Responsibility Communication Research Articles

Business-centered versus socially responsible corporate diversity communication. An assessment of stakeholder (dis)agreement on Twitter

This study assessed the business-centered and CSR-centered diversity communication of five American corporations along with the ensuing responses on the microblogging platform Twitter, the present analysis contributes to the literature on online diversity communication and public relations. The results revealed that companies that had long-term consistency in approaching diversity as CSR received more agreeable responses than those that made swift changes in the aftermath of increased pressure from activist groups. In addition, companies that communicated to a greater degree about the impact of diversity on the bottom line engendered higher user agreement than those who discussed diversity primarily from a CSR perspective.The results shed light on the importance of message consistency throughout longer periods of time.

Holistic Dialogical Corporate Communications in the Food Retailing Industry: The Importance of Conscious Communication in Social Networks

ABSTRACT Conscious Communication, or Corporate Social Responsibility Communication, which is the communication about corporate engagement and activities, has received growing attention. This study analyzes the communication of two companies in the German food retailing industry: ALDI Süd and Alnatura. Quantitative data allow for an analysis of the general social media presence of the companies, user interactivity, and corporate choices with regard to social media communication. The results show that Alnatura pursues a clear and consistent communication strategy on social media. The organic food retailer boasts a strong, active, and involved fan-community and performs better than ALDI Süd in manifold categories, especially when it comes to interactivity and content. The findings concerning Instagram in particular underscore high levels of corporate engagement as well as the strong participation of users in the dialogue on sustainable topics.

Contextualizing Motivating Language to Corporate Social Responsibility (CSR): How Leader Motivating Language Affects Employees’ CSR Engagement and Employee–Organization Relationships

Drawing on motivating language theory (MLT), this paper aims to demonstrate the effects of strategic leader speech in the context of internal corporate social responsibility (CSR) communication. Specifically, the study (1) examines how leader motivating language strategies used in CSR communication influence employees’ CSR engagement and employee–organization relationships (EORs) and (2) identifies the mediator explaining the underlying psychological mechanism of the effects. Structural equation modeling was performed on a sample of 406 participants who are full-time and part-time employees in the U.S. The results showed that leader motivating language was positively associated with employees’ CSR engagement and EOR quality. Such relationships were significantly mediated by person–organization (PO) fit. This study advances CSR research and practice by explicating the impact of leaders’ oral communication in constructing employees’ CSR experiences and relationships with the employer.

Social media and CSR communication in European ports: the case of Twitter at the Port of Rotterdam

PurposeThe research objective of the paper is twofold. First, it scrutinises the current state of the art concerning adopting the most popular social media by European port managing bodies (PMBs). Second, it investigates the use of social media in the corporate social responsibility (CSR) communication strategies of European PMBs.Design/methodology/approachThe paper carries out online field research on the use of social media by the top-25 European ports. Then, it provides an in-depth case study of the use of Twitter by the Port of Rotterdam for CSR communication. Finally, a content analysis of the tweets published in the 2017–2019 timeframe is performed.FindingsEmpirical results demonstrate the extensive use of social media by European PMBs to reach a wider array of stakeholders. Uneven approaches emerge considering port sizes and cultural clusters. The content analysis shows that one-third of tweets published by the Twitter account of the Port of Rotterdam address CSR issues, especially green initiatives, advocating the use of social media to communicate CSR.Research limitations/implicationsThe study focuses on the European domain. A broader sample of ports worldwide should be examined to further investigate the drivers affecting PMBs' strategic adoption and use of social media, mainly to communicate CSR.Practical implicationsThe paper provides port managers with insights to strengthen CSR communication. Given the increasing pressure of the public opinion on environmental and social issues, the ability of European PMBs to communicate their CSR commitment through social media represents a key driver when searching for consensus of stakeholders and “licence to operate”.Originality/valueThe paper adds to the existing maritime logistics literature by introducing a promising field of research.

