Retail Experience Research Articles

The Determinants of Recall Event Timing of Contaminated Frozen Poultry Products in Retail Outlets in North-Central Nigeria

This study examined the determinants of the recall event timing of contaminated frozen poultry products in retail outlets in North-Central Nigeria. It specifically identified the potential sources of frozen poultry product hazards in retail outlets, assessed the effectiveness of existing management strategies employed by retailers in preventing frozen poultry product recall in the outlets, and examined the factors influencing the recall event timing of contaminated frozen poultry products in retail outlets in the study area. Multistage sampling was employed to sample 202 respondents, and the data collected using a well-structured questionnaire was analyzed using descriptive statistics and discrete-time survival analysis. The results showed that most of the frozen poultry product retailers in outlets in the study area were men within the age bracket of 21 and 40 years and had a monthly restocking frequency of approximately four times. The result revealed that power outage was the highest potential source of hazards associated with frozen poultry products in retail outlets in the study area. Packaging poultry products before freezing, product labelling, and fridge segmentation are effective management strategies. The result of the factors influencing the recall event timing of contaminated frozen poultry products in retail outlets showed that retailing experience (P<0.01) and cooperative membership (P>0.01) significantly influenced the recall event timing of contaminated frozen poultry products in the study area. The study recommends that the Government offer tax incentives to retailers investing in reliable backup power solutions and provide guidelines for effective communication during recall events.

Analysis of MUJI's Development Strategy in China under the Background of Consumption Downgrade

In the current economic environment, Chinese consumers tend to pursue products with higher cost-effectiveness, and the phenomenon of consumption downgrading is significant. This article focuses on the development strategy of MUJI in the Chinese market, aiming to explore the competitive advantages and disadvantages of MUJI in the context of consumer downgrading, and propose corresponding development strategies. The study adopted the SWOT analysis method and focused on the operational data and relevant literature of MUJI in the Chinese market. By analyzing its strengths, weaknesses, opportunities, and threats, the study aims to gain a deeper understanding of MUJI's current development status and challenges in the Chinese market. The research data mainly comes from MUJI's financial reports, data from the National Bureau of Statistics, and relevant market research reports, aiming to provide targeted development recommendations for MUJI to adapt to the changes and challenges in the Chinese market. This study found that MUJI should focus on localized design and production, actively engage in digital transformation, strengthen brand value, and increase experiential retail to adapt to the trend of consumer downgrading, in order to achieve sustainable development in the Chinese market.

From Play to Pay: Exploring Imaginal and Emotional Virtual Item Retail Experiences in Online Game Environment

In online gaming, selling virtual game items is a growing phenomenon designed to engage players. Despite growing adoption, little remains known regarding the gamer’s perceived virtual item retail experiences, particularly in the online game retail context. Based on the hedonic consumption perspectives, we examined the role of escapism, role projection, fantasy, enjoyment, emotional involvement, and arousal in developing positive attitudes toward in-game virtual items, which eventually enhanced behavioral outcomes such as game store loyalty, willingness to pay (WTP) and word-of-mouth (WOM). We collected survey data from 281 online gamers and analyzed the data using partial least squares (PLS)-based structural equation modeling. The results indicate that fantasy, escapism, enjoyment, and arousal significantly enhance gamers’ favorable attitudes toward virtual item experiences. Moreover, the findings indicate the positive influence of attitude on players’ WTP, loyalty to retailers, and positive WOM. This study is the first to explore imaginal and emotional experiences as antecedents that derive gamers’ favorable attitudes toward in-game item retail experiences and their subsequent influence on gamers’ consumption behavior. Online game retailers may benefit from focusing on virtual item experiences to elevate premium gamers’ retail attitudes and their ensuing consumption behaviors.

Retailer experiences with tobacco sales bans: lessons from two early adopter jurisdictions

BackgroundBeverly Hills and Manhattan Beach, California, are the first two US cities to prohibit the sale of tobacco products, passing ordinances that went into effect on 1 January 2021. We...

