Journal Of Retailing Research Articles

Influencer Marketing: A Citation and Co-citation Analysis within Business and Management Domains

Influencer marketing has emerged as a popular approach businesses use to incorporate social influence into their operations and marketing strategies. It seems to be a useful and cost-effective strategy. It ensures a broad reach to highly engaged audiences and is frequently not interpreted by consumers as advertising. Many companies use influencers on social media to market their products to certain audiences. Carryminati, Khusha Kapila, Bhuvan Bam, and Riaz are famous social media influencers. The purpose of this study is to use bibliometric analysis to compile the body of knowledge on influencer marketing in the business and management area from 2018 to 2024. BiblioShiny software was used to analyze 462 papers that were taken out of the Scopus database. This paper conducts citations and co-citations analysis, identifies recent trends, and offers useful background information on influencer marketing. The results show a notable and quick rise (54.5%) in this sector, indicating a noticeable increase in interest. The USA and Hong Kong emerged as leading nations in terms of total citations (3050) and average article citations (107.7), respectively. Social media, Commerce, Marketing, Consumer behavior, perception, and artificial intelligence are the trending topics of influencer marketing research, where artificial intelligence is the latest trend. Lou C (1650) and Yuan S (1335) are the most influential authors in terms of citation. “Journal of Retailing and Consumer Services” is the top source with maximum citations (1943) and articles (37). Various bibliometric studies have been carried out to explore the concept of influencer marketing in general or other specific domains. There is a scarcity of bibliometric research that assesses the influencer marketing literature within the business and management domain or through citation and co-citation analysis. This study addresses this research gap. These findings will have significant implications that can greatly benefit researchers, decision-makers, and professionals in crafting policies. This bibliometric study concludes with limitations, and recommendations for further study.

Sketching a comprehensive picture of the marketing discipline: a bibliometric analysis covering eight top-tier journals

Purpose This study aims to examine marketing trends spanning a period of 26 years to scrutinize North American influence in marketing research, as well as enhance comprehension of interdisciplinary marketing knowledge and identify prominent scholars, universities, countries, and articles that warrant further scholarly exploration. Design/methodology/approach This paper uses bibliometric methods to analyze the publications of eight top-tier journals (Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of the Academy of Marketing Science, Marketing Science, Journal of Retailing, Journal of Consumer Psychology and International Journal of Research in Marketing) between 1996 and 2021, as found in the Scopus database. Findings The findings indicate that North American hegemony in the marketing discipline continues and that the impact of marketing on other disciplines remains controversial. Some universities have a deeply rooted tradition of marketing departments. Some articles from 26 years ago are still frequently cited. Research limitations/implications The study covers the period from 1996 to 2021. It includes only articles, uses a single database and is cross-sectional. Future research should explore longer time periods by using various databases for comprehensive analysis. Originality/value To the best of the authors’ knowledge, this study constitutes one of the first attempts to understand the scholarly contributions of the marketing discipline by considering eight top-tier journals.

