In this paper, I make a critical assessment of the ways that issues relating to the ‘gentrification’ of inner-city neighbourhoods have been conceptualised, especially in North America, in both positivist and extant marxist work, I aim to rethink the processes generating ‘gentrification’ and ‘gentrifiers' and our ‘ways of seeing’ the results of these processes, First, I address epistemological problems of neoclassical and marxist approaches to this subject. Second, I critically appraise the problématique of marxist work on gentrification, emphasising its lack of attention to the interrelationships of employment restructuring and changes in the reproduction of labour power. From this, I argue that gentrification is a ‘chaotic concept’ and that the processes and elements it comprises need to be thought through again. I begin tills task by attempting to disaggregate the concept with empirical reference to North American metropolitan inner cities, I hypothesise that the upsurge of renovation activity by and for moderate-income households and those with so-called alternative life-styles is produced by the interaction of changes in production and reproduction. Further research is needed in this area. Finally, I explore the possibility that such ‘marginal gentrifiers' and those they now displace may have similar needs that could be met by different kinds of neighbourhood revitalisation.