This study deals with the opportunities and challenges being faced by a small scale organization that wants to enter in to the domain of online shopping. The cost of establishment of website and technical expertise required are discussed in a comprehensive and holistic manner. Besides that, the strength, weakness and policies to be adopted by the government the factors of positive and negative implications and economic implications on the brick & morter retail malls were discussed in order to provide the useful insights related to entry of a small scale organization in to online shopping. By examining the above said factors, the organization can make the decision on imbibing the method of online shopping as a promotion tool. This case study is applicable to all the small scale organizations which have thirst to enter in to online shopping arena.