Retro Style Research Articles

“This kind of life has no meaning”

“This kind of life has no meaning”

The application of communication art in tea packaging design under the modern aesthetic perspective

Abstract This paper first explores the color emotion analysis of visual communication art, using linear equations and correlations to analyze the correlation between color emotion and image color space and classifying the degree of warmth and coldness and emotional expression of various colors. Then a multi-model hybrid color emotion calculation method is proposed, using positive-negative attribute values to get color positivity-taking values, using heavy-light to get color weight-taking values, and using warm-cold to get color heat-taking values, respectively. And the global color emotion feature of the image is calculated by using the extraction algorithm of central area weighted features. Finally, the influence of visual communication art on tea packaging is analyzed in terms of graphic design, color and layout of the packaging. In terms of packaging focus, 64 people think that they should focus on the embodiment of humanistic customs and culture, 87 people think they should focus on aesthetic aesthetics, and 75 people think they should highlight the characteristics of the product. In terms of the cultural and emotional orientation of packaging, 70.9% of people think that packaging diversity is the main tendency, and 50.9% think that retro style can better reflect the cultural characteristics of tea. The art of visual communication makes tea packaging design more design and aesthetic.

Perspectives on retro-tram in tourism

Actualization of cultural heritage based on the nostalgic feeling of the good old days is one of the prospective trends in tourism development in times of crisis. Slowing down the pace of life and time perception are in strong demand due to the overall informatization, growing constraints and risk of uncertainty in the world. The study reveals the factors to manage time perception, describes the concept of the retro style and gives assessment to retro-tram in tourism basing on local and international practices. As a result of the research, the study suggests the concept of the sightseeing retro-tram from the perspectives of the human physiological perception and cultural studies while the results of the cross-case study analysis are summarized as a matrix of managerial recommendations so that to involve it in the tourism industry activities.

PENGARUH PACKAGING, SOSIAL MEDIA FACEBOOK, BRAND IMAGE, KUALITAS PELAYANAN, WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN

The amount of company competition and the current pandemic situation forces every producer to be smart in choosing products to produce by carrying out various innovations and promotions, one of which is Ohadoku, which is food that carries a retro style. This type of research uses associative research with a total of 110 samples from all ohadoku consumers in Uma Ilopeta. The sampling technique used purposive sampling with the results of the t-test significance analysis, namely x₁ 0.034, x₂ 0.006, x₃ 0.022, x₄ 0.030, x₅ 0.002 while the significance result of the f test is 0.000 which indicates that all independent variables have a significant effect on the dependent variable.

‘레트로’ 게임 이미지의 대중적 수용

This study tracks the 'retro' culture that is creating a worldwide craze. And it's done as the way that analyzes the retro image of the game in the course of the study. Retro's meaning is interpreted as 'retro style'. However, simply interpreting the meaning of the current retro as 'retro' would miss out on many cultural meanings. For example, using images of the past now is easy to think that the public of the past is reminiscing about the past. However, today's retro culture includes not only the past but also the modern public. In other words, retro culture encompasses includes both new and old generations, and various cultural products (games, movies, fashion, etc.) are transforming and playing with them. The rise of retro culture takes up the large portion of categories ranging from cultural, large industrial, and popular play culture. Therefore, Study about the retro culture and its related images can be understood as a reflection of society and a response of the public. This trend is also happening in game culture. In the game industry, we have been immersed in developing games that are close to reality. However, the recent remastered version of the classic game offers new enjoyment. Games like this strongly contain the sentiment of nostalgia. Therefore, in this study, first, based on nostalgia and retro culture, the cultural meaning of the appearance of retro games is interpreted. This is because low-resolution graphics in the past are key to the trend of retro games. Second, it will go through the process of analyzing retro game images. This is because the current trend of retro games is creating pleasure and fun in the process of finding and restoring images of past game culture. Therefore, in the future, retro games will continue to exist as games that provide new enjoyment to the public.