Effects of corporate social responsibility communications on community empowerment in Pekanbaru

Community empowerment is one of the goals to be realized through the company's CSR program. The purpose of the study was to analyze the effect of PTPN V's CSR communication in empowering the community in Pekanbaru. The research uses quantitative methods. The population in this study was 528 people. Samples were taken by accidental sampling technique of as many as 250 people analyzed using the SEM (Structural Equation Modeling) test. The data was processed using LISREL 8.7 software. The results of the study indicate that there is an effect of corporate CSR communication on community empowerment. The element of CSR communication that has the most effect on community empowerment is the message element. The elements of communication consist of messages, channels, and communication disturbances that affect community empowerment positively, while communicators and the communication environment have an effect in a negative direction.

Consumer responses to brand communications involving COVID-19

ABSTRACT Building on social distancing theories, we present how brands use social media content involving COVID-19 and how consumers respond to it. Drawing from the literature on social marketing, societal marketing, corporate social responsibility (CSR), brand activism, and crisis communication, we theoretically classify branded COVID-19 content in social media environments. We argue that brands – limited to the German market – utilise COVID-19 in manifold ways, involving themselves in social causes and, furthermore, in many cases, assuming a role as a spokesperson for crisis communication. Our findings demonstrate that the Coronavirus pandemic and the corresponding reinforcement of social distancing act as amplifiers of consumer sensitivity. However, even in situations of external crisis, marketing managers can build brand equity by showing empathy.

Corporate Social Responsibility Communication and Company Reputation in Pandemic Era

Corporate Social Responsibility (CSR) is a way to build a company’s positive reputation. In the new media era and during the COVID-19 pandemic, online media has become an effective communication medium for companies to communicate CSR and build a positive reputation among stakeholders. This study examines BRI Peduli CSR communication during the COVID-19 pandemic through online media on the bri.co.id website that can increase BRI’s positive reputation. The research method used in this research is descriptive qualitative research with case study method, data collection is done by in-depth interview and literature study. The data analysis technique was carried out by triangulating sources to get accurate results regarding CSR communications during the COVID-19 pandemic. The results show that effective CSR communication between companies and communities that are beneficiaries of CSR programs will greatly determine the program’s success. The CSR program is an official communication channel so that all stakeholders get accountable and reliable information. BRI has also applied the principle of digitization to new media but has not yet reached the level of interactivity and audience-generated media. Online media can build a positive image and be reported CSR Program massively during the COVID-19 pandemic.

Consumer Perception of Corporate Social Responsibility (CSR) Through Retail Brand Labels Disclosure

Retail brands were initially introduced as low quality brands with low prices. Currently, customers understand that these brands are valuable price/quality options and have a preference for them. The increased competition among distribution companies have forced retailers to increasingly introduce sustainable practices, including in own brands. This paper analyses the corporate social responsibility (CSR) communication through the packaging of retailers’ products. Following a content analysis of 377 packages of private labels from seven retail chains in Portugal, the authors concluded that there is CSR information in packages disclosing a variety of themes. A survey to 539 consumer indicate that consumer perceptions of CSR in packages correspond to the issues most valued. Health topics and national origin are better perceived and valued, even when they are not the most prevalent themes in packages. Environmental signals are lower perceived and valued, even when a similar or higher prevalence in packages.

Examining the Impact of E-Government on Corporate Social Responsibility Performance: The Mediating Effect of Mandatory Corporate Social Responsibility Policy, Corruption, and Information and Communication Technologies Development During the COVID era.

During the Covid-19 era, this research will explore and analyze the link between e-government and corporate social responsibility. In addition, mandatory corporate social responsibility, institutional quality, information and communication technology, and corruption as mediators will also be explored in this study. This research seeks to answer the issue of how e-government affects corporate social responsibility and how other mediating variables might influence this connection. Furthermore, this study developed a total of 13 hypotheses based on these questions, 4 of which have mediating effects. The theoretical underpinning for the proposed study paradigm is provided by stakeholder theory, which has been established based on prior literature. The general philosophy is positivism, and the research has a deductive nature. The information was gathered from 305 managers across four industries: information technology, online services, online education, and logistics and supply chain. Data was collected using a random convenience sampling approach. The Partial Least Square Sequential Equation Modeling (PLS-SEM) research analysis approach was applied in this study for the analysis. The measurement step demonstrated that all constructs and indicators are valid and trustworthy enough to be utilized in the future. The results of the structural model evaluation revealed that e-government had a negative influence on corporate social responsibility, with three of the four mediating roles proving to be completely mediated. As a result, the government and relevant stakeholders should take these results into account when formulating e-government policies.