Innovative behavior of consumers

Journal of Consumer BehaviourEarly View EDITORIAL Innovative behavior of consumers Alba Yela Aránega, Corresponding Author Alba Yela Aránega [email protected] orcid.org/0000-0003-3539-5615 Department of Economics and Business, Faculty of Business and Economics, University of Alcalá, Alcalá de Henares, Spain Correspondence Alba Yela Aránega, Department of Economics and Business, Faculty of Business and Economics, University of Alcalá, Plaza San Diego, S/N, Alcalá de Henares 28801, Spain. Email: [email protected]Search for more papers by this authorDomingo Ribeiro Soriano, Domingo Ribeiro Soriano orcid.org/0000-0003-3222-9101 Department of Business Management, University of Valencia, Valencia, SpainSearch for more papers by this authorMaria Teresa Del Val Núñez, Maria Teresa Del Val Núñez orcid.org/0000-0001-6008-7935 Department of Economics and Business, Faculty of Business and Economics, University of Alcalá, Alcalá de Henares, SpainSearch for more papers by this authorJosé Santiago Fernández Vázquez, José Santiago Fernández Vázquez orcid.org/0000-0001-7947-1937 Department of Modern Philology, Faculty of Philosophy and Arts, University of Alcalá, Alcalá de Henares, SpainSearch for more papers by this author Alba Yela Aránega, Corresponding Author Alba Yela Aránega [email protected] orcid.org/0000-0003-3539-5615 Department of Economics and Business, Faculty of Business and Economics, University of Alcalá, Alcalá de Henares, Spain Correspondence Alba Yela Aránega, Department of Economics and Business, Faculty of Business and Economics, University of Alcalá, Plaza San Diego, S/N, Alcalá de Henares 28801, Spain. Email: [email protected]Search for more papers by this authorDomingo Ribeiro Soriano, Domingo Ribeiro Soriano orcid.org/0000-0003-3222-9101 Department of Business Management, University of Valencia, Valencia, SpainSearch for more papers by this authorMaria Teresa Del Val Núñez, Maria Teresa Del Val Núñez orcid.org/0000-0001-6008-7935 Department of Economics and Business, Faculty of Business and Economics, University of Alcalá, Alcalá de Henares, SpainSearch for more papers by this authorJosé Santiago Fernández Vázquez, José Santiago Fernández Vázquez orcid.org/0000-0001-7947-1937 Department of Modern Philology, Faculty of Philosophy and Arts, University of Alcalá, Alcalá de Henares, SpainSearch for more papers by this author First published: 07 June 2023 https://doi.org/10.1002/cb.2187Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL REFERENCES Al Mansoori, M. S., & Ahmad, S. Z. (2021). Adapting to the “new normal” post-pandemic consumer behavior: The case of Rafeeg's strategy of service marketing. Emerald Emerging Markets Case Studies, 11(3), 1– 17. Borawska, A., Oleksy, T., & Maison, D. (2020). Do negative emotions in social advertising really work? Confrontation of classic vs. EEG reaction toward advertising that promotes safe driving. PLoS ONE, 15(5), 1– 20. https://doi.org/10.1371/journal.pone.0233036 Brehm, S. S., & Brehm, J. W. (1981). Psychological Reactance: A Theory of Freedom and Control. Academic. https://www.amazon.es/Psychological-Reactance-Theory-Freedom-Control-ebook/dp/B01DUEBEQQ Joseph, E., & Dhanabhakyam, M. M. (2022). Role of digitalization post-pandemic for development of SMEs. In Research anthology on business continuity and navigating times of crisis (pp. 727– 747). IGI Global. Laato, S., Islam, A. K. M. N., Farooq, A., & Dhir, A. (2020). Unusual purchasing behavior during the early stages of the COVID-19 pandemic: The stimulus-organism-response approach. Journal of Retailing and Consumer Services, 57, 102224. Michelon, A., Bellman, S., Faulkner, M., Cohen, J., & Bruwer, J. (2020). A new benchmark for mechanical avoidance of radio advertising why radio advertising is a sound investment. Journal of Advertising Research, 60(4), 407– 416. https://doi.org/10.2501/jar-2020-007 Roskos-Ewoldsen, D. R., Yu, H. J., & Rhodes, N. (2004). Fear appeal messages affect accessibility of attitudes toward the threat and adaptive behaviors. Communication Monographs, 71(1), 49– 69. https://doi.org/10.1080/0363452042000228559 Stancu, V., Frank, D.-A., Lähteenmäki, L., & Grunert, K. G. (2022). Motivating consumers for health and fitness: The role of app features. Journal of Consumer Behaviour, 21(6), 1506– 1521. Thota, S. C. (2018). Social media: A conceptual model of the why's, when's and how's of consumer usage of social media and implications on business strategies. Academy of Marketing Studies Journal, 22(3), 1– 12. Voramontri, D., & Klieb, L. (2019). Impact of social media on consumer behaviour. International Journal of Information and Decision Sciences, 11(3), 209– 233. Wood, S. (2022). How consumers behave in a crisis: International lessons (and innovations) from COVID-19. Journal of International Marketing, 30(2), 5– 12. Zwanka, R. J., & Buff, C. (2021). COVID-19 generation: A conceptual framework of the consumer behavioral shifts to be caused by the COVID-19 pandemic. Journal of International Consumer Marketing, 33(1), 58– 67. Early ViewOnline Version of Record before inclusion in an issue ReferencesRelatedInformation

