Innovation and Tqm Performance of Selected Automobile Parts Manufacturing Industry in Guangdong China: Inputs for A Strategic Roadmap for Continuous Improvement

Abstract

The automotive industry is in the wave of technological change, and the rise of new energy vehicles requires continuous innovation of traditional automotive parts. TQM practice affects innovation, and in order to improve innovation, it is necessary to correctly identify the areas that perform well or need improvement. One way to identify these areas is through surveys of satisfaction with TQM practice and innovation. Few studies analysis TQM impact on innovation focus on automotive parts manufacturing industry. This study takes automotive parts manufacturing industry of Guangdong Province as the research object, explores the relationship between TQM practice and innovation, and fills the gaps in the literature mentioned above. By analyzing TQM practice's extend and innovation's level, explore the influence of different elements TQM practice on each dimension of innovation, and study the significance of TQM practice on each dimension of innovation. Finally, according to the research results, continuous improvement strategic roadmap of automotive parts manufacturing industry is put forward. The roadmap enables company to improve operational performance, enhance product quality, and build a sustainable competitive advantage in the global automotive supply chain. The quantitative data were collected from 342 respondents who participated in the survey of automotive parts manufacturing managers in Guangdong Province. The quantitative data were analyzed by mean value, variance and regression analysis, supplemented by SPSS 26.0 software. The quantitative results show that there is a complex relationship between TQM practice and innovation in automotive parts manufacturing industry. The conclusion and influence are discussed.