Abstract
The retail industry is at the forefront and epitome of China's rapid digitalization process. However, the digital transformation process of retail enterprises has not been smooth sailing, and some even lamented that "transformation is death, and non-transformation is waiting for death." In the era of the digital economy, how to improve the digital resilience of enterprises has become an important topic in enterprise management practice and theoretical research. This paper uses A-share listed retail companies in Shanghai and Shenzhen Stock Exchanges in China from 2012 to 2021 as samples and uses Stata17 software to conduct an empirical test on the relationship between "digital transformation of retail enterprises" and digital resilience. The empirical results show that the digital transformation of Chinese retail enterprises has a significant positive effect on digital resilience. This significant promotion effect still holds after a series of endogeneity and robustness tests. This study helps to enrich the connotation of digital resilience, enrich the existing measurement of digital resilience, and expand the research on the effects and results of digital transformation in Chinese retail enterprises.
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