Advancing the marketing‐operations interface in omnichannel retail

Advancing the marketing‐operations interface in omnichannel retail

Family and Consumer Sciences Researchers' publishing prospects: Review of three research journals

AbstractThis study is to provide guidance for selection of potential publishing outlets by family and consumer sciences (FCS) researchers utilizing three research journals: Family and Consumer Sciences Research Journal, Journal of Consumer Affairs, and Journal of Retailing. Content analysis revealed trends in methodology and a focus on selling product or on people as part of the human ecosystem, enhancing the human condition, or a combination. All three journals included FCS content. Identification of journal characteristics which may enter into the decision‐making process of selecting possible publishing outlet for educators, researchers and young professionals is discussed.

A customer experience lens for higher education in India using journey mapping and experience quality

ABSTRACT Higher education has witnessed unprecedented changes in the last two decades – a highly competitive global market, varying nature of work, industry expectations, learning preferences, advancement in technology, and to top it all a pandemic. To sustain and remain competitive Higher Educational Institutions (HEIs) have shown an increased interest in sophisticated marketing practices, a heightened focus on building brands, creating brand experiences, and perfecting service quality. Around the same time period, services marketing as a field advanced with the works of Vargo and Lusch (2004, “Evolving to a New Dominant Logic for Marketing.” Journal of Marketing 68 (1): 1–17) on service-dominant-logic, and Verhoef et al (2009, Customer Experience Creation: Determinants, Dynamics and Management Strategies.” Journal of Retailing 85 (1): 31–41) on customer experience (CX) catapulting the field into directions of value co-creation, experience, and excellence. There have been, however very limited attempts to view HEIs from a service or experience lens. From a research perspective, this gap can be attributed to silos in research and deficient cross-functional literature. Service research views services either specific to a business sector (banking, retail, hospitality, etc.) or generically, while education literature tends to focus on the curriculum, teaching, and learning aspects of higher education ignoring the business, service, and experience aspects. Institutions also continue to debate about students as customers, or have a narrow focus on programs and deliverables and remain agnostic about the end-to-end experience. This work attempts to provide insights to business schools using frameworks and methods applied in services and customer experience research, treating business education as a complex service and participants in executive education as co-creators of value.

Panic buying research: A bibliometric review.

Panic buying has been reported during a period of crisis when people buy an extra amount of essential commodities and hoard them anticipating their future utility. As a newer entity, a bibliometric analysis would reveal the research gaps for further studies. We aimed to do a bibliometric analysis of researches published on panic buying over the past two decades. A literature search was conducted in the SCOPUS database using the keyword "panic buying". All published research in the English language between 1st January 2001 to 1st August 2021 was included in the analysis of this study. We identified a total of 142 articles on panic buying published over the past two decades. There is an exponential increase in the publication on this topic during the COVID-19 pandemic (n=127). Majority of the articles were published from the United States (n=23), followed by the United Kingdom (n=20), and China (n=20). The Frontiers in Public Health and Journal of Retailing and Consumer Services published the highest number of articles (eight each). Arafat SMY published the highest number of publications as a single author (n=10) and Enam Medical College and Hospital, Bangladesh has the highest number of papers as an institution (n=10). Among all the publishers, Elsevier has published the maximum number of papers (n=38). There is an exponential growth of panic buying research during 2020-21. The global crisis of the COVID-19 pandemic has been attributed to the recent rise in panic buying research.

