by using revised technical acceptance model (TAM) according to the banking purposes. The study takes customer samples of major leading banks in Indonesia and expected to present the current situation faced by many Indonesians when dealing with the ATM security. The outcome will be valuable inputs for the policy makers of the banks to establish further strategy to cope with integrated security issues related to ATM use.

Predicting the use of smartphone-based Augmented Reality (AR): Does telepresence really help?

The purpose of this study was to determine what predicts the use of smartphone-based Augmented Reality (AR). The study proposes two models to determine whether telepresence can substitute for usefulness and whether both usefulness in the revised technology acceptance model and telepresence in the telepresence mediation hypothesis model can mediate the relationship among three types of AR quality and the intention to reuse AR. Two models were tested with 134 undergraduates who experienced the smartphone-based AR application OVJET. Two competing models demonstrate that all hypothesized paths in the revised technology acceptance model and the telepresence mediation hypothesis model are significant except for one path from service quality to telepresence. A path difference test shows that three pairs of paths (system quality → usefulness vs. system quality → telepresence; service quality → usefulness vs. service quality → telepresence; and usefulness → AR reuse intention vs. telepresence → AR reuse intention) are significantly different, while one pair of the paths (i.e., information system → elepresence vs. information quality → usefulness) is not. In addition, usefulness performs both partial and complete mediating roles, while telepresence has only a complete mediation effect.

An analysis of the relationship between quality and user acceptance in smartphone apps

This study investigates consumer intentions within the smartphone app environment. More specifically, it studies the factors influencing the intention to use banking apps based on the smartphone by employing the information system success model and a revised technology acceptance model. The study examines how quality factors and attitudes toward mobile apps-based banking influence the intention to use banking apps, and whether trust influences the relationship between quality factors and intention to use. In it, we collect data from 520 users and estimate the structural model. The results indicate that attitudes to mobile apps-based banking, as well as information and service quality, affect consumers' intention to use banking apps. We further confirm that three particular quality factors, moderated by trust, affect the intention to use these apps. This study helps to explain consumers' mobile apps-based banking behaviours, by combining the information system success model with a technology acceptance model.