Intention Relationship Research Articles

The impact of basic values on consumer purchase intention of takaful with moderating role of similarity of competitors

PurposeThis study aims to determine the impact of basic human values on consumer purchase intention of takaful. The core purpose of this study is to establish the moderation of similarity of competitors between the proposed relationship of tradition value, conformity value and consumer purchase intention of takaful.Design/methodology/approachThis study supports the positivist philosophical paradigm and follows quantitative research methods, cross-sectional approach and close-ended questionnaire technique for data collection. The IBM SPSS and AMOS programs were used to perform data analysis.FindingsThe finding reveals that tradition value produces positive effect and stimulation value produces negative effect on consumer purchase intention of takaful. Meanwhile, the similarity of competitors moderates the proposed relationship of tradition value, conformity value and consumer purchase intention of takaful.Research limitations/implicationsThe scope of this study is limited to measure the role of tradition value, conformity value, stimulation value and self-direction value. However, future studies should investigate the role of hedonism value, achievement value and universalism value in consumer purchase intention of takaful. Further, the data collection from three major cities of Pakistan is considered as a main limitation of this study including scarcity of time and resources. Future studies should enhance the geographical scope of research by including large and small cities, town and rural areas to enhance the generalization of the study.Originality/valueThe present study highlights leading challenges faced by takaful industry including the perception of similarity of competitors that create confusion in the mind of consumers. This study also introduces the role of basic human values in activating consumer’s intention to purchase takaful services.

Trait affectivity and applicant reactions: a multiwave field study

PurposeAlthough affective accounts of organizational justice theory have been offered, suggesting a role played by trait affectivity dimensions – trait positive affectivity (TPA) and trait negative affectivity (TNA) - in shaping applicant reactions to selection procedures, research in this area relies on cognitive information processing accounts of justice perceptions. Thus, the role played by TPA and TNA in shaping applicant reactions is an underexplored area. This study explicates and tests the role of TPA and TNA in shaping reactions.Design/methodology/approachThe authors carried out a three-wave field study of police job applicants, measuring TPA and TNA before testing and applicant justice perceptions and recommendation intentions pre-feedback and post-feedback.FindingsTPA, but not TNA, was positively associated with justice perceptions and recommendation intentions. Mediation analyses suggested that the TPA-recommendation intentions relationship was mediated through justice perceptions.Practical implicationsRecruiting high TPA applicants can benefit future applicant pools due to enhanced recommendation intentions. High TPA applicants react more favorably to positive features; thus, procedures should conform to procedural justice rules so that favorable aspects exist for high TPA applicants to respond favorably towards.Originality/valueThe authors’ work is the first to integrate affective accounts of the justice perception formation process into applicant reactions research. Their work supports a role served by affect in shaping applicant fairness perceptions and provides novel and important insights for both theory and practice.

Validating nature relatedness scale in the Philippines: Social responsibility as a cultural driver on why nature relatedness promotes green purchase intention

AbstractDespite the global nature of environmental problems, research on environmental psychology has been mainly based on Western countries, and very limited studies looked into environmental psychological constructs and processes through a non‐Western cultural lens. The present study examined the psychometric properties of the short‐form Nature Relatedness Scale (NR‐6) and investigated culturally relevant mechanisms that facilitate the positive influence of nature relatedness on green purchase intentions among Filipinos. Two studies were conducted to attain these objectives. Study 1 (N = 504) validated the NR‐6. Confirmatory factor analysis yielded a stable unidimensional factor structure of NR‐6 with good data‐model fit and strong factor loadings. Study 2 (N = 366) tested a moderated mediation model indicating the mediating role of social responsibility on nature relatedness and green purchase intention relationship across the different levels of interdependent self‐construal. Results indicated that social responsibility mediated the positive impact of nature relatedness on the intention to buy green products among Filipinos. More importantly, results showed a significant moderating role of interdependent self‐construal such that the indirect effect of social responsibility was stronger among Filipinos with higher levels of self‐construal than those with lower levels. Implications, limitations, and future directions are discussed.

The Application of Medical Tattooing in Cosmetic Breast Surgery.