A tribute to Dr Pierre Eiglier: a service field founder with timeless service wisdom

PurposeThis tribute to Dr Pierre Eiglier, who passed in February 2020, was prepared for the “17th International Research Conference in Service Management 2022” in La Londe les Maures, France. Tribute is defined as, “an act, statement, or gift intended to show gratitude, respect, or admiration”.Design/methodology/approachSampled Pierre's publications; consulted the 1993 Journal of Retailing “Special Services Issue” on the evolution of the field; collected reflections from another founder and two of Pierre's former doctoral students who have helped co-chair the La Londe conference and drew from my own interactions with Pierre over the years at La Londe.FindingsIn the mid-1970s, Pierre was one of the first to specify the unique characteristics of services vs products, and the implications and introduced, with Eric Langeard, the “servuction” (service production) model, highlighting customer participation in the servuction process and determinants of the service experience. Pierre continually applied a synthesis of systems thinking, researcher–practitioner interaction, and interdisciplinary/cross-functional perspectives.Practical implicationsPierre's contributions came at a time when marketing practice was geared largely toward products/goods, yet the service sector was growing. Pierre's pioneering framing, along with other founders, of service attributes, service models, and the service experience had much-needed implications for services marketing practice.Originality/valueThis detailed tribute to a service field founder is, regrettably, quite original; too rare. There is value in revisiting these founding contributions which often were broader and more interdisciplinary in perspective than now.

Research on factors affecting smart choices regarding to a good place to study: A case of young students

Today, university is more than just a place to transmit aspirations; it is also where Generation Z (Gen Z) decides to establish themselves and follow their ambitions. Over the years, the emergence of Gen Z as a new wind has had a significant impact on the evolution of civilization. As a result, the trend of industry selection is altered to varying degrees. Gen Z choose a school that wants to demonstrate its capability by taking new and daring steps in the process of learning and working. For today's gen Z, attending to school is about growing skills as much as learning. Soft skills will be the most useful subject to teach oneself in a variety of areas, FPT University is usually a forerunner in terms of extracurricular activities. The new staff have quickly noticed the dynamic learning atmosphere and numerous practical experiences. Experience seminars and contests tailored to each business. This is an opportunity to acquire a range of skills from successful people in each area. studies with training programs comparable to several colleges throughout the world each major at FPT Univerity is created in accordance with a different standard from industrialized nations. All textbooks for FPT University students are bought from overseas. The multilingual - international atmosphere here becomes one of the draws for applicants, as Gen Z wants to discover new regions and may visit many nations across the world through student exchange programs. English is viewed as a tool rather than a topic at FPT University. Students must achieve English proficiency requirements in order to enroll in. This study also identified four elements that impact Generation Z's decision to attend university, which are as follows: Knowledge in practice, technology, the environment, and gender equality References Abbas, J., Alturki, U., Habib, M., Aldraiweesh, A., & Al-Rahmi, W. M. (2021). Factors affecting students in the selection of country for higher education: A comparative analysis of international students in Germany and the UK. Sustainability, 13(18), 10065. Saut, M., & Saing, T. (2021). Factors affecting consumer purchase intention towards environmentally friendly products: a case of generation Z studying at universities in Phnom Penh. SN Business & Economics, 1(6), 1-20. Sarikhani, Y., Ghahramani, S., Bayati, M., Lotfi, F., & Bastani, P. (2021). A thematic network for factors affecting the choice of specialty education by medical students: a scoping study in low-and middle-income countries. BMC medical education, 21(1), 1-12. Serravalle, F., Vannucci, V., & Pantano, E. (2022). “Take it or leave it?”: Evidence on cultural differences affecting return behaviour for Gen Z. Journal of Retailing and Consumer Services, 66, 102942. Heathcote, D., Savage, S., & Hosseinian-Far, A. (2020). Factors affecting university choice behaviour in the UK higher education. Education Sciences, 10(8), 199. Deckman, M., McDonald, J., Rouse, S., & Kromer, M. (2020). Gen Z, gender, and COVID-19. Politics & Gender, 16(4), 1019-1027. Del Chiappa, G., Pung, J. M., & Atzeni, M. (2021). Factors influencing choice of accommodation during Covid-19: A mixed-methods study of Italian consumers. Journal of Quality Assurance in Hospitality & Tourism, 1-27. Thangavel, P., Pathak, P., & Chandra, B. (2022). Consumer decision-making style of gen Z: A generational cohort analysis. Global Business Review, 23(3), 710-728. Thangavel, P., Pathak, P., & Chandra, B. (2022). Consumer decision-making style of gen Z: A generational cohort analysis. Global Business Review, 23(3), 710-728. Nuseir, M. T., & El Refae, G. A. (2021). Factors influencing the choice of studying at UAE universities: empirical research on the adoption of educational marketing strategies. Journal of Marketing for Higher Education, 1-23. Li, F. S., Qi, H., & Guo, Q. (2021). Factors influencing Chinese tourism students’ choice of an overseas PhD program. Journal of Hospitality, Leisure, Sport & Tourism Education, 29, 100286. Su, Y., Zhu, Z., Chen, J., Jin, Y., Wang, T., Lin, C. L., & Xu, D. (2021). Factors influencing entrepreneurial intention of university students in China: integrating the perceived university support and theory of planned behavior. Sustainability, 13(8), 4519. Holzer, B. M., Ramuz, O., Minder, C. E., & Zimmerli, L. (2022). Motivation and personality factors of Generation Z high school students aspiring to study human medicine. BMC medical education, 22(1), 1-10. Lai, H. M., Hsieh, P. J., Uden, L., & Yang, C. H. (2021). A multilevel investigation of factors influencing university students’ behavioral engagement in flipped classrooms. Computers & Education, 175, 104318. Li, F. S., Qi, H., & Guo, Q. (2021). Factors influencing Chinese tourism students’ choice of an overseas PhD program. Journal of Hospitality, Leisure, Sport & Tourism Education, 29, 100286. Calitz, A. P., Cullen, M. D. M., & Jooste, C. (2020). The influence of safety and security on students’ choice of University in South Africa. Journal of Studies in International Education, 24(2), 269-285.

