Abstract
AbstractThis study is to provide guidance for selection of potential publishing outlets by family and consumer sciences (FCS) researchers utilizing three research journals: Family and Consumer Sciences Research Journal, Journal of Consumer Affairs, and Journal of Retailing. Content analysis revealed trends in methodology and a focus on selling product or on people as part of the human ecosystem, enhancing the human condition, or a combination. All three journals included FCS content. Identification of journal characteristics which may enter into the decision‐making process of selecting possible publishing outlet for educators, researchers and young professionals is discussed.
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