Online Reservation Research Articles

Research Note: The Importance of Online Tourism Demand

Over the last two decades the combination of tourism and information and communication technologies (ICT) has led to considerable changes in tourists' behaviour. As can be inferred from the increasing number of online reservations observed in recent years, the growing number of tourism companies online has positively contributed to tourism demand growth. In this paper, using panel data models, the authors investigate the importance of ICT as a potential determinant of tourism demand. Overall, the results show that the technological developments observed over the last two decades, in particular the Internet, have had a positive impact on tourism.

방한 중국인의 온라인 여행 예약 서비스 사용의도에 미치는 영향 요인에 대한 연구

As visiting of Chinese tourists to Korea have increased gradually, Chinese people who use online travel reservation services for their visits to Korea have increased accordingly. In addition, the growth of the online reservation services in China is very rapid. Therefore, it is necessary to study the factors affecting the Chinese tourists’ intention to use the online travel reservation services in order to advance e-business in the travel industry. This paper presents a new research model based on Technology Acceptance Model (TAM) including perceived risk, service factors, online reviews and user satisfaction. Also, it analyzes factors affecting the Chinese tourists’ intention to use the online travel reservation services. The results of this study show that the key influencers of the online travel reservation services are perceived usefulness, perceived ease, and perceived risk. Additionally, based on these results, this paper proposes practical suggestions to solve the existing problems and improve online travel reservation websites in China.

Optimal pricing strategy based on market segmentation for service products using online reservation systems: An application to hotel rooms

As an effective policy which brings the service providers high occupancy rate and generates more profit than fixed pricing, the dynamic pricing strategy is extensively used in the online distribution channel. This paper studies the optimal dynamic pricing strategy based on market segmentation for service products in the online distribution channel taking hotel rooms as an example. Firstly, the pricing model is built to maximize the hotel profit through a dynamic process. Then the solution methodologies based on Chebyshev's Sum Inequality and dynamic programming are provided for the linear demand case and non-linear demand case, respectively. The optimal number of segments and optimal boundaries can be obtained. The results suggest that an appropriate policy of market segmentation in using of online reservation systems is benefit for the service suppliers as well as the consumers. Finally, an illustration based on a 300-room hotel is provided for the more realistic non-linear case.

Cross-cultural examination of decision elements: youth tourism in Switzerland

This research evaluates cross-cultural variations and similarities in regard to decision-making factors among youth tourists from USA, France, Germany, and Switzerland. These decision elements entail use of information sources, use of reservation channels, preferences for in-room lodging facilities, and preferences for out-of-room services. The survey consisted of 798 samples concerning youth tourists in Switzerland. Consequently, analysis reveals that American tourists are inclined to use the Internet for querying travel information and the channel for reservation. However, French and German tourists portray much higher conversion rate in regard to Internet usage and online reservation. According to the resultant data from perceptional maps, the variations and similarities of tourists' preferences for in-room lodging facilities and out-room services are also discovered.

ONLINE HOTEL RESERVATION AND MANAGEMENT SYSTEM FOR THE COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY MANAGEMENT (CITHM)

This study aims to develop and design an on-line hotel reservation and management system for the College of International Tourism and Hospitality Management of the Lyceum of the Philippines University, Batangas Campus. It presents user-friendly features that will familiarize CITHM students on the online hotel reservation system, evaluate it and highlight the benefits it can provide to the college and staff. In addition, it will purvey supplement material in their front desk operation course. The researchers used the System Development Life Cycle and Microsoft Web Developer 2008 as the programming language. The developed software served as a tool for the students of CITHM to familiarize them on how to operate an online hotel reservation system. The developed software was an effective aid for the instructors in teaching the basic operations of hotel reservation system to their students. It also provided online security to protect privacy and financial information of clients.Â

The Research and Implementation of Online Reservation System of the Study Room

The Research and Implementation of Online Reservation System of the Study Room

Who booked five-star hotels in Macau? A study of hotel guests' online booking intention

The Internet now serves as a useful tool for suppliers and consumers to communicate information and enable purchasing online. Due to its importance in the travel industry, the Internet has attracted attention from both academic researchers and industrial practitioners. Over the last two decades, various approaches have been taken to investigate travelers' online satisfaction and purchase intention. This research is the one of the first attempts that explores the demographic profile of visitors to five-star hotels in Macau, including their choice of information search channels and hotel booking options, the most frequently used online purchasing channels, and the influence of demographic characteristics on channel selection. The findings indicate a direction for future analysis of the Macau online travel market. The study shows that more than half of the respondents had made their reservations online, and the most popular channel for searching hotel information was individual hotel websites. This paper provides useful information for travel industrial managers not only about hotel guests' propensity to search and book online, but also on why some consumers did not use online channels to purchase.

