Research Object Research Articles

A longitudinal study on the development trajectory of auditory processing and its relationship with language development in Chinese preschool children with autism spectrum disorder: study protocol

BackgroundIt was reported that more than 96% of autism spectrum disorder (ASD) children are accompanied with different degrees of sensory processing abnormalities, and up to 50% of ASD children exhibit abnormal auditory response. Studies have confirmed that some ASD children’s abnormal auditory response may be related to their abnormal auditory processing. Prior research demonstrated that ASD children’s auditory processing has high heterogeneity, thus, ASD children’s auditory processing may have different developmental trajectories. However, no study has concentrated on the developmental trajectories of ASD children’s auditory processing. In addition, auditory processing plays a crucial role in ASD children’s language development, thus, ASD children’s different language development outcomes may be related to different auditory processing development tracks. Therefore, this study aims to explore the developmental trajectory of auditory processing in ASD children and analyze the relationship between different developmental trajectories of auditory processing and language impairment.Methods/DesignIn this study, 220 ASD children aging 3 years and 0 months to 4 years and 11 months are recruited as the research objects, and their demographic characteristics are collected. The subjects are tested for peripheral hearing, intelligence, and autism symptoms. Furthermore, ASD children’s auditory processing and language development are evaluated at baseline, 1 year, and 2 years later. In addition, ASD children’s auditory processing is evaluated by electrophysiological test and the Preschool Auditory Processing Assessment Scale. Moreover, ASD children’s language skills are assessed using the Language Development Assessment Scale for Children Aged 1–6. The various categories of the developmental trajectory of ASD children’s auditory processing are examined through the latent category growth model. Additionally, a hierarchical regression model is developed to analyze the predictive impact of different auditory processing development trajectories on language impairment in ASD children.DiscussionThis longitudinal study will explore the categories of auditory processing developmental trajectories in ASD children, and analyze the relationship between different categories of auditory processing developmental trajectories and language development, providing new ideas and targeted targets for the rehabilitation training of language impairment in ASD children, as well as promoting early and accurate interventions for ASD children.

Predicting the prognosis of patients with renal cell carcinoma based on the systemic immune inflammation index and prognostic nutritional index

The aim of the study was to analyze and discuss the value of preoperative systemic immune inflammation index (SII) and prognostic nutritional index (PNI) in predicting the prognosis of patients with renal cell carcinoma (RCC) after operation, and to establish a nomogram prediction model for patients with RCC after operation based on SII and PNI. From January 2014 to December 2018, 210 patients with RCC who underwent surgical treatment at the Xuzhou Central Hospital were selected as the research object. The receiver operating characteristic curve (ROC) was used to determine the optimal cut-off value for preoperative SII, PNI, LMR, PLR, NLR and the patients were divided into groups according to the optimal cutoff values. The survival rate of patients was evaluated. The risk factors that affect the prognosis of patients with RCC were determined by LASSO and Cox regression analysis, and a prognostic nomogram was constructed based on this result. The bootstrap method was used for internal verification of the nomogram model. The prediction efficiency and discrimination of the nomogram model were evaluated by the calibration curve and index of concordance (C-index), respectively. The average overall survival (OS) of all patients was 75.385 months, and the 1-, 2-and 3-year survival rates were 95.5%, 86.6% and 77.2%, respectively. The survival curve showed that the 5-year OS rate of low SII group was significantly higher than that of high SII group (89.0% vs. 64.5%; P < 0.05), and low PNI group was significantly lower than those in high PNI group (43.4% vs. 87.9%; p < 0.05). There were significant differences between preoperative SII and CRP, NLR, PLR, LMR, postoperative recurrence, pathological type and AJCC stage (P < 0.05). There were significant differences between preoperative PNI and BMI, platelet, NLR, PLR, LMR, postoperative recurrence, surgical mode and Fuhrman grade (P < 0.05). The ROC curve analysis showed that the AUC of PNI (AUC = 0.736) was higher than that of other inflammatory indicators, followed by the AUC of SII (0.718), and the difference in AUC area between groups was statistically significant (P < 0.05). The results from multivariate Cox regression analysis showed that SII, PNI, tumor size, tumor necrosis, surgical mode, pathological type, CRP, AJCC stage and Fuhrman grade were independent risk factors for postoperative death of patients with RCC. According to the results of Cox regression analysis, a prediction model for the prognosis of RCC patients was established, and the C-index (0.918) showed that the model had good calibration and discrimination. The subject’s operating characteristic curve indicates that the nomogram has good prediction efficiency (the AUC = 0.953). Preoperative SII and PNI, tumor size, tumor necrosis, surgical mode, pathological type, CRP, AJCC stage and Fuhrman grade are closely related to the postoperative prognosis of patients with renal cell carcinoma. The nomogram model based on SII, PNI, tumor size, tumor necrosis, surgical mode, pathological type, CRP, AJCC stage and Fuhrman grade has good accuracy, discrimination and clinical prediction efficiency.

