Abstract
Online retail has gained an important place in our daily lives. With the increasing number of consumers in the online retail experience, this concept has also be come widespread in the marketing literature. In this study, the concept of online retail experience was investigated and the relationship between the final delivery step and customer satisfaction was revealed. In this context, the role of the last delivery step in the relationship between online retail experience and customer satisfaction was examined in there search conducted on consumers aged 18 and older who have online retail experience. The results of there search revealed that the online retail experience has a significant positive relationship between customer satisfaction and the final delivery step. In addition, the partial intermediary effect of the final delivery step was found between the online retail experience and customer satisfaction.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
