Background. Person's civil and ethnic identity, which are components of social identity, develop during socialization under the influence of a number of factors. J. Berry identifies cultural, political, economic and historical factors as the basis for identity formation. The scientific novelty of the work lies in the study of the role of the cultural factor, namely the structure of values, in the formation of a positive civic and ethnic identity of Russians. Objectives. The purpose of this work is to study the structure of the ethnic and civic identity of Russians as well as the influence of individual values on their formation. Study Participants. The study was conducted with the participation of 1014 respondents, ethnic Russians, aged from 19 to 83 years (Mage = 41 years; SD = 13.04; 527 women and 487 men). Methods. J. Finney's MEIM-R methods were used to measure ethnic identity. S. Schwartz's PVQ-R value structure questionnaire was also applied. Civic identity was measured using the methodology from the International Social Survey Program, adapted into Russian by L.K. Grigoryan. Results. It was found that the civic identity of Russians as the individual’s awareness of belonging to the citizens of the country is more pronounced than ethnic identity. Nationalism is expressed more than the ideology of patriotism. The affective component of ethnic identity is more pronounced than the cognitive one. Among the surveyed respondents, the values of independence, security, reputation and benevolence prevail. The values of security, benevolence and universalism increase the level of civic identity in Russians. The key positive regressor in relation to both civic and ethnic identity is the value “Tradition”. Conclusions. Socially oriented values (preservation and self-overcoming) have a positive impact on the formation of positive civic and ethnic identity of Russians. The values of personal orientation (openness to change and self-affirmation) have a negative impact on their formation.