Retail Value Research Articles

The role of traditional retail markets in addressing urban food deserts

ABSTRACT This paper refreshes the debate around urban food deserts and improves the evidence base for the social value of traditional markets. It draws upon a wider project that brings together the markets sector and policy makers to develop new evidence, tools and insights to understand and enhance the community value of traditional retail markets. One important part of that community value is the provision of accessible, good quality, healthy and affordable fresh food. Using a case study of Newcastle-upon-Tyne’s Grainger Market comprising a large-scale interviewer-administered survey of market users, supplemented with insights from focus groups and interviews with key stakeholders, we aim to identify and understand the role of the market as a core food and drink shopping destination. Drawing on external indicators of neighbourhood type, grocery retail accessibility and the presence of characteristics associated with food deserts, we demonstrate the importance of traditional retail markets, such as Grainger as part of the grocery retail supply side, especially among more vulnerable consumers including the elderly and those living in relatively more deprived neighbourhoods. To do so we utilise measures of consumer interactions with the retail supply side as derived from the consumer survey data, with all data available for wider-reuse by the research community. Whilst we make policy recommendations relevant to the Newcastle case study, our objective is for this work – and the provision of associated data – to spark greater recognition among policy makers, academics and the retail sector itself of the important role of traditional retail markets in food and drink provision.

Does integrated store service quality stimulate omnichannel shoppers' augmenting, co-developing, influencing and mobilizing behaviors? Moderating role of perceived relationship investment

PurposeBuilding on Stimulus Organism Response theory, the current study examines the influence of Integrated store service quality (ISSQ) on the omnichannel customer experience dimensions (Cognitive, Affective and Relational), subsequently leading to their psychological ownership of the store, which eventually explains their Augmenting, Co-developing, Influencing and Mobilizing behaviors. The moderating role of omnichannel shopper perceived relationship investment in a few proposed relationships was tested.Design/methodology/approachThe research is a descriptive, quantitative and cross-sectional investigation. A purposive sampling technique was used. It was conducted using data collected from 554 Indian omnichannel shoppers using a validated self-administered questionnaire. The proposed conceptual model was tested using PLS-SEM.FindingsThe results indicate that ISSQ positively impacts all three dimensions of omnichannel customer experience (cognitive, affective and relational). All three dimensions directly affect psychological ownership, eventually impacting their (Augmenting, Co-developing, Influencing and Mobilizing) engagement behaviors. The moderating effect of the omnichannel shopper, perceived relationship investment, revealed that it had a significant positive impact on the relationship between dimensions of omnichannel customer experience and psychological ownership of shoppers towards the store, which eventually fosters the customer–retailer value co-creation like engagement behaviors.Research limitations/implicationsThe study is conducted in the Indian population, where omnichannel retailing is still nascent.Originality/valueThis study addresses the need to investigate other dimensions (apart from cognitive and affective) of the omnichannel customer experience that might eventually influence various service firms' customer engagement behaviors. This study is the first to show that integrated store service quality might stimulate (Augmenting, Co-developing, Influencing and Mobilizing) engagement behaviors through customer experience dimensions and the customer's sense of belongingness to the store. The moderating role of omnichannel shoppers' perceived relationship investment in a few proposed relationships was tested.

Microbial conversion of carbon dioxide and hydrogen into the fine chemicals hydroxyectoine and ectoine

This study explores a novel conversion of CO2 into the chemicals hydroxyectoine and ectoine, which are compounds with high retail values in the pharmaceutical industry. Firstly, 11 species of microbes able to use CO2 and H2 and that have the genes for ectoines synthesis (ectABCD) were identified through literature search and genomic mining. Laboratory tests were then conducted to ascertain the capacity of these microbes to produce ectoines from CO2. Results showed that the most promising bacteria for CO2 to ectoines bioconversion areHydrogenovibrio marinus, Rhodococcus opacus, and Hydrogenibacillus schlegelii.Upon salinity and H2/CO2/O2 ratio optimization,H. marinus accumulated 85 mg of ectoine g biomass−1. Interestingly, R.opacusand H. schlegelii mainly produced hydroxyectoine (53 and 62 mg g biomass−1), which has a higher commercial value. Overall, these results constitute the first proof of a novel valorization platform of CO2 and lay the foundation for a new economic niche aimed at CO2 recircularization into pharmaceuticals.

