Comparison of Alfamart and Indomaret Supply Chain Efficiency in Handling Consumer Demand in Indonesia

Abstract

This study aims to provide a comparative analysis of the supply chain efficiency of two major retail chains in Indonesia, Alfamart and Indomaret, in handling consumer demand. The research focuses on key areas such as procurement, inventory management, distribution, and technology integration. Utilizing qualitative methods, including in-depth interviews with supply chain managers and document analysis, the study reveals that both companies have developed effective supply chain strategies. Alfamart is noted for its flexibility and speed of response, while Indomaret emphasizes stability and efficiency. The findings, supported by specific data on inventory turnover rates and distribution times, suggest that improved supply chain management can significantly impact product availability, customer service, and consumer satisfaction. Recommendations for both companies include optimizing logistics processes, adopting advanced technology, and enhancing collaboration with suppliers, aiming to reduce operational costs and increase consumer satisfaction. This study highlights the importance of continuous development and technology integration in supply chain systems to maintain a competitive edge in the retail market. By implementing tailored strategies, Alfamart and Indomaret can further improve their supply chain efficiency, thereby enhancing customer satisfaction and loyalty. References to relevant studies and journals support these conclusions, emphasizing the critical role of efficient supply chain management in the retail industry. The study's limitations and future research directions are also discussed to provide a comprehensive understanding of the topic.