Company Resources Research Articles

PENGARUH ROA, ROE, NIM DAN NPM TERHADAP NILAI PERUSAHAAN PADA BANK YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2020-2022

Every company must be managed effectively and efficiently to be able to survive and compete. Managing company resources well will provide benefits for the company both internally and externally, this is in accordance with the company's goals. The company's main goal is to improve the welfare of its shareholders by maximizing company profits through company performance, by maximizing company value. The higher the value of the company, the welfare of share owners will increase. This research uses secondary data obtained from the company's annual financial report for the 2020-2022 period which is listed on the Indonesia Stock Exchange and for completeness of data information in the bank's annual report obtained via the bank's website in question. Secondary data is a source of research data obtained by researchers indirectly through intermediary media. The population of this research is banking companies in Indonesia that are listed on the Indonesia Stock Exchange for the 2020-2022 period. Sampling uses the purposive sampling method, according to Umar (2004), the purposive sampling technique is a sample selection technique based on certain characteristics that are considered to have a relationship with previously known population characteristics. The criteria used in determining the sample are banking companies listed on the Indonesia Stock Exchange for the 2020-2022 period, banking companies that publish complete financial reports during the research period, and not in the form of a merger." "The population of this research is banking companies in Indonesia that are registered on the Indonesian Stock Exchange for the 2020-2022 period. Sampling uses the purposive sampling method, according to Umar (2004), the purposive sampling technique is a sample selection technique based on certain characteristics that are considered to have a relationship with previously known population characteristics. "The criteria used in determining the sample are banking companies listed on the Indonesia Stock Exchange for the 2020-2022 period, banking companies that publish complete financial reports during the research period, and not in the form of a merger. "The conclusions made produce the following conclusions: 1) Return of Assets (ROA) has no influence on company value. 2) Return of Equity (ROE) has no influence on company value. 3) Net Profit Margin (NPM) has an influence on company value. 4) Net Interest Margin (NIM) has no influence on company value.

How does the cross-border M&A network affect digital innovation? Empirical evidence from Chinese listed companies

This paper studies the relationship between cross-border M&A networks and digital innovation using data from Chinese listed companies and cross-border merger and acquisition (M&A) deals completed between 2009 and 2020. Findings show that cross-border M&A networks have a long-term cumulative promoting effect on digital innovation, whereas a short-term effect is not apparent. The results also show that cross-border M&A networks can improve digital innovation by promoting company resource acquisition. A weakening effect of environmental uncertainty in cross-border M&A networks promoting digital innovation is also identified. Interestingly, we also found that cross-border M&A networks have a more significant long-term impact on digital innovation among companies with large professional background differences and minor financial background differences in top management teams, companies in low-tech and non-digital industries, and large and mature companies.

Information and analytical aspects of financial investment management of a medical organization

For Russian companies, solving problems related to the management of financial assets and instruments has become much more complicated under the influence of global changes over the past few years related to external negative political and financial and economic processes. The increase in the scale of activities of commercial medical organizations in recent years, one of the main reasons for which are the negative effects of the recent pandemic on public health, is accompanied by an increase in the volume of services provided, income and income of additional funds that need to be invested in various assets, one of which is financial investments. Restrictions on access to Western financial trading platforms to achieve the necessary efficiency of the organization’s financial portfolio, difficulties in the operation of the system of external financial settlements and payment obligations, and many other risky events led to the need to search for alternative transactions with financial resources of companies, new directions and forms of investments of available funds. The issues discussed in the article are devoted to the creation of an optimal policy for managing investments in financial assets of an organization, which should be based on high-quality information, analytical and methodological support.

Analysis of The Influence of Technology, Latest Working Equipment Usage, and Industrial Relations Strategies Towards Business Sustainability

This research aims to contribute to modern business, new work systems, and industrial relations. This research is a longitudinal study involving manufacturing companies. Researchers collected data at two different periods. Researchers surveyed by sending a questionnaire to the company's human resources managers. Research findings show a reasonably strong relationship between implementing new work practices and better company results. However, according to the dominant theory, this result does not always occur in every case. These results indicate a greater focus on small businesses, which play a significant role in the fabric industry. The third result shows the durability or sustainability of individual practices. These new practices have proven effective in improving company performance, which may be why groups are more confident implementing them. Discriminant analysis reveals that firms' structural and market characteristics account for most of the variability in their orientation toward organizational innovation. The intensity of relationships with other companies positively correlates with using new work practices, mainly if the company operates internationally. The competition level in the company's market is also related to the use of new work practices and intense, innovative activities, especially those related to technology and the coordination of activities within the organization, such as information technology.