Sustainability of Traditional Retail in an Emerging Market: A Conceptual Framework Applied to a Vietnamese Wet Market

In emerging countries, traditional retail, such as wet markets, still accounts for a large proportion of retail sales. Traditional retail has poor infrastructure compared to modern retail, and is often associated with problems of waste, water, and environmental pollution. Therefore, traditional retail faces extreme difficulties in achieving sustainability. This study aimed to determine what value traditional retail contributes to sustainability. We generated and applied a conceptual framework of sustainability to explore this question. We used a single case study of a small-scale wet market in Vietnam. The results showed that wet markets have significant value for the development of sustainable retail, including economic, environmental, social, and community value. This study extends the literature by providing a comprehensive and accurate view about the value of traditional retail in contributing to sustainability. It suggests strategies for traditional retail in emerging countries to survive sustainably.

Pemberdayaan Kelompok Petani Singkong Melalui Pemanfaatan Pangan Lokal di Desa Panaikang Kabupaten Gowa

Indonesia's food security program is one of the most important programs related to population growth in Indonesia and is expected to provide communities with adequate food in both quantity and quality. Foods that need to be covered include local staples, carbohydrate sources, or calorie sources. Cassava is a food source of carbohydrates and horticultural crops and is easily damaged by improper handling.The low price of cassava at the farm level results in losses. Therefore, there is a need for technology that can process cassava into products with higher economic value than raw cassava. Mocha flour making activity was held in Panaykan Village, Gowa District in December 2022 with a total of 24 participants from local farmer groups. This activity begins with a consultation, followed by a training session on how to make mocha flour. Optimizing the use of cassava as a mocha flour is expected to bring greater retail value, improving both economic income and public health.

Նորաձևության արդյունաբերության ու շոփինգ զբոսաշրջության զարգացման միտումներն աշխարհում և Հայաստանում / Fashion Industry and Shopping Tourism Development Trends in the World and in Armenia

The fashion industry is one of the driving forces of the global economy. According to Euromonitor, the global apparel and footwear industry grew by 18.1% at current prices in 2020-2021 and is expected to grow by 18.1% in 2021, with a market size reaching 1.71 trillion US dollars (retail value). In 2021, the largest markets of the clothing and footwear industry worldwide included China, the USA, the United Kingdom, Germany, and Japan. China is the world's largest exporter of textiles and clothing, and the EU serves as the largest importer of these products. Over 60 million workers are involved in the textile, clothing, leather and footwear industries worldwide. In 2021, people worldwide consumed an average of 16.7 units of clothing (retail sales per capita) and footwear, spending an average of 220.7 USD. Global consumer spending on apparel and footwear was estimated at 2057,8 billion USD in 2021. The paper presents the development trends of the fashion industry, the essence and main destinations of shopping tourism, ways of promoting shopping tourism, as well as the types of customers according to their behavior. The clothing production sector and opportunities for the development of shopping tourism in the RA were also presented.

Co-creating value between retail consumers and retailers

This paper explores the concept of co-creating value between retail consumers and retailers. Co-creation of value is a collaborative process where consumers and retailers work together to create value for both parties. In the context of retail, co-creation of value involves the exchange of information, knowledge, and resources to develop products and services that meet the needs and preferences of consumers. The paper first provides a comprehensive overview of the concept of value co-creation, including its historical development and theoretical foundation. Then, it focuses on the specific context of retail and the factors that enable and hinder co-creation of value between consumers and retailers. The paper also examines the various strategies that retailers can use to foster co-creation of value with consumers, such as customer feedback, crowdsourcing, and social media engagement. It concludes by highlighting the benefits of co-creating value for both consumers and retailers, including improved customer satisfaction, increased loyalty, and higher profitability. It also offers practical implications for retailers on how to successfully implement co-creation of value strategies and improve their relationship with customers.

