Retail Market Research Articles

Assessing the Feasibility Study of XYZ Company’s New Supermarket Branch in Menteng, Central Jakarta

XYZ Company plans to expand into Jakarta’s supermarket market, leveraging Indonesia’s growth in the food and beverage industries. With a population of 273 million in 2024, urbanization, a rising middle class, and evolving consumer behaviours drive sector growth. XYZ Company, with over 40 successful stores in Bali and Lombok, aims to enter Jakarta’s competitive retail market, dominated by players like Hero Supermarket and Carrefour. This feasibility study uses a mixed-methods approach, including interviews, surveys, financial reports, and market analyses. Financial metrics such as Net Present Value (NPV), Internal Rate of Return (IRR), and payback period indicate the project’s viability, with costs estimated at Rp. 22,858,000,000.00. Marketing analysis, using SWOT, TOWS, and Porter’s Five Forces, reveals opportunities for differentiation through premium product offerings and food courts, enhancing customer experience and foot traffic. Significant opportunities for XYZ Company to differentiate include leveraging the growing middle class and diverse consumer preferences. Integrating food courts within supermarkets, a strategy used by competitors like Transmart Carrefour and Grand Lucky Supermarket, can significantly enhance customer experience. Focusing on premium products and readyto-eat meals can attract a broader customer base. Strategic recommendations involve selecting high-traffic locations, expanding the online presence, and adopting sustainable practices to control costs and appeal to environmentally conscious consumers. The study emphasizes adapting to market trends and maintaining financial prudence for long-term profitability. In conclusion, the feasibility study offers a comprehensive analysis of XYZ Company’s proposed expansion into Jakarta. By focusing on strategic market entry, financial planning, and risk management, XYZ Company can successfully establish its presence in Jakarta’s competitive retail market, ensuring sustainable growth and profitability.

The Impact of Facility Management Practice on Business Performance in Selected RETAIL Markets in Port Harcourt, Rivers State

The need to contribute to a deeper understanding of the multifaceted impact of facility management practices on retail business performance in Port Harcourt, Rivers State Nigeria necessitated this study. The aim is to ascertain the impact of facility management on the overall performance of the retail markets. The research endeavours to evaluate the prevailing facility management practices within selected retail markets using a mixed methods research methodology to ensure a thorough exploration of the subject matter. The study population comprised various stakeholders within the retail market sector, including retail market owners, housekeepers, porters, vendors, and facility managers. A sample size of 161 respondents was selected to represent the diverse perspectives and experiences within the retail sector. Data collection involved a combination of qualitative and quantitative techniques. Qualitative data were gathered through interviews, allowing for in-depth exploration of participants' perceptions and experiences. Meanwhile, quantitative data were collected via structured surveys. The study finds that facility management practices has not improved customer satisfaction or employee productivity in selected retail market as respondents were very dissatisfied or dissatisfied with the current level of facility support provided for various operational aspects of the supermarket. Findings indicate that facility management practices such as provision of safe environment, standard of cleaning in facility management, relevance of provided equipment, high performance/ productivity risk mitigation, responsiveness of the facility management team in addressing customer issues, effective utilization of space can impact the overall performance of the retail market. The study concludes that effective facility management practices is a determinant of success in the competitive landscape of the retail market and recommends the setting up of clear standards for facilities management practice in the supermarkets, effective communication with the users/owners, implementation of preventive maintenance, adoption of smart technologies in retail market facility management plan, and the establishment of a facility management department to coordinate uses and services of facilities in the retail market buildings.

Creativity: Studying the identity of processed meat packaging for retail entrepreneurs in Thailand

The aim of this research was to compare the newly developed processed meat packaging in Thailand’s retail market and to study the factors affecting consumer purchasing decisions. In this study, a mixed methods approach was applied using a structured questionnaire, in which the alpha coefficient was good (0.903), as the research tool. The collected data were analyzed using the Statistical Package for the Social Sciences (SPSS) and AMOS programs. The packaging comparison results showed that consumers’ satisfaction with the newly developed processed meat packaging led to increased satisfaction. In addition, three factors affecting the new packaging design were identified, which is consistent with the empirical data, and showed discriminant validity that could be applied to separate the factors used to evaluate the customers’ feelings in the retail market. The results also indicated that shelf life extension, product differentiation, and convenience of portability were the vital components affecting consumer purchasing decisions. Thus, entrepreneurs can adapt these three factors to the marketing strategies development of their processed meat packaging in order to maximize the distribution opportunities for their sustainable economic stability in Thailand’s retail market.

