Abstract
Examining today’s tourism, it should be noted that undesirable side effects have appeared and intensified, both from a social and environmental perspective. Maintaining the popularity of tourism and its further development requires change. This change must occur in both supply and consumer demand. In our study, we examine the extent to which the Hungarian population is open to exhibiting environmentally conscious and responsible consumer behavior during their travels. We analyze the results of key manifestations of responsible tourism and the attitude of the domestic population towards environmental awareness. Our study is particularly relevant as many host areas are already struggling with the negative effects of overtourism. Therefore, it is important to understand whether there is a willingness among tourism consumers to adopt more environmentally conscious and responsible consumer behavior.
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