Retail futures: Customer experience, phygital retailing, and the Experiential Retail Territories perspective

This paper contributes to the existing literature on the evolution of the physical retail space and its effect on customer experience (CX). Reflecting on previous research in the retail CX field, we explore the impact of accelerated change on the role of physical stores and the likely progression of CX management in the context of integrated physical and digital channels in the fashion retail domain. Qualitative exploratory research was conducted with industry experts using semi-structured interviews to reveal insights and projections regarding phygital retail and CX evolution. The Experiential Retail Territories (ERT) framework is introduced as a new perspective on the future of fashion retailing.

The convergence of the fourth industrial revolution and mixed reality: Transforming agricultural economics in developing nations and retail experiences in the U.S.

The Fourth Industrial Revolution (4IR) and Mixed Reality (MR) are revolutionizing industries worldwide by merging advanced digital technologies with physical environments. This paper explores the convergence of 4IR technologies, such as Artificial Intelligence (AI), the Internet of Things (IoT), robotics, and big data analytics, with MR, which includes Augmented Reality (AR) and Virtual Reality (VR). Specifically, this article examines the profound impact of these technologies on two distinct sectors: agricultural economics in developing nations and retail experiences in the United States. In developing nations, the agricultural sector faces numerous challenges, including resource constraints, climate change, and limited access to technology. The integration of 4IR technologies is transforming this sector by enabling precision farming, improving resource management, and optimizing supply chain processes. IoT devices and AI-powered algorithms are enhancing irrigation, fertilization, and pest control, while drones and robotics are automating labor-intensive tasks such as planting and harvesting. MR technologies, particularly AR and VR, are playing a vital role in providing virtual training for farmers, real-time monitoring of machinery, and on-site troubleshooting. These innovations significantly improve agricultural productivity and sustainability, leading to higher yields, more efficient resource use, and better livelihoods for farmers. In contrast, the retail industry in the United States is undergoing a digital transformation fueled by the rise of e-commerce and evolving consumer preferences. MR technologies are at the forefront of this transformation, offering personalized and immersive shopping experiences that enhance customer engagement. AR allows consumers to virtually try on clothing, accessories, and cosmetics, while VR creates immersive brand experiences and virtual stores. These innovations not only enhance the shopping experience but also streamline supply chain management and inventory control through AI and IoT applications. The article explores how these technologies enable retailers to deliver personalized recommendations, optimize inventory levels, and improve logistics operations. Through an in-depth analysis of case studies, this paper illustrates how the convergence of 4IR and MR technologies is driving economic growth and operational efficiency in agriculture and retail. It also highlights the challenges and barriers to technology adoption, such as financial constraints, resistance to change, and regulatory considerations. The article concludes with policy recommendations for governments, businesses, and international organizations to foster the broader implementation of 4IR and MR technologies. These recommendations include investing in digital infrastructure, promoting cross-sector collaborations, and providing incentives for technology adoption. By leveraging these advancements, developing nations can improve agricultural sustainability, and the U.S. retail industry can deliver more engaging, efficient, and personalized experiences, ultimately driving sustainable economic development.

AI-Driven Personalized Shopping: Enhancing Retail Experiences through Body Type Analysis and Real-Time Inventory Integration

Abstract: This article introduces an innovative AI-driven personalized shopping system integrating body type analysis, real-time inventory management, and smart recommendations to transform the retail experience. The system significantly improves fit satisfaction, shopping efficiency, and inventory optimization by leveraging advanced computer vision, machine learning, and deep learning technologies. User trials involving 5,000 participants show a 40.3% increase in fit and style satisfaction, 37% reduction in shopping time, and 28% increase in conversion rates compared to traditional methods. The system's ability to provide highly accurate, personalized recommendations at scale addresses key challenges in e-commerce, potentially revolutionizing the retail industry by enhancing customer satisfaction, reducing returns, and optimizing inventory management.

The Role of Final Delivery in Customer Satisfaction with Online Retail Experience

Online retail has gained an important place in our daily lives. With the increasing number of consumers in the online retail experience, this concept has also be come widespread in the marketing literature. In this study, the concept of online retail experience was investigated and the relationship between the final delivery step and customer satisfaction was revealed. In this context, the role of the last delivery step in the relationship between online retail experience and customer satisfaction was examined in there search conducted on consumers aged 18 and older who have online retail experience. The results of there search revealed that the online retail experience has a significant positive relationship between customer satisfaction and the final delivery step. In addition, the partial intermediary effect of the final delivery step was found between the online retail experience and customer satisfaction.