Price level differences in the euro area: the case of Greece

Recent inflationary pressures have significantly affected household disposable incomes across Europe, with Greece being particularly impacted due to its low purchasing power. This study investigates the persistence and evolution of price level differences for fast-moving consumer goods in Greece compared to other euro area countries. It utilises the results of Dixon et al. (2023), who analysed price level differences across 41 product categories in ten euro area countries and found that the main factors contributing to price level differences include producer market competition, retail market structure, local costs and consumer habits. Building on these findings, we construct counterfactual prices and show that aligning Greece’s market structures and consumer behaviour patterns with the euro area average could significantly reduce prices (by 17 percentage points on average for the products with the highest share in total sales). The study also finds that although Greece has become cheaper in relative terms in recent years, it is still, on average, about 10% more expensive compared to euro area countries’ average. These results imply that there is scope for policy action, in particular, in areas that increase competition among producers, improve the structure of the retail market and enhance consumer economic literacy.

Inventory Optimization Model with Quadratic Demand Pattern and Non-instantaneous Deterioration Rate with Mixed Cash and Advance Payment Scheme

Objectives: To develop a mathematical model for cost minimization by examining a scenario involving a seasonal product retail market, evaluating the outcome, and providing solutions to unanswered queries of existing models are the highlights of this present work. Methods: 1. Using dynamic differential equations with initial and boundary conditions, we mathematically model a retail market scenario for perishable commodities and determine the retailer's total cost. 2. We consider a quadratic function of time to precisely describe the maintenance cost and demand function. Also, a combination of cash and advance payment schemes is implemented in our model. 3. Our model was numerically formulated using a dataset deduced from earlier research. We have included a sensitivity analysis and a numerical example with a graphical depiction of the total cost function that highlights the most and least influential factors. 4. Based on the Hessian matrix condition and the calculus derivative approach, we developed an algorithm to calculate the optimal cost. Findings: This model provides retailers with insights for effective stock management while optimizing the cost of retailing perishable commodities with non-linear demand patterns. Sensitivity analysis showed that the two factors that have the biggest impact on retailers' overall costs are non-linear demand and holding cost parameters. The smaller optimal inventory cycle time and the large value of time at which a shortage happens raise the overall cost. Additionally, because of higher demand, the time-dependent deterioration rate has the least impact on overall cost. Additionally, a three-dimensional graph of cost minimization is offered to illustrate the convexity of total cost. Novelty: Implementation of Quadratic time-dependent demand and non-linear holding costs under a mixed cash advance payment structure, along with time-dependent deterioration and partial backlog shortages. Keywords: Quadratic Demand pattern, Non­instantaneous decay rate, Cash and Advance Payment scheme, Partial Backlog Shortages

Transformation and Upgrading of Fresh Brand Retail Mode under the Background of Consumption Upgrading -Taking Freshippo as an Example

In recent years, China's retail market has developed vigorously, and technological progress superimposes demand changes, driving the innovation of new retail(NR) business models. Starting from the problems in the traditional retail industry, this paper analyzes the success of Freshippo in the context of consumption upgrading and uses the case analysis method to study, indicating that the three elements of "people, field and things", the change and upgrading of marketing channels and service processes are the key factors to promote the successful breakthrough of Freshippo. At the same time, the successful breakthrough of Freshippo provides experience for the transformation and upgrading of traditional retail enterprises. It offers new ideas to solve the dilemma of the traditional retail industry, enhance consumers' consumption expectations, and improve the supply reality of enterprises. This, in turn, promotes the development of the NR industry.