Forensic Analysis of File Exfiltrations Using AnyDesk, TeamViewer and Chrome Remote Desktop

The use of remote desktop applications has increased greatly in recent years, mainly because of the generalization of telecommuting due to the COVID-19 pandemic. This process has been carried out in a very controlled manner in some companies, but in other organizations it has been introduced in a more anarchic way. The direct use of on-premises company computers and resources from the internet without the necessary protection mechanisms, including VPNs, has increased the risk of data exfiltration. Apart from other types of data exfiltration, there are cases in which employees transfer files using encrypted communications, consciously or unconsciously, producing a leak of information undetected by data loss prevention systems. In this paper we analyse the question of whether a forensic investigation may answer questions about data exfiltrations; questions such as those regarding the when, what and who (or to whom) and the use of application logs and other available tools. The answers to these questions may form the basis of solid digital evidence for legal purposes, though they may only deliver a partial response to said questions. Other complementary sources are necessary to build a complete answer and accurate digital evidence. Nevertheless, we have identified and analysed several use cases that may help to raise an early alarm that can offer warning about certain behaviours in encrypted traffic that may be detected via network monitoring.

HOW TO UTILIZE COMPANY RESOURCES OPTIMALLY TO IMPROVE BUSINESS PERFORMANCE

Objective: This research aims to examine the influence of company resources on digital innovation and business performance, as well as the influence of digital innovation on business performance, both directly and as mediation, among members of the Telkom Indonesia MSME Digital Market (PaDi). Theoretical Framework: This research is based on the interconnectedness of company resources, digital innovation, and business performance in the MSME sector. Method: This research is quantitative research through surveys of companies that are members of the Telkom Indonesia UMKM Digital Market (PaDi). The total sample was 400 respondents taken using stratified random sampling technique. The questionnaire is prepared with a rating scale from 1 to 5 points. Data processing and analysis used structural equation modeling with Lisrel 8.5 software. Results and Discussion: The results of this research also provide managerial implications, especially for MSME players who are members of the Telkom Indonesia Digital Market (PaDi) to prioritize the development of digital innovation through continuous learning of user behavior that appears in the market, which needs to be supported by learning about developments in digital technology, as well as supported by an effective coordination mechanism. In developing digital innovation, companies need to prioritize ownershipinformation resources in accordance with market and technology developments, followed bythe ability to build organizational business relationships/networks and HR capabilities to innovate. Research Implications: The results of this research provide theoretical implications in the form of developing knowledge regarding the interconnectedness of company resources, digital innovation, and business performance in the MSME sector. Originality/Value: This study contributes to the literature by highlighting the critical role of company resources in driving digital innovation and improving business performance in MSMEs. The relevance and value of this research are evidenced by its potential impact on guiding MSME players towards effective digital innovation strategies for business success.

Beyond the ephemeral: Scaling experiences through productization

Experiences have gained significant relevance in recent years. People now favor memorable experiences over tangible goods or intangible services, so experiences generally offer companies the prospect of both enhanced profit margins and improved reputations. Millennials and Generation Z consumers now fuel the growth of the experience economy. Yet the individualized, resource-intensive, and ephemeral nature of well-designed experiences makes them inherently harder to compress or to replicate at scale, thereby limiting productivity gains. This article highlights how some companies have successfully overcome this issue by standardizing experiences and making them more product-like. These simplified experiences still deliver emotional value for consumers but require far fewer company resources. Drawing from the productization literature, we break down the process and provide advice for developing experiences that can be both commoditized and customized.

