Responsible Consumer Behavior Research Articles

Dynamic Pricing Promotion Strategies on Consumer Repeat Purchase Behavior in the United States

This study investigates the impact of dynamic pricing promotion strategies on consumer repeat purchase behavior in the United States. Employing a mixed-methods approach, we collected and analyzed quantitative survey data from 300 respondents, as well as qualitative insights from 15 in-depth interviews and two focus groups. Our findings indicate that personalized pricing is the most effective strategy, increasing repeat purchase likelihood by 25%, followed by demand-based pricing at 15%, and time-based pricing at 10%. The effectiveness of these strategies varies across different demographic segments, with personalized pricing being particularly effective among high-income and younger consumers. Additionally, consumer perceptions of fairness, transparency, and trust play a critical role in the acceptance and success of dynamic pricing strategies. The study highlights the need for businesses to prioritize these factors to build long-term customer loyalty and maximize profitability. Future research directions include longitudinal studies, experimental designs, and industry-specific analyses to further explore the dynamics of consumer behavior in response to dynamic pricing.

A Survey of Digital Nudges for Fostering Responsible Consumption Behavior in Indonesia Digital Services

A Survey of Digital Nudges for Fostering Responsible Consumption Behavior in Indonesia Digital Services

Investigating environmentally sustainable consumption: A diary study of home‐based consumption behaviors

AbstractThis study analyzes three environmentally sustainable household consumption behaviors (optimizing the use of domestic water, minimizing food waste, and minimizing plastic packaging usage) through the model of goal‐directed behavior. The findings show that attitudes, subjective norms, perceived behavioral control, anticipated emotions, and habits are all significant predictors of the desire to adopt sustainable consumption behaviors, which directly fosters the intention to adopt these behaviors. Intention–behavior links were unique for each behavior; minimizing plastic packaging usage was the most difficult behavior to implement. This study offers useful insights into people's sustainable consumption goals and their intentions to adopt responsible consumption behaviors. A generalizable model of environmentally sustainable household behaviors that considers the three behaviors simultaneously is presented. This study suggests that business and policy strategies that could successfully promote sustainability in the household might proceed by, for example, empowering consumers or changing their habits.

Descriptive or injunctive? The effect of sustainable normative appeals and advertising orientations on environmentally responsible consumption behavior in a collective action perspective

This research investigates the relationship between sustainable normative appeals and advertising orientations on environmentally responsible consumption behavior from a collective action perspective. It is based on attribution theory and construal level theory. The research, which involved four studies (N = 951), found that a descriptive appeal is appropriate for a product-oriented advertisement, and an injunctive appeal is suitable for a cause-oriented advertisement. The match between sustainable normative appeals and advertising orientations encourages caring and responsibility attribution, leading to environmentally responsible consumption behavior. Collective goal attributes also moderated the interaction effect, especially in the abstract collective goal, and only caring mediated the interaction between descriptive appeal and product-oriented advertisement on behavior. This study provides a new perspective and advertising strategies that can be applied to corporate sustainability marketing.

Digital marketing as an element of sustainable development: trends, challenges and opportunities

In the intersection of digital marketing and sustainability, emerging trends and innovations are shaping the landscape as businesses increasingly recognize the importance of environmental and social responsibility. The article is devoted to the impact of digital marketing solutions on the process of achieving sustainable development goals. It analyzes trends indicating a significant shift in consumer preferences towards environmentally friendly products and socially responsible consumer behavior. The article provides examples of several international campaigns that illustrate successful efforts contributing to sustainable development. The role of digital technologies in achieving sustainable development goals examined, emphasizing the necessity of integrating sustainability issues into corporate digital strategies.

Towards Socially Responsible Consumption: Assessing the Role of Prayer in Consumption

The issue of socially responsible consumer behavior has been of great interest to researchers for years. It seems important to acquire knowledge about consumer behavior, especially among young people, who are a special group of consumers. In recent years, it is not only the purchasing power of young people that has been growing, but also the range of market choices they make. In this context, it is important to identify the determinants of consumer behavior to predict the directions of changes in the behavior of young people as consumers. One of the interesting research areas is determining the role of prayer, or more broadly, human spiritual development, in shaping consumer behavior. Some research suggests that there is a relationship between religion, or more precisely, religious practices and consumption. This work presents the most important definitions of a socially responsible consumer, presenting the most important aspects of this attitude. This work also presents previous research on the relationship between religiosity, prayer and consumer behavior. This research on the SRC attitude among young people was conducted using an online survey. The collected data were tested using the χ2 test of independence. Owing to the obtained results, it was possible to indicate the aspects of SRC in which the attitude to prayer is important.