Influence of Learning Satisfaction and Teaching Willingness on Professional Commitment of Normal University Students

The researcher selected 395 normal students in five universities as the research object. All the five universities selected are old-fashioned normal universities. This study focused on development and changes of normal students' willingness to teach in the process of professional learning in five universities, and discusses the factors that affect normal students' willingness to teach, so as to make them better understand the relationship between professional learning and their professional development from the perspective of normal students, improve their recognition and love for their majors, urge them to study more seriously, enhance normal students' willingness to teach Based from the results of the study.Student instructors were assessed to have an average degree of professional commitment, this may imply many possibilities. Initially, it is possible that their teachers are not providing optimal instruction to their students.The moderate level of professional dedication among student instructors may potentially hinder their prospects of securing employment. Teachers must possess unwavering dedication and profound passion for their profession due to its arduous nature and demanding workload.If student teachers are only moderately satisfied with their learning, it may potentially impact their motivation and involvement.The degree of willingness in instruction among student-teachers is a critical factor in determining the caliber of education and the achievement of students. The levels of satisfaction and willingness of student teachers positively influence the level of commitment of student teachers. Student-teachers who show a commitment to engage in ongoing professional development are more likely to look for chances for growth and progress. Attending workshops, furthering one's education, or interacting with colleagues can all help teachers improve their teaching practices.

A Study on the Educational Model of Connecting Vocational and Undergraduate Education in Finance and Accounting Majors

This article studies the educational mode connecting vocational education and undergraduate education in finance and accounting majors, in response to the weak cultural foundation and poor course integration faced by current vocational school graduates after entering vocational undergraduate education. By adopting empirical research methods and selecting vocational college students majoring in finance and accounting and ordinary high school students as research objects, this study implements a series of teaching reform measures and conducts tracking surveys on the short-term and long-term effects of educational reforms. As a result, it was found that in the final survey of graduation destinations, 34 vocational and technical college students were engaged in related work in their majors, accounting for 45.9% of all vocational and technical college students. This proves that the proposed transitional education model can effectively enhance the cultural foundation of vocational college students and provide new ideas for the cultivation of talents in finance and accounting majors.

Digitization and Green Technology Innovation of Chinese Firms Under Government Subsidy Policies

In the context of the digital economy, digital technology is an important driving force to promote green development and achieve the “dual-carbon goal”. Taking 1746 Shanghai and Shenzhen A-share enterprises from 2015 to 2022 as research objects, we empirically examine the relationship between government subsidies, digital transformation, and corporate green technology innovation. The study shows that (1) there is an inverted “U”-shaped relationship between government subsidies and corporate green technological innovation, while digital transformation plays a mediating role, and there is a difference between the quality and quantity of digital transformation in promoting green technological innovation. (2) Through the analysis of the moderating effect, it is found that market concentration has an obvious inhibitory effect between enterprise digital transformation and green technology innovation. (3) The study, by classifying the nature of enterprises, shows that the promotion effect of digital transformation on green technology innovation is weaker under heavily polluted enterprises than under non-heavily polluted enterprises, but the promotion interval of the relationship between government subsidies and green technology innovation is larger. Therefore, enterprises should make full use of digital technology to inject new impetus into their innovation activities, and the government should fully consider the appropriate space for enterprises to receive subsidies, make reasonable use of the incentive effect of government subsidies, and smooth the information docking channels for government and enterprise subsidies.

Exploration of Taxation Curriculum Construction based on OBE Concept

With the advent of the digital and information age, the traditional education model of talent cultivation is no longer able to meet market demand, and there is an urgent need for a transformation in educational philosophy and a reconstruction of the curriculum and teaching process. The article takes the core discipline of taxation in the financial system as the research object, analyzes the problems and reasons in its teaching objectives, teaching content, teaching implementation, and teaching evaluation, and based on the OBE concept, proposes suggestions for the construction of learning outcomes, curriculum objectives, curriculum content reconstruction, and evaluation methods in taxation to meet the individual growth needs of students and adapt to the market's demand for tax related talents.