CSR communication and firms’ ability to win public procurement contracts

PurposeThis paper aims to examine the link between the corporate social responsibility (CSR) communication efforts of companies and their ability to obtain public procurement contracts.Design/methodology/approachThe authors are exploiting a database with the number of public procurement contracts won by SBF 120 companies in France and a constructed CSR index over the period of 2007–2015. The authors provide estimates of the amount of public contracts won by those companies.FindingsThe results suggest a striking influence of CSR communication on the ability of firms to win contracts.Research limitations/implicationsThis study focused on the case of the SBF 120 companies under the French regulatory system and European directives, which are different from the obligations in North American countries. Second, our constructed CSR index may be too simplistic in nature, and its application is limited only to the French context. Third, we do not have any evidence about the efficiency of well-ranked firms in our study. CSR reporting is still considered to be a form of communication, even if formal, that can contain information that does not especially reflect reality, as the scandals of several companies have shown in recent years (e.g. Volkswagen, Eiffage, Enron).Practical implicationsCompanies should consider Business-to-Government (B-to-G) market when investing in CSR actions.Originality/valueThis is one of the first empirical studies measuring the impact of CSR on the ability of companies to win public contracts.

Sourcing from a Self-Reporting Supplier: Strategic Communication of Social Responsibility in a Supply Chain

Problem definition: To manage supplier social responsibility (SR), some firms have adopted a self-assessment strategy whereby they ask suppliers to self-report SR capabilities. Self-reported information is difficult to verify, and this leads to an important credibility question: can a buyer expect truthful reporting? We examine whether a supplier’s SR capability can be credibly communicated through free and unverifiable self-reporting. Academic/practical relevance: SR is a strategic focus for firms because consumers care about ethical production. Some firms rely on supplier self-assessment as part of their SR strategy. It is important to understand the value and challenges of this approach. Methodology: We develop a cheap talk model of a supplier and a buyer. The supplier is endowed with a given SR level (privately known to the supplier) that represents the probability of no violation. The buyer sells in a market that is sensitive to publicized SR violations. The supplier first communicates its SR level to the buyer, and then the buyer chooses between two audit stringency levels to conduct on the supplier and also chooses how much to order. Results: Influential truthful communication may emerge in equilibrium if (i) the buyer orders a larger quantity from the high-type supplier but imposes a more stringent audit than the buyer would for the low type and (ii) the high-type supplier opts for this larger order, whereas the low-type, fearing audit failure, does not. The buyer can benefit as the audit becomes more expensive. Managerial implications: Supplier SR self-assessments can be a valuable strategy for buyers but only if the buyer has access to auditing capabilities of different levels and does not precommit to a particular level. It is valuable for firms to engage in an up-front auditing step to ensure a minimum SR capability of approved suppliers because very low-performing suppliers never truthfully report. Implementing supplier self-assessments may or may not help reduce the social damage resulting from potential SR violations; we identify situations when it helps and when it does not.

Normalizing race in (gifted) education: genomics and spaces of White exceptionalism

ABSTRACT This paper utilizes the concept of ‘discriminate biopower’ to explore how advancements in social and behavioral genomics might inform the racially exclusionary nature of one of the most inequitable and academically coveted environments in American public education: gifted education. In its birth, gifted education became a mechanism for regulating the politics of race and equity in the American education system. Underpinning gifted education’s contested history is the conflation of Whiteness with exceptionalism and the proliferation of false genetic ideologies about biological differences between races. Genetics and education are re-intersecting today as social and behavioral genomics examine whether, how, and why genetic differences between individuals relate to differences in characteristics such as educational attainment or intelligence. This paper identifies three mechanisms through which social and behavioral genomics might be recruited for biopolitical governance strategies that maintain or exacerbate the racially exclusionary nature of gifted education: distractionism, determinism, and sociopolitical invisibility. Although these mechanisms are not predestined, researchers will need to employ proactive and socially responsible collaboration and communication to prevent genomics from normalizing racial exclusion in education.