How H&M make concept BUY NOW THINK LETTER, H&M’s Role in Gen Z’s Hedonic and Impulsive Buying Trends

Gen Z values experiences over material possessions. They prefer spending on activities that offer memorable experiences, such as attending events, dining out, and travel. This preference for experiences also translates into their shopping behavior, where they seek immersive and engaging retail experiences. Explore the consumer behavior of Gen Z in Bekasi, specifically their hedonic tendencies, and to provide actionable insights for H&M's marketing strategy. By understanding the unique characteristics, preferences, and values of Gen Z in this region, H&M can tailor its offerings and marketing efforts to effectively engage this influential demographic. The method of quantitative approach with the survey results found is 149 respondents with the statistical technique used is Structural Equation Modeling Partial Least Square (SEM-PLS). Understanding the hedonistic influences driving impulsive buying among Gen Z in Bekasi allows H&M to craft targeted strategies that cater to this demographic's desires while promoting sustainability. By balancing trendiness with environmental responsibility, H&M can build lasting brand loyalty and contribute positively to the global fashion landscape. This paper provides a roadmap for H&M to navigate the complex interplay of hedonism and sustainability, ensuring relevance and growth in the competitive market. Strategi yang dapat di lakukan oleh perusahaan adalah mempertahankan sifat tiba-tiba activities dari konsumen gen z seperyi embience store penataan new collection seasoning untuk tetap mempertahankan ketertarikan terhadap koleksi brand H&M. Kemudian pada dimensi Leisure Activities indikator yang memberikan pengaruh paling rendah friends opinion, strategi yang dapat dilakukan oleh perusahaan adalah meng improve pola konsumtif individu menjadji group, denga melakukan penawaran, buy 2 get 1 free atau spend 400k get 50% off. This study significantly contributes to the analysis of the influence of hedonic variables on impulsive buying behavior concerning the H&M brand. By examining the psychological and social factors that drive Gen Z in Bekasi towards impulsive purchases, this research provides valuable insights and ongoing suggestions for H&M's managerial strategies. It emphasizes the importance of balancing the "Buy Now, Think Later" concept with sustainable practices to foster long-term brand loyalty and environmental responsibility.

A framework for the management of retail assets

PurposeThe retail investment landscape in the UK has drastically changed. Understanding owners’ responses to this structural change is critical to gain insight into protecting investment performance. This paper identifies and evaluates the tactics and strategies being adopted.Design/methodology/approachThis paper employs a mixed methods research approach, using data collected from semi-structured interviews with professionals involved in the retail investment process. This is supplemented by secondary market data analysis.FindingsThe paper assesses the practical responses made by retail property owners/managers, structured around emerging sub-themes. Actions include mitigating short-term risks through greater use of temporary tenants/licensees and independent retailers, preparing generic “white box” retail space to capture remaining tenant demand, exploiting the tenant mix to provide “the retail experience,” and applying new technologies and processes in a sector where systematic risk remains high. A new framework for retail asset management has been developed.Research limitations/implicationsThis study contributes to the retail asset management literature and understanding of the way the contemporary retail landscape is shaping investment management behaviour.Practical implicationsThe developed framework provides guidance to real estate managers developing a retail real estate management strategy and will help them recognise tactics to better support the evolving retailing market.Originality/valueThe new framework adds new insights to understanding the process for managing retail assets and the actions necessary for asset managers to address economic/functional obsolescence and sustain asset investment values.

The Role of Last-Mile Delivery Quality and Satisfaction in Online Retail Experience: An Empirical Analysis

The rise of the e-commerce industry has markedly changed the global economy, providing customers with unparalleled access to goods and services. This study empirically examines online shoppers’ perceptions and preferences, focusing on their experiences with last-mile delivery (LMD) services and its impact on their shopping behaviour. This research employs machine learning classification and regression models for a large-scale analysis of customers’ responses, collected using an online survey in the main cities in Saudi Arabia, which is experiencing rapid e-commerce growth amidst a broader digital transformation. The findings highlight a strong consumer preference for timely LMD services, typically within a day of purchase, while noting dissatisfaction with exceedingly early delivery windows. The research emphasises the need to address customer dissatisfaction with delivery services to retain clientele, as many may switch retailers without informing the retailers. Additionally, a considerable trend towards preferring digital over cash-on-delivery payment methods was observed among online shoppers. Overall, this study provides valuable insights into the significant influence of LMD services on customer satisfaction and behaviour in the e-commerce sector. The use of robust machine learning models has revealed critical factors that can guide retailers and LMD providers in enhancing service delivery and customer experience, contributing to the broader discourse on e-commerce logistics efficiency and customer satisfaction.