The Roles of Green Human Resources on Employees Eco-Friendly Behavior, Organizational Commitment, and Corporate’s Environmental Performance

Abstract This work analyzes the implementation of green human resources in a package printing company. It specifically examines the effect of green human resources on employees’ eco-friendly behavior, employees’ organizational commitment, and corporate environmental performance. The study object was a package printing company’s performance in promoting green business. This exploratory quantitative study involved 510 employees as the respondents. They have worked in the company for at least three years, graduated from senior high school, and were minimum at staff-level. Data were collected by distributing questionnaires through Google Form and analyzed using PLS-SEM. The study result showed that eco-friendly behavior positively affects employees’ organizational commitment and corporate environmental performance. Employees’ ecofriendly behavior positively affects the corporate environmental performance. Meanwhile, employees’ organizational commitment positively affects the employees’ eco-friendly behavior. Green human resources did not affect the employees’ eco-friendly behavior. This study concludes that green human resources could be achieved by enhancing employees’ organizational commitment. This commitment is proven to stimulate employees’ eco-friendly behavior, which supports the corporate’s environmental performance together with the green human resource. The company needs to set regulations or policies to improve the role of green HR in managing eco-friendly behaviors.

Perancangan Model Bisnis Perusahaan Training dan Consulting PT.XYZ dengan Menggunakan Business Model Canvas

PT. XYZ is a company engaged in Business Training & Consulting located in the city of Bandung. PT. XYZ was established in 2012. Currently, the company cannot achieve its annual revenue target. This is due to problems in terms of marketing such as the absence of employer partners and limited marketing activities, limited employees, to increasingly fierce business competition in similar fields. Solutions to the problems experienced by PT. XYZ can be overcome through evaluation of the current business model so that the best solution can be found from the existing problems with the role of the proposed business model. Business model design is carried out using the Business Model Canvas (BMC) method. Currently there is one customer segment served by PT. XYZ is a company located in the West Java area with revenues of more than Rp 4,000,000.00 per month and has Islamic value. Data collection was obtained from interviews with customers to find out customer profile and business model environment and questionnaires were distributed to determine SWOT by utilizing internal company resources. From the results of the data analysis obtained, a business model canvas was then designed and verification and validation were carried out. Verification is carried out with research supervisors and owners of PT. XYZ. Furthermore, the proposed business model will be designed a mockup that will be used for the validation process to the owner of PT. XYZ. The design results obtained in this study are making improvements to the customer segment block by expanding the customer segment in Indonesia, the customer relationship block by providing service guarantees, feedback facilities and service incentives, channel blocks by participating in MSME events, value proposition blocks by adding service bundling packages, service variations, services through the website so that they are easily accessible and create product substitutions, and in the key partner block of PT. XYZ can collaborate with INKINDO, the organizer of MSME events to develop their business. By implementing this proposed business model, PT. XYZ hopes to increase annual revenue targets and improve business performance to reach potential markets.PT. XYZ is a company engaged in Business Training & Consulting located in the city of Bandung. PT. XYZ was established in 2012. Currently, the company cannot achieve its annual revenue target. This is due to problems in terms of marketing such as the absence of employer partners and limited marketing activities, limited employees, to increasingly fierce business competition in similar fields. Solutions to the problems experienced by PT. XYZ can be overcome through evaluation of the current business model so that the best solution can be found from the existing problems with the role of the proposed business model. Business model design is carried out using the Business Model Canvas (BMC) method. Currently there is one customer segment served by PT. XYZ is a company located in the West Java area with revenues of more than Rp 4,000,000.00 per month and has Islamic value. Data collection was obtained from interviews with customers to find out customer profile and business model environment and questionnaires were distributed to determine SWOT by utilizing internal company resources. From the results of the data analysis obtained, a business model canvas was then designed and verification and validation were carried out. Verification is carried out with research supervisors and owners of PT. XYZ. Furthermore, the proposed business model will be designed a mockup that will be used for the validation process to the owner of PT. XYZ. The design results obtained in this study are making improvements to the customer segment block by expanding the customer segment in Indonesia, the customer relationship block by providing service guarantees, feedback facilities and service incentives, channel blocks by participating in MSME events, value proposition blocks by adding service bundling packages, service variations, services through the website so that they are easily accessible and create product substitutions, and in the key partner block of PT. XYZ can collaborate with INKINDO, the organizer of MSME events to develop their business. By implementing this proposed business model, PT. XYZ hopes to increase annual revenue targets and improve business performance to reach potential markets.

