Retail Industry Research Articles

Research on the Path of Low Carbon Transformation of Traditional Retail Enterprises Empowered by Digital Technology

The retail industry is an integral part of the service sector. In the context of the booming development of the service industry and digital technology, this paper explores the low-carbon transformation path for traditional retail enterprises empowered by digital technology. Initially, a literature review reveals that as the overall scale of the service industry continues to expand, its negative impact on the environment is also intensifying. Reducing energy consumption and carbon emissions has become a rigid constraint faced by the service industry; Meanwhile, digital technology is becoming an important means to empower traditional service enterprises in their low-carbon transformation. Subsequently, through case study analysis, it is pointed out that digital technology can empower the low-carbon transformation of traditional retail enterprises from three aspects: reducing energy consumption, decreasing emissions, and saving resources. Finally, in response to the existing obstacles in implementing low-carbon transitions such as insufficient motivation for transition, constraints on investment costs in low-carbon technologies, and difficulties in managing energy and carbon emissions, practical paths for digital technology to empower the low-carbon transformation of traditional retail enterprises are proposed. These include enhancing the motivation for enterprise low-carbon transition, overcoming constraints on capital and talent, and improving technical support capabilities for the transformation.

Growth hacking business analytical tools for small and medium enterprises

ABSTRACT This study focuses on the growth hacking business analytical tools for small and medium enterprises to improve their business operations. The study analysed 11 prominent sectors, namely retail, e-commerce, travel, finance, telecom, healthcare, customer support, sales review, project management, insurance and manufacturing industries, to identify the critical challenges and propose solutions using predictive business analytics. The Triangulation approach has been employed through literature review, interview with SME startups incubated in IIT Madras Research Park and other SMEs in Chennai to provide an organized framework using an “Industry outlook Analysis” that suggest business analytical tools to overcome their challenges due to lack of resources. The study suggests that affordable predictive analytics can help SMEs overcome these challenges by providing insights into customer behaviour, operational efficiency and market trends. Overall, the study highlights the importance of data-driven decision-making tools that are available for SMEs to remain more competitive in the market environment.

Quantitative PCR assays as a monitoring tool for bacterial genera in fresh fish fillets

Fresh fish fillets are a valuable but highly perishable food, and their rapid microbial deterioration is a drawback for food safety and sustainability of aquaculture, food and retail industries. Quantitative PCR (qPCR) assays based on 16S rRNA gene (16S) sequences were developed for the most abundant bacteria genera detected by metagenomics in fresh or processed fish fillets. The efficiency and specificity of six qPCR assays (for 16S of all bacteria or genera Shewanella, Pseudomonas, Carnobacterium, Janthinobacterium and Massilia) was verified using in silico predictions, cloning, sequencing and phylogenetic analyses of amplicons obtained from refrigerated control or high-pressure processed (HPP) European sea bass (Dicentrarchus labrax) fillets. In HPP sea bass fillets, significant decreases in total bacteria 16S and of Shewanella, Pseudomonas, Carnobacterium and Janthinobacterium 16S compared to control fillets were confirmed by qPCR, after 11 days of refrigerated storage. The qPCR assays were successfully applied to monitor microbial contamination during refrigerated storage of fresh fillets from commercial (retail) sea bass and gilthead sea bream (Sparus aurata). Significant increases in total bacterial and Shewanella, Pseudomonas, Carnobacterium and Janthinobacterium contamination were detected after 7–14 days. 16S copy number for total bacteria and the four target genera positively correlated with total viable counts using culture enumeration. 16S of Massilia, that is abundant in fresh fish fillets, did not significantly change during storage. The six validated qPCR assays developed are proposed as specific, sensitive, culture-independent methods for monitoring quality or processing outcomes for fish fillets during cold chain storage.

The Way of Tea Drinking Survival in the Internet Era----- Taking Heytea as an Example

The Internet model has promoted the development of commerce, not only the traditional retail industry has been developed, and the catering industry such as milk tea and coffee shops is booming. As the first generation to open the online operation model, although the Internet + model has begun to take shape, there are still gaps in the relevant tea drinking culture. Based on the literature research method and case analysis method, this paper analyzes the existing marketing model of Heytea and proposes relevant improvement policies, with the purpose of widening the gap with other related tea brands and improving the core competitiveness of its products. As the earliest generation of beverage stores to enter the Internet + model, Heytea has rich experience in marketing planning, online and offline marketing activities. This paper analyzes the marketing based on the Internet + model through researching the brand cross-border co-branding and innovative marketing activities of Heytea.