How AI Enhances Retail Experiences?

Artificial intelligence (AI) is a powerful tool that can significantly enhance customer service and build customer trust, particularly for companies seeking to maintain a competitive edge in the retail business landscape. This study employs a thematic approach to investigate how automating the shopping experience with AI can enhance the retail customer experience. The study utilized random sampling techniques and interviewed 350 respondents at the shopping centre. Thematic content analysis was used to analyse the data. This method identifies interesting themes or patterns in the data and uses them to address research questions. It goes beyond simple data summarisation and involves interpreting and understanding the data. The results indicate that AI enhances the retail experience in various areas, such as customer service, product descriptions, marketing efforts, training, and interactive audio. Face-to-face interviews with retail managers revealed that four themes emerged from the discussion. Further research is required to generalise the findings of this study. This will undoubtedly assist retailers in planning their business to achieve operational efficiency while remaining competitive in the era of AI.

Elevating Online Shopping Using MERN Stack

Abstract: This project presents the design, development, and implementation of an online shopping platform aimed at enhancing the retail experience for both consumers and businesses. The rapid growth of e-commerce has revolutionized the way consumers shop, creating a need for robust and efficient online shopping platforms. This research paper explores the potential of the MERN stack (MongoDB, Express.js, React.js, and Node.js) in developing a comprehensive and user-friendly online shopping solution. By leveraging the strengths of these modern technologies, we aim to elevate the online shopping experience, addressing key challenges such as performance, scalability, and seamless user interactions. Through a combination of theoretical analysis and practical implementation, we demonstrate the effectiveness of the MERN stack in creating a responsive, secure, and featurerich online shopping platform.

Development of a Smart Shopping Cart for Enhanced Retail Experience

Abstract: This research introduces a novel approach to revolutionize the shopping experience through the development of a Smart Shopping Cart. The system integrates technologies such as RFID, weight sensors, and real-time inventory management to provide instantaneous updates and an engaging user interface. The project’s primary objectives include enhancing inventory management efficiency and establishing a seamless RFID connection. Future enhancements envisage increased automation, enhanced security measures, personalization options, and connectivity improvements. The system employs RFID, weight sensors, a Tkinter GUI, and MySQL for database management. Key performance indicators include response time, database efficiency, RFID scanning speed, and overall system throughput. By amalgamating these technologies, this project aspires to transform the retail sector, augmenting customer satisfaction and operational efficiency

Synergy of Real and Digital Worlds - Promising Insights for the Future Generations of Fashion