The Influence of Parental Education Involvement on the Social Development Level of Adolescents: The Mediating Role of Parent-child Relationship

In this study, 302 junior high school students aged 12 to 15 were selected as the research objects to investigate the overall situation of parental education investment, parent-child relationship and social development level of junior high school students. Simultaneously, the relationship between parental education investment and parent-child relationship and adolescent social development level was investigated. The results indicate that significant differences exist in the level of social development between adolescents with high scores and those with low scores. whether it is parental education involvement or parent-child relationship. There is a significant positive correlation between parental education involvement and parent-child relationship, parental education involvement and adolescent social development, parent-child relationship and adolescent social development; among them, parent-child relationship plays a significant mediating role in the path of parental education involvement affecting adolescents ' social development. Therefore, we should increase the participation of parents in education and strengthen the construction of parent-child relationship to promote the social development of adolescents.

Does job gamification perception promote the job involvement of gig workers? The role of cognitive assessment and overwork—evidence from Chinese delivery platforms

PurposeThis paper takes the gig workers in Chinese delivery platform as the research object and adopts a questionnaire survey to explore the complex influence of job gamification perception on the job involvement of gig workers, via the mediating role of cognitive assessment and moderating role of overwork, in order to provide research and data support for the development of platform gamification.Design/methodology/approachThe study conducted a three-wave online questionnaire survey to obtain 300 final samples from Chinese delivery platforms. Hypotheses were tested hierarchical regression and bootstrap methods.FindingsDrawing on cognitive appraisal theory, we observed an inverted U-shaped relationship of gig workers between job gamification perception and job involvement. The mediating role of cognitive assessment and moderating role of overwork were also considered. Both challenge and threat assessment mediate the relationship between job gamification perception and job involvement. Direct effect of job gamification perception on job involvement and indirect effect of job gamification perception on cognitive assessment are moderated by overwork.Originality/valueIn the past, the research on job gamification mostly focused on the traditional forms of employment, but this study focuses on the new forms of employment and from the perspective of individual self-perception, explores the influence of job gamification perception on the job involvement of gig workers in Chinese delivery platform and investigated the dialectical role of job gamification perception. The findings enrich the literature and theoretical research on job gamification perception and job involvement and provide new references and perspectives for management practice.

Empirical Evaluation of the Replacement of Conventionally Powered Vehicles with Hybrid and Electric Vehicles on the Example of the Poznań Agglomeration

From the collected data of the Central Register of Vehicles, an average of 15,000 vehicles were registered per month in the Greater Poland region in 2020–2022. It should be borne in mind that most of them were conventionally powered cars-spark-ignition or compression-ignition engines, the daily operation of which negatively affects the environment. Institutions responsible for regulating the homologation of passenger vehicles are introducing increasingly stringent emission standards to reduce the harmful effects of vehicles on the environment. In addition, more and more public campaigns are being conducted on the use of cars equipped with alternative propulsion systems, e.g., electric, full-hybrid or increasingly popular hydrogen-powered vehicles. The publication presents forecasts for the replacement of vehicles equipped with spark-ignition and compression-ignition engines with cars equipped with hybrid propulsion systems or electric systems. Tests of vehicles in real operating conditions were carried out in the Poznań agglomeration in an urban area, where the number of vehicles per area is higher than in the case of a nonurban zone. The research objects were both cars equipped with a conventional drivetrain and a hybrid system. The research made it possible to draw up a hybridization index, which was then applied to the number of vehicles registered over the past few years.

Analysis of composite wavelength multilayer dielectric film damage based on the field-thermal effect

Taking SiO2/HfO2 multilayer dielectric films as the research object, when the total laser energy is the same, the effects of different laser parameters on film damage under 1064 nm and 355 nm composite wavelength pulse irradiation are analyzed. The results show that different energy ratios lead to exponential differences in the electron number density inside the film, but they are far from reaching the field damage threshold. Comprehensive analysis shows that film damage is mainly affected by thermal melt and stress. The greater the difference between an energy ratio of 1ω and 3ω, the greater the thermal stress in the film, the higher the stress peak, and the more obvious the damage effect of thermal stress on the film. Under the condition of 50%1ω, the thermal effect in the film is minimal, which can ensure that the film is not damaged as much as possible. The model method used in this paper only takes the current film system as an example for specific research and can be extended to all film systems for analysis.