Navigating Inventory Management Challenges in Contemporary Fashion Retailing: A Circular Economy Approach

Our research focuses on decreasing the pollution caused by excess inventory in the fashion retailing industry. We choose to focus on this problem due to the lack of solutions in this region. In the past, people just focused on how to use environmentally friendly materials and how to produce with the lowest amount of pollution. To find a new method to solve the pollution problem during and after the consumers purchasing, we built a model containing the primary fulfillment, retailers, secondary fulfillment, secondary retailers, brands and factories, etc. We use them as examples to find out how to end the combustion of excess inventory. We try to change the linear (in the end, the clothes are useless and combusted) to a circle(we could use one raw material several times) to avoid lots of pollution. The final answer is that we did that by increasing the service age of the products and information transparency inside the fashion retailing industry.

The emotional side of price: reference price as a decision maker in consumer purchase

PurposeThe objective of this study is to elucidate the influence of reference price on consumers' willingness to buy (WTB). Additionally, the study seeks to investigate the impacts of consumer perceived value (CPV): emotional, social, and monetary levels in relation to reference price and WTB. Furthermore, it aims to identify the moderating effect of product type, distinguishing between hedonic and utilitarian products.Design/methodology/approachData collection was conducted through an anonymous questionnaire survey using a web-based platform called Prolific. The sample consisted of 258 individuals. The study performed experimental studies to assess the connections among variables and used structural equation modeling as well as Hayes' PROCESS macro models 4 and 8.FindingsPresenting reference price alongside regular prices for products significantly enhances WTB. Furthermore, the mediating effect of the CPV exhibited a significant influence, particularly in the emotional and monetary dimensions but not although the social aspect. Additionally, the findings unveiled substantial variations in the mediating effect of CPV when examining hedonic versus utilitarian products.Research limitations/implicationsPresenting reference price alongside regular prices for products significantly enhances WTB. Furthermore, the mediating effect of the CPV exhibited a significant influence, particularly in the emotional and monetary dimensions but not although the social aspect. Additionally, the findings unveiled substantial variations in the mediating effect of CPV when examining hedonic versus utilitarian products.Originality/valueThe study contributes to the literature by integrating emotional values into pricing strategies. Furthermore, the findings provide insight for managers into establishing a consistent method for implementing price display advertisements on the basis of the product type within the retail industry.

Supply chain efficiency a structural analysis in turkey's retail sector

Goal: To investigate the impact of the Internet of Things (IoT) on the effectiveness and environmental friendliness of supply chains in Turkey's retail industry. Methodology: Applies structural equation modeling to examine data from 315 retail experts, specifically investigating the impact of IoT on supply chain integration and agility within a defined timeframe. This methodology involves doing a thorough examination of the adoption of technology and its impact on operational performance. Results: Finds notable enhancements in supply chain performance by implementing IoT, as demonstrated by improved integration, flexibility, and immediate access to real-time data. These technological improvements enhance the sustainability, efficiency, and flexibility of supply chain systems. Limitations of the investigation: Recognizes limitations pertaining to the study's extent, techniques for gathering data, and the possible fluctuations in IoT adoption rates among various retail industries. Practical implications: Proposes practical approaches for retail managers to utilize IoT technology in order to enhance supply chain efficiency and sustainability, highlighting the significance of integrating technology and implementing responsive mechanisms. Originality: This study provides unique and valuable insights into how the Internet of Things (IoT) can contribute to the improvement of sustainable supply chain practices in the Turkish retail industry. It serves as a valuable resource for both professionals and researchers who are interested in the intersection of technology, sustainability, and supply chain management.

Ensuring Transparency of ESG Transformation of Corporations (Using the Example of Retail Companies)

In recent years, companies in the retail sector have begun to introduce and incorporate the principles of sustainable development into their strategies and began to publish reports on sustainable development. ESG transformation of companies in the retail industry has its own characteristics. The purpose of the work is to determine the directions of ESG transformation in retail companies, as well as tools for ensuring transparency of activities in the field of sustainable development. The methodological basis of the study was the concept of sustainable development and ESG, methods of statistical analysis, a systematic approach, scientific works of leading domestic and foreign scientists in the field of sustainable development, ESG transformation of retail companies. In the course of the work the author has identified 6 areas of ESG transformation that are most relevant and consistent with the Sustainable Development Goals and the industry specifics of the retail sector. It was revealed that there is a problem of comparability of ESG ratings and rankings from various agencies, insufficient prevalence of the practice of publishing non-financial reporting by organisations from this segment.The set of non-financial indicators proposed by the author for retail companies are grouped by areas of ESG transformation, as well as by Sustainable Development Goals. The publication of the proposed indicators in the annual report or sustainability report is intended to help management and interested stakeholders evaluate the results of ESG transformation of retail companies in more depth and detail.