Digital transformation (DT) is reshaping the fashion industry, revolutionizing the way brands, retailers, and consumers interact. It is not a fad but a necessary step towards innovation and survival in today's business context. Implementing digital transformation requires a bespoke approach that addresses specific challenges and goals within the existing framework of each brand or retailer. Fashion brands are leveraging digital technologies throughout their value chain, from product design and production to marketing and distribution. Computer-aided design (CAD) software, predictive analytics, and 3D printing are streamlining the design and prototyping phases, reducing time-to market and improving product quality. Technologies like 3D body scanning, seamless garments and digitized looms are also being adopted. Brands like Hugo Boss are using smart factories that incorporate robotics, artificial intelligence (AI), analytics, and the Internet of Things (IoT) to increase efficiency. Moreover, digital integrated supply chain platforms, such as blockchain, are enabling faster and more efficient production by connecting brands with manufacturers and suppliers globally. The adoption of digital solutions extends to the production of futuristic textiles, digital clothing and virtual model / digital show stoppers. Retailers are also embracing DT to enhance the customer experience and expand their reach. E-commerce has become a crucial channel, allowing retailers to sell products online and reach a wider customer base. Many retailers are investing in robust online platforms and incorporating augmented reality (AR) and virtual reality (VR) technologies to offer immersive in-store shopping experiences. Data analytics and AI are being used to personalize recommendations and offers, enhancing customer engagement and loyalty. In-store virtual assistants or kiosks are worth mentioning in light of digital clientele. Social media platforms play a vital role in the fashion industry's digital transformation. Fashion brands are partnering with social media influencers to promote their products and reach a larger audience. Additionally, collaborative consumption models are emerging through digital apps, supporting sustainability efforts such as zero waste, recycling, and sharing goods or services. Consumers are benefiting from greater convenience, choice, and personalized experiences in the digital fashion landscape. They have access to a wide array of products from around the world and can find inspiration and style ideas on social media platforms. User generated content and reviews facilitate informed purchase decisions. Mobile technology advancements have blurred the lines between online and offline retail experiences, enabling consumers to shop anytime and anywhere. Adaptability, inclusivity, diversity, authenticity and traceability of product life cycle (Blockchain) have become driving instincts of Gen Zers and Millennials at purchase points. However, traditional industry players and small independent retailers face increased competition from e-commerce giants, necessitating their adaptation to digital technologies to remain relevant. The COVID 19 pandemic has accelerated this shift and normalized the idea of going digital. This paper presents an in-depth review of how digital transformations have various players within the fashion Industry with special reference to the brands, designers and enterprises implementing these for their evolution and progression to thrive in this rapidly evolving landscape.

How Immersive Retailing Affects Consumers’ Urge to Buy: Impacts of Self-Imagery, Positive Emotion, and Self-Relevance

The rise of immersive retailing, which employs cutting-edge technology, such as virtual reality (VR), has accelerated empirical research on consumer behavior in these new retail contexts. This research examines how VR retail experiences cause consumers’ impulsive buying through two studies to add knowledge from multiple perspectives, including the dark side of this experience. Study 1 revealed that non-immersive VR fashion stores (i.e., using desktop computer system) can elaborate on consumers’ self-imagery processing, which results in pleasure and the urge to buy. In addition, processing varied according to the level of self-relevance to the VR store; higher self-relevance activates a more elaborate self-imagery. However, Study 2, which compared non-immersive and immersive VR system (i.e., using head-mounted display and controllers) for experiencing a virtual fashion store, showed that immersive VR media system can evoke a higher level of self-imagery process of urge to buy even when self-relevance is relatively low, owing to its technological ability to facilitate high telepresence. These findings suggest that the impact of the VR store experience can be expanded to include impulsive/compulsive purchases.

Latest Innovations in Internet of Things (IoT): Digital Transformation Across Industries

This research article explores recent advances in IoT technology and its huge impact on various sectors. This research method uses a qualitative research approach involving in-depth interviews and thematic analysis. This research explores key IoT innovations such as wearable devices, smart medical devices, predictive maintenance systems, and IoT-based transportation solutions. The research findings highlight how these innovations are driving digital transformation across industries, leading to improved healthcare delivery, increased manufacturing efficiency, optimized transportation operations, sustainable agricultural practices, and personalized retail experiences. This study also aligns these empirical findings with theoretical frameworks regarding IoT, digital transformation, and industry-specific applications, emphasizing the strategic importance of leveraging IoT as a catalyst for innovation, competitiveness, and value creation. This research provides valuable insights for businesses, policymakers and researchers looking to leverage IoT technology to drive digital transformation and achieve sustainable growth across industries.

