Repurchase Interest Research Articles

Pengaruh Citra Merek dan Inovasi Produk terhadap Minat Beli Ulang Produk Roma di Kabupaten Sidoarjo

This research aims to determine the relationship between brand image and product innovation on repurchase interest in Roma products located in Sidoarjo. Roma products are the focus where further research will be carried out in terms of innovation and brand image. Likert scale in quantitative with sample (non probability). 100 Roma customers were studied with Smart Pls analysis. The results of this research indicate that the relationship between brand image, product innovation and repurchase intention has a significant and positive influence on each other in Sidoarjo Regency.

The Effect Of Live Streaming Selling And Product Quality On Women's Fashion Repurchase Interest At Shopee

Online selling is nothing new in today's marketing system. Many people have been shopping online since they became familiar with the internet, so after the pandemic ended, people are already too comfortable with shopping online. In buying and selling products, the most common transaction is social networks such as Shopee because this application makes it easy for sellers to have a web page that can be connected to share information and communicate between sellers and buyers. Live Streaming has become a new trend in online shopping and the high competition for product quality is something that must be considered by sellers. The purpose of this study is to determine and explain the effect of live streaming selling and product quality on repurchase interest in women's fashion at Shopee. This research uses quantitative methods. Collecting questionnaire data with a Likert scale and using SmartPLS (Partiqal Least Squares) software to analyse the data. The results showed that live streaming sales affect repurchase intention and product quality does not affect repurchase intention in fashion products at Shopee.

The Effect Of Product Innovation And Lifestyle On Brand Trust, Customer Satisfaction And Repurchase Intention

This study aims to identify the relationship between product innovation and lifestyle on brand trust, customer satisfaction and repurchase intention at Pizza Hut Restaurants in the West Jakarta area. The population in this study were all Pizza Hut Restaurant customers in the West Jakarta area. This study involved 230 respondents who were collected using questionnaire distribution with purposive sampling technique. The requirement for purposive sampling is that customers have visited Pizza Hut Restaurants in the West Jakarta Area, at least twice. Data analysis was carried out using Structural Equation Modeling (SEM) with the help of Smart-PLS software. The results of this study indicate a significant influence between product innovation on brand trust, customer satisfaction and repurchase intention. In addition, lifestyle also influences and has a significant impact on brand trust, customer satisfaction and repurchase interest. Brand trust has a significant influence on customer satisfaction. Customer satisfaction also has a significant impact on repurchase intention. As a result, it is important to maintain trust in consumers in an effort to improve purchasing decisions. Therefore, it is important to maintain brand trust and satisfaction in an effort to increase repurchase interest. Because the higher the level of customer trust and satisfaction with a brand, the higher their interest in making repeat purchases.

Pengaruh Celebrity Endorser dan Brand Trust terhadap Minat Beli Ulang pada Produk Bedak Padat Wardah di Kota Cimahi

The purpose of the study was to test and determine the influence of Celebrity Endorser and Brand Trust on the interest to buy again for users of Wardah compact powder products. The approach applied is a quantitative method through the use of primary data obtained from questionnaires. The number of samples in this study there are 90 respondents through the use of technical purposive sampling, then the data were analyzed using SPSS data processing version 25. The specified population is consumers who have previously used solid powder products from Wardah domiciled in Cimahi. The resulting research shows that celebrity endorser can influence the repurchase interest positively, brand trust can affect the repurchase interest positively, simultaneously celebrity endorser and brand trust can affect the repurchase interest.

Pengaruh Social Media Marketing dan Inovasi Produk terhadap Minat Beli Ulang Kopi Bubuk Instan Nescafe di Kota Bandung

This research aims to analyse the impact of social media marketing and product innovation on the likelihood of repurchasing Nescafe instant coffee powder products in the city of Bandung. This research instrument has undergone rigorous testing to ensure its validity and reliability, including assessments of classical assumptions and multiple regression analysis. This instrument served as a data collection tool for respondents aged 17 years and older residing in the city of Bandung who have made a purchase of the Nescafe instant ground coffee product at least once, which is the subject of evaluation in this research. The research includes a total of 120 respondents. The data instruments are tested using the SPSS version 26 software tools, which is an analytical tool. The research findings indicate that Social Media Marketing and product innovation have a favourable and substantial impact on concurrent repurchase interest. What sets this research apart from prior studies is its focus on partial testing and the determination of the research locus specifically in the city of Bandung. The research aims to provide valuable insights for managers responsible for evaluating things, enabling them to develop effective plans or programmes