Examining the prominence and congruence of organizational corporate social responsibility (CSR) communication in medical tourism provider websites

PurposeThis study examines the prominence and congruence or “fit” between corporate social responsibility (CSR) activities and medical tourism providers (MTPs). In doing so, this study seeks to understand the forms of CSR commonly used in the marketing of health-care services by international MTPs.Design/methodology/approachExploratory quantitative content analysis methods are used to examine CSR communication provided by MTPs. Descriptive statistics and analyses of variance are used to analyze the data.FindingsResults show that 22% of MTP websites provided CSR information. There was a high degree of congruence or “fit” between the MTPs and the CSR. Furthermore, each MTP averaged between three and six CSR engagements demonstrating a commitment to not only the practice of CSR but also the stakeholders and communities who benefit.Research limitations/implicationsThis analysis focused on organizational websites and did not examine CSR communications delivered through alternative media channels (e.g. digital platforms, promotional brochures, print advertising, etc.).Practical implicationsThis study adds to the CSR framework in the medical tourism context by discovering what forms of CSR are commonly used in the marketing and promotion of international health services and further analyzes the strategic communication techniques used to deliver these messages.Social implicationsCSR is argued to have direct impacts on employee satisfaction, investor relations and consumer behavior; therefore, current findings may contribute to the development of measurement tools for empirical studies that test relationships between the persuasiveness of CSR messages on the attitudes of medical tourists.Originality/valueResearch inquiries into the CSR strategic communication practices help to identify strengths and opportunities, while informing reputation management and relationship-building practices.

Towards a responsible communication strategy in the eco-social transition sector: an epistemological and applied degrowth approach

The current transitions towards fair and sustainable models of social and economic relations represents a vital process for the maintenance of the ecosystems and the ways of inhabiting them. This paper is an empirical and epistemological study whose aim is to consider how to develop a responsible communication strategy with the eco-transitions sector. We take a specific region of Spain, Castilla-La Mancha, as a field of experimentation and case study. The analysis is based on a sample of 55 active eco-transition projects, out of a total census of 156. Our position assumes that communication strategy goes through several phases. Firstly, access to empirical and census-based knowledge of this sector; secondly, establishing a type of indicator that can measure the functioning and internal dynamics of these entities in terms of eco-transition; and thirdly, the expansion of responsible, realistic and proactive media coverage, which can encourage messages that contribute to an ever-increasing number of people moving towards eco-social issues. In order to measure the “internal health” of these entities, including the “communication environment,” we have elaborated and implemented the Eco-Transition Indicator (ETI), a measurement tool that allows us to place a project or initiative within a frame leading towards fair and sustainable models of social and economic relations. While the sector shows good “health” in some aspects, the results point very clearly to the need to strengthen the communicative strategy of the eco-transition initiatives and projects.

FoGS provides a public FAQ repository for social and behavioral genomic discoveries.

Here we introduce ‘FAQs on Genomic Studies’ (FoGS), an open-access repository of explanatory documents that accompany genomic analyses in social and behavioral genomics. For fields such as social and behavioral genomics that are shaped by an ugly history and uncertain future, socially and ethically responsible research and research communication are crucial. FoGS amplifies one such approach towards responsible research communication.

Twalk Your Talk: On the (Non)-Formative Influence of Corporate Social Responsibility Communication on Supply Chain Sustainability Measures

Corporate Social Responsibility has multiple faces that contradict each other. On the one hand there is the communication of great aspirations and ambitions. On the other hand, there is the unruly practice that complicates living up to those ambitions. These contradictions are, without being exhaustive, caused by a focus on economic performance, organizational behavior, adherence to leading supply chain paradigms, and reputation management. In general, corporate communication about social responsibility is perceived as hypocritical. This research looks at how these communications initiate sustainability measures in the distribution and supply chain functions of a large multinational company. In a single embedded case study, data collection took place using semi-structured interviews complemented with document research. The empirical results show that the supply chain managers were positively critical of the communication about implemented sustainability measures and considered them as an invitation to act. However, they assessed the organization that surrounded them to be less lenient due to the different objectives of the various functions. The respondents diverged about which sustainability measures to apply and embed in the supply chain organization. It became clear that the knowledge base of the respondents was fragmented and incoherent. Reflecting on the research results, the role of top management seems crucial when it comes to coherent policy, knowledge development, and the prioritization of sustainability measures.