Historically, medical tattooing has mainly been applied to correct or simulate the nipple areola complex among breast cancer survivors postmastectomy. Our purpose was to extend the application of medical tattooing to other cosmetic breast surgeries in a complimentary fashion and to improve aesthetic outcomes through scar blending, areola extension, and/or decorative appliques. Two case studies in which medical tattooing was applied following breast augmentation or reduction are presented. Our clinical procedures are described, including assessment, treatment planning, equipment, inks, and considerations for topical anesthesia. The two cases illustrate the range of applications of medical tattooing in cosmetic breast surgery from minor touch-up, to using elaborate decorative appliques for camouflage. Preoperative photographs, and postoperative patient photographs illustrating good aesthetic outcomes are presented. The field of medical tattooing is effective and is expanding rapidly but needs professional direction. We suggest plastic and cosmetic surgery practices develop active and intentional relationships with professional tattoo artists. Professional medical organizations should lead the development of medical tattoo assistant training and credentialling. Priorities for future research are described.

Does service recovery matter? Relationships among perceived recovery justice, recovery satisfaction and customer affection and repurchase intentions: the moderating role of gender

PurposeThe purpose of this study/paper is first to determine the impact of perceived recovery justice (PRJ) (as a second-order construct) on recovery satisfaction and repurchase intentions; secondly, to investigate the mediating impact of customer affection and recovery satisfaction (on the relationship between PRJ and repurchase intentions and satisfaction and repurchase intentions, respectively); and thirdly, to examine the moderating effect of gender on the relationships between PRJ–recovery satisfaction–repurchase intentions.Design/methodology/approachThe authors used a self-administrated survey technique for data collection. Afterwards, partial least square structural equation modelling was used to evaluate the data from 300 respondents (the automotive insurance industry in Punjab, Pakistan).FindingsThe findings show that PRJ, recovery satisfaction and customer affection positively predict repurchase intentions. PRJ also indirectly predicts repurchase intentions through the mediating effect of recovery satisfaction. Gender has a contingent effect on the PRJ–customer satisfaction–repurchase intentions relationship, such that the effect is higher for females than males. These findings have important theoretical and practical implications. To counter service failure, this study helps to draft effective strategies and policies for the insurance industry to make customers loyal patrons.Practical implicationsThese findings have important theoretical and practical implications. To counter service failure, this study helps to draft effective strategies and policies for the insurance industry to make customers loyal patrons.Originality/valueThis study also tested a novel relationship, in that the authors used customer affection as a mediating factor between the satisfaction and repurchase intentions relationship. Moreover, the authors also tested the moderating role of gender in PRJ–recovery satisfaction–repurchase intentions associations.

The relationships between the satisfaction, value for money and repurchase intent constructs in the context of wine tasting room

ABSTRACT This study aims to examine the relationships customer centric measures in wine tasting rooms. Furthermore, moderating role of customer satisfaction in value for money and repurchase intent relationship was examined.The data were collected in wineries in British Columbia, Canada. Analysis was conducted using the partial least squares structural equation modelling (PLS-SEM). In order to test the moderating role of satisfaction, the respondents were divided into two groups of unsatisfied and satisfied customers. The multi-group analysis of PLS-SEM was used to detect possible heterogeneity.The findings show that there is a significant relationship between value for money and repurchase intent. A significant relationship between value for money and repurchase intent was also detected, when satisfaction as a dichotomous variable was present in the model. A moderating role of satisfaction was discovered, where the strength of the relationship between value for money and repurchase intent appeared to decrease with higher levels of satisfaction.This study provides an overview in the triangle relationships between value for money, customer satisfaction and repurchase intent, and how the dichotomous satisfaction construct moderates the value for money and repurchase intent relationship. Surprisingly, the moderating impact was found to be negative and at the same time significant.

Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image and Ease of Travel

The following study first examined how consumers are influenced by social media advertising and what role vloggers play in influencer marketing. Secondly, the factors considered by consumers while making a final decision for purchasing and traveling are explored, affected by the destination image for the country of origin. The aim of the research was fulfilled by reviewing relevant literature and defining and exploring the relationship among variables: vlog marketing, YouTube, Facebook, Instagram, Snapchat, E-WOMs, consumer travel intent, consumer purchase intent, destination image, and ease of travel. A self-administered survey questionnaire with a 5-point Likert scale was utilized and shared online among social media users for collecting data via two resources: personal connections and relevant social media platforms. A total of 428 valid responses were collected. The PLS-SEM software was used to analyze and interpret the data. The measurement model, structural model, regression analysis, and t-tests were used for testing and concluding results for hypotheses. The results concluded that vlog marketing, with all its higher-order constructs, except Snapchat, has a significant positive effect on consumer travel intent and purchase intent. Moreover, destination image and ease of travel enhance the relationship of vlog marketing and consumer travel intention but not that of vlog marketing and consumer purchase intention. The study contributes to the literature on influencer and content marketing on social media networks by emphasizing the role of vloggers in shaping consumer behavior and placing a distinct image of a destination place, and how ease of travel affects the decision to travel and buy travel goods and services advertised on vlogs.

Influences of airport service quality, satisfaction, and image on behavioral intention towards destination visit

ABSTRACT An airport significantly facilitates passengers to travel domestically and internationally. It can also attract passengers to visit the region where it is located. The present research examines the influences of airport service quality, satisfaction, and airport image on behavioural intention towards visiting the destination country. The survey was conducted with 314 Cambodian outbound travellers. The research has employed Confirmatory Factor Analysis and Structural Equation Modelling to measure the relationship of service quality, satisfaction, image, and behavioural intention. The results show that satisfaction strongly affects behavioural intention towards visiting the destination country, while air service quality has a moderate effect, and airport image has no effect.

How Effective Are Social Media Influencers Recommendations The Effect of Message Source on Purchasing Intention and e-Word of Mouth (WOM) from a Para-Social Interaction Perspective

Purpose –The aim of this study was to eplainhow the source credibility, attitude homophily, interactivity, and para-social interaction are related and affect the attitude toward the post. Following this, the effect of this attitude on buying and e-WOM intention and the moderating role of risk aversion levels in this relationship also has been investigated. Design/methodology/approach –Data were collected from 570 followers of an influencer who mainly share content related to experience products on Instagram. The research model was tested with SEM and multi group comparison analysis using AMOS. Findings –This study revealed that para-social interaction of consumers with influencers results in the generation of a positive attitude towards the recommendation post of the influencer. Also, once a positive attitude towards the post has been generated, it results in the generation of purchase intention and e-WOM engagement. Relationships examined in the context of experience products showed that attitude homophily and influencer's interactivity were the most influential among the antecedents (influencer's credibility, attitude homophily, interactivity) examined in the formation of para-social interaction. In the study, it was also determined that the risk aversion levels of consumers have a moderating effect on the attitude-purchase intention relationship, and even in the context of experience products that are perceived as inherently risky, consumers with low risk aversion tended to make purchases by considering the influencer's share.Discussion –Today, where influencer marketing is used extensively by businesses, it is possible for these activities to create the desired effect by choosing the right influencer. It is crucial to determine what is necessary to ensure that the followers buy the product and have positive word-of-mouth communication that are among the ultimate goals of the influencer's posts. For experience products where the purchasing decision is relatively risky, it can be said that for the success of influencer marketing, the influencer's expertise, the attitude homophily, and the willingness of the influencer to interact are essential at the point of establishing para-social interaction. In order to ensure that consumers with high risk aversion levels buy the product, it can be recommended to pay great attention to the content shared and provide helpful information that reflects the truth.

Bystander intervention among secondary school pupils: Testing an augmented Prototype Willingness Model.