HpvPDB: An Online Proteome Reserve for Human Papillomavirus

Human papillomavirus (HPV) infection is the leading cause of cancer mortality among women worldwide. The molecular understanding of HPV proteins has significant connotation for understanding their intrusion in the host and designing novel protein vaccines and anti-viral agents, etc. Genomic, proteomic, structural, and disease-related information on HPV is available on the web; yet, with trivial annotations and more so, it is not well customized for data analysis, host-pathogen interaction, strain-disease association, drug designing, and sequence analysis, etc. We attempted to design an online reserve with comprehensive information on HPV for the end users desiring the same. The Human Papillomavirus Proteome Database (hpvPDB) domiciles proteomic and genomic information on 150 HPV strains sequenced to date. Simultaneous easy expandability and retrieval of the strain-specific data, with a provision for sequence analysis and exploration potential of predicted structures, and easy access for curation and annotation through a range of search options at one platform are a few of its important features. Affluent information in this reserve could be of help for researchers involved in structural virology, cancer research, drug discovery, and vaccine design.

What hooks customers into using online reservation portals: a multichannel perspective

The purpose of this study is to investigate and compare how offline and online factors influence customers’ e-loyalty intentions within the airline online booking context. A convenience sample was selected. Primary data were collected using a pencil-and-paper survey, and AMOS 18 was used to test the hypothesised relationships. I found that online factors have a stronger influence compared with offline factors on customers’ e-loyalty intentions. The key contribution of this paper is a conceptualisation of the predictors of customers’ online booking services that takes into account the important offline and online factors cited in the literature.

First drive-through pharmacy services in Taiwan

BackgroundTaiwan has separated drug prescribing and drug dispensing services since 1997. Because of this, patients with chronic illness as well as those with diseases that have a relatively stable status may have their prescriptions refilled in nearby clinic pharmacies without having to go to hospitals. MethodsShuang-Ho Hospital in Taipei, Taiwan, implemented a drive-through pharmacy service as a more convenient refilling system to provide patients in need with a more effective way to refill their prescriptions. To assess the efficacy of this new refilling system, changes in patient drug prescription behavior were compared 6 months before and 6 months after the system was deployed. ResultsWe found an increase in the overall refilling prescription rate, with an increased use of online reservations (7.9% vs. 4.9%, p < 0.001), an increased proportion of medications picked up (93.0% vs. 88.1%, p < 0.001) after the implementation period, and an elevation in the percentage of patients using drive-through pharmacy services (45.4% vs. 28.9%, p < 0.001; second vs. first quarter, respectively) during the 6 months after the implementation period. Generally, the prescription refilling rate for all population categories at Shuang-Ho Hospital increased significantly after the drive-through service was provided (51.1% vs. 50.2%, p < 0.01). The middle-aged population group (40–65 years of age) was found to utilize the drive-through prescription service more than other age groups. ConclusionThe drive-through pharmacy provides patients with convenient access to pick up refilling prescriptions in a shorter time than ordinary pharmacy service. During a short-term follow-up, an overall increase in the prescription refilling rate was noted after the drive-through service was put into place. Our survey revealed that an upward of 90% of the patients were satisfied with the drive-through service. Future promotion of the service may help patients effectively utilize drive-through pharmacy prescription refilling and enhance disease control.

Pricing Restaurant Reservations: Dealing with No-Shows

Reservation no-shows lead to wasted capacity in restaurants. In this paper we consider two remedies: punishing no-shows by charging fees and encouraging show-ups by giving discounts. We model the restaurant as a service queue and its reservation policy as an advance selling strategy. When customers make reservations in advance, they face uncertainty in the value of (future) consumption. Reservation holders commit to show up and bear the risk of incurring a no-show penalty in return for a no-wait guarantee. We solve for the restaurant’s optimal pricing policy and no-show penalty. Our analysis suggests that restaurants should charge a no-show penalty as high as the price of meal while giving a discount to reservation holders for the meal. These results are consistent with the current practice of some high-end restaurants selling non-refundable tickets for their prix-xe menus where ticket holders lose the face value of the ticket when they fail to show up. Also, there are online reservation systems that give discounts to customers making restaurant reservations through their website. Our results also suggest that as a restaurant faces a larger potential market, it should allocate less capacity for reservation customers. When the market size exceeds a certain threshold, the restaurant is better o if it stops taking reservations.