Mediating Role of Cultural Values in the Impact of Ethical Ideologies on Chinese Consumers’ Ethical Judgments

AbstractThis paper develops and tests a new conceptual model incorporating the indirect impact of two ethical ideologies (idealism and relativism) on Chinese consumers’ ethical judgments under four ethically problematic consumption situations (active benefit, passive benefit, deceptive practice, and no/indirect harm) through two cultural values (integration and moral discipline). Data from a large-scale online consumer survey in five major Chinese cities (N = 1046) support most hypotheses. The findings are consistent with the postulated global impact of ethical ideology on forming an individual’s beliefs and values and highlight the importance of a thorough understanding of the significant determinants of consumer ethics to promote ethically responsible consumption behaviors. This study also uses an emic approach to conceptualize and measure Chinese cultural values by using cultural constructs and measures that are designed explicitly in the Chinese context.

Управление реверсивной логистикой на рынке электронной торговли Китая

A study of the features of reverse logistics management has been conducted. The Chinese electronic commerce market for 2019-2023 is analyzed. The dynamics of the main indicators of electronic commerce at the national level, as well as the volume of courier business in China over five years, are illustrated. In order to fully and comprehensively assess the development potential of reverse logistics in the e-commerce market, a PEST analysis of reverse flows was conducted in order to identify the strengths and weaknesses of reverse commodity movement. A balanced assessment of the influence of the following factors is given: political, economic, social, technical and technological, as well as environmental. As a result of the PEST analysis of reverse flows, it was determined that there are both obstacles and drivers for the development of reverse logistics in the Chinese e-commerce market. It is revealed that the most significant growth points are technological and political factors contributing to the development of reverse logic in the e-commerce market, effectively organized and managed through the formation of a digital logistics infrastructure. It is concluded that, in general, these factors have a positive impact on the organization and management of both direct and reverse flows. It is recommended to carry out educational work among the population and form a model of responsible consumer behavior in order to reduce the volume of returned products, as well as improve the quality of life without overconsumption.

A Literature Review: Consumer Skepticism Towards Advertising: Unraveling Complex Dynamics

Consumer skepticism towards advertising has emerged as a critical area of research, reflecting the evolving landscape of consumer behavior in response to marketing stimuli. This review paper synthesizes findings from diverse studies conducted by researchers exploring various facets of consumer skepticism towards advertising. The literature reveals a complex interplay of factors influencing skepticism, its impact on consumer attitudes, and the strategies marketers employ to navigate this intricate terrain. We present a comprehensive overview of key studies, their methodologies, and the nuanced findings that contribute to our understanding of consumer skepticism in advertising.

Experience in implementing the ecological concept of CSR (On the example of ukrainian fashion brands)

Experience in implementing the ecological concept of CSR (On the example of ukrainian fashion brands)

Exploring drivers of behavioral willingness to reduce plastic consumption and socially responsible consumption behavior: A stimulus–organism–behavior–consequence paradigm based environmental management perspective

AbstractThis study examines the factors that drive behavioral willingness to reduce plastic consumption and socially responsible consumption behavior through the Stimulus–Organism–Behavior–Consequence (S‐O‐B‐C) framework. The study involved 440 retail consumers from the United Arab Emirates, utilizing a four‐wave time‐lagged design. To investigate the hypotheses, the research employed structural equation modeling. The study results suggest that environmental consciousness and values are positively related to environmental knowledge and environmental self‐identity. Furthermore, environmental knowledge and environmental self‐identity are positively linked with the willingness to reduce plastic consumption, while socially responsible consumption behavior is positively associated with the willingness to reduce plastic consumption. Additionally, policy support positively moderated the connotation of environmental knowledge with behavioral willingness to reduce plastic consumption and socially responsible consumption behavior. The proposed S‐O‐B‐C framework enriches the literature on plastic consumption to understand retail consumers' perspectives in an emerging country context. The findings provide insights that will help practitioners and academics understand consumers' plastic consumption intention and formulate strategies that will increase the involvement of consumers in plastic conservation activities.

Demographic implications on Sustainable Consumption: An Indian case study.

Sustainable consumption refers to a mind-set where the consumers adopt environmentally and socially responsible consumption behaviour with the focus on meeting one has needs and simultaneously reducing its impact on society and the environment at large. Literature review suggests that sustainable consumption is a very flexible concept that incorporates various factors and these factors can differ among consumers. As a result, this paper aims to study if consumers with different demographics in India differ in sustainable consumption behaviour. Specifically, consumers of different genders, age groups, and income groups differ in their consumption behaviour due to factors such as Quality of Life, Environmental Concerns, and Care for Future Generations. Quantitative research was undertaken for this study and data was collected through a structured questionnaire from 281 samples selected via a non-probability sampling method. The data was analysed using ANNOVA (normally distributed data) and Mann Whitney U Test/Wallis H test (not normally distributed data). Findings indicate that men and women significantly differ in their consumer behaviour on factors of quality of life, care for the environment, and care for future generations. Quality of life also significantly affects sustainable consumption behaviour among the various income groups and age groups. These findings therefore can in the future support marketers in adopting various sustainable practices according to the importance attached to their target audience.