Drivers of Consumers’ Behaviour to Recycle Smartphones

Drivers of Consumers’ Behaviour to Recycle Smartphones

Comparing the Effect of Intangible Assets and Macroeconomic Parameters on the Stock Prices in Firms Listed on the Stock Exchange of Iran, Saudi Arabia and Iraq

Comparing the Effect of Intangible Assets and Macroeconomic Parameters on the Stock Prices in Firms Listed on the Stock Exchange of Iran, Saudi Arabia and Iraq

Framing the customer journey: touch point categories and decision-making process stages

PurposeThis paper aims to define and frame the understanding of customer journeys, associated areas of consumer decision-making process stages and touch point categories based on an ownership perspective.Design/methodology/approachThe research is based on a detailed literature review of customer journeys, in peer-reviewed marketing and retail journals, within the last decade. The Chartered Association of Business Schools (ABS) academic journal guide marketing discipline list was used because it only includes peer-reviewed journals, based on an internationally accepted quality ranked list.FindingsThe detailed analysis of the journals identified three groups of touch points (brand owned, partner owned/managed and outside the control of brand owner/partner) and three decision-making process stages (pre-purchase, purchase and post–purchase) that informed a clearer definition and understanding of the customer journey.Research limitations/implicationsLimitations concern the ABS database was used and a ten-year date period was selected, which may exclude some relevant journal articles, particularly those written in a language other than English.Originality/valueThe authors have provided a revised definition of customer journey, clarified the decision-making stages and subsequent categorisation of touch points from an ownership perspective.

Theoretical Implications of Theory Planned Behavior on Purchasing Decisions: A Bibliometric Review

This study uses a bibliometric literature review approach with a sample mapping literature of 10 articles regarding planned behavior theory approaches to purchase decisions; Reference articles from 2007 - 2021 under publisher Elsevier (e.g., LWT, Journal of Retailing and Consumer Services, Journal of Interactive Marketing, Regional Science and Urban Economics, Food Quality and Preference Journal, Energy Policy, Decision Support Systems Journal, and Industrial Marketing Management ). Universally, the results of this literature study state two propositions and hypotheses (e.g., Firstly, the theoretical implication states that there is a robust theoretical correlation between the theory of Planned behavior on purchase decisions; secondly, the correlation of planned behavior theory in aspects of management (e.g., marketing, Technology, and HRM) make a positive contribution as a grounded theory to explain antecedent variables and their correlation to other approaches)