Consumers’ prosocial engagement in CSR: why should they care and what does it mean to them?

PurposePublic relations practitioners worldwide are attempting to enhance the overall organization–stakeholder relationships by applying strategic communication techniques and skills to corporate social responsibility (CSR) management and communications. In this light, drawing on the prosocial motivation literature, this paper aims to investigate consumers’ implicit and explicit motivations for prosocial behavior, and how these two motivations interact to affect consumers’ willingness to contribute to CSR activities. Second, through the lens of sensemaking theory, this study evaluates the influence of successful prosocial behavior engagement on consumers’ perceptions of both self and companies’ prosocial identities, CSR authenticity and company evaluations.Design/methodology/approachThis study adopts a dictator game experiment with 2 × 2 factorial design to gauge consumers’ prosocial behavioral response toward companies’ CSR communication with implicit and explicit motivations and to examine its effect on company evaluation.FindingsIn all, the results of this study suggest that implicit motivation, i.e. self-affirmation intervention, in CSR communication will cause consumers to donate more money to CSR programs; whereas explicit motivation does not exert an effect on consumers’ prosocial behavior. In addition, such donation will trigger consumers’ prosocial sensemaking process and lead to strong identification with the company, positive attitudes and behavioral intentions toward the company.Originality/valueThis study aims to build a consumer- and social cause-oriented CSR communication model, which maximizes the impact of CSR investments on consumer relationship building, business bottom line and social causes.

Engaging through stories: Effects of narratives on individuals’ skepticism toward corporate social responsibility efforts

Skepticism is prevalent surrounding companies’ corporate social responsibility (CSR) communication. Existing research suggests that narratives can reduce counterarguing and increase story-consistent beliefs and attitudes. However, research is still in its preliminary stage in understanding how narratives may help alleviate individuals’ skepticism toward companies’ CSR initiatives. Through an experiment with Amazon Mechanical Turk participants (n = 345), the current study tested the effect of narrative vs non-narrative videos on individual perception of CSR skepticism. YouTube videos depicting a real organization’s CSR initiatives on the issue of gender equality were selected as stimuli. Results of the study suggest that narrative significantly reduced almost all of the previously identified dimensions of CSR skepticism and significantly increased perceived intrinsic (altruistic) motives. Furthermore, engagement with the video message and perceived CSR motives were significant mediators. The study highlights engagement with messages as a key aspect of reducing CSR skepticism. Theoretical and practical implications are discussed.

Specificity of CSR Ties That (Un)Bind Brand Attachment

Corporate social responsibility (CSR) influences brand personality, trust, firm attitudes, and purchase intentions. Yet, little attention has been paid to its effects on brand attachment. This study integrated message specificity, self-identity, and attachment theories to explain how socially responsible communication can be used to influence brand attachment. We show that CSR boosted brand attachment when messages contained specific (rather than generic) information that fostered positive brand elaborations, but eroded it when specific information was interpreted negatively. This effect was present only when socially responsible engagement was personally relevant to consumers, pointing to significant variations in message effectiveness. CSR was also more effective when firms announced socially responsible support for the first time and less effective when firms already had a CSR track record, pointing to a ceiling effect.

The More You Talk, the More You Win: CSR and Firms’ Ability to Win Public Procurement Contracts

This paper examines the possible link between the corporate social responsibility (CSR) communication efforts of companies and their ability to obtain public procurement contracts by focusing on the study of the business-to-government (B-to-G) market. By exploiting a database with the number of public procurement contracts won by SBF 120 companies in France and a constructed CSR index over the period of 2007-2015, the results obtained showed a striking influence of prior CSR communication on the ability of firms to win more contracts during a given year. Our results also underlined the fact that budget constraints may incline public procurers to not base their choices on a company’s CSR communication.