Sourcing Channel Decision in the Presence of Platform Encroachment with Quantity Competition

The decision of sourcing channels is a critical strategy for online retail platforms (ORs) when they encroach into the product market of the third-party retailers (3PRs). Whether the products of the OR are provided by the common supplier or the one different from that of the 3PR leads to different supply chain structures. This paper focuses on the sourcing channel decision of an encroaching OR given the sourcing channel of a 3PR. The OR may source either from the common supplier, i.e., the same supplier as that of the 3PR, or from a different supplier, i.e., one different from that of the 3PR. This paper develops two game-theoretical models to examine the sourcing channel decision of an OR in quantity competition with a 3PR on the platform. The results show that the OR’s preference for the sourcing channel is significantly affected by the production cost, product substitutability and commission rate. By comparing the performances of the OR under these two sourcing channels, we find that when the production cost of the different supplier is very low, or when the product substitutability of the different supplier is low, or when the commission rate is either very low or very high, the OR prefers to source from the different supplier. Otherwise, the OR tends to source from the common supplier. We also find that the OR’s encroachment into the sales market of a 3PR by sourcing from the common supplier will always hurt the 3PR, but the platform encroachment by sourcing from the different supplier will not necessarily hurt, especially when the supplier selected by the OR has a significant disadvantage in production cost compared to those of the 3PR. Furthermore, when the OR encroaches by sourcing from the common supplier, it becomes the largest retailer in the market; otherwise, the 3PR is the largest retailer in that market. Our results also indicate that platform encroachment by different sourcing can not only expand the sales market, but also weaken the negative effects of platform encroachment on the profit of the 3PR.

In-store augmented reality design: fashion retail’s perspectives

PurposeFashion retail has faced immense changes in the rapid development of e-commerce, creating significant uncertainty about physical stores’ future. To improve the consumer shopping experience and increase sales revenue for fashion retailers, this paper investigates how Augmented Reality (AR) can be implemented within high-street fashion retail by exploring leading UK retailers’ reactions to pragmatic future scenarios.Design/methodology/approachThis study conducted qualitative research through 13 interviews – eight retail staff from high-street and high-end markets and five AR/UX designers regarding their insights into how AR can enhance consumer engagement at each market level.FindingsThe results showed that the fashion retail market is ill-prepared to use AR. AR could help high-street brands offer a seamless shopping experience for consumers by prioritising the functional purpose but exciting AR animation. This would offer consumers an efficient and enjoyable shopping experience. While implementing AR, high-end stores should tell stories through hedonic engagement, letting consumers efficiently engage with brand messages, since building an AR ecosystem is cheaper than creating the story flow physically.Originality/valueThe study devises 16 retailer-supported guidelines for designing AR for Fashion Retail levels to guide innovators and retailers.

Perception is reality: qualitative insights into how consumers perceive alcohol warning labels.

This study explores perspectives of on-pack alcohol warning labels, and how they might influence alcohol purchase and/or consumption behavior to inform culturally appropriate label design for effective behavior change. New Zealand participants ≥18years, who reported having purchased and consumed alcoholic beverages in the last month were recruited via a market research panel and grouped into 10 focus groups (n = 53) by ethnicity (general population, Māori, and Pacific peoples), age group, and level of alcohol consumption. Participants were shown six potential alcohol health warning labels, with design informed by relevant literature, label framework, and stakeholder feedback. Interviews were transcribed and analyzed via qualitative (directed) content analysis. Effective alcohol labels should be prominent, featuring large red and/or black text with a red border, combining text with visuals, and words like "WARNING" in capitals. Labels should contrast with bottle color, be easily understood, and avoid excessive text and confusing imagery. Participants preferred specific health outcomes, such as heart disease and cancer, increasing message urgency and relevance. Anticipated behavior change included reduced drinking and increased awareness of harms, but some may attempt to mitigate warnings by covering or removing labels. Contextual factors, including consistent design and targeted labels for different beverages and populations, are crucial. There was a strong emphasis on collective health impacts, particularly among Māori and Pacific participants. Our findings indicate that implementing alcohol warning labels, combined with comprehensive strategies like retail and social marketing campaigns, could effectively inform and influence the behavior of New Zealand's varied drinkers.

Understanding shoppers’ cross-channel analysis of influencing factors of online and offline channels: Evidence from clothing product

As the online to offline (O2O) retail market develops rapidly, most consumers become O2O shoppers who shop online and offline. However, researchers seldom focus on O2O retailers collaborating online and offline channels to better satisfy consumers' needs. To fill the gap, this study explores the neglected problem from the shoppers’ cross-channel analysis perspective. In this paper, we used text data mining to capture shoppers' online comments on Suning.com, where we selected T-shirts, skirts and trousers as products to be analyzed. After determining the influencing factors, we used social network analysis to construct the two relation networks based on the semantic set of shoppers' comments. This study reveals the relations between the influencing factors of online and offline channels and finds shoppers' cross-channel analysis behavior characteristics by analyzing the density and centrality indicators of the rebuilt relation network. The research results demonstrate that the impacts of the influencing factors on shoppers' purchase intentions are different. Offline product experience, online product comments, online product price, and offline product price significantly influence and control their purchase intention more than the other factors when shoppers cross-channel analyze the influencing factors. Moreover, this study uses the Shapley model to quantitatively analyze the impact of influencing factors on shoppers' purchase intention by building collaborative alliances. The Shapley values confirm that shoppers attach the highest importance to offline product experience, followed by online product comments, online product price and so on. The findings can improve O2O retailers' collaborative marketing strategies.

