A preliminary study of user acceptance and adoption of data visualisation tools for decision support in business organisations

Abstract

This paper presents a preliminary study of behavioural intention and actual usage of data visualisation tools for decision support in business organisations. The study adopted a revised technology acceptance model (TAM) and a self-administered questionnaire approach to gather data from employees working in different business sectors in Jordan. Findings of this preliminary study demonstrated significant positive relationships between the perceived usefulness, perceived ease of use, and employees' behavioural intention and actual usage of data visualisation tools for decision support. However, when analysed alone, employee's behavioural intention is more influenced by the perceived usefulness (β = 0.755, p < .05) than the perceived ease of use (β = 0.238, p < .05). Conversely, the actual usage is more influenced by the ease of use (β = 0.672, p < .05) than the perceived usefulness (β = 0.281, p < .05). Findings of this study suggest that the considerable body of TAM-related research provides a useful foundation for further research on the factors that affect user acceptance and adoption of data visualisation tools for decision support.