Research on Dynamic Adaptation of Supply and Demand of Power Emergency Materials based on Cohesive Hierarchical Clustering

Taking the dynamic adaptation of supply and demand of emergency materials as the research object, the condensed analytic hierarchy process was used to analyze the supply and demand risk factors in the supply chain of emergency materials from the supply side and the demand side. A new two-objective optimization model based on cohesive hierarchical clustering and electricity is proposed. Three distribution schemes are developed based on customer demand, shortest transportation time and the combination of both. When the overall satisfaction of the supply chain is the highest, the total revenue is maximized, which is suitable for the optimization of the supply chain of emergency materials under emergencies. Firstly, the power data and behavior data of power users are cross-analyzed to obtain the typical data characteristics of power users. Secondly, the cohesive hierarchical clustering algorithm is used to analyze the power users, and the cohesive hierarchical clustering algorithm is used to improve the calculation operation of score similarity. The adjustment factor is introduced to improve the calculation operation, and the comprehensive weight of each emergency point is determined as the parameter of the objective function by considering the subjective and objective factors that affect the importance of emergency points. Finally, through the simulation analysis of an emergency materials scheduling based on electric power, and compared with the results of random scheduling, the science and effectiveness of the proposed model are verified.

Analysis of erosion and sealing characteristics of V-regulating ball valves for coal chemical industry

Purpose This study aims to research the erosion wear characteristics and sealing performance of V-regulating ball valve in coal chemical process pipelines, which provides a theoretical reference for improving its antiwear and sealing performance. Design/methodology/approach Taking the V-regulating ball valve as the research object, based on the computational fluid dynamics and the theory of erosion wear, the authors studied its erosion characteristics under different medium parameters and analyzed the sealing performance under the heat-fluid–solid coupling working condition. Findings The erosion wear mechanism of the valve sealing surface is the simultaneous action of cutting and deformation. When the medium flow velocity, particle mass flow rate and particle size increase, the maximum erosion rate and average erosion rate in the V-regulating valve increase. The inner diameter Mises contact stress of the sealing surface is symmetrically distributed in a “wing shape,” and the contact stress of the outer diameter is distributed in a “butterfly shape.” Due to the superposition of thermal stress and pressure stress in the contact transition zone to produce a significant stress concentration. Practical implications The findings will provide a theoretical basis for improving the erosion resistance and sealing performance of V-regulating ball valve in coal chemical industry. Social implications V-type regulating ball valve is widely favored by coal chemical enterprises and petrochemical enterprises because of its wide adjustment ratio and good erosion resistance. Originality/value The V-regulating ball valve wear mechanism for cutting and deformation simultaneously, and its wear rate is positively correlated with the medium flow rate, particle mass flow rate and particle size. After the valve is opened, there is a significant stress concentration occurs in the contact transition zone due to the superposition of thermal stress and compressive stress. The findings will provide a theoretical basis for improving the erosion resistance and sealing performance of V-regulating ball valve in coal chemical industry. Peer review The peer review history for this article is available at: https://publons.com/publon/10.1108/ILT-06-2024-0205/

Design and tests of a marine current turbine in low flow velocity

Marine current energy is recognized a promising energy source due to its inherent stability and high predictability. In the past decade, several milestones have been achieved in marine current turbine (MCT) research such as MeyGen and O2. However, compared with high-velocity currents, low velocity currents are more commonly distributed worldwide, which presents new challenges. The demand for low starting velocity and high efficiency necessitates some novel structure in the design of blade, power transmission, etc. To address these issues, taking a 50W MCT as research object, this paper firstly presents the MCT design of a new fan-shaped rotor configuration, a compact non-contact magnetic coupling, a low inertial power train and hollow-cup DC generator for easier starting. Furthermore, to realize the maximum power point tracking (MPPT) and sustainable power supply, the electrical system and its control strategy were designed. The hydrodynamic performance of the fan-shaped rotor was simulated and analyzed using CFD, and a simulation model of the electrical and control systems was constructed and tested to verify the performance. Finally, the tank and sea tests were respectively conducted to validate the performance of proposed MCT. The results indicate that the proposed MCT is capable of starting at velocities around 0.2 m/s and achieving a power coefficient (Cp) exceeding 0.4, making it well-suited for providing a continuous and stable power supply in areas with low flow velocities.