Multiplex polymerase chain reaction (mPCR) assay for detection and differentiation of Campylobacter jejuni and Campylobacter coli in carcasses of chicken

Introduction: Campylobacter is a major cause of gastroenteritis in developed countries. In Brazil, the incidence of this disease and consequently those that may occur after the infection is unknown. The prevalence of Campylobacter in raw poultry products varies widely. Although Brazil is the largest world exporter of chicken there is little information on the contamination of this product by Campylobacter. Objective: develop a multiplex PCR for the detection and differentiation between C. jejuni and C coli. Methods: The PCR was developed using mapA primers specific for detection of C. jejuni and ceuE primers specific for detection of C. coli which produce specific DNA fragments of 202-bp and 889-pb, respectively. The standardized PCR was tested on 11 different isolates of Campylobacter and on 22 non-Campylobacter species and the specificity was 100%. Results: Campylobacter was detected from chicken skin artificially contaminated with approximately 50 colony forming unit (CFU) of Campylobacter per 10-g, after 48 h of selective enrichment. Campylobacter spp. was detected in thirteen (46.4%) of 28 analyzed chicken carcasses purchased from local retail market. Specific DNA fragments of the PCR confirmed the presence of C. jejuni and C. coli. Conclusion: The standardized multiplex PCR was found to be sensitive and specific on the detection and simultaneously differentiation of C. jejuni and C. coli after 48h of analysis.

Comparison of Alfamart and Indomaret Supply Chain Efficiency in Handling Consumer Demand in Indonesia

This study aims to provide a comparative analysis of the supply chain efficiency of two major retail chains in Indonesia, Alfamart and Indomaret, in handling consumer demand. The research focuses on key areas such as procurement, inventory management, distribution, and technology integration. Utilizing qualitative methods, including in-depth interviews with supply chain managers and document analysis, the study reveals that both companies have developed effective supply chain strategies. Alfamart is noted for its flexibility and speed of response, while Indomaret emphasizes stability and efficiency. The findings, supported by specific data on inventory turnover rates and distribution times, suggest that improved supply chain management can significantly impact product availability, customer service, and consumer satisfaction. Recommendations for both companies include optimizing logistics processes, adopting advanced technology, and enhancing collaboration with suppliers, aiming to reduce operational costs and increase consumer satisfaction. This study highlights the importance of continuous development and technology integration in supply chain systems to maintain a competitive edge in the retail market. By implementing tailored strategies, Alfamart and Indomaret can further improve their supply chain efficiency, thereby enhancing customer satisfaction and loyalty. References to relevant studies and journals support these conclusions, emphasizing the critical role of efficient supply chain management in the retail industry. The study's limitations and future research directions are also discussed to provide a comprehensive understanding of the topic.

Young Adults' Experiences with Cannabis Retailer Marketing and Related Practices: Differences Among Sociodemographic Groups and Associations with Cannabis Use-related Outcomes.

Limited cannabis retail surveillance has been conducted, particularly assessing retailer practices in relation to consumer sociodemographic factors or use-related outcomes. This study examined young adults': exposure to promotions, health claims, warnings, and age restrictions at cannabis retailers; demographic correlates of retail exposures; and retail exposures in relation to use-related outcomes. This study used the cross-sectional quantitative analysis. We analyzed 2023 survey data among 876 young adults in states with legal non-medical cannabis, reporting past-month cannabis use and past-year retailer visits. In this sample (Mage = 27.1, 44.1% male, 31.7% sexual minority, 17.7% Black, 11.2% Asian, 25.1% Hispanic), 46.7% "at least sometimes" noticed free samples, 76.5% price promotions, 37.4% subpopulation-targeted promotions; 72.5% health claims on products/ads, 63.1% signage, and 70.5% from budtenders; 72.5% warnings on labels, 65.5% signage, and 38.9% from budtenders; and > 80% age verifications. Multivariable analyses identified sociodemographic correlates of exposure outcomes: greater promotion exposure was associated with Black race; greater health claim exposure with being heterosexual, Black, and less educated; less warning exposure with less education; and less age restriction exposure with being younger, male, and Black. Retail exposures were associated with use-related outcomes: more frequent cannabis use was associated with less health claim exposure; greater perceived social acceptability with greater promotion and age restriction exposure; greater perceived risk with greater warning and less age restriction exposure; more problematic use and driving after use with greater promotion and less age restriction exposure. Cannabis retail exposure disparities and their associations with use-related outcomes highlight the importance of regulatory and prevention efforts.