Why do consumers buy paper bags? The Impact of Habit, Consumer Awareness and Sustainability as Drivers of Environmentally Responsible Consumer Behavior

This study investigates the drivers of environmentally responsible consumer behavior among Indonesian consumers, focusing on the impact of habit, consumer awareness, and sustainability. A sample of 252 participants were surveyed to examine the relationship between sustainability values, consumer vulnerability awareness, community consumer instrumentality awareness, personal consumer instrumentality awareness, habits, and responsible consumer behavior. This study used Structural Equation Modeling (SEM) with Smart-PLS 4 to analyze the data. The results showed a significant positive relationship between sustainability values, dimensions of consciousness, habits, and responsible consumer behavior. The findings emphasize the critical role of high awareness, personal agency, and habitual behavior in promoting green choices. These insights provide valuable guidance for businesses, policymakers, and environmental advocates who want to encourage positive environmental change through consumer behavior.

Pioneering Eco-Cart: Carbon Reduction Solutions for Thai Online Shoppers

Abstract This research aims to identify effective strategies for reducing carbon emissions in online shopping by examining the perspectives of Thai consumers and utilizing sociodemographic data to anticipate their choices for carbon mitigation. The study encompasses eco-logistics, last-mile innovations, and responsible consumer behavior. Data collected from a questionnaire gathered responses from 800 participants across diverse regions, resulting in a 96.50% response rate. Using a multinomial logit model in Stata 15, the analysis reveals factors influencing consumer decisions. Eco-logistics is the preferred choice for 35.74% of individuals aiming to reduce carbon emissions from online shopping. Regular purchases of clothing and shoes correlate with a 46% higher likelihood of selecting eco-logistics, while responsible purchasing shows a 33.03% adoption rate. Last-mile innovations, chosen by 31.23%, appeal to higher-income individuals, while women, older age groups (46+), and those with higher education lean toward eco-logistics. Higher education enhances responsible purchasing, influenced by critical thinking, income, and professional networks. Additionally, suburban consumers prefer eco-logistics due to longer distances, while urban residents opt for last-mile innovations. Addressing these challenges facilitates environmentally conscious practices in the e-commerce supply chain, providing insights for policymakers and businesses to formulate sustainable and equitable strategies.

The Rise of Collaborative Consumption in EU Member States: Exploring the Impact of Collaborative Economy Platforms on Consumer Behavior and Sustainable Consumption

This study identifies a consumption model and consumer behavior patterns in the collaborative economy paradigm. The authors assessed the demand for technical innovation in the online commerce market in EU member states through monitoring, and used a moving average method to highlight the trend of the overall economic effect concerning national conditions. They also analyzed the main sectors of the collaborative economy for 2020–2022 and large online platforms subject to the legal landscape for studying European consumer behavior, establishing a consumption model and characteristic purchasing patterns within the collaborative economy. It has been discovered that collaborative consumption practices in European society are still expanding despite changes in global economic trends. It has been determined that the physical goods sector is the collaborative economy’s priority. It is demonstrated that online platforms of the collaborative economy primarily contribute to the redistribution of consumption centered on the following behavior patterns: economic value quality, social responsibility, and rational consumption. The study’s findings deepen our comprehension of collaborative consumption while also furnishing decision-makers and business leaders with information that can be put into practice to encourage responsible and sustainable consumption behaviors within the collaborative economy.

Sustainable Marketing: Electric Vehicles' Commitment to a Sustainable Future

The adoption of electric vehicles (EVs) in India is seen as a crucial step towards a sustainable future. As the world moves towards a more sustainable future, EVs have emerged as a promising alternative to traditional gas-powered vehicles. Sustainable marketing emphasizes the importance of social, environmental, and ethical considerations in business practices. Companies that produce and market EVs can use sustainable marketing tactics to showcase their commitment to a sustainable future and appeal to consumers who prioritize responsible choices. This includes promoting the environmental and economic benefits of EVs, using eco-friendly materials in production and packaging, and partnering with organizations that promote sustainable practices and causes. By exploring the intersection of sustainable marketing and EVs, this research paper aims to contribute to a better understanding of how businesses can drive sustainability and promote responsible consumer behaviour. The purpose of this conceptual paper is to identify the sustainability factors that drive countries to promote EVs. To conclude, this paper examined articles published after 2015. The researcher examined various papers to better understand the true sustainability threat posed by EVs.