Artificial intelligence in retail – a systematic literature review

PurposeThe purpose of this study is to present a systematic literature review of academic peer-reviewed articles in English published between 2005 and 2021. The articles were reviewed based on the following features: research topic, conceptual and theoretical characterization, artificial intelligence (AI) methods and techniques.Design/methodology/approachThis study examines the extent to which AI features within academic research in retail industry and aims to consolidate existing knowledge, analyse the development on this topic, clarify key trends and highlight gaps in the scientific literature concerning the role of AI in retail.FindingsThe findings of this study indicate an increase in AI literature within the field of retailing in the past five years. However, this research field is fairly fragmented in scope and limited in methodologies, and it has several gaps. On the basis of a structured topic allocation, a total of eight priority topics were identified and highlighted that (1) optimizing the retail value chain and (2) improving customer expectations with the help of AI are key topics in published research in this field.Research limitations/implicationsThis study is based on academic peer-reviewed articles published before July 2021; hence, scientific outputs published after the moment of writing have not been included.Originality/valueThis study contributes to the in-depth and systematic exploration of the extent to which retail scholars are aware of and working on AI. To the best of the author’s knowledge, this study is the first systematic literature review within retailing research dealing with AI technology.

The Impact of Mobile Technology on Consumers’ Charitable Behaviors: a Research Protocol

Mobile sales have increased over the past decade. In today's online retail environment, the mobile channel has the added potential to bring greater value to the retail value chain. While researchers have examined a number of factors contributing to the success of mobile technology in the context of for-profit businesses, the benefits of the mobile channel remain largely untapped by organizations in the third sector – those outside the public and private sectors. Such organizations known as non-profits include voluntary and community organizations, cooperatives, and registered charities. Focusing specifically on charities, this article explores the impact of mobile technology on individuals’ charitable intentions. Because the design of mobile apps influences both usability and functionality, we believe that their successful implementation can help charities not only increase their visibility but also attract more donations. This research proposes the use of the color green in a mobile app as a way to improve user browsing time on the charity’s application. It is also proposed that the best time to target donors (existing and potential) is when they go to bed, otherwise known as “bedtime”. Accordingly, the use of the color green in the conceptualization of a charity’s mobile app significantly improves the user’s attention when navigating the app and ultimately positively affects their intention to donate. To illustrate this research protocol, we developed a conceptual framework for improving donation behavior; this framework will be tested through online studies. This research proposal has the potential to add much to the existing literature on multi-channel marketing and, in particular, on the impact of the mobile channel on consumers’ donation behaviors towards charitable organizations.

Factors affecting the Revenue of Auctioneers in One Thai Pay-to-vid Website

Purpose: The purpose of this study is to examine whether the six independent factors (i.e., the item retail price, the number of bidders, the bidding duration, the shipping cost, the bidder option and the fee return option) could significantly explain the revenue of the auctioneers in one pay-to-bid (PTB) website.
 Design/methodology/approach: The data were collected using a python script that crawled into one PTB website in Thailand. They were gathered in two steps. First, the script collected the bidding-level data. Among them were the transaction number, the time at which the bid was placed, the bidding price, and the other identifications that allowed us to keep track of all bidding transactions. These details further helped to create the auction-level data on which the main analyses were performed.
 Findings: Based on the regression analytic results, all independent variables except the shipping cost significantly explained the PTB auctioneers’ revenue. The other statistics confirmed the quality of the findings. The retail price of the bid item and the bidding duration have the most significant explanatory effects on the revenue for their highest Beta values.
 Research limitations/implications: The findings offer practical implications, one of which is based on the significance of the bidder and the fee return options. PTB auctioneers should offer non-winning bidders the compensation for the sunk cost of the paid bidding fees. One limitation in this study is that the retail value of the bid item is overpriced. Fellow researchers may therefore calibrate it with the similar information from other credible sources before performing the analysis.
 Originality/value: The study’s unique contribution is the empirical validation in which the bidder and the fee return options are significant factors in explaining the PTB owner’s revenue. This is in addition to the success in extending theoretical insights into research inspecting factors affecting the revenue in the Thai context.

Hiding in plain sight: The magnitude of unused disease modifying therapies in multiple sclerosis and strategies for reducing the economic burden of care