E-cigarette knowledge of undergraduate pharmacy students

Abstract Introduction The use of e-cigarettes (known as vaping) is creating public health opportunities and challenges. E-cigarettes are effective as a smoking cessation tool. However, they are not without risk. E-cigarettes are relevant to pharmacists as they can provide advice about smoking cessation and they are well placed to provide more generic support and information about e-cigarettes, including side effects. Notifications about any issues with e-cigarettes can be done through the United Kingdom’s (UK’s) Medicines and Healthcare products Regulatory Agency (MHRA) Yellow Card Scheme. Vaping products can be considered as licensed, but not yet prescribed within the UK National Health Service (NHS). There are benefits in pharmacists being knowledgeable about the legal and regulatory status of e-cigarettes. It is currently unclear whether pharmacy students are knowledgeable about e-cigarettes and their role in smoking cessation. It is also unclear whether they are aware of the relevance to the Yellow Card scheme. Aim To examine e-cigarette knowledge of undergraduate pharmacy students studying at a large university in the northwest of England, some of which may be concurrently working within retail pharmacy. Methods A link to an online quantitative survey was distributed to all students (approximately 500) studying on the four-year undergraduate pharmacy (MPharm) programme by the programme leader. This was done by email in April 2023. The research was carried out as part of a public health student’s dissertation with a questionnaire designed and piloted by the student. Results were mainly descriptive and χ2 tests were carried out using SPSS where appropriate. Results A convenience sample of 55 students (approximately 10%) was achieved. Just over half the respondents stated they did not know if e-cigarettes were available on prescription or from the NHS. Only 12% of respondents knew that e-cigarettes were regulated for safety and quality in the UK, with 50% of all respondents stating that they were not. Just over half (58%, n=32) did not know whether medically licensed e-cigarettes were available. Less than 10% of all respondents (n=5) were aware that e-cigarettes users can report via Yellow Card Scheme if suspecting a side effect from using e-cigarettes. Interestingly, 46% of those currently working in retail pharmacy (n=11) wrongly stated “no” when asked about the Yellow Card Scheme. This compared to 19% (n=6) of those not currently working in retail settings (χ2=4.44, df=1, p=0.035), indicating that those with current retail experience were less knowledgeable about the Yellow Card Scheme in relation to e-cigarettes. All respondents agreed that pharmacists should be providing health-related advice on vaping to their clients/patients. Conclusion There may be merit in including relevant material on e-cigarettes, including the licensing and Yellow Card scheme, along with more general information on the benefits of switching from cigarettes to vaping and the need to stop vaping, within undergraduate programmes. A strength of this study was that it was one of the first that looked at knowledge of the Yellow Card scheme among pharmacy students, but a main weakness was that it was a small, self-selecting sample of students.

The future of metaverse adoption: A behavioral reasoning perspective with a text‐mining approach

AbstractMetaverse is portrayed as the next significant technology innovation with an estimated market opportunity of US $800 billion. Metaverse offers numerous opportunities and an unmatchable user experience, yet its acceptance among the masses is still a long way off. Moreover, within 2 years of its existence and grandiose hype about a huge market potential, the current business sentiments are not so hopeful. Despite the positive and encouraging feedback, the reasons behind the limited success of the metaverse need scientific exploration. This study uses netnography to collect online data from 751 articles (news articles, expert opinions, perspectives, and blogs). Further, we use the text‐mining method of structural topic modeling to generate insights from the text data and perform a sentiment analysis. The identified topics are mapped and explained using the behavioral reasoning theory to highlight “reasons for” and “reasons against” metaverse adoption. The study's findings identify flexibility, brand experience, human centricity, and virtual retail experience as enablers of acceptance of the metaverse, while regulatory issues, usage barriers, financial investment, and skepticism act as barriers to adopting the metaverse. Further, social adventure and social influence were identified as enablers categorized under subjective norms. This study contributes to the scarce literature on metaverse adoption and offers actionable insights to marketers to craft marketing strategies to benefit from the metaverse.

What Links Retail to Modernity? The Future of Retail - Romanian Case Study A combined Analysis of Consumer Perceptions and AI Insights

This study examines the link between retail and modernity and bring as case study the Romanian perception of the future of the store. The research combines insights from secondary data consumer perception study with the potential applications of AI research. We explore convergences and divergences between AI-generated perspectives and actual consumer beliefs and expectations, focusing on technology integration, sustainability, and experiential retail. While both AI and the the consumer perception study highlight the importance of technology, the research reveals specific consumer concerns like affordability and cultural nuances that AI might not fully capture. The combined analysis offers valuable insights into Romanian consumer preferences and identifies potential future trends in the retail landscape. By acknowledging limitations like the scope of AI analysis and data source restrictions, we emphasize the need for further research integrating AI with diverse research methods for a comprehensive understanding of the future of retail in Romania.