Introduction. The development of market relations in the agrarian sphere, the accession of Ukraine to the World Trade Organization and the emergence of certain risks for agricultural enterprises necessitate the creation of such an information system that would ensure the receipt of reliable and operational information for the adoption of timely management decisions by the management in order to increase the efficiency of milk production and sale in agricultural enterprises. Under these conditions, management accounting is an important tool for managing agribusiness and improving its quality. Methods. The dialectical method is used to clarify and deepen the content of concepts in the field of information and accounting support for the management of production efficiency in dairy cattle breeding. Analysis, synthesis, induction, deduction, abstraction, idealization and generalization as general logical methods of scientific knowledge are used to develop the provisions of methodology and praxeomethodology of accounting in dairy farming. The results. It has been proven that in order to improve the efficiency of production management in dairy farming, the system of budgeting and cost control should also be improved. At enterprises specializing in milk production, the cost budget includes all costs for keeping cows and raising heifers for the main herd. Internal reporting forms are proposed for displaying regulatory accounting data by responsibility centers. In particular, the "Report on the calculation of deviations in dairy farming" has been developed, which displays deviations from the norms not taken into account in the primary documents, which will make it possible to conduct an operational analysis of the detected deviations. Discussion. In the conditions of the post-war stage of agricultural development, which will be characterized by the diversification of production, the priority direction of activity of most farms in the corporate sector of the agrarian economy will be dairy farming. In this connection, the role of information and accounting support for the development of the above-mentioned branch of the agrarian economy will be strengthened, the financing of which will be carried out on the basis of public-private partnership. Keywords: information and analytical support, accounting, dairy farming, agricultural enterprise, efficiency.