Classified Spatial Clustering and Influencing Factors of New Retail Stores: A Case Study of Freshippo in Shanghai

The diversified innovative strategies adopted by the new retail format in urban spaces have significantly driven retail transformation and innovation. The combination of online platforms and physical stores provides a substantial advantage in market competition. This paper takes “Freshippo”, a typical representative of China’s new retail, as an example. Based on multi-source data and using tools such as GIS spatial analysis, statistical analysis, and geographical detectors, this study comprehensively examines the spatial clustering characteristics and influencing factors of Freshippo physical stores in Shanghai. The findings show that Freshippo has significantly expanded in the Shanghai fresh food market by innovatively opening various types of stores. However, there are substantial differences in the proportions of different types of stores, with 94% of the stores having online retail capabilities. Each offline store in the new retail format presents a multi-level “complementary” spatial distribution feature across the urban space, with distinctive clusters in the urban central districts, urban periphery areas, and outer suburban districts. The radiation range of logistics and distribution services exhibits characteristics of “central agglomeration and multi-point distribution”, providing residents with diverse and accurate services. Additionally, the comparison of multiple model results shows that the location selection of various types of new retail stores is significantly influenced by multiple factors, especially the nonlinear amplification effect of factor interactions on store agglomeration. These findings provide an important scientific reference for understanding the development of new retail formats and offer new ideas that promote the transformation and innovation of the retail industry, thereby achieving sustainable development.

Developing customer convenience and experience through increased competency and efficiency: A strategic approach to retail operations mastery

Retailers who are part of supply chains are crucial in attracting customers to physically visit their stores and thereby increase supply chain revenue. Retailers in supply chains are responsible for handling a high volume of transactions and high customer contact, thus better management of retail operations is necessary to provide greater convenience and experience for customers. In this regard, retail operations must be properly managed, particularly during times of crisis like COVID-19, to ensure that customers purchase their basic needs promptly and safely. Since customer contact is high, the retail operations can have a greater say in improving the customer convenience and experience but this perspective has not been specifically emphasized both in research and practice. Thus, the current study attempted to evaluate how well retail operations can improve customer convenience and experience so that retailers can do well even during times of uncertainty. The study, which is grounded in the resource-based view theory, thus looks at how well retailers' competency and efficiency in running the operations help in achieving better customer convenience and experience. In this regard, sample data from 416 practitioners belonging to the Indian retail industry has been selected to examine the mediating role of retailers' efficiency to retailers’ competence in achieving better customer convenience and experience. This study importantly confirms that while more competence can help retailers operate more efficiently, it cannot, by itself, provide customers with greater convenience or a better shopping experience. This study found that retailers concentrate on streamlining their operations in order to overcome capacity limits because it is expensive and limited. The empirical evidence shows that retail operations have significance say in offering better convenience and experience customers.

Emotional challenges in the retail industry Uncovering the role of emotional exhaustion in shop attendants' performance

Background: Within the scope of the organization, performance is an important topic to be researched because of the facts that are crucial for the future and sustainability of the organization. To salesperson task performance are considered the most important and influential aspect in assessing their performance. In addition, emotional labor is known to be a display rule that is often found in front-line workers such as salesperson. So this study seeks to examine the relationship between emotional labor and task performance, through the mediating role of emotional exhaustion. Method: This study collected data from 58 participants who work as salesperson in the retail industry. The three instruments used in this study were the Emotional Labor Scale (ELS), the Maslach Burnout Inventory (MBI), and the Individual Work Performance Scale (IWPS). Result: The results showed that emotional exhaustion did not mediate the relationship between emotional labor (surface acting and deep acting) and task performance. Conclusion: However, the use of surface acting strategy is able to make retail salesperson experience higher exhaustion due to significant and positive relations. Novelty/Originality in this article: This study offers a new perspective in understanding the complex dynamics between emotional labor, emotional exhaustion, and task performance among retail salespeople. This study provides important insights into how psychological factors may influence job effectiveness in an industry that relies heavily on customer interactions.

Analysis of Operational Strategies for POP MART Based on SWOT Analysis

With the development of POP MART, many people are curious to know how their industry developed. The analysis of POP MART in this paper has certain references and learning significance for the market. This paper employed the SWOT analysis method to evaluate the strengths and weaknesses of POP MART, while also assessing the market to determine the company's profitability. The analysis aimed to understand POP MART's competitive position and financial performance comprehensively. Based on recent research, the rapid development of POP MART can be attributed to its ability to effectively cater to the evolving shopping preferences of the younger demographic and adapt to the changing socio-economic landscape. This adaptability has allowed POP MART to successfully align itself with the dynamic demands of the current era, thereby driving its accelerated growth within the retail sector. This multidimensional exploration of both frameworks offers valuable insights for stakeholders and decision-makers in the retail industry.

