Abstract
The purpose of this study is to investigate and compare how offline and online factors influence customers’ e-loyalty intentions within the airline online booking context. A convenience sample was selected. Primary data were collected using a pencil-and-paper survey, and AMOS 18 was used to test the hypothesised relationships. I found that online factors have a stronger influence compared with offline factors on customers’ e-loyalty intentions. The key contribution of this paper is a conceptualisation of the predictors of customers’ online booking services that takes into account the important offline and online factors cited in the literature.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Electronic Customer Relationship Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