BackgroundThe rising costs associated with multiple sclerosis (MS) disease modifying therapies (DMTs) creates challenges for patients and the healthcare system in the United States (U.S.). Within a specialty medicine waste project, we quantified the magnitude of unused medications and corresponding value, the primary factors driving treatment switches, and explored reasons for discontinuations by race and ethnicity. MethodsOver one calendar year, MS DMTs were recovered from new and existing patients from a single neuroimmunologist within a tertiary MS care center. Baseline demographic and clinical information, including reasons for medication discontinuation or transitions were captured. Patients were stratified into three treatment transition categories: (i) non-medical, (ii) medical, or (iii) tolerability reasons. Cause-specific Cox proportional hazard functions were fit for possible causes for treatment changes. ResultsA total of 422 patients (female: 73.2%, median age at diagnosis: 32.9 years (y)) comprised of 86.3% Whites, 11.6% Black or African Americans, 1.4% Asians, and 0.7% Native Americans were included, representing 23% of patients evaluated within 2018, with a mean disease duration of 12.8 years (y) (standard deviation (SD): 8.2) and treatment duration of 2.9y (3.4). Women were more likely to switch due to injection fatigue or desire for an oral DMT when compared to men (95% CI [0.26, 0.78], p = 0.01). Being Black or African American people with MS increased the hazard of switching treatment due to injection fatigue and desire for an oral medication relative to White patients with MS by 91% (95% CI [1.07, 3.42], p = 0.03) and switching to a new DMT based on the subjective report of a perceived lack of efficacy was 221% greater (95% CI [1.04, 4.70], p = 0.04), but not in relation to side effects, being 50% less likely to switch (95% CI [0.28, 0.90], p = 0.02). In the passive recruitment phase over a single calendar year, DMTs with a retail value of $5.2 million (Average Wholesale Price (AWP)) were recovered. In the 1-month active recruitment phase within the same year involving 49 people with MS, unused MS DMTs of $1.1 million (AWP) were acquired. Of the 471 patients studied, 56.2% reported transitions in DMTs for reasons other than adequate disease control and tolerability at one point in their treatment history, underscoring the need for individualized therapy selections that enhance persistence and increase the likelihood of reducing further neurological disability. ConclusionThe magnitude of unused and wasted MS DMTs is staggering and these findings allude to a larger, more pervasive problem within the healthcare system with financial resources being applied to therapies that go unused.

An assessment of the state of firearm sales on the Dark Web

ABSTRACT Western law enforcement agencies have made multiple arrests targeting individuals purchasing firearms on Dark Web platforms in recent years, as these transactions may violate national laws and facilitate offline violence. Despite its market presence and growth, research exploring these online illicit markets has been scant, especially as it relates to how firearms are priced on the Dark Web, and the factors that influence their price point. Given this gap in the literature, the current study utilized a sample of 287 firearm products across 20 Dark Web vendors operating in both crypto markets and shops to identify the range and pricing model of illicit weapons. Analyses revealed that long guns offered on the Dark Web had lower average listed prices than their manufacturer’s suggested retail price (MSRP), while handguns had higher advertised prices than their recommended retail value. Further, products’ MSRP was a significant predictor of firearms’ price point for both handguns and long guns, whereas offering a customer service line was only significant for handguns’ price point. The implications of this analysis for our understanding of illicit online market operations are discussed in detail.

Enhancing Retail Brand Equity through Consumption Value: The mediating effect of brand experience.

This study is evaluating the customer-based retail brand equity by the effect of consumption value and brand experience. Considering Holbrook’s value typology, this study is investigating the value dimensions of efficiency, entertainment, excellence, and aesthetics of retail setup. The purpose of the study is to examine the impact of retail value i.e. efficiency, entertainment, excellence, aesthetics on retail brand equity by intervention of brand experience. This study would be applied on sample population who purchase products from various retail supermarket in Karachi and Lahore. This study employed Partial Least Squares Structural Equation Modelling (PLS-SEM) by using the SmartPLS 3.0 software. The study revealed that there was a significantly positive impact of efficiency, service, entertainment and aesthetic value on brand experience, but the impact of product excellence on brand experience was insignificant. Similarly, brand experience fully mediated the relationships of efficiency, service, entertainment and aesthetic value with retail brand equity but brand experience didn’t mediated between product excellence and retail brand equity. Although, there was a positively direct relationship between product excellence and retail brand equity. This study gives very important suggestions to retail marketing strategists in order to give customers memorable retail brand experience and creating retail brand equity.