Unpacking consumer reactions toward unexpected spoilage of organic versus conventional perishables

AbstractThe retail industry greatly relies on perishable foods, which are integral to consumers' shopping routines. However, it remains unclear how consumers react to their spoilage. This study is an initial attempt to explore how consumers react to unexpected product spoilage of organic versus conventional food products and how their evaluations can lead to different emotional and behavioral outcomes. The investigation includes five studies specifically focused on whether organic or conventional foods elicit different consumer reactions toward spoilage. The results of these studies indicate that consumers exhibit attenuated emotional reactions toward organic product spoilage compared to conventional products. In contrast, food spoilage leads to higher levels of anger toward conventional products, resulting in negative behavioral intentions. Moreover, price is found to moderate the aforementioned conditional consumer reactions. In all, these findings have significant implications for retailers and manufacturers in designing and promoting their products to meet consumers' preferences and expectations.

Transformation and Upgrading of Fresh Brand Retail Mode under the Background of Consumption Upgrading -Taking Freshippo as an Example

In recent years, China's retail market has developed vigorously, and technological progress superimposes demand changes, driving the innovation of new retail(NR) business models. Starting from the problems in the traditional retail industry, this paper analyzes the success of Freshippo in the context of consumption upgrading and uses the case analysis method to study, indicating that the three elements of "people, field and things", the change and upgrading of marketing channels and service processes are the key factors to promote the successful breakthrough of Freshippo. At the same time, the successful breakthrough of Freshippo provides experience for the transformation and upgrading of traditional retail enterprises. It offers new ideas to solve the dilemma of the traditional retail industry, enhance consumers' consumption expectations, and improve the supply reality of enterprises. This, in turn, promotes the development of the NR industry.

Meningkatkan Loyalitas Pelanggan melalui Kualitas Pelayanan, Harga, dan Promosi

In the competitive retail industry, understanding the factors that influence customer loyalty is crucial for business success. This study aims to explore the impact of Service Quality, Price, and Promotion on customer loyalty. As retail businesses face increasing complexity and the need to meet evolving consumer demands, identifying the right strategies to maintain and enhance customer loyalty becomes essential. This research adopts a quantitative descriptive approach, utilizing a sample of 54 respondents to examine these relationships. The findings reveal that Service Quality significantly and positively influences customer loyalty, with a t-value of 2.163, which exceeds the t-table value of 2.00856, and a significance level of 0.035 (<0.05). Similarly, Price has a significant and positive partial effect on customer loyalty, as indicated by a t-value of 2.528 and a significance level of 0.015 (<0.05). Promotion also demonstrates a significant and positive partial effect, with a t-value of 2.872 and a significance level of 0.006 (<0.05). When considered together, Service Quality, Price, and Promotion have a significant effect on customer loyalty, as reflected by an F-value of 21.332, which is greater than the F-table value of 2.79, with a significance level of 0.000 (<0.05). These results underscore the importance of developing and implementing strategies that focus on service excellence, competitive pricing, and effective promotions to foster customer loyalty in the retail sector.

Sosialiasi Manajemen Ritel bagi Siswa/i SMA dan SMK di Kabupaten Nabire

The retail industry in Nabire Regency has experienced rapid growth in recent years, driven by the increasing number of trade facilities that support retail activities. This has led to the emergence of opportunities for the absorption of competent human resources in the retail sector. This community service activity utilizes an extension or socialization method with the aim of providing insight (knowledge and understanding) to high school and vocational school students in Nabire Regency about the retail industry and providing an overview of retail industry opportunities that can be utilized in the future. The stages carried out include a pre-test, material delivery, and a post-test. The results of this community service activity show the achievement of implementation with an increase in participants' knowledge about the retail industry.

A STUDY ON THE IMPACT OF DIGITAL TRANSFORMATION ON THE DIGITAL RESILIENCE OF CHINESE RETAIL ENTERPRISES

The retail industry is at the forefront and epitome of China's rapid digitalization process. However, the digital transformation process of retail enterprises has not been smooth sailing, and some even lamented that "transformation is death, and non-transformation is waiting for death." In the era of the digital economy, how to improve the digital resilience of enterprises has become an important topic in enterprise management practice and theoretical research. This paper uses A-share listed retail companies in Shanghai and Shenzhen Stock Exchanges in China from 2012 to 2021 as samples and uses Stata17 software to conduct an empirical test on the relationship between "digital transformation of retail enterprises" and digital resilience. The empirical results show that the digital transformation of Chinese retail enterprises has a significant positive effect on digital resilience. This significant promotion effect still holds after a series of endogeneity and robustness tests. This study helps to enrich the connotation of digital resilience, enrich the existing measurement of digital resilience, and expand the research on the effects and results of digital transformation in Chinese retail enterprises.

