Unconventional reservoirs bear a unique perplexity in that, at every scale, they are different from their conventional counterparts and even one another. Small nuances in any one parameter can result in a vastly different well result, which may affect how an area, or even an entire play, is interpreted. This month’s selection of papers is all about those differences, in recognition that it is technology that drives innovation through understanding what these differences mean and how best to extract value from these vast resources. Starting at the well scale and looking at the benefits of knowing the efficacy of each stimulation stage, paper URTeC 3864145 is from the Ordos Basin in China. Investigating hydraulic fracture performance on a stage-by-stage basis proves time and time again that understanding the details can improve overall development outcomes. The case study reviews two hydraulic fracture diagnostic techniques used in combination to determine water breakthrough and shutoff plans. Zooming out to the play scale, paper SPE 216292 is focused on the most variable of unconventional reservoirs: the carbonate reservoir. This case study of the Austin Chalk formation in Texas analyses the production uplift from application of horizontal, multistage fracture stimulation technology in tight or fractured carbonate reservoirs. The application of unconventional technology in carbonate reservoirs can extended field life, and the deployment of this technology should be considered for any redevelopment or reassessment of potential resources trapped in tight carbonate reservoirs. Finally, paper OTC 34832 draws on the concept of innovation that is required to unlock unconventional resources. Novel methods of stimulation are the cornerstone of unconventional technology in that well stimulation is a basic requirement of all low-permeability reservoirs. The paper describes a trial pilot from idea through execution from Kuwait Oil Company for enhanced oil recovery in tight formations using downhole hydrogen generation from in-situ exothermic multistage chemical reactions between two unique hydroreacting agents. The paper also provides lessons learned and optimization insights from the trial, concluding that a successful, low-cost alternative stimulation technique was demonstrated and repeatable. Recommended additional reading at OnePetro: www.onepetro.org. SPE 216139 Tight Gas Reservoir Characterization and Comparison of PLT Methods: Microseismic Monitoring, Fiber-Optical Production Logging, and Tracer-Coated Sand Monitoring Applied in the Same Well by Xiao Yao, Petrochina, et al. SPE 216149 New Insight in Developing Tight Fractured Carbonate Reservoirs, Mishrif Formation, West Kuwait by M. El-Jeaan, Kuwait Oil Company, et al. SPE 215712 Successful Utilization of In-Situ Dune Sands in Saudi Arabian Unconventional Frac Operations by Nahar Qahtani, Saudi Aramco, et al.