Управление реверсивной логистикой на рынке электронной торговли Китая

Abstract

A study of the features of reverse logistics management has been conducted. The Chinese electronic commerce market for 2019-2023 is analyzed. The dynamics of the main indicators of electronic commerce at the national level, as well as the volume of courier business in China over five years, are illustrated. In order to fully and comprehensively assess the development potential of reverse logistics in the e-commerce market, a PEST analysis of reverse flows was conducted in order to identify the strengths and weaknesses of reverse commodity movement. A balanced assessment of the influence of the following factors is given: political, economic, social, technical and technological, as well as environmental. As a result of the PEST analysis of reverse flows, it was determined that there are both obstacles and drivers for the development of reverse logistics in the Chinese e-commerce market. It is revealed that the most significant growth points are technological and political factors contributing to the development of reverse logic in the e-commerce market, effectively organized and managed through the formation of a digital logistics infrastructure. It is concluded that, in general, these factors have a positive impact on the organization and management of both direct and reverse flows. It is recommended to carry out educational work among the population and form a model of responsible consumer behavior in order to reduce the volume of returned products, as well as improve the quality of life without overconsumption.