Outpatient Satisfaction with Health Insurance Drug Dispensing Quality at the Pharmacy of Ho Chi Minh City University of Medicine and Pharmacy Hospital

This paper conducts a descriptive cross-sectional study to determine the outpatient satisfaction with health insurance drug dispensing at the pharmacy of Ho Chi Minh City University of Medicine and Pharmacy Hospital in 2019 through a survey questionnaire. The study results show that the outpatient satisfaction was influenced by 4 factors: reliability, assurance, empathy and tangibility, among which, reliability was the most influential one (42%). Generally, the outpatient satisfaction with the health insurance drug dispensing ranged from “Satisfied” to “Absolutely satisfied” (4.19 – 4.36). The study also shows a low level of satisfaction with drug dispensing time and some other aspects of the drug dispensing, which suggests that suitable measures should be taken by the hospital to improve its outpatient drug dispensing service.
 Keywords
 Satisfaction, service quality, drug dispensing, Ho Chi Minh City University of Medicine and Pharmacy Hospital.
 References
 [1] E. Zarei, A. Daneshkohan, B. Pouragha et al, An empirical study of the impact of service quality on patient satisfaction in private hospitals Iran, Global journal of health science, 7(1) (2014) 1-9. https://doi.org/10.5539/gjhs.v7n1p1 [2] R. Thornton, N. Nurse, L. Snavely et al, Influences on patient satisfaction in healthcare centers: a semi-quantitative study over 5 years, BMC Health Services Research, 17 (2017). https://doi.org/10.1186/s12913-017-2307-z[3] Le Ba Tiep, Surveying the satisfaction of outpatient with health insurance procedures at the clinic – Nguyen Trai Hospital, Ho Chi Minh City. Specialized Pharmacist of 1st grade, 2017 (in Vietnamese)[4] Phung Duc Nhat, Phan Thi Hieu, Tran Ngoc Phuong, Dien Ngoc Trang, Nguyen Thi Tuyet Van, Customer satisfaction with health care services at the center of injury prevention and non-communicable diseases, Medical Journal Ho Chi Minh City, 18(6) (2013) 646-652 (in Vietnamese)[5] A. Parasuraman, V.A.Zeithaml, L.L.Berry, Servqual: A multiple – item scale for measuring consumer perception of service quality, Journal of Retailing, 64 (1988) 12-40.[6] Nguyen Tran Huy Duc, Measuring the satisfaction of outpatient patients with the quality of service at Ho Chi Minh City Public Hospital, Master thesis, 2013 (in Vietnammese).[7] Phan Thi Thuy Duong, Factors affecting the satisfaction of customer with treatment services covered by health insurance in Gia Lai province, Master thesis, 2016 (in Vietnamese).[8] Nhu Ngoc Thanh, The impact of service quality on patient satisfaction at Hai Duong Children of Hospital, Master thesis, 2013 (in Vietnamese).[9] Hoang Trong, Chu Nguyen Mong Ngoc, Analyze research data with SPSS volumes 1 and 2, Hong Duc Publishing House, Ho Chi Minh City, 2008 27-46 (in Vietnamese).[10] J.D. Evans, Straightforward Statistics for the Behavioral Sciences, Brooks/Cole Publishing Company, Pacific Grove, 1996.[11] Ministry of Health, Vietnam Policy on Satisfaction Index 2018, 44 (in Vietnamese).[12] Huynh Bao Tuan, Pham Le Khanh Linh, Tran Minh Nhut, Lean application for the pharmacy in medication administration to out-patients with health insurance at Hoan My Saigon Hospital, Science & Technology Development Journal, 20 (4) (2017) 34-40 (in Vietnamese).[13] H. Koning, J. Verver, J. Heuvel et al, Lean Six Sigma in Healthcare, Journal for healthcare quality :official publication of the National Association for Healthcare Quality, 28 (2006) 4-11. https://doi.org/10.1111/j.1945-1474.2006.tb00596.x[14] J. Heuvel, R. Does, H. Koning, Lean Six Sigma in a hospital, Int. J. Six Sigma and Competitive Advantage, 2 (2006) 377-388. https://doi.org/10.1504/IJSSCA.2006.011566.
 
