The article examines approaches to increasing the effectiveness of strategic planning, which is connected with the use of marketing, communication and advertising strategies at enterprises. It is noted that strategies have a complex hierarchical, interconnected structure, which includes corporate, competitive, technological, functional, resource, product and other strategies. The formation of such a complex structure depends on existing and promising production technologies, which are rapidly changing with the advent of digitalization, therefore it must be based on a scientifically based vision of the future and its possible transformations. Therefore, the effective operation of an industrial enterprise requires the interaction of all levels based on a systematic methodology. Such a methodology is technology foresight. The main reasons for the use of foresight are the need for more detailed and accurate forecasting of the prospects for the development of technologies, equipment and territories, the interaction of process participants taking into account their interests, and the improvement of the decision-making process. Foresight provides an opportunity to choose a course of action depending on the "vision" of the future. With the help of a foresight, technological fields of possible effective breakthroughs can be determined, which is, firstly, of decisive importance for determining budgets of various levels, and, secondly, of fundamental importance in maintaining and creating competitive advantages of the enterprise. A number of main features characteristic of foresight technologies are highlighted. Based on the analysis of foreign theory and practice of foresight application, a number of definitions of the essence of the foresight methodology are given. Various approaches to organizational support for the implementation of the foresight project were considered. Based on the list of significant threats and challenges, we will determine the application areas of foresight.