Crafting a decentralized framework for energy sharing among smart homes in a peer-to-peer market

In this paper, a new framework for the participation of smart homes in the peer-to-peer energy market is presented, in which smart homes share their surplus energy with each other to maintain the balance between generation and demand through bilateral trading. The seller smart homes, players who always sell their excess energy to the buyer smart homes in the peer-to-peer market, are equipped with distributed energy resources including electric vehicles, power-only units, and uncontrollable loads. The buyer smart homes always interact with sellers as energy consumers to supply their flexible loads. The presence of battery energy storage systems in the model of these players, as well as active participation in load response programs, increases the flexibility and profit obtained from energy transactions. All players regardless of their role in the peer-to-peer market, have bilateral trading with the retail market considering real-time energy pricing rates to gain more profit. A fully decentralized method called the Fast Alternating Direction Method of multipliers (FADMM) is used to clear the developed market. To prove the effectiveness of the proposed framework, numerical studies are considered for the energy transactions of several smart homes with each other and with the retail market.

Estimating Stockout Costs and Optimal Stockout Rates: A Case on the Management of Ugly Produce Inventory

Efficiently managing inventories requires an accurate estimation of stockout costs. This estimation is complicated by challenges in determining how to compensate consumers monetarily to ensure they will maintain the same level of utility they would have obtained had stockouts not occurred. This paper presents an analysis of these compensation costs as applied to the design of optimal stockout rates by an online retailer marketing to consumers aesthetically substandard fruits and vegetables rejected by mainstream grocery chains. Because growers face high uncertainty in their harvesting conditions and in the aesthetic quality of their crops and there are little data on hand to predict the value consumers attach to the availability of subpar produce, it is difficult to optimally match the supply of these products with consumers’ demand. Our analysis draws from a multiple discrete-continuous extreme value (MDCEV) choice model to calculate consumer compensations that the retailer can use to estimate the opportunity costs of stockouts to manage its inventory. We show that not taking into account these compensation costs could unduly inflate the optimal stockout rates for these products. Armed with these compensation cost estimates, we show how these costs can serve as incentives for retailers to source greater inventory amounts of imperfect produce from growers and how this will ultimately translate into less waste in the supply chain. This paper was accepted by Charles Corbett, operations management. Funding: Funding from Agriculture and Food Research Initiative (National Institute for Food and Agriculture, USDA) [Grant 2016-09900] is gratefully acknowledged. Supplemental Material: The online appendix and data files are available at https://doi.org/10.1287/mnsc.2021.03174 .

Impact of COVID-19 pandemic on online consumption share: Evidence from China's mobile payment data

This study investigates the impact of the COVID-19 pandemic on the online retail market in China and explores the mechanisms underlying this relationship. By developing a theoretical model based on utility theory and consumer risk perception theory and utilizing monthly mobile payment consumption data along with the number of people diagnosed with COVID-19 at the city level in 2020, this study finds that the COVID-19 pandemic has driven an increase in the share of online consumption, thereby changing the structure of the retail market. The primary mechanism is that the pandemic boosts e-commerce activity while concurrently reducing the service quality for consumers shopping offline. Furthermore, this study confirms that online consumption has mitigated the negative impact of the pandemic on overall consumption expenditure. Heterogeneity analyses suggest that the COVID-19 pandemic has significantly increased the online share of necessity and upgraded consumption. For city heterogeneity, the effects of the pandemic on online and offline consumption structures are more pronounced in regions with larger consumption scales and lower urbanization rates. Thus, the pandemic has accelerated the development of the online retail market and strengthened consumer inertia for online channels. According to consumer inertia theory, this trend may continue even as the pandemic gradually weakens. The applicability and effectiveness of this study's conclusions and methods provide a new perspective for future research on online retail and e-commerce markets.

