In modern conditions, the issues of ensuring the effective functioning of small forms of economic activity are of great importance for the effective functioning of rural areas in social and economic and administrative aspects. In this regard, there is a need to substantiate effective models of economic activity for family forms of agricultural production. These issues are especially relevant for new regions of the Russian Federation. In the course of the study, it was established that peasant farms of Zaporozhye region, included in the cooperative, are differentiated by commodity. Representatives of the commodity group are the least numerous, but they use more than 50% of the total area of agricultural land. In order to improve the efficiency of using the resource potential, increase the number of commodity-type farms and improve the level of well-being of their members, it was proposed to optimize the structure of land use. The proposed land use structure is as follows: cherries - 48%, apricots - 15%, other fruits - 7%, potatoes - 21%, tomatoes - 5%, other crops - 4% of the total volume of agricultural land. Practical implementation of the proposed recommendations will reduce labor costs by 32.7%, but at the same time financial costs increase by 71.4%. Reducing the labor intensity of agricultural production increases the attractiveness of this model for family forms of farming. According to the research results, an increase in the conditional level of profitability by 269 points, as well as the level of family income by 16.2% is noted, which proves the social effect of the implementation of this project for residents of rural areas. A scientifically substantiated model of mutually beneficial cooperation of family forms of agricultural production is an incentive for their participation in the activities of cooperative integration entities.