The Influence of Electronic Service Quality and Customer Satisfaction on Repurchase Interest (Study on Bukalapak E-commerce users in FE UNJ Students)

The Influence of Electronic Service Quality and Customer Satisfaction on Repurchase Interest (Study on Bukalapak E-commerce users in FE UNJ Students)

Perngaruh Kepercayaan dan Pengalaman Pembelian terhadap Minat Beli Ulang secara Online di Shopee: Survei pada Mahasiswa Universitas Singaperbangsa Karawang

This study aims to determine the extent of the influence of trust, purchasing experience on online repurchase interest in shopee case studies of Singaperbangsa University Karawang students in 2024. With a sample size of 100 respondents through a quantitative approach. This study uses multiple linear regression analysis with the help of SPSS software. The results showed that the influence of trust has a significant influence on online repurchase interest in students of Singaperbangsa University Karawang in 2024. Purchasing experience has a significant influence on online repurchase interest in students of Singaperbangsa University Karawang in 2024.

Enhancing Repurchase Intention: The Impact of Service Quality and Facilities at Garuda Pontianak Hotel

This research aims to find out whether there is a relationship between service quality and facilities. With a positive data collection strategy and a sample size of 100 participants, this research applies associative methodology. Participants must be customers who have used Garuda Pontianak hotel services at least twice, in order to be considered for taking part in this research. Statistical methods used in the analysis include: multiple linear regression, correlation and determination coefficients, simultaneous testing (F test), and partial testing (t test). The data are linear, normally distributed, and show no signs of multicollinearity; these findings were confirmed by standard assumption tests. The variables included in this study contributed 61% of the variance in repurchase interest, while the remaining 39% was influenced by other factors that could not be explained. Initial research shows that the quality of services and facilities available at the Garuda Pontianak hotel has a significant effect on repurchase interest for users of Garuda hotel services in Pontianak City.

Pengaruh Kualitas Produk terhadap Minat Beli Ulang yang Dimediasi oleh Kepuasan Pelanggan pada Produk Minuman Penambah Tenaga non Cair Extra Joss pada Mahasiswa program studi Manajemen

This study aims to determine the effect of product quality on repurchase intention mediated by customer satisfaction on non-liquid energy drink product extra joss, especially for students of management study program. The research instrument used has passed validity and reliability tests. This data collection tool is used to interview respondents aged 16-40 years who have experience consuming extra joss products. A total of 119 respondents participated in this study. The data collection method used is cross-sectional or one shot study. Data analysis was carried out using a quantitative descriptive approach, normality test, simple regression, multiple linear regression using SPSS version 24 software, and the use of the sobel test. Of the four hypotheses proposed, two of them are supported by empirical findings. The results of this study indicate that product quality has a direct effect on repurchase intention mediated by customer satisfaction. Meanwhile, other concepts that can directly influence repurchase intention can be explained by future research. The implications of these findings provide benefits for the company or product manager being evaluated, namely Extra Joss, and similar industries, related to designing relevant strategies to improve the quality of these attributes. Keywords: Product Quality, Customer Satisfaction, Repurchase Interest

The Effect of Perceived Quality, Brand Experience and Perceived Risk on the Repurchase Intention of McDonald's Products in Kediri City

This study aims to determine how the influence of perceived quality, brand experience and repurchase intention on repurchase interest in McDonald's products in Kediri City, which is ranked the second most popular fast food restaurant in Indonesia. McDonald's is also one of the pioneers of fast food business in Kediri City where the city is among the richest cities in Indonesia that has successfully recorded the highest Gross Regional Domestic Product (GDP) per capita in Indonesia. This research is a quantitative research with 105 respondents. The sampling technique in this study is non-probability sampling with purposive sampling and data analysis techniques using multiple linear regression. Data analysis was carried out using descriptive statistics with SPSS software version 24. The results showed that perceived quality had a partial significant effect on repurchase intention. Brand experience has a partial significant effect on repurchase intention. Perceived risk has a partial significant effect on repurchase intention. And perceived quality, brand experience and perceived risk have a significant effect simultaneously on repurchase intention.

