This article presents the methodology developed by the authors for marketing research into the needs for coffee drinks and its application for organizing a coffee shop “Coffee for Frends” in the city of Kazan (Republic of Tatarstan). Despite the economic crisis, the consumption of coffee drinks and the consumption of sweets in society is growing, which favors the growth of demand for them and the organization of coffee shops. The purpose of this work is to develop a methodology for marketing research of the needs for coffee drinks and its application for organizing a coffee shop. To achieve this goal, the following tasks were set: to develop and present a marketing research methodology for the needs for coffee drinks, to apply the developed marketing research methodology for organizing a coffee shop “Coffee for Frends” in the city of Kazan (Republic of Tatarstan), and to draw appropriate conclusions based on the results of the work. The results of the study showed that currently there is an increase in demand for coffee drinks in society, and the coffee shop market is growing, highly profitable and promising for financial investment.