MARKET STRUCTURE AND CONDUCT OF NSUKKA YELLOW PEPPER IN ENUGU STATE, NIGERIA

The study was carried out to examine the market structure and conduct of Nsukka yellow pepper in Enugu State, Nigeria. Specifically, the study sought to: describe the socio-economic characteristics of Nsukka yellow pepper marketers, examine the market structure of Nsukka yellow pepper, determine the marketing channel and conduct, and identify the constraints militating against the marketing of Nsukka yellow pepper. Purposive and multistage random sampling technique and a well-structured and validated questionnaire were used in the study. Based on the findings, the males (60%) dominated the wholesale market, while the females (90%) dominated the retail market of Nsukka yellow pepper in the study area. There was relatively a high-income inequality and degree of concentration with the Gini-coefficient of 0.584 in wholesaling against 0.524 in the retailing level of the crop. Five distributive channels (producers- marketing agents – wholesalers- retailers-consumers) were identified in the marketing of Nsukka yellow pepper. Major constraints among others include cost of transportation (93.3%), seasonality (63.3%) and perishability (86.7%) of the product and marketing charges (92.2%). It was recommended that Nsukka yellow pepper marketers should form cooperative societies to help them properly dispose their products, strengthen their capital base and easily assess credit facilities. Enlightenment campaigns about the crop should be embarked upon and the channels of distribution should be improved to help reduce the problem facing the marketers in the disposal of the product.

Silent Selling: Exploring the Relationship between Fashion Retail Visual Merchandise and Impulse Buying Behaviour

Visual merchandising is accorded a substantial amount of importance in the research and practice of current fashion retail today. The conventional reference to a visual stimulus, which was traditionally thought of as a vital component of the ambiance of a retail store, is no longer the primary focus of visual merchandising. Rather, the primary focus of visual merchandising has shifted to a focus on the product itself. In addition to this, it acts as the first unspoken hint in the decision to buy. In light of this, the purpose of the study is to investigate the role that retail virtual merchandise plays in the behaviour of impulse buying. A random sample of 436 people was taken from a variety of fashion retail establishments located in shopping malls for this study. The research indicates that customers' impulse buying intentions are influenced by visual merchandising in the form of window displays, in-store form displays, floor merchandising, and promotional signage. The findings of the study also demonstrated that there is a crucial connection between many types of retail merchandising, including window displays, in-store forms, floor merchandising, and promotional signage. This indicates how vital it is for owners of fashion retail stores to provide their clients with the appropriate store environment and formulate plans to better understand their requirements. As a result, it is essential that the visual stimuli and the atmosphere be useful while also being calming.

Understanding the Determinants of Secondhand Goods Buying Decisions: A Young Adult Consumers’ Perspective

This paper delves into the influence of consumers’ perceptions of secondhand goods, encompassing factors such as perceived image, popularity, love, and loyalty on purchasing decisions within the retail market ecosystem, particularly in secondhand outlets. Drawing data from university students in Ghana, a demographic highly susceptible to secondhand goods in retail markets, we employ structural equation modeling techniques. The findings reveal that, within the context of retail markets, young adults’ perceptions significantly impact the decision-making process when it comes to secondhand goods. Four key antecedents emerged: perceived popularity, perceived image, perceived love, and perceived loyalty. Notably, perceived love exhibits a substantial effect on customers’ purchasing decisions, mediated by perceived loyalty. Furthermore, the study demonstrates that 72% of the variations in the outcome variable (buying decision) can be attributed to the identified perceptions associated with secondhand goods. This suggests that these perceptions effectively predict the consumer purchase decisions. Consequently, in secondhand retailing markets, marketing practitioners should prioritize understanding and appealing to consumers’ perceptions associated with the goods. The implications for both theory and practice are thoroughly discussed.

The Impact of SC Ambidexterity on the Environmental, Economic and Social Performance: Mediating Role of SC Sustainability in the Retail Market in the Kingdom of Saudi Arabia

The Impact of SC Ambidexterity on the Environmental, Economic and Social Performance: Mediating Role of SC Sustainability in the Retail Market in the Kingdom of Saudi Arabia