This study augmented the Prototype Willingness Model (PWM) to assess reactive and deliberative decision-making underpinning bystander intervention in gender-based violence contexts. There were 2079 participants (50% male, 49% female, and 1% unreported), aged 11-15years old (M=12.32, SD=0.91), attending 19secondary schools across Scotland. Participants self-reported the augmented PWM variables, then their intervention behaviour approximately 1month later. Path analyses mostly supported the predicted relationships between positive and negative bidimensional attitudes, subjective norms, prototype perceptions, perceived behavioural control, and self-efficacy on intentions and willingness. Willingness predicted positive (speaking with a teacher) and negative (doing nothing) intervention in less serious violence. Self-efficacy predicted negative intervention in more serious violence. Subjective norms positively moderated the attitudes-intentions relationship. Overall, the results suggested that reactive (willingness) more so than deliberative (intention) decision-making account for intervention when young people witness gender-based violence. Additionally, the findings highlight the complexity of bystander intervention decision-making, where adding control perceptions, bidimensional attitudes, and moderators have independent contributions. Furthermore, self-comparison to the typical bystander who positively intervenes (prototype perceptions) was the strongest predictor of intentions and willingness, highlighting in a novel way the importance of image and group membership on decision-making.

Tourists’ travel intention: revisiting the TPB model with age and perceived risk as moderator and attitude as mediator

Intención de viajar de los turistas: revisitando el modelo TPB con la edad y el riesgo percibido como moderadores y la actitud como mediadoraPropósitoEste estudio tiene como objetivo comprender la intención de viajar de los turistas durante la pandemia de COVID-19 mediante el uso de la teoría del comportamiento planificado (TPB) con vínculos causales y moderadores adicionales. Los tres objetivos de investigación de este estudio son explorar (1) la causalidad básica, (2) los efectos mediadores de la actitud y (3) los efectos moderadores de la edad y el riesgo percibido, del modelo TPB extendido, respectivamente.Diseño/metodología/enfoqueSe realizó una encuesta online en Taiwán durante la pandemia del COVID-19. En total, la encuesta generó 351 respuestas. El análisis del modelo estructural se realizó para probar las relaciones de causa y efecto en el modelo TPB tradicional y el papel mediador de la actitud de un individuo con respecto a los viajes durante la pandemia del COVID-19. Se aplicó el procedimiento de análisis multigrupo SmartPLS para probar los efectos de moderación de la edad y del riesgo percibido.ResultadosSe muestra que el control del comportamiento percibido es el principal antecedente de la intención de viajar en el TPB tradicional, mientras que la actitud media parcialmente la relación entre la norma subjetiva y la intención de viajar. Además, los tests de moderación confirman que tanto la edad como el riesgo percibido muestran un efecto moderador significativo solo en la relación entre la norma subjetiva y la intención de viajar.Originalidad/valorLa novedad de esta investigación es que este estudio propuso y verificó la influencia mediadora de la actitud y los dos efectos moderadores adicionales de la edad y del riesgo percibido, lo cual profundiza en la comprensión del modelo TPB y el impacto del COVID-19 en la intención de viajar. Dado que el modelo TPB depende del contexto, el uso de una variable mediadora y dos variables moderadoras permite comprender mejor cómo el TPB funciona en una situación diferente.

Influence of perceived environmental knowledge and environmental concern on customers' green hotel visit intention: mediating role of green trust

PurposeThe purpose of this study is twofold. First, it aims to examine the influence of customers' green considerations in the form of perceived green knowledge and environmental concern on their intention to stay at green hotels; and secondly, to explain the mediating role of green trust among the considered variables.Design/methodology/approachThe study investigates green hotel visit perceptions of 213 customers of hotel industry of Dhaka, Bangladesh using Partial Least Square method. Data was collected using a standard structured questionnaire.FindingsThe findings display a significant positive influence of perceived green knowledge and green trust on customers' green hotel visit intention. Moreover, green trust mediates the relationship of green visit intentions with customers' green knowledge and environmental concern.Practical implicationsThe study demonstrates that environmental knowledge and green trust make customers choose green hotels. The findings of the current study may assist the hotel business administrators to understand the underlying factors for choosing green hotels and adopting green practices in their business operations accordingly.Originality/valueTo the best knowledge of the researchers, the study is first to measure the mediating impact of green trust on the influential factors of customers' green hotel visit intention in Bangladesh. The result reveals how considered variables interact with each other to influence green hotel choice decisions.