 
 
 
 
 
 
 
 
 

Moving from multi-channel to Omni-channel retailing: Special issue introduction

In this special issue “Moving from Multi-Channel to Omni-Channel Retailing”, the Journal of Retailing and Consumer Services presents a series of papers covering topics to gain a better understanding of research and practices in the move toward Omni-channel retailing. The aim of the special issue is to gain a better understanding of marketing theory and practice in multi-channel and Omni-channel retailing. The topics for the special issue include, but are not limited to (1) The impact of channel integration on consumers’ channel preferences; (2) Service integration in Omni-channel retailing; (3) Customer touchpoint in the context of Omni-channel retailing; (4) Consumer behaviour in Omni-channel retailing; and (5) Building and maintaining customer relationships via Omni-channel retailing.

Bibliometric Profile of Studies Related with Equity Theory

<p class="ql-align-justify">This study aims to present a general framework about studies on equity theory. For this purpose, articles related with equity theory were examined in terms of various bibliometric characteristics. Word “equity” and “equity theory” were searched among the articles published in the Journal of Retailing and Consumer Services between 2014 and 2018. 31 articles were identified related to equity theory and then were examined in terms of year of publication, number of authors, number of pages, keywords, number of references, research topic, type of research, data collection tool, sample group and sampling method. According to the results of the study, the number of articles related with the theory increased from 2014 to 2018. The number of articles related to this theory was the highest in 2018. It was seen that most of the articles containing the theory examined price, perception of justice, service failures, and compensation for service failures.&nbsp;

Mapping retailing research with bibliometric indicators

Our study aims to give a global perspective regarding scientific research on retailing for the 1990–2014 period. The research shows a knowledge-domain-map that identifies the collaboration networks between authors and the links between journals. This was conducted through a bibliometric study that can be viewed with Visualization of similarities (VOS) viewer software. The results show that the Journal of Retailing and Management Science is the current leader in the field. In addition, Morgan and Hunt’s (1994) article in the Journal of Marketing is the most cited source to date.

A Study of the Effect of Service Recovery on Customer Loyalty Based On Marketing Word Of Mouth in Tourism Industry

