BACKGROUND: Statistics shows a decrease in the birth rate in Russia. This is alarming fact that obliges to take some measures, including preventive ones. Since the reproductive health of students will determine demographic indicators for many years to come, it is very important to choose methods of prevention in one direction or another, taking into account modern technical trends and hobbies of young people. AIM: To explore the knowledge of students of different specialties in matters of reproductive health, reproductive culture. To suggest the way of preventive measures based on the data obtained. MATERIALS AND METHODS: The study involved students from the Ural, Moscow and St. Petersburg universities. 537 questionnaires were processed. The questionnaire indicated the social status of the participants (gender, age, university profile). According to the latter criterion, the sample was divided into four groups: natural sciences, medical sciences, technical sciences, and humanities. An anonymous survey was conducted in the “Google form”. The respondents answered questions about the most pressing problems of reproductive health and reproductive culture. RESULTS: 64% of the respondents assess their reproductive health as good; the most popular source of information on contraception for university youth is the Internet. According to the analysis of the data obtained, in the event of an unwanted pregnancy, only 24% of the women surveyed would have the pregnancy kept, which may indicate a low reproductive culture of students. CONCLUSION: To take attention to reproductive health and prevention issues among students in accessible terms, blogging on social networks by specialists in the field of obstetrics and gynecology, urology and andrology, senior medical students or clinical residents can be proposed.