Analisa Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Untuk Meningkatkan Minat Pembelian Ulang Pada Rumah Makan Lombok Idjo

The purpose of this study was to analyze the effect of Service Quality on Consumer Satisfaction in order to increase Repurchase Interest in Lombok Idjo Restaurant located on Jl. Majapahit No.412, Palebon, Pedurungan District, Semarang City. The population in this study were consumers or visitors totaling 105 people. The results of hypothesis testing of research data from visitors who have been collected and analyzed with AMOS, from the relationship between research variables where p < 0.05 obtained, namely the tangible variable (X1) has a positive, significant effect on the consumer satisfaction variable (Y1), where the CR value is 2.732> 1.97 and the P-value is 0.006 < 0.05. The reliability variable (X2) has a positive, insignificant effect on the customer satisfaction variable (Y1) where the CR value is 2.026> 1.97 and the P-value is 0.043> 0.05. The responsiveness variable (X3) has no effect on customer satisfaction (Y1) at Lombok Idjo Restaurant where the CR value is 1.239 < 1.97. The tangible variable has no effect on repurchase interest (Y2) at Lombok Idjo Restaurant where the CR value is 0.856 < 1.97. The reliability variable (X2) has a positive, significant effect on the repurchase interest variable (Y2) where the CR value is 3.095> 1.97 and the P-value is 0.002 <0.05. The responsiveness variable (X3) has a positive, insignificant effect on the repurchase interest variable (Y2) where the CR value is 2.043> 1.97 and the P-value is 0.041> 0.05. The consumer satisfaction variable (Y1) has a positive, significant effect on the repurchase interest variable (Y2) where the CR value is 3.228> 1.97 and the P-value is 0.001 <0.05.

PENGARUH KEMASAN PRODUK, INOVASI PRODUK DAN DISPLAY PRODUK TERHADAP MINAT BELI ULANG DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA PRODUK RENGGINANG CAP TIGA BINTANG DI DESA GELUNG SITUBONDO

The growth of a company depends on its ability to design strategies. Because, strategy encourages companies to look forward and actively try to create their future. The aim of this research is to analyze and test the influence of product packaging, product innovation and product display on repurchase interest with purchase decisions as an intervening variable. The population in this research is consumers of Rengginag Cap Tiga Bintang. This sampling technique is simple random sampling. Data analysis and hypothesis testing in this research used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that product packaging has a significant positive effect on purchasing decisions, product innovation has a significantly positive effect on purchasing decisions, product display has a positive but not significant effect on purchasing decisions, product packaging has a positive but not significant effect on purchasing decisions. Intention to repurchase, Product innovation has a significant positive effect on Intention to repurchase, Price discounts have a positive but not significant effect on Intention to repurchase, Purchase decisions have a positive but not significant effect on Intention to repurchase, Product packaging has a positive but not significant effect on Intention to repurchase through Purchasing decisions not significant, Product innovation on repurchase interest through purchase decisions has a positive but not significant effect, Product display on repurchase interest through purchase decisions has a positive but not significant effect.

Pengaruh Brand Trust dan Brand Loyalty terhadap Repurchase Intention pada Produk Cat Avian di Gresik

. With the development of the era that is increasingly advanced, companies need to make effective marketing plans to excel in business competition. In marketing planning there are several factors that are considered such as Brand Trust and Brand Loyalty that affect Repurchase Intention. The purpose of the study was to determine the effect of brand trust and brand loyalty partially and simultaneously on repurchase interest in Avian paint product customers in Gresik. The type of research used in this study is explanatory research. This study uses a quantitative approach. The sample population was 100 consumers of Avian paint products in Gresik. The method used in sampling was non-probability sampling and purposive sampling techniques. The research instrument used a questionnaire. The data analysis technique used was multiple linear regression analysis. The results of the analysis can be concluded that brand trust has a partial effect on repurchase interest; and brand loyalty has a partial effect on repurchase interest; while Brand Trust and Brand Loyalty have a simultaneous effect on Repurchase Interest in Avian Paint Product Customers in Gresik

The Influence of Experiential Marketing and Service Quality on Repurchase Intention

The study entitled The Influence of Experiential Marketing and Service Quality on Repurchase Interest is a study of how much influence experiential marketing is carried out by entertainment venue managers and the quality of service carried out to support increased visitors as an impact of repurchase interest carried out by visitors. This study uses a descriptive and verification research design, with a quantitative research method. Descriptive testing in this study is done by using continuous line analysis and its verification analysis using path analysis. The results of the analysis show that experiential marketing carried out by managers is included in the good category, this is supported by the quality of service provided by managers according to respondents' responses is good. Based on the analysis carried out, shows that the relationship between the variables studied has a positive relationship, and experiential marketing and service quality both simultaneously and partially have a significant effect on consumer repurchase interest. Of the two variables studied, experiential marketing has a greater influence than service quality on the repurchase interest of visitors to Jans Park Jatinangor.