Fake it or make it to stay? A case of Pakistani frontline emergency rescue workers

Drawing from the job demands-resources (JD-R) model and job characteristics model (JCM), this study examined the relationship between emergency rescue workers’ surface acting and turnover intentions through emotional exhaustion. We hypothesized that task significance is a pertinent boundary condition that attenuates the surface acting–emotional exhaustion relationship. We also introduced job control as another boundary condition in the emotional exhaustion–turnover intentions relationship. Three-wave data gathered from 256 emergency rescue workers revealed that participants’ surface acting increased their emotional exhaustion which triggered their intention to quit. Task significance was found to moderate the surface acting–emotional exhaustion relationship, such that the interaction effect at medium and high levels drastically reduces the exhaustion level of emergency workers. Individuals with high job control show high turnover intentions in the case of those with medium and high emotional exhaustion. These findings have significant implications for human resource management research and practice, especially around job design for those emergency rescue workers likely serving as emotional laborers.

Hunting the Best Opportunity Through the Arrow of General Decision-Making Styles: Unfolding the Role of Social Capital and Entrepreneurial Intention.

This research aims to identify the investor’s decision-making styles and their impact on entrepreneurial opportunities through the mediation role of entrepreneurial intention and moderation effect of social capital in the healthcare sector of Pakistan. This study applied a structural equation modeling (SEM) to test the hypotheses on a sample of 400 healthcare investors. Our findings reveal that the conditional indirect relationship of entrepreneurial intention through social capital was significant on opportunity creation and an insignificant influence on opportunity discovery from decision-making styles. This study provides implications for policymakers to enhance entrepreneurial opportunity creation by providing robust social environment investors and encouraging them to create business ventures in the healthcare sector.

Can Entrepreneurial Spirit Accelerate Local Agri-Food Consumption: A Mediation Moderation Analysis using Theory of Consumption Values

The purpose of this study is to identify the consumption values that drive the purchase intention of Agri-food products (AFP) produced by local entrepreneurs, and how their entrepreneurial spirit can moderate the interplay between values and purchase intention. A sample of 428 users of AFP was drawn to test the model comprising three consumption values with inclusion of trust as a mediator and entrepreneurial spirit as moderator of the relations between constructs. The model was tested using structural equation modeling. Only functional value has a significant influence on trust, whereas all three consumption values influence the purchase intention also trust partially mediated the relationship of consumption values and purchase intention. Entrepreneurial spirit moderates the association of purchase intention with emotional value and trust. The consumption value theory in the context of AFP produced by local entrepreneurs is unique to this study.

PENERIMAAN E-WALLET SYARIAH LINKAJA DALAM RANGKA PENGEMBANGAN EKONOMI DIGITAL DI INDONESIA

The emergence of sharia-based E-Wallet is a new thing in Indonesia and an academic response is needed for this. This article is intended to measure the level of individual acceptance of Sharia E-Wallet by looking at the relationship between factors related to intention, by using modification and simplification of the UTAUT model and using the analysis of Structural Equation Modeling (SEM) analysis. This study found that factors such as User Value, Effort Expectancy and Social Influence have a positive and significant impact on Performance Expectancy. In the context Behavioral Intention relationship it is found that there is a positive and significant influence between Effort Expectancy and Social Influence on the Intention to adopt Sharia E-Wallet. Meanwhile, User Value and Performance Expectations do not have a significant and positive relationship. This research provides advice in building a digital economy in Indonesia through a program of strengthening Literacy and Regulation in utilizing the potential of Muslims and preferences in using sharia products in Indonesia in accordance with the grand plans in Building Sharia Economic and Finance 2019-2024.

Can advertising enhance consumers' desirable COVID-19 health behavioral intentions? The role of brand-pandemic fit.