49 Impact of Hydrocolloids and Poultry Co-product Combinations on Fresh Pet Food Shelf Life

Abstract The development and availability of meat-based food and treats for pets in the retail space continues to increase at a rapid pace. The current study focused on the evaluation of sodium alginate and encapsulated calcium lactate (ALGIN) inclusion within a fresh pet food formulation and subsequent influence on shelf-life characteristics. Poultry co-products are often undervalued throughout the meat industry due to their poor quality and low customer acceptance. However, it is plausible that these co-products could be a potential key component in adding value to the pet food industry. In addition, the use of ALGIN within a ground chicken co-product formulation may create a pet food worth generating a greater retail value for the manufacturer. Fresh chicken frames (CF) and boneless-skinless wooden breast (WB) were purchased from a commercial poultry processing facility and ground. Ground CF and WB (COMB) were allocated randomly to one of ten treatment combinations with either 0.5 or 1.0% added ALGIN. Ground treatments were portioned into 454 g bricks, placed into a form and fill vacuum package, sealed and displayed in a reach-in refrigerated cases for 21 days. Packages of fresh pet food were evaluated for surface color, lipid oxidation, water activity, and pH on days 1, 3, 7, 14 and 21 of the simulated display. Instrumental surface color was lighter, less red, and more yellow (P < 0.05) with increasing percentages of CF regardless of ALGIN inclusion. Whereas pH was greater (P < 0.05) and lipid oxidation were lower (P < 0.05) with increasing percentage of WB. Water activity increased (P < 0.05) when WB and ALGIN inclusion increased. These results suggest that the impact of ALGIN in a poultry co-product pet food formulation are minimal. However, the inclusion percentage of CF or WB could have a greater impact on shelf-life characteristics of fresh pet food.

Implementation of the Distribution Requirement Planning Method in Optimizing the Distribution of Packaged Drinking Water Products

CV Athaya Mineral is an industry that runs its business in the production and distribution of bottled drinking water. At the time of distribution of its products, errors often occur, namely the interpretation of demand data in each distribution chain and information received. The purpose of this study was to determine the optimal lotting technique for the distribution of these products using the Distribution Requirement Planning (DRP) method. From the results of data processing, the retail value of Kede Osa was obtained with a total cost of Rp. 233.696, New Store retail with an amount of Rp. 417,336, retail Ari JP Rp. 99,727, Simpang Remi retail Rp. 165,140, retail Mita Jaya Rp. 619,981. The conclusion of this study is the distribution of the Distribution Requirement Planning method for all Dance products (Glass, Small Bottles, Medium Bottles, and Gallons) to five retailers (Kede Osa, Toko Baru, Ari JP, Simpang Remi, and Mita Jaya) using Economic Order Quantity (EOQ) is a lotting technique with the cheapest distribution costs, except for New Store retailers using the Lot For Lot (LFL) lotting technique.

Value of Water Based upon Retail Sales Tax Revenue

In quantifying the benefits of compost amendments to soils for agricultural and urban use in terms of water conservation, there are many difficulties in conveying “value” of water due to the many different aspects of value to individuals and organizations. Perhaps the most universal metric for value is through the net monetary impact of water. Therefore, it is necessary to quantify the benefits by placing a dollar value on the amount of water conserved by amending soils with compost. In most of the literature, the value of water is rarely defined, and when it is the value presented is actually the “cost” of water production or reclamation. However, to truly understand the impacts of water conservation, a fuller vision of the value of water is needed beyond the costs of water. In this paper, the value of water is developed for the Rapid City, South Dakota area. With a value of water established, the benefits of soil compost amendments are calculated by evaluating the reduction of irrigation water needed for comparable crops and the value of the conserved water. In developing a value of water for Rapid City, South Dakota, the direct costs for water production are compared with the retail value of water and the economic activity enabled by a water supply. The average cost of water production for South Dakota cities averaged $0.004 per gallon ($0.001/Liter). The analysis of retail value and economic impact showed that water is valued at $0.71 per gallon ($0.19/Liter) for Rapid City and nine other South Dakota communities when calculated using the community’s retail sales records and economic reports. Efforts to find similar findings for the US were not found. With the value of water established for Rapid City and other South Dakota communities, the value benefits of compost amendments on water conservation are shown in direct monetary terms.