The Effect of Product Quality, Price, Sales Promotion on Repurchase Interest in the Maternal Disaster Distro Brand in the Instagram Application

The Effect of Product Quality, Price, Sales Promotion on Repurchase Interest in the Maternal Disaster Distro Brand in the Instagram Application

The Influence Loyalty on Repurchase Interest In Online Shopping At Shopee

The Influence Loyalty on Repurchase Interest In Online Shopping At Shopee

Analysis of Customer Experience and Customer Satisfaction on Repurchase Intention with Customer Loyalty as a Mediation Variable at Cafe Dokobox Mamuju

This article discusses customer experience and customer satisfaction regarding repurchase interest at Cafe Dokobox Mamuju, with customer loyalty as a mediating variable. This research used a questionnaire to collect data from 200 customers and analyzed using SmartPLS 3. The results show that customer experience and customer satisfaction have a significant influence on loyalty, customer experience also influences repurchase intention. However, customer loyalty does not mediate the influence of customer experience and satisfaction on repurchase intention.

PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA UD. CATERING “N” DI SITUBONDO

The business world in the current era is getting tighter, especially in the world of marketing competition, which makes business owners must have a superior strategy in facing competition out there. Business actors are required to have high creativity and innovation in order to attract the attention of consumers in using their services or products. The purpose of this study was to analyze and examine the effect of Product Quality, Service Quality and Price on Repurchase Interest through Consumer Satisfaction as an Intervening Variable at UD. Catering "N" in Situbondo. The target respondents of this research are UD consumers. Catering "N" using the simple random sampling method. Data and hypothesis analysis using the Structural Equation Model-Partial Leas Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application show that product quality has a significant positive effect on customer satisfaction. Service quality has a positive but insignificant effect on customer satisfaction. Price has a significant positive effect on customer satisfaction. Product quality has a significant positive effect on repurchase interest. Service quality has a significant positive effect on repurchase interest. Price has a significant positive effect on repurchase interest. Customer satisfaction has a significant positive effect on repurchase interest. Product quality has a significant positive effect on repurchase intention through customer satisfaction. Service quality has a positive but insignificant effect on repurchase intention through customer satisfaction. Price has a significant positive effect on repurchase interest through customer satisfaction.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI ULANG PADA SWALAYAN KOPERASI GUYUB RUKUN DI PANARUKAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING

In the current era of globalization, of course, there are many developments that are very rapid and increasingly sophisticated, one of which is the development of retail business businesses. The purpose of this study is to analyze the Role of Product Diversity, Service Quality, and Facilities in influencing Consumer Satisfaction and Repurchase Interest in Guyub Rukun Cooperative Supermarket in Panarukan. This research is an explanatory research. The population in this study is the consumers of the Guyub Rukun Cooperative Supermarket in Panarukan. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this study used the Structural-Partial Least Square Equation Model (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, showed that product diversity did not have a significant effect on consumer satisfaction, Service quality did not have a significant effect on consumer satisfaction, Facilities had a significant effect on consumer satisfaction, Product diversity had a significant effect on repurchase interest, Service quality did not have a significant effect on repurchase interest, Facilities do not have a significant effect on repurchase interest, Consumer satisfaction has a significant effect on repurchase interest. The results of the indirect influence hypothesis test showed that the variable of product diversity on repurchase interest through consumer satisfaction had a negative but insignificant effect, The quality of service for repurchase interest through consumer satisfaction has a negative but not significant effect, the facility for repurchase interest through consumer satisfaction has a positive but insignificant effect.

The Influence of Online Shopping Experiences and Trust on Repurchase Interest in TikTok Shop

This research aims to determine the influence of online shopping experiences and trust on repurchase intention at TikTok Shop. The sample objects in this research are consumers who have made at least 3 purchases on the TikTok Shop application. There were 28 consumers who made purchases 3 times, 5 people made 4 purchases, and 67 people made frequent purchases at the TikTok Shop. This study uses a Quantitative Method using non-probability sampling method with purposive sampling. The sample in this study was 100 respondents, processing data using the SPSS 26 application with multiple linear regression analysis testing which included validity test, reliability test, Ttest, Ftest and the coefficient of determination (R²). The research results show that: Hypothsis 1) online shopping experience has a positive and significant effect on repurchase interest at TikTok Shop, hypothsis 2) trust has a positive and significant effect on repurchase interest at TikTok Shop, hypothesis 3) Trust and Online shopping experience have a positive and significant effect on online repurchase interests the determinant coefficient (R²) is 0.156. This means that the variables of online shopping experience and trust influence repurchase interest at TikTok Shop by 15.6%, while the remainder or 84.4% is influenced by other variables not examined in this research.