Web-Based Integrated Information System of Sir George Pension House

The study developed a Web-based Integrated Information System for Sir George Pension House. The proposed system was designed to enable the guest to view the room status before making reservation, the receptionist to check on the availability of the rooms, and the administrator to cancel a reservation. This proposed system was limited to the following applications: browsing of rooms and generating reports. The system could not accept online payment. The database used for the system is sgphinfosystem, a warehouse of data used to store all the information that are inputted by the user. Only authorized personnel are allowed to access, create, and update functions in the database. The Web-based Interactive Information System offers the pension house several advantages such as efficiency in the monitoring and updating of data inputted in the system and convenience in the management of all transactions. The system allows the customers to make reservations online. Furthermore, the system effortlessly introduces the pension house to both local and international communities. KEYWORDS - Information system, reservation, inquiry, reports, E-commerce , Web – Based, Integrated

Developing and testing a global model to explain the adoption of websites by users in rural tourism accommodations

This article analyzes the factors determining the intention to use the websites of the rural tourism accommodations to search for information and to make online reservations. Based on the Technology Acceptance Model (TAM), a model is developed to explain the intention to use the websites, incorporating as explanatory variables the perceived usefulness and perceived ease of use (basic variables of the TAM) and the following key attributes of tourism websites: information, interactivity, and navigability. The results of a sample of 1083 users indicate that (1) the perceived usefulness is the main direct antecedent of the intention to use the websites to search for information and make online reservations, and that (2) information on the accommodation and destination positively influences the perceived usefulness, whereas both the interactivity and navigability have a positive effect on the perceived ease of use of the websites.

Presentation Formats of Policy Statements on Hotel Websites and Privacy Concerns

Information privacy is one of the major reasons that explains why many travelers are hesitant to provide personal information for online reservations. Despite the fact that most hotels provide privacy policy statements on their websites, little research has been done to examine how the format of these privacy statements affects customer trust. Based on the control/restricted theory and cognitive theory of multimedia learning, this study demonstrates how perceived control and learning can affect trust. Participants were shown validated privacy policy statements in a text format or a video format before they rated the trustworthiness of the hotel. The findings from 193 usable samples confirmed that the video was more effective in increasing trust and that it did so by increasing perceived control. The results suggest that hotel companies without a strong brand history can still establish customer trust by providing a well-located, well-executed, and easily understood online video privacy statement. Theoretical and managerial implications are discussed, and future research suggestions are provided.

Examining the antecedents of e-loyalty intention in an online reservation environment

Online reservation has increased significantly in recent years. Understanding how customers behave towards this technology is considered to be important to interested parties, such as travel agencies and tourism marketing managers, in order to enable them to improve their marketing strategies, which would, in turn, allow them to retain their customers. This paper presents findings about the antecedents of e-loyalty intention towards online reservation among 288 respondents in the United Arab Emirates. The research examines the role of e-service quality, hedonic and utilitarian values, satisfaction, and subjective norms in motivating loyalty intention towards online reservation. The results show that e-service quality has a significant influence on hedonic and utilitarian values, which, in turn, affect customer satisfaction. Moreover, satisfaction and subjective norms positively affect e-loyalty intention towards online reservation.

A Novel Approach for Message Authentication to Prevent Parameter Tampering Attack in Web Applications

Business over the internet has increased rapidly. The area of internet marketing, online banking, online reservation and various online services are gaining popularity among users and also the service providers. The advancement in internet technologies is providing rich interface and user-friendly services. At the same time it attracts the attackers to try their hands to exploit the vulnerabilities that present in the application. The Web Parameter Tampering attack is such a vulnerability which can be easily exploited by using some tools like Tamper Data, Webscarab, Paros Proxy and Burp Suite etc. Web parameter tampering attack is based on the modification of parameters exchanged between client and server in order to manipulate application data, such as, order details like price, quantity of products, user credentials and permissions etc., i.e., sent to the application through a POST request. Usually, this information is stored in cookies, hidden form fields and or URL Query Strings, and is used to increase application functionality and control. Many security protocols are there like SSL, TLS for providing security services like integrity and authentication. But they don’t provide any counter measure for preventing parameter tampering attacks. Hence a noble approach has been proposed to prevent the parameter tampering attack in web applications. The focus of the work is to implement a fast and secured hash algorithm MACJER-320 to generate the hash for these parameters to ensure their authentication. The performance evaluation has been done by practically implementing the hash algorithm showing improved performance.

Marketing on the internet, online reservation; a survey on intercity bus companies

İnternet, küreselleşen dünyada pazarlamanın önemli araçlarından birisidir. Bu çalışmada, Türkiye’de otobüsle şehirlerarası yolcu taşımacılığı yapan firmaların, online rezervasyon ve satış sistemlerini ne ölçüde ve etkinlikte kullandıkları ölçülmeye çalışılmış ve bazı öneriler sunulmuştur. Araştırma evrenini, İstanbul, Bursa ve Ege bölge müdürlüklerine bağlı şehirlerarası otobüs firmaları oluşturmuştur. Araştırma sonuçlarına göre, firmalar İnternet sitelerini öncelikle reklam ve tanıtım, müşteriler ile iletişim kurma, müşterilere bilgi sunma ve veri tabanı oluşturma amaçları ile kullanmaktadırlar.