Assessing nanosafety protocols: a tool for evaluating effectiveness and identifying areas for improvement: TI: ASUN

The increasing use of nanomaterials in industries has heightened concerns regarding workplace safety and risk management. Exposure to nanomaterials is associated with health risks, including inflammation, oxidative stress, and neurodegenerative disorders, necessitating the implementation of nanosafety protocols by companies. However, assessing the effectiveness of nanosafety systems poses challenges due to the specialized nature of this field. This study introduces a novel nanosafety assessment tool designed to evaluate workplace nanosafety systems. The tool consists of 47 carefully crafted questions aligned with the European Union’s nanosafety recommendations. These questions underwent rigorous evaluation by a panel of five experts in the field to ensure relevance and effectiveness. This assessment tool serves as a valuable resource for companies to conduct preliminary evaluations of their nanosafety practices, enabling the identification of areas requiring improvement.

Issues of developing an employee motivation system for energy sector companies

As the object of research in the paper practical solutions in terms of material and non-material incentives for personnel in energy companies as well as methodological guidelines justifying their implementation are chosen. The subject area chosen is the processes of personnel motivation in energy companies in Russia. The objective of the study is to formulate directions for improving this work based on the analysis of information presented in the open press about existing approaches to building a system of personnel motivation in energy companies, taking into account modern transformations in the industry and the demand for innovative development. The methods used in this article include theoretical analysis of scientific literature on personnel motivation in relation to the development of the energy sector, graphical method, analysis of statistical data, analysis of documents covering decisions on personnel motivation in energy companies and the application of advanced digital technologies in management. The main result of the study is the conclusion that the basis for the development of the motivation system should be the perception of employees not as one of the company's resources, but as its value asset, the growth of their involvement for the benefit of achieving the goals and objectives which implies a change in the approach to the personnel motivation system, namely, the strengthening of the personalised component. This approach will allow to focus on incentives, tangible and intangible, oriented to each specific specialist, according to his/her role, contribution and prospects for the organisation. Tangible non-monetary incentives may (with equal amounts in terms of monetary equivalent) differ depending on the employee's interests, his/her needs (education, sports, examinations, hobbies, etc.) and the needs of their family. Non-material incentives related to the formal and informal status and personal brand of an employee in the organisation should also be individualised. This implies the use of AI to process an array of information about existing employees and determine their real contribution to the company's development, their performance at their current place of work, and to develop individualised motivational proposals with subsequent measurement of their performance.

The importance of syndicated loans for companies

The article examines the specifics of the Russian and foreign syndicated lending market as a significant source of financial resources for companies implementing large+scale projects, examines the problems in the field of syndications that arose with the imposition of sanctions against Russian banks and companies. The author gives an assessment of the level of importance of this type of lending for companies, and compares it with alternative methods of raising capital. The article addresses issues related to the need to improve the legislative regulation of syndicated lending in the Russian market. The prospects for the development of this type of lending in the Russian market are determined.

Good Corporate Governance Sebagai Implementasi Amanah Dalam Al-Qur’an (Tafsir QS. Al-Mu’minun)

The article aim is to know how Good Corporate Governance as implementation of trust in QS. Al Mu’minun. The research run by literature studies with qualitative analysis. Source of data this research from documentation studies. The result of study show that trust and promises in Islam are essential to uphold and fulfill if one wishes to be a fortunate and faithful individual. Safeguarding trust in the economic context involves effectively managing the company's resources. This responsible management is referred to as Good Corporate Governance. Based on these principles, the Best Practice Good Corporate Governance in Islam can be formulated to include: Fairness (QS. Al Mu’minun:3), Transparency (QS. Al Mu’minun:3), Accountability (QS. Al Mu’minun:8), and Fulfilling Zakat (QS. Al Mu’minun:4).

Incorporation of Corporate Startup: A Definition, Challenge, and Future Research Agenda

Objective: A corporate startup is a business development initiative led by a company's employees, using the company's resources and with the support of top managers. It aims to address business problems that arise within the company. This study seeks to define a corporate startup, highlight its challenges, and identify areas for future research. Design/Methods/Approach: The method employed is a literature review based on the Preferred Reporting Items for Systematic Review and Meta-Analysis (PRISMA) paradigm, with systematic searches from a database of high-quality scientific journals indexed by Scopus (Q1 and Q2). Selected publications relevant to the theme will be reviewed, and data will be summarized. Findings: This study finds three challenges that occur for corporate startups, namely collaboration development with internal and external corporate startups, finding competent mentors for corporate startups, and resource management competency. Further research can be continued by discussing three things, namely identifying companies that practice corporate entrepreneurship and capturing qualitative and quantitative organizational designs to enable corporate entrepreneurship, more research on developing countries, and the creation of standard standards regarding the evaluation of startup corporate models in various companies across industries and countries. Originality/Value: This research is the first study to describe the definition of corporate startups obtained from various high-quality journals (Scopus Q1 and Q2), which discusses various applications of corporate startups worldwide, the majority in the form of case study studies. With various views on the applications in the industry through Case Studies, this research also explained a review of the challenges and agenda of research in the future Corporate Startup, originating from various practices over the past 20 years on four different continents. Practical/Policy implication: Companies can implement corporate startups by utilizing a model derived from this paper. This involves embracing specific definitions, addressing challenges proactively, and outlining future research directions based on the findings of this study. Academics can also apply future research agendas to subsequent research to develop research related to Corporate Startup.