Perancangan Brand Concept “Móta Studio” Dengan Inspirasi Karya dari Tokoh di Era Mid Century Modern

Mid-Century Modern is a style of architecture, product, interior, and graphic design that reflects 20th century developments in modern design. Mid Century Modern style is a combination of many styles and materials, one of which is retro style wrapped with the simplicity of Scandinavian style. Several Scandinavian design elements were applied to the Mid-Century Modern design by displaying clean lines, the use of wood, soft and minimalist organic curves. One of the popular design styles in the Mid-Century Modern era is the Biomorphic form which has a characteristic of curved shape, smooth surface, asymmetrical shape and is oriented towards natural objects and their environment. One of the iconic mid-century design is the La Chaise chair by Charles and Ray Eames, its biomorphic shape inspired by Gaston Lachaise's 'The Floating Figure' sculpture. Through analysis of politic, economy, social and technology and the work of figures in the Mid-Century Modern era, we were able to identify the key concepts, design elements and visual characters of this era, which were then used to determine the concept and design style’s visual character for the brand concept and product collection of Móta Studio.

Analysis of “Crazy Aesthetics" of Painting in Ming Dynasty

After the long-term ethnic confrontation and the havoc that occurred during the Southern Song, Liao, Jin, Xia, Mongolian, and Yuan Dynasties, the rulers of the early Ming Dynasty once devoted themselves to the revival of the long-decayed Royal Academy of Painting and intended to reproduce the grand occasion of the former academy-style painting, to enjoy being the royal family. For a period of time, the painting in the early Ming Dynasty was shrouded in the retro style of academy style painting. From the perspective of region and time, the academy-style painting system represented by Liu, Li, Ma, and Xia in the Southern Song Dynasty was undoubtedly the most easily accepted and learned painting style from the psychological and cognitive levels of painters in the early Ming Dynasty. However, from the mid-Ming Dynasty, the painting style of the Zhejiang school gradually became wild, and its painters often regarded themselves as "immortal drunk", and their brush and ink language were indulgent and unruly, like a golden snake dancing wildly. Pursue the ink splash effect mixed with ink and wash, and even show the sense of power and speed of sweeping and swaying freely like a performance in front of people. And its form also began to be rude and frugal, resulting in the slander of "mad monster" and "crazy evil school". The "madness" of the painters during this period was not an accidental case, but an artistic phenomenon that was precisely opposed to the Wumen literati painting school that began to occupy the mainstream of the painting circle in the middle of the Ming Dynasty. The artistic pursuit and the aesthetic tendency of the orthodox social mainstream thinking. Under the unprecedented strengthening of centralization during the Ming Dynasty and the ideological control of the eight-legged scholars, the art world was full of "madness". This phenomenon makes people think about the two-way interaction between the times and art, and whether mainstream art can reflect mainstream consciousness. form? Between "cult" and "orthodox", who can better express the demands of an era? I hope to have a preliminary discussion here.

The Analysis of Modern Dress Models with the Involving of Retro Styles

In the modern era, retro-style fashion is a special line that combines elements of the past and the present. It is a very delicate style; it includes the brightness of the paint, intricate silhouette and romantic mood. Modern stylists and designers are inspired by the past and come up with many ideas for themselves. Fashion still doesn’t stop, and many trends that previously lost their relevance are once again hot and captivating women’s hearts. Fashion enthusiasts of all ages will appreciate not only the retro style but also the shine and fame. This article discusses the types of retro clothing and how to create modern clothes based on retro style. Among young girls, the most popular retro style dress was one with a beautiful skirt embellished or wrapped around the top.

DESIGN TRENDS IN CHILDREN'S BOOK ILLUSTRATION - AN EXAMPLE OF LATGALIAN ABC DESIGN

Children's book illustrations have always been an area that allows artists to make the most of their creative potential. Modern design trends for children's books are changing both in the world and in Latvia. The most relevant of these are minimalism and color purity, simplicity and quality. Research also highlights the choice of illustration and font style in favor of retro style and handwriting. Picture books on the topics of kindness and love are popular in terms of content. Activity books are useful for interactive communication. The aim of the article is to develop the concept of graphic design of the ABC of Latgalian language by studying design trends in children's book illustration and the supply and demand of children's Latgalian literature in Latvia. Research methods: theoretical - research and analysis of literature and Internet resources, empirical - questionnaire, analysis of analogues.