Online Reservation Abandonment: How to Bridge the Gap between the Original Intention and the Actual Behavior?

Online reservation abandonment has not been yet explained by scholars. This research aims to identify key drivers to the issue. It proposes a theoretical framework inspired from behavioral theories particularly from Morrison’s Model (1979) stipulating that actions are controlled by intentions, but not all intentions are accomplished. Findings show that online consumer procrastination and website quality encourage online shoppers to intend to drop out an e-reservation and leave the hotel website without culminating the purchase. This study provides hoteliers with insights to improve purchase conversion rates on their own websites.

PREFERENCES FOR ONLINE Vs. TRADITIONAL TRAVEL RESERVATION

Quantitative survey data were collected from U.S. citizens to determine the extent to which trip destination (domestic or international) and trip purpose (business, leisure, or personal) affected consumers' preferences for traditional versus online reservation systems. The results indicated that the participants preferred travel agent phone calls for all types of international flights, but online airline websites and online travel agent websites for domestic flights. Online airline websites were preferred for business trips. Stakeholders in online and traditional travel agents can use the results from this study to remain competitive as the travel industry evolves.

Railway Train Ticket Generation through ATM Machine: A Business Application for Indian Railways

ABSTRACT The reservation of railway tickets in India is done through by either of the two alternatives. The first one is that the individual himself goes to the counter opened by the Indian Railways and book the advance ticket i.e. reservation of ticket and other one methods is through online reservation. This methods are valid in time dependent, .timing is response 8 AM to 10 PM. Implementation of this proposed work we can provide general ticket and reservation ticket is available twenty four hours. Now here we are talking about an application which can be very useful for common people. We can use ATM for booking railway tickets besides withdrawing money. General Class or of Reservation (AC, 2AC, 3AC, sleeper). The Keywords ATM Card, ATM, Net Banking, Banking industry, electronic commerce, Railway Reservation, 1. INTRODUCTION Due to rapid population growth in the developing nations like India, Pakistan, Brazil & some other African nations, there have been many problems in these nations. System maintenance and development of banking business leads to amount of work increase greatly. In order to discover and resolve the abnormal circumstance in time, and avoid producing greater adverse effects, it is important to apply one method of automatic monitoring. [1] The Internet is a very strong technology and its applications have changed the many industries life. We have focusing on the banking industry; we examine the factors of information technology the Internet at three levels of analysis: the firm, the industry and external context of the industry. [2] The IT platform construction plays a key role. The process restructuring of commercial banks is a significant transform for China's financial enterprises operating mode, this paper proposes a method for commercial bank's core business systems and Integrated Financial Enterprise (IFE) solution, and the commercial bank can accomplish the variance analysis to design core business systems and IT platforms. [3] Banking is an area that has extended in many different ways in recent years, including telephone and online banking. M-banking provides yet another channel for banking services, and in emerging markets, provides some possibility for becoming a primary channel. Mobile banking, a symbiosis of technology and financial services, is the hottest area of development in the banking sector and is expected to replace the debit/credit card system, online or net banking in future. [4] From the perspective of Information Technology we can see that many of the problems could be solved effectively by efficient use of Information Technology. Here we are considering about the problems related to railways. Talking about the Indian Railways, one of the biggest organizations in the world, we can see that the effective use of technology could enhance its contribution to the development of nation. The reservation of railway tickets in India is done through by either of the two alternatives. The first one is that the individual himself goes to the counter opened by the Indian Railways and book the advance ticket i.e. reservation of ticket. This ticket can be of second alternative provided by the Indian railways is to use Information Technology without standing in the long queues,and saves time too. In this process the ticket is booked online. Besides allowing online booking of rail ticket (s), it offers everything from railway map to railway ticket fare to timetable of train (s). A complete railway enquiry system is in place, with a click of the mouse allowing one to access / check the Indian Railways timetable, railway ticket availability and booking for any sector besides complete online train ticket reservations. Visitors to the website can use it not only for railway ticket reservation / booking but also to find out ticket availability and ticket confirmation or PNR status for any ticket on any train within the Indian Railways network. Also an individual can book tickets through the agents approved by Indian railways. The problem exists when one tries to book a General Class ticket. To book a General ticket, one has to go to the railway station or book from the authorized agents. But this process becomes quite time consuming and people don’t like to stand in queues because in every important junctions and platforms due to arrival of trains there is lots of crowds. Due to this reason, people are afraid of losing the train. So some people travel without ticket. Now this becomes a serious issue for the government as the revenues from the tickets will not come. So this problem needs to be solved. The problem can be solved effectively with the use of Information Technology.