Features of business ecosystems promotion

The article is devoted to the tools for promoting business ecosystems in Russia in 2023. The purpose of the study is to determine the tools. The methodological basis of this study was formed by the main works on business and business ecosystems promotion. In the course of the research, the follo wing sources were examined: the Internet resources of Russian companies and the object in question, mass media sources in the field of marketing, advertising and public relations, as well as the works of Russian and foreign authors. The main tools of business promotion with the help of geo-services, influencers, and electronic mail are considered, and their features, application specifics are described. The following directions that Russian business ecosystems are already using to promote their goods and services are analysed: management of their own media, large-scale rebranding, which affects positioning and visual component, holding various events aimed at achieving a company’s goals. The article also predicts the direction of trends in business ecosystems promotion. They can be included by new business ecosystems when building their own marketing strategy. Further research in this field may be connected to work on determining the stages of business ecosystems promotion, understanding how this can be done with consideration to the specificity of a particular company.

The Media's Influence on Uganda's Security Sector Reforms: An Analysis of a Few Broadcast and Print Media Stations in Kampala

The goal of this study was to investigate how the media and other external variables influenced Uganda's security sector reform. The study especially looked at the several ways that Uganda's media shaped the country's security sector reforms, noted the difficulties that the media in Uganda experienced in implementing these reforms, and determined the other elements that affected Uganda's security sector reform. The study population included Kampala city residents, security personnel, and media personnel. This study used a quantitative, descriptive, and correlative research approach to investigate how the media and other factors shaped the security sector changes. Conversely, a qualitative method was applied to evaluate the difficulties encountered by the media, involving the collection of data through in-depth interviews with journalists. According to the study's findings, the mass media—that is, radio, television, and print—accounted for 47.9% of the security sector's performance (adjusted R2 = 0.479). This indicates that other factors not taken into consideration by this model accounted for 52.1% of the contribution. Nonetheless, just two media outlets—radio (β = 0.568, p = 0.000 < 0.05) and television broadcasting (β = 0.271, p = 0.004 < 0.05)—had a positive and noteworthy impact on the security sector's performance in Uganda, whereas print media (β = -0.090, p = 0.312 < 0.05) had a negative and negligible impact. The results of the journalist interviews also showed that, despite the media's beneficial influence on the performance of the security sector, the media in Uganda has certain obstacles to reforming the security sector. The primary obstacles identified by the interviewees were the absence of legal provisions or instruments that enable journalists to obtain information, coupled with the preservation of antiquated laws on statute books that restrict access, bureaucratic red tape in government, insufficient funding and institutional bureaucracy, political violence, and inadequate training. The results of the study showed that, as 45.2% of the data showed, there is a positive correlation between the other parameters and the performance of the security sector (p = 0.05). These other elements include company culture, resource availability, and leadership. This means that, despite a number of restrictions and laws put in place by governments to restrict media impact, the Ugandan media does its function. The study also comes to the conclusion that performance in the security industry is influenced by other factors. The report suggests that in order to enhance their effectiveness, the UPDF and UPF, which are the main security agencies, should rebrandtheir organizational culture, leadership, and structure. Keywords: Media, security sector, Uganda, Broadcast, Reform

Exploring the Implementation Challenges of the Electronic Freight Transport Information (eFTI) Regulation: An Empirical Perspective from Greece