Optimizing Online Channels: Exploring the Interplay of E-Commerce in Customer Journey of Smartphone & Gadget Retail

The rise of e-commerce has transformed the global retail industry, including the smartphone and gadget sector. In Indonesia, while online shopping has become more popular due to its convenience, smartphone brands still face challenges. Despite the growth of online platforms, many customers prefer shopping in physical stores, especially after the pandemic. This research aims to understand what drives consumers to shop online for smartphones and gadgets, and to offer insights and strategies for both smartphone manufacturers and e-commerce platforms to boost their online presence and attract more customers. The study addresses key questions about consumer behavior: What motivates people to buy smartphones and gadgets online rather than in-store? How do they perceive their online shopping experience, and what factors affect their satisfaction? What obstacles do they face when shopping online, and how do they overcome them? How do they react to personalized marketing and recommendations? And what drives their loyalty and repeat purchases in the online market? By using the Customer Decision Journey, Marketing Technology, and Porter’s Five Forces analysis, the research identifies important factors like delivery, promotions, store information, and ease of finding product details. The study will provide actionable business solutions and recommendations to help smartphone manufacturers and e-commerce platforms tackle challenges and improve their online market strategies.

Leukemia Incidence by Occupation and Industry: A Cohort Study of 2.3 Million Workers from Ontario, Canada.

Although a significant body of evidence has attributed certain occupational exposures with leukemia, such as benzene, formaldehyde, 1,3-butadiene and ionizing radiation, more research is needed to identify work environments at increased risk for this disease. Our study aimed to identify occupational and industry groups associated with an elevated incidence of leukemia using a diverse cohort of workers' compensation claimants from Ontario, Canada. A total of 2,363,818 workers in the Occupational Disease Surveillance System (ODSS) cohort, with claims between 1983-2019, were followed for malignant leukemia diagnoses up to 31 December 2019. We used a Cox proportional-hazards model to estimate the relative incidence of leukemia in specific occupation and industry groups. After adjusting for age and birth year, males in protective services (HR = 1.17, 95% CI = 1.02-1.35), metal machining (HR = 1.23, 95% CI = 1.07-1.41), transport (HR = 1.15, 95% CI = 1.06-1.25), and mining occupations (HR = 1.28, 95% CI = 1.02-1.60) had elevated risks of leukemia compared to other workers in the ODSS, with comparable findings by industry. Among female workers, slight risk elevations were observed among product fabricating, assembling, and repairing occupations, with other increased risks seen in furniture and fixture manufacturing, storage, and retail industries. These findings underscore the need for exposure-based studies to better understand occupational hazards in these settings.

Pengaruh Promosi dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen di Indomaret Wilayah Kecamatan Gubeng Kota Surabaya

This study aims to analyze the influence of promotions and service quality on consumer purchasing decisions at Indomaret stores in the Gubeng District of Surabaya City. The background of this research stems from intense competition in the retail industry, which demands companies to enhance attractiveness through optimal promotional strategies and improved service quality. In facing these challenges, it is crucial for retail companies like Indomaret to understand the factors influencing consumer purchasing decisions to formulate appropriate strategies. This research employs a correlational method to measure the relationship between the variables of promotion and service quality with consumer purchasing decisions. Data were collected through a survey conducted among Indomaret customers in the Gubeng District of Surabaya City, with a sample size of 100 randomly selected consumers to ensure the representativeness of the research findings. The survey included various questions designed to evaluate consumer perceptions of Indomaret's promotions and the service quality they received. Data analysis utilized multiple linear regression to determine the influence of each independent variable—promotion and service quality—on the dependent variable, consumer purchasing decisions. The results indicate that both promotion and service quality significantly influence consumer purchasing decisions at Indomaret in the Gubeng District of Surabaya City. This suggests that effective promotional strategies such as discounts and loyalty programs, along with high service quality such as staff friendliness and service speed, can enhance consumer purchasing decisions. The conclusion emphasizes the importance for retail companies to develop and implement innovative promotional strategies and continuously improve service quality. Thus, Indomaret can maintain and increase consumer loyalty, and compete more effectively in the competitive retail industry. This research contributes significantly to understanding consumer behavior in the retail context and serves as a reference for other retail companies in designing effective marketing strategies.