Innovative behavior of consumers

Abstract

Journal of Consumer BehaviourEarly View EDITORIAL Innovative behavior of consumers Alba Yela Aránega, Corresponding Author Alba Yela Aránega [email protected] orcid.org/0000-0003-3539-5615 Department of Economics and Business, Faculty of Business and Economics, University of Alcalá, Alcalá de Henares, Spain Correspondence Alba Yela Aránega, Department of Economics and Business, Faculty of Business and Economics, University of Alcalá, Plaza San Diego, S/N, Alcalá de Henares 28801, Spain. Email: [email protected]Search for more papers by this authorDomingo Ribeiro Soriano, Domingo Ribeiro Soriano orcid.org/0000-0003-3222-9101 Department of Business Management, University of Valencia, Valencia, SpainSearch for more papers by this authorMaria Teresa Del Val Núñez, Maria Teresa Del Val Núñez orcid.org/0000-0001-6008-7935 Department of Economics and Business, Faculty of Business and Economics, University of Alcalá, Alcalá de Henares, SpainSearch for more papers by this authorJosé Santiago Fernández Vázquez, José Santiago Fernández Vázquez orcid.org/0000-0001-7947-1937 Department of Modern Philology, Faculty of Philosophy and Arts, University of Alcalá, Alcalá de Henares, SpainSearch for more papers by this author Alba Yela Aránega, Corresponding Author Alba Yela Aránega [email protected] orcid.org/0000-0003-3539-5615 Department of Economics and Business, Faculty of Business and Economics, University of Alcalá, Alcalá de Henares, Spain Correspondence Alba Yela Aránega, Department of Economics and Business, Faculty of Business and Economics, University of Alcalá, Plaza San Diego, S/N, Alcalá de Henares 28801, Spain. Email: [email protected]Search for more papers by this authorDomingo Ribeiro Soriano, Domingo Ribeiro Soriano orcid.org/0000-0003-3222-9101 Department of Business Management, University of Valencia, Valencia, SpainSearch for more papers by this authorMaria Teresa Del Val Núñez, Maria Teresa Del Val Núñez orcid.org/0000-0001-6008-7935 Department of Economics and Business, Faculty of Business and Economics, University of Alcalá, Alcalá de Henares, SpainSearch for more papers by this authorJosé Santiago Fernández Vázquez, José Santiago Fernández Vázquez orcid.org/0000-0001-7947-1937 Department of Modern Philology, Faculty of Philosophy and Arts, University of Alcalá, Alcalá de Henares, SpainSearch for more papers by this author First published: 07 June 2023 https://doi.org/10.1002/cb.2187Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. 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