Background: The electronic Freight Transport Information (eFTI) regulation is critical in modernizing freight transport (FT) within the European Union by establishing a framework for the electronic exchange of information. Despite its importance, there is a notable gap in the literature regarding the practical implementation challenges, especially from an empirical perspective. Methods: To address this gap, our study utilized a grounded theory approach, conducting interviews with a diverse group of logistics experts from Greece. The selection of experts was strategic to ensure a comprehensive range of knowledge and expertise, including insights at the policy level as well as practical experiences. Results: Our findings highlight several significant challenges in the implementation of eFTI, including the digital skill gap among the workforce, issues with system interoperability, and diverse capacities and resources of companies of different sizes. Economic factors, regulatory frameworks and the necessity for targeted training and leadership support were also identified as crucial for the digital transition. Conclusions: The study shows that uniform eFTI implementation may not work for all organizations, highlighting the necessity for customized strategies that address specific challenges in the FT chain. Our research deepens the understanding of these issues, providing actionable insights for successful eFTI adoption.

Optimizing Resource Usage in Cagayan de Oro City Institutions, Philippines

Aside from the Human Resources, the most valuable resources of the company are the assets comprising the current assets and fixed assets. Currently, many companies require better management of their assets but the misuse of company resources is a serious issue that many firm employees see as “no big deal.” However, the principle remains the same that firm resource is a lasting resource and it is for the use of firm and nothing else. This study examined the misuse of firm resources in government and non-government sectors in Cagayan de Oro City. The objectives were: determining the commonly misuse firm resources, awareness and involvement of employees in misusing the resources, and management report on misusing the resources. This study used descriptive research design with the aid of survey questionnaire in gathering the primary data supported by interview. Findings revealed that the commonly misused resources of the firms were office supplies with 40%, followed by internet usage with 30%, and telephone usage with 15%. In awareness and involvement of employees on the commonly misused resources, first in the rank was aware but involved with 30% followed by aware and not involved with 25% of the employee respondents. In the category of reporting of employees of the misused resources to the management, the employee witnesses but does not report with 40% followed by witnesses and does the report to the management with 30%. Interview revealed that misused of resources happened due to lack of proper orientation on mission and goals of the firm, over supply of resources, and absence of guidelines. The researchers concluded that intentional insider misuse of institution resources represents a significant threat to the organizations and whether government or non-government institutions, the presence of misuse of resources committed by the employees based on the results of this study still exists. Recommendations are: there should be a proper inventory system, policies and guidelines in using the resources, and close monitoring of firm resources.

Selecting project management ICT tools for informal education of IT professionals

Information technology's rapid development necessitates continuously updating IT professionals' skills and competencies. This study aims to select appropriate project management ICT tools to facilitate the informal education of IT company employees. The study utilized the expert evaluation method to formulate criteria and indicators for evaluating and selecting ICT tools across six categories: communication, planning, documentation, visualization and collaboration, software development, and real-time presentation feedback. Experts from leading IT companies assessed and ranked the proposed ICT tools based on the established criteria. The results identified Microsoft Teams for communication, Microsoft Project for planning, Microsoft 365 suite for documentation, Mural for visualization and collaboration, Azure DevOps for software development, and Mentimeter for real-time presentation feedback as the most suitable tools for informal education in IT companies. The selected ICT tools constitute a comprehensive toolkit to streamline educational activities and enhance informal learning experiences for IT professionals. The findings provide a foundation for implementing informal education programs within IT company resources, leveraging the selected project management ICT tools.

Synergizing enterprise resource management with technology through driving innovation and growth in business models

A human resources management plan is presently recognised as one of the most important components of a corporate technique. This is due to the fact that its major purpose is to interact with people, who are the most precious asset that an organisation has. It is impossible for an organisation to achieve its objectives without the participation of individuals. An organisation may effectively plan as well as manage individual processes to support the organization’s objectives and adapt nimbly to any change if it has well-prepared HR techniques and an action plan for its execution. This investigation puts up a fresh way for the board of directors of a private firm to increase their assets and advance their growth by using cloud programming that is characterised by networks. The small company resource has been improved by strengthening human resource management techniques, and the cloud SDN network is used for job scheduling using Q-convolutional reinforcement recurrent learning. The proposed technique attained Quadratic normalized square error of 60%, existing SDN attained 55%, HRM attained 58% for Synthetic dataset; for Human resources dataset propsed technique attained Quadratic normalized square error of 62%, existing SDN attained 56%, HRM attained 59% ; proposed technique attained Quadratic normalized square error of 64%, existing SDN attained 58%, HRM attained 59% for SyriaTel dataset.