Retro style in modeling women's clothing

Retro style in modeling women's clothing

Features of style shaping in modern design

The article is devoted to the analysis of modern design, features of style formation and conceptual solutions in design. The dynamics of social development of our society, energy interactions, flows and mixing of social, cultural, aesthetic layers and groups contribute to an even greater variety of styles in the modern household environment. Eclecticism - free variation of images of any of the historical styles, their arbitrary combination, adaptation to needs-becomes the main feature of modern design. The organization opposes the desire for unlimited freedom of expression, from collectivism to individualism. Despite all the complexity and multilayered style-forming factors, in the end, the style is a system of externally perceived and easily recognizable features. Recent trends in design and world art are not at all without roots in the past and do not represent a decisive break with them. The use of retro style, pop art, hyperrealism and abstraction in design is generated by a modern over-urbanized culture. Modern style is a complex system of interactions in a single process of spiritual development of society. It can be understood as a conclusion, as a generalization of real experience. The existence of a single modern style with its unity of forms, features and attributes is impossible. Modern style formation involves the combination of different directions.

Semiotic Analysis on the Retro Style of Domestic Korean Idols Focusing on the Retro Style from the 1970s to 1990s

국내에서 레트로의 언급은 2000년대 이후부터 자주 등장했다. 특히 2007년 70·80년대 디스코 콘셉트로 데뷔한 원더걸스는 ‘텔 미 열풍’이라는 말을 생성시키며 대중들을 레트로 감성에 빠지게 했고 이후 레트로는 국내 아이돌 스타일에 빠져서는 안 될 필수 코드가 되었다. 본 연구의 목적은 아이돌 레트로 스타일에서 표현하고 있는 시각적 메시지에 관한 고찰로, 레트로 스타일의 특성을 살펴보고 롤랑 바르트의 기호학 분석을 통하여 그 안에 내재하여 있는 의미를 살펴보고자 하였다. 본 연구의 문헌연구는 선행연구와 전문서적, 인터넷 기사 등을 수집 분석하였다. 검색을 통해 발견한 60여 팀의 아이돌 중 2007년부터 2020년까지 활동한 가수로 한정하여 뮤직비디오와 지상파TV, 케이블TV의 음악방송을 수집 분석하였고 10팀을 최종 연구대상으로 선정하였다. 연구 결과 아이돌 무대의상 레트로 스타일에는 음악의 시각적 표현, 아티스트로서 성장, 팬덤의 확장, 패션리더 및 롤 모델 등 다중적인 의미가 함축되어 있었고, 그 의미를 쉽게 전달하기 위해 다양한 기호로 표현되고 있음을 알 수 있었다.

Dream Cultures

Dream Cultures

Jak wyrwać się z nostalgii [dot. P. Włodek: Kres niewinności. Obraz i upamiętnienie ery Eisenhowera w amerykańskich filmach i serialach – pomiędzy reprezentacją, nostalgią a krytycznym retro

The article discussesa book by Patrycja Włodek entitled Kres niewinności. Obraz i upamiętnienie ery Eisenhowera w amerykańskich filmach i serialach – pomiędzy reprezentacją, nostalgią a krytycznym retro [The End of Innocence: The image and remembrance of the Eisenhower era in American feature films and television series – between representation, nostalgia, and critical retro style]. The author of the article positions her publication amongst other film studies research devoted to “nostalgic cinema” and enters into dialogue with concepts put forward by Włodek. The polemical pendants and glosses centre on searching for currents, titles, and readings both supporting Włodek’s considerations and transcending her interpretive framework relating to retro nostalgic (cinema of the 1980s) and retro classic (the most recent films and television series).