Naïve Is As Naïve Does: The Link Between Retail Investor Attention and Value Investing

Naïve Is As Naïve Does: The Link Between Retail Investor Attention and Value Investing

Prevalence of Salmonella Species in Milk and Dairy Products in Major Milk Shade of Oromia, Ethiopia

Background: Foods of animal origin are major vehicles of Salmonella infections and a serious public health problem with increasing concern in the world, particularly for developing countries. More recently review studies on the prevalence of Salmonella spp. in dairy products demonstrate, it has been a median of 6% in raw milk and dairy products. However, almost all prior works in this area are limited to biochemical confirmation of suspected Salmonella spp. isolates from dairy a product that has high uncertainty to confirm. Due to this almost all report of the prevalence of Salmonella spp . in dairy products as well as raw milk was highly varied. Besides, almost all prior report in the prevalence of Salmonella spp. in dairy product in Ethiopia takes no consideration of the dairy value chain to identify major point of contamination of the product. To overcome the shortcomings of previous studies molecular techniques as well as milk and dairy value chain in the country were used to confirm the prevalence of Salmonella spp . in each value chain. Methods: A cross-sectional study was conducted on milk and dairy products in Welmera, Bishoftu, Asella, and Fiche milk shades of the Oromia region of Ethiopia from December to March 2020 to determine the prevalence and of Salmonella spp. A total of 480 samples of dairy products (192 raw milk from producers and collector, 192 pasteurized milk from processer and retailer, and 96 cottage cheese from producer and retailer value chain) were collected using simple random techniques from producers, collectors, processors, and retailer value chains. The samples were tested for Salmonella using Iso 6579-1: 2008 methods. The risk factor for contamination of these dairy products across the dairy value-chain was done using pre-tested questionnaires. Results: Among 480 samples 71 samples were confirmed for Salmonella spp. using latex agglutination test and molecularly by confirming the presence highly conserved region of the invA gene. The overall prevalence of 14.79% (71/480) 21.35% raw milk, 12.5% pasteurized milk, and 6.5% cottage cheeses were recorded from the total tested samples. Among dairy products in the study area; raw milk was the highest Salmonella prevalence followed by Pasteurized milk. In the dairy value chain, the highest prevalence of 62.5% was observed in raw milk from Bishoftu fo1lowed by 54.17% of pasteurized milk in Fiche. The prevalence of Salmonella among the study area was 9.6% (8/120), in Welmera, 33.6% (28/120), in Bishoftu, 16.8% (14/120) in Asella, and 25.2% (21/120) in Fiche. Conclusions: The result of this study indicates the safety of milk and other dairy product in the region were substandard of East African standard. Therefore, strict hygienic approaches and quality control measures should be applied to improve the safety of the products. Awareness creation should be required for producers, retailers, processors, and consumers regarding the quality and safety of milk and other dairy products. Keywords: Prevalence, Salmonella spp , Dairy product DOI: 10.7176/JNSR/13-1-01 Publication date: January 31 st 2022

STATUS OF INDIGENOUS ORNAMENTAL FISHES IN MARKETS OF KOLKATA

Ornamental fishes play an important role in the world fish trade (Singh and Ahmed, 2005). The growing interest in aquarium fishes has boosted their trade globally. The global ornamental fish trade is estimated to be US $ 14 Billion (FAO, 2004). The United States lead the import market followed by EU and Japan. (Chapman, 2000; FAO, 1996-2005). The Asian countries export more than 50% of aquarium fishes globally. Singapore is the epicentre of trade and largest exporter of ornamental fishes in the world. Sri Lanka is currently leading among South Asian countries. The global retail value of live ornamental fish in 2000 was estimated to be over US $3,000 million (Whittington and Chong, 2007).

Lessons on business model scalability for circular economy in the fashion retail value chain: Towards a conceptual model

Circular economy and especially circular business model (CBM), is currently being discussed as a way to enable the fashion industry's transition to sustainable business models wherein pollution and resource waste may be reduced. However, one of the prime reasons for a slow transition is lack of scalability of CBMs operating in the fashion retail value chain. What is lacking in the current discourse is research that summarises and condenses the literature on strategies for how scalability can be attained and what that means in context to CBMs where not only economic values are in focus. Therefore, the main purpose of this paper is to explore the main strategic approaches to scale business models and how these can be applied to CBMs in the fashion retail value chain. To do this, a two-part method is adopted consisting of a systematic literature review of 57 business models and scalability papers followed by a review of activities reported by 76 fashion retail companies on how these have, or are planning to, increase the scale of their CBM initiative. Our suggested model provides a basic understanding of strategies for business model scalability seen from four different business model design perspectives. These are further contextualised for CBMs in the fashion value chain and lessons learned are generated in the form of four central propositions. The propositions account on how organisations can leverage resources from their existing conventional business model for efficient scaling of their CBM initiative, how they can consider strategic partnerships to access complementary resources, while also embarking on adaptability by running business pilots either internally or by engaging in collaborative networks for industry-wide learnings and change.