This article explores the fit between the advertised brand and the pandemic as a potential influence on consumers' intentions to engage in socially responsible health behaviors (social distancing, mask wearing, and getting tested when exposed). In an advanced and emerging market setting we find that advertisements for brands that are perceived as high on brand‐pandemic fit enhance consumers' socially desirable COVID‐19 health behavioral intentions and changes in brand credibility is the mechanism that drives such intentions. Fit is especially beneficial on the intentions of consumers whose health beliefs reflect only low to moderate concern about COVID‐19. Consumers with low or moderate (vs. high) COVID‐19 health beliefs exhibit an increased susceptibility to the fit—desirable health behavioral intentions relationship. The results are also corroborated in an emerging market context. Together, the results establish links between brand‐pandemic fit of advertisements, brand credibility, health beliefs, and consumers' intentions to engage in socially desirable health behaviors. The results suggest that advertising can play a role in encouraging desirable health behaviors and can promote consumer welfare via ads of high fit products and services that provide benefits during the pandemic in both advanced and emerging markets.

Assessing behavioral intention toward green hotels during COVID-19 pandemic: the moderating role of environmental concern

PurposeThe study aims to investigate the consumers' behavioral intention toward green hotels. The tendency of individuals to afford green hotels is further escalating with progressing coronavirus disease-2019 (COVID-19) pandemic recurring waves. The increased worry of consumers toward health, hygiene and the climate is acquiring momentum and transforming how consumers traditionally perceive green hotels.Design/methodology/approachThe study has recommended an integrated framework incorporating various research fields as attitude-behavior-context theory, theory of planned behavior (TPB) and moderating influences to study the associations among the antecedents of consumers' behavioral intention toward green hotels. The study comprised the participation of 536 respondents residing in the Delhi and National Capital Region (NCR) of India. The data analysis strategy involved the use of structural equation modeling (SEM) analysis to test the proposed research framework.FindingsThe results and findings of the study indicated a significant influence of fear and uncertainty of the COVID-19 pandemic and environmental concern on green trust. The results also revealed the considerable impact of green trust on willingness to pay premium, attitude and subjective norms, which significantly influenced behavioral intention. The analysis also revealed the moderating influence of environmental concern in the relationship of green trust and behavioral intention.Research limitations/implicationsThe study has recommended significant theoretical. The theorists may use this research framework to analyze better the transforming consumer behavior trends toward green hotels in the ongoing fearful and uncertain COVID-19 pandemic scenario.Practical implicationsThe study has recommended significant managerial implications. The industry practitioners may also utilize the framework to sustain the hotel business and bring new strategic insights into practice to combat the impact of the pandemic and simultaneously win consumers' trust in green hotels.Originality/valueAlthough the researchers have previously emphasized consumers' intention toward green practices embraced by hotels, the impact of the COVID-19 pandemic on the green hotel industry gained noticeable attention from researchers. Furthermore, there is a scarcity of literature providing insights on the behavioral dynamism of hotel customers' trust, attitude and willingness to pay for green hotels during the repetitive waves of the COVID-19 pandemic. The study will support the existing literature gap by enlightening the associations among the various antecedents of green hotels' behavioral intention, COVID-19 and environmental concern.

Career stages at the bottom line: Revisiting the relationship between organizational justice and turnover intentions

PURPOSE: The literature of the field suggests a strong relationship between organizational justice and turnover intentions of employees; however, the applicability of this claim has never been tested across different career stages, therefore, this study attempted to examine if there were any differences in this relationship across different career stages. METHODS: The data was collected from 71 different service sector organizations from both the public and private sectors. Initially, the lists of all the employees were obtained from their respective HR departments. From the main list, three subsidiary lists were generated relating to (1) early-career level employees, (2) mid-career level employees, and (3) the top-career level employees. RESULTS: It is found that the justice-turnover intentions relationship varied across different career stages. Only distributive justice affected the turnover intentions of early-career employees. At the middle career stage, all three components of justice affected turnover intentions. None of the components of organizational justice influenced turnover intentions at the later career stage. RESEARCH LIMITATIONS/IMPLICATIONS: The current study was only focused on looking for differences in the proposed relationship across different career stages. Future researchers can consider looking for the underlying causes that make up such differences. ORIGINALITY: This study offers a better understanding of employee turnover behavior as a result of their perception of organizational justice at different career levels across diverse organizations, it attempts to contribute to exploring the interaction of different organizational stages concerning Career stage theory (CST