The flow and heat transfer characteristics of supercritical water (SCW) are important considerations in the thermal-hydraulic design of the Supercritical Water-Cooled Reactor (SCWR). In the present study, the direct numerical simulation (DNS), developed with OpenFOAM, was utilized to investigate the effect of heat flux on the flow and heat transfer of SCW in a vertical circular pipe. The investigation involves detailed analyses of the wall temperature, velocity distribution, and turbulent statistics at various heat fluxes. It was found that buoyancy first impairs heat transfer, and then recovers heat transfer. This is attributed to the variation of buoyancy production and turbulence production, which are resulted from the buoyancy direct effect and indirect effect, respectively. As the heat flux increases, the recovery occurs earlier with higher magnitude. The vortex structures based on Q-criterion clearly illustrate the same process as well. Several heat-transfer correlations were assessed based on the DNS results. It indicates that Dittus and Boelter correlation (1930) cannot accurately predict the heat-transfer characteristics of SCW, while Chen and Fang correlation (2014) exhibits a higher level of predictive accuracy for Nusselt number. In addition, several turbulence models were evaluated against the DNS data. The results show significant deviations in predicting the heat transfer of SCW. The large discrepancy may be due to the inappropriate model coefficients, the failed predication of turbulence kinetic energy, as well as the constant turbulent Prandtl number commonly applied.