Models of regulation of consumer behavior in the conditions of the sanctions regime

The article discusses market trends and models of legal regulation of consumer behavior in a sanctioned economy. The subject of the study is the models of legal regulation of consumer behavior under sanctions. The relevance of the topic is due to the fact that currently the Russian consumer goods market (including premium ones) is going through quite difficult times due to the special military operation in Ukraine, which began in February 2022. The situation is complicated by factors such as the tightening of sanctions and the withdrawal of many Western manufacturers from the Russian market. In such conditions, legal regulation of consumer behavior becomes particularly important. The scientific novelty of this study consists in conducting a comparative analysis of models of legal regulation by responsible consumer behavior in the conditions of a sanctioned economy. The existing regulatory framework of the Russian Federation and the Islamic Republic of Iran is also analyzed. The comparative analysis carried out in the article allowed the authors to draw some conclusions, identify the main models of legal regulation of marketing management of responsible consumer behavior in the conditions of the sanctions economy and formulate a number of practically applicable recommendations. The implementation of the proposed recommendations will eliminate some of the negative effects that occur in the conditions of the sanctions economy and negatively affect the market situation, consumer behavior and the economy as a whole.

INTEGRASI KONSEP DAN APLIKASI DALAM MENENTUKAN PERILAKU KONSUMSI DALAM KEGIATAN EKONOMI MUSLIM

In Muslim economic activities, consumption behavior should be aligned with the principles of Islamic economics, which include justice, balance, and blessings. Excessive and unnecessary consumption should be avoided as it can harm oneself and others. Islam teaches its followers not to harm themselves in this world and the hereafter by engaging in excessive behavior to fulfill their needs and worldly pursuits. This research adopts a qualitative approach by conducting a literature review and content analysis to identify key concepts in Islamic economics relevant to Muslim consumption behavior in economic activities. A good integration between the concepts and applications of Islamic economics in the context of consumer behavior can shape ethical, responsible, and sustainable consumption behavior. These concepts guide the choice of halal products and promote a balance between the needs and desires of individual Muslims. Furthermore, the implementation of these concepts in daily consumption practices can help Muslim individuals avoid excessive consumption, minimize wastefulness, and enhance social benefits in economic activities.

Pengaruh Program Promosi dan Ketepatan Waktu Pengiriman Terhadap Keputusan Pembelian Konsumen (Studi Kasus: Layanan Pesan Antar Makanan Aplikasi ShopeeFood di Kota Semarang)

This study analyzes the influence of timely delivery and promotional programs on consumer purchasing decisions in Semarang City for ShopeFood, an e-commerce company’s food delivery mobile application. Shopee’s success in e-commerce does not automatically translate to dominance in the food delivery industry. ShopeeFood employs promotional programs like the Payday Promo and the Double Date Promo, offering substantial discounts that increase user enthusiasm and encourage purchasing decisions. This research explores consumer behavior in response to these promotions and timely delivery, with a focus on economic development in information technology and the digital economy. Data analysis methods used in this quantitative study include descriptive analysis and multiple linear regression analysis. Through those methods, it is found that both timely delivery and promotional programs do encourage consumers to purchase food delivery service through ShopeeFood platform. Consumers purchasing decision will also significantly increase when both promotional programs and service quality, particularly timely delivery, are executed simultaneously. These findings aim to to assist ShopeeFood management in developing effective marketing strategies to enhance consumer purchasing decisions.

Reduce, Reuse, or Refuse?

Taking into account that the performing arts could play a huge role in shaping the ecological awareness of society, it is important not only to look at the econarratives of performances but also to analyse the process of their production in terms of sustainability. Reduce, reuse, and recycle – these are essential components of environmentally responsible consumer behaviour. But what about the theatre scene? What are the main challenges for theatre professionals in terms of their ecological footprint? Despite the fact that theatre has been perceived as anti-ecological per se, the first signs of a shift in the mindset of theatre makers is already visible. There has been an increase in ecotheatre performances that not only use ecodramaturgy and represent crucial econarratives pertaining to environmental conservation but also apply aspects of sustainability in the production process of the performances. Such aspects are important in regard to the conviction that ecotheatre is becoming a form of environmental activism. During the recent pandemic (2020–22), several performances in Latvia were based on ecodramaturgy and contained features of ecotheatre. This paper aims to explore the latest sustainable practices and ecological aspects in the theatre scene in Latvia.