하위문화적 브리콜라주로서 패션 스타일의 특성과 의미 규명 : 2014 F/W~2019 S/S 중심으로

Since 2014, a new aesthetic fashion style has emerged that borrows from subculture groups that do not traditionally relate to the fashion trend system. The abnormal and anti-aesthetic fashion style -which is distinguished from the perfect beauty that traditional fashion tends to pursue- appears in a similar pattern as the style of a unique and heterogeneous subculture that was distinguished from the mainstream culture of the 1960s. Socio-culturalists, who have performed previous research on subculture, explained such expression of subculture fashion using bricolage, which transforms the meaning of new symbols into their own symbols through the non-pessimistic arrangement of everyday objects. Therefore, the purpose of this study is to identify the characteristics and meanings of anti-aesthetic fashion styles appearing after 2014 through the subculture bricolage form. This research looks at the concepts of subculture and bricolage through literature researches. It studies the meaning of style and considers the bricolage of Dick Hebdige, who is a social and cultural scholar, through stylistic examples of subculture. The research considers characteristics of a total of six fashion styles, including Normcore, Gorpcore, Nerd Style, Daddy Style, Retro Style, and Street Style, that have appeared since 2014. The research analyzes the meaning of style as it appears in modern fashion and identifies it via the bricolage form. It creates a new meaning in which universality is destroyed by reversal of the mainstream which means ugly is attractive and new. This is achieved by breaking the ideal golden ratio of the type of beauty that is sought in traditional fashion and by relocating and recontextualising via the bricolage of absurdity, a reversal of minority and reckless editing that is intended in ordinary and universal styles found in everyday life.

A Business Model Innovation Through Canvas Model:the Case of “Perfect past Times Mall”

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Why Vintage Style? Investigation of Vintage Clothing Motivations of Consumers

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Innovative technologies in brick masonry restoration of architectural monuments

The facade walls of ancient Russian landmark buildings built of brick or natural stone, are generally flat, have a complex relief created in order to obtain an effect of light and shade in side lighting. In the restoration, reconstruction, as well as new construction in retro style, this relief should be reproduced. The report describes the “flat” relief of the 19th century’s landmark building – the church in the Abramtsevo estate near Moscow. The surface was scanned with Trimble S6 electronic tacheometer with subsequent processing by 3D Reshaper Survey Bundle program and mathematical description of digital data using the theory of random functions. It was established that the wall surface can be modeled by a nonstationary random function with two harmonics. To realize a model in the masonry of the restored or reconstructed wall, the basic technology was proposed, which embraced techniques of researching, designing and reproducing the surface of an uneven facade wall.

현대 남성니트웨어에 나타난 알레고리적 표현 특성 : 크렉 오웬스의 알레고리적 특성을 기준으로

This study aimed to understand men"s knitwear by allegorical expression features. The allegory features observed in men"s knitwear were analyzed from the works of 15 designers, who participated in Milano, Paris, and London Collections, for 20 seasons, from 2001 to 2010 among. A lot of 1,630 photos of knitwear were selected for analysis. The following findings are the allegoric features of men’s" knitwear, based on the allegorical strategies by Craig Owens. First, ‘appropriation of images’ was prioritized, in decreasing order as ‘styles’, ‘forms’, and ‘materials’. Second, ‘site-specificity’ was classified into the specificities of ‘time’ and ‘space’. Particularity of time was expressed through retro style. The observed spatial features included general locality "traditional patterns" and "ethnicity" by region. Third, ‘strategies of accumulation’ was classified into repetition, juxtaposition, overlap, and fragment. The repetition and the juxtaposition used colorful Jacquard, intarsia, or colorful stripes and structured Jacquard pattern. Overlap was conveyed using thin, loosely woven, or lace structures, appearing as it several items were adorned. The fragment was depicted by transforming the structure as an unfinished linking form or connecting patches like patchwork. Forth, ‘pictogrammatical nature’ was observed as ‘linguistic conceits’ through typography or brand logo, using only letters as the image features. Fifth, ‘confusion of genres’ was presented as the concept of ‘transformation’ and ‘mixture’.

La destrucción del mito resistencialista en la mode rétro: el caso de Patrick Modiano

En la Francia de los años setenta irrumpió impetuosamente un movimiento de índole cultural conformado por un buen número de literatos y cineastas que posteriormente vieron aunadas sus creaciones bajo el rótulo de mode rétro. Esta moda de lo «retro» supuso un notable viraje en la relación de los franceses con el pasado de la Ocupación, garantizando el retorno de todas aquellas representaciones de los acontecimientos que habían sido reprimidas en el discurso oficial, completamente anquilosado en su intento de sustentar un mito en torno a los años de la guerra que para la generación de comienzos de los setenta resultaba un artificio insostenible. Tendrá lugar así una suerte de cruzada por la verdad de los anneés noires a la que, entre otros, contribuirá de una manera muy destacada Patrick Modiano con sus primeras producciones literarias.