Akamavi, R K., Mohamed, E., Pellmann, K., &amp; Xu, Y. (2015). Key determinants of passenger loyalty in the low-cost airline business. Tourism Management, 46, 528-545. Baldus, B.J., Voorhees, C., &amp; Calantone, R. (2015). Online brand community engagement: Scale development and validation. Journal of Business Research, 68(5), 978-985. Boo, H.V. (2017). Service Environment of Restaurants: Findings from the youth customers. Journal of Asian Behavioural Studies, 2(2), 67-77. Bowen, T.J., &amp; Chen, S.L. (2015). Transitioning Loyalty Programs: A Commentary on the Relationship Between Customer Loyalty &amp; Customer Satisfaction. International Journal of Contemporary Hospitality Management, 27(3), 415-430. Casidy, R., &amp; Shin, H. (2015). The effects of harm directions and service recovery strategies on customer forgiveness and negative word-of-mouth intentions. Journal of Retailing and Consumer Services, 27, 103-112. Chang, J.H. (2017). The role of relationship on time and monetary compensation. The Service Industries Journal, 37, 915-935. Fan, A., Mattila, A.S., &amp; Zhao, X. (2015). How does social distance impact customers’ complaint intentions? A cross-cultural examination. International Journal of Health Policy and Management, 47, 35-42. Gohary, A., Hamzelu, B., &amp; Alizadeh, H. (2016). Please explain why it happened! How perceived justice and customer involvement affect post co-recovery evaluations: a study of Iranian online shoppers. Journal of Retailing and Consumer Services, 31, 127-142. Guo, L., Lotz, S.L., Tang, C., &amp; Gruen, T.W. (2015). The role of perceived control in customer value cocreation and service recovery evaluation. Journal of Service Research, 19(1), 39-56. Heidenreich, S., Wittkowski, K., Handrich, M., &amp; Falk, T. (2015). The dark side of customer co-creation: exploring the consequences of failed co-created services. The Journal of the Academy of Marketing Science, 43(3), 279-296. Hsu, C.L., &amp; Lin, J.C.C. (2016). Effect of perceived value and social influences onmobile app stickiness and in-app purchase intention.Technological Forecasting and Social Change, 108, 42-53. Kashif, M., Zarkada, A., &amp; Ramayah, T. (2016).The impact of attitude, subjective norms, and perceived behavioural control on managers’ intentions to behave ethically. Total Quality Management &amp; Business Excellence, 29(5-6), 1-21. Li, M., Qiu, S.C., &amp; Liu, Z., (2016). The Chinese way of response to hospitality service failure: The effects of face and guanxi. International Journal Hospital Management, 57, 18-29. Liu, S.Q., &amp; Mattila, A.S. (2015). “I Want to Help” versus “I Am Just Mad” how affective commitment influences customer feedback decisions. Cornell Hospitality Quarterly, 56(2), 213-222. Oman, B., Pepur, M., &amp; Arneric, J. (2016). The impact of service quality and sport-team identification on the repurchase intention. Journal of Contemporary Management Issues, 21(1), 19-46. Ozuem, W., Patel, A., Howell, K.E. &amp; Lancaster, G. (2016). An Exploration of Consumers' Response to Online Service Recovery Initiatives. International Journal of Market Research, 59(1), 97-115. Park, J., &amp; Ha, S. (2016). Co-creation of service recovery: Utilitarian and hedonic value and post-recovery responses. Journal of Retailing and Consumer Services, 28, 310-316. Rezaei, S., Shahijan, M.K., Amin, M., &amp; Ismail, W.K.W. (2016). Determinants ofapp stores continuance behavior: A pls path modellingapproach. Journal of Internet Commerce, 15(4), 408-440. Sengupta, S.A., Balaji, M., &amp; Krishnan, B.C. (2015). How customers cope with service failure? A study of brand reputation and customer satisfaction. Journal of Business Research, 68(3), 665-674. Sloan, S., Bodey, K., &amp; Gyrd-Jones, R. (2015). Knowledge sharing in online brand communities. Qualitative Market Research: An International Journal, 18(3), 320-345. Tan, C., Benbasat, I. &amp; Cenfetelli, R.T. (2016). An Exploratory Study of the Formation and Impact of Electronic Service Failures. MIS Quarterly, 40(1), 1-31. Van Vaerenbergh, Y., &amp; Orsingher, C. (2016). Service Recovery: An Integrative Framework and Research Agenda. The Academy of Management Perspectives, 30(3), 328-346. Varela, J.C.S., Svensson, G., Brambilla, F.R., &amp; Oliveros, M.E.G. (2015) Perceived Justice &amp; Emotions in a Negative Service Encounter: A Latin American Perspective. In: Kubacki K. (eds). Ideas in Marketing: Finding the New and Polishing the Old. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer. Vyas, V. &amp; Raitani, S. (2015). A Study of the Impact of Relationship Marketing on Cross-Buying. Journal of Relationship Marketing, 14(2), 79-108. Weber, K., Sparks, B., &amp; Hsu, C.H. (2016). The effects of acculturation, social distinctiveness, and social presence in a service failure situation. International Journal Hospital Management, 56, 44-55. Wu, J., Huang, L., Zhao, J.L., &amp; Hua, Z. (2015).The deeper, the better? Effect of online brand community activity on customer purchase frequency. Information &amp; Management, 52(7), 813-823. Yang, A., Chen, Y., &amp; Huang, Y. (2017). Enhancing customer loyalty in tourism services: the role of customer-company identification and customer participation. Asia Pacific Journal of Tourism Research, 22(7), 735-746. Zhang, H., Zhang, K.Z., Lee, M.K., &amp; Feng, F. (2015). Brand loyalty in enterprise microblogs: Influence of community commitment, IT habit, and participation. Information Technology &amp; People, 28(2), 304-326.

Journal of Retailing: New Initiatives and News Updates

Journal of Retailing: New Initiatives and News Updates

Digital entrepreneurship

Digital entrepreneurship