Ecological Capacity and Bioenergy Potential of Agrocenoses as a Way of Sustainable Agriculture

Background: Calculation of bioenergy potential and ecological capacity are promising methods for assessing the state of an agro-landscape, allowing us to promptly respond to changes in its sustainability. The article presents the results of soil research and calculation of bioenergy potential of the farm territory in the zone of dry steppe on chestnut soils. Methods: Assessment of anthropogenic load on agricultural landscape is based on ecological standards and point system of relative fertility. The determination of the ecological capacity by BEPT of an agrocenosis occupied by winter wheat and sunflower was carried out according to the method of V.M. Volodin, R.F. Eremina, N.F. Mikhailova. Determination of erosion and geomorphological characteristics of the research object was carried out using geoinformation technologies. The basis for creation of digital elevation model (DEM) is the data of radar survey of the Earth surface (SRTM4). Result: Soils of the research object have low and average humus content. Nitrogen level in the soil varies from very low to good; nitrogen availability in the fields is average. Provision with mobile phosphorus is average. Soil potassium content is mostly high. As a result of calculations, it was found that in the conditions of the dry steppe zone, the bioenergy potential of the agrolandscape area occupied by winter wheat is 2735.72 GJ/ha, sunflower-2647.4 GJ/ha. At the same time, the ecological capacity of the field occupied by winter wheat is 2764.6 GJ/ha and sunflower-2676.8 GJ/h.

Effect of Bacillus subtilis – based microbiological preparations on the numerical composition of cultured forms of endophytic bacteria, content of mineral nutrition elements, photosynthetic pigments, as well as on chlorophyll fluorescence indices in leaves of columnar apple trees

The results of agrochemical field experiments conducted in an orchard of columnar apple tree (Malus domestica Borkh.) in the Moscow Oblast during the period of 2021–2022 are presented. The research objects were the ‘Valuta’, ‘Triumph’, and ‘President’ varieties. The effect of foliar treatments of plants with Bacillus subtilis (strain V167) and Bacillus subtilis (strain V417) strains, as well as Bacillus subtilis – based microbiological preparations “Extrasol” (strain Ch13) and “Phytosporin-M” (strain 26D) on such indicators as the microbiological and chemical composition of leaves, the content of photosynthetic pigments in leaves, and chlorophyll fluorescence indices was studied. Plant samples were analyzed using standard methodology. When applying strains and microbiological preparations based on Bacillus subtilis, the taxonomic composition of endophytic bacterial forms cultured on dense nutrient media and isolated from leaves was represented by the Bacillus genus. For comparison, when treating plants with Bacillus subtilis strain V417 and “Phytosporin-M”, the Pseudomonas genus was also detected. The number of cultivated forms of endophytic bacteria in the treated plants was consistently growing, having reached the maximum value of 406800 CFU/g in the “Extrasol” variant. Notably, the content of photosynthetic pigments in leaves depended on both the plant variety and the strain used. High values of maximal efficiency of PSII photochemistry (Fv/Fm) were observed both in experimental and control variants. A consistent increase in leaf N content was detected when applying “Extrasol”. In this respect, the ‘President’ variety showed the greatest response, i.e., a 16.1 % increase compared to the control. The ‘President’ and ‘Triumph’ varieties demonstrated an increase in leaf K content under the influence of foliar treatment of plants with the studied strains and microbiological preparations. The greatest effect of 17.2 % above the control was observed in the ‘Triumph’ variety when treated with “Extrasol”. Foliar treatments of ‘President’ and ‘Valuta’ plants with microbiological preparations contributed to increased, compared to the control, Mg contents in their leaves.

Mapping the Potential of Jawa Tondano Village as a Religious Tourism Village in Minahasa Regency North Sulawesi Province

Minahasa Regency, North Sulawesi Province has many potential resources that continue to be developed to support the tourism sector. However, the government has not yet made local wisdom based on religion a potential to be developed into a tourist destination. The community living in the Jawa Tondano Village has historical value in fighting for the independence of the Unitary State of the Republic of Indonesia and in the spread of Islam in Minahasa Regency. Social interactions that occur with the Minahasa tribe do not fade the value of Javanese ethnic wisdom and the religious nature of the descendants of Kiay Mojo. Kampung Jawa Tondano is a community in Minahasa Regency that has the potential to be developed as cultural-religious tourism based on local wisdom. This study was conducted to analyze the potential of Kampung Jawa Tondano Village physically and non-physically to be developed as a Religious Tourism Village in Minahasa Regency. This study will be conducted using a qualitative design with a case study approach. Data were collected directly through interviews with village government leaders and community leaders and conducted observations to identify all the potential in the Jawa Tondano Village. Secondary data collection was also conducted by utilizing the village profile and searching for references to various electronic publications that are in accordance with the research object. The analysis technique was carried out by means of data reduction, data display and conclusion drawing and verification.

Non-intrusive identification of building loads using EDCA-ShuffleNetV2 with fused feature visualization

Abstract Non-intrusive load monitoring (NILM) enables monitoring of appliance operation status and energy consumption without additional meters, providing innovative data support for energy management. However, current NILM systems still face challenges such as insufficient load feature information and low load identification accuracy. To utilize the load feature information and improve the accuracy of load identification more effectively, this paper first selects loads with high energy consumption and high usage frequency as the research object, makes full use of the load feature information through feature fusion, and converts the fused typical load data into an image through the Gramian summation angular field, and further carries out the identification of loads that still have similarity after feature fusion. Secondly, this paper improves the ShuffleNetV2 model structure by embedding an efficient dual-channel attention (EDCA) module in the basic feature extraction module of ShuffleNetV2 to enhance it to extract adequate load feature information. A residual structure is also introduced to mitigate the information loss and gradient disappearance issues of the model. Finally, the superiority and effectiveness of the fused load features and the proposed model in load identification and typical scenario applications are validated using the iAWE and AMPDS datasets.&amp;#xD;

Optimum Design of Cooling Structure for In-Wheel Motor Drive System

The high-efficient cooling structure is one of the key basic problems in the design of the highly integrated in-wheel motor (IWM) drive system. A 15 kW IWM drive system with the spiral cooling structure is taken as the research object in this article. First, the thermal characteristics under different conditions are analyzed based on the modeling and the heat source determination of the IWM drive system. Second, the highest temperature of insulation and permanent magnet and temperature difference of insulation are taken as optimization objectives. The inlet flow rate, the inlet and outlet diameters, the channel numbers, the channel height, and the channel ribs thickness of cooling structure are taken as optimization parameters to optimize based on the designed experiments, the multivariate linear regression equation and PSO method. Finally, the optimization results are verified by comparing the temperature field before and after optimization. The results show that the optimized structure can achieve better effect. The highest temperature of insulation, the highest temperature of permanent magnet and the temperature difference of insulation of IWM decreased by 9.27%, 9.52%, and 20.93%, respectively. This research work can provide some ideas and methods for the optimization design of cooling structure of IWM drive system.

Research on Air Cushion Flow Field and Bearing Characteristics of Single Row Hole Air Cushion Belt Conveyor

In order to obtain information regarding changes in the air cushion flow field and load-bearing characteristics of a single row hole air cushion belt conveyor, a structural model of the air cushion of the belt conveyor was established, with the single row hole air cushion belt conveyor as the research object. Firstly, according to the theory of fluid lubrication, a mathematical model of the air cushion was established. Then, the effects of air cushion thickness, pore velocity, and belt velocity on the pressure and bearing characteristics of the air cushion flow field were studied using FLUENT software. In addition, the equivalent stress, displacement, and pressure curves between the air cushion flow field and the conveyor belt and the material were analyzed using the two-way fluid–solid coupling method. Finally, the experimental platform of a single row hole air cushion belt conveyor was built, and the flow field and bearing characteristics of the belt were verified through experiments. The results show that reducing the thickness of the air cushion and increasing the pore flow rate can improve the pressure and bearing characteristics of the air cushion, while speed has little effect at lower belt speeds.

Pengaruh Penggunaan Social Media Marketing dan Content Marketing terhadap Brand Awareness di Institusi Pendidikan

The purpose of this study is to evaluate the implementation of social media, content marketing, and brand awareness at the Bandung Culinary Academy and analyze the influence of each and the combination of the two on brand awareness. This research was conducted using an explanatory research approach. In this study, the research object consists of 2 (two) types of variables, namely independent variables and dependent variables. This study uses 2 (two) independent variables, namely the use of social media marketing (X1) and the use of content marketing (X2). The bound variable used in this study is brand awareness (Y). As a result, ATB Bandung has not done social media marketing well, especially in terms of communicating the products offered, but the value of the products offered can be conveyed well to the public. Although the content marketing carried out by ATB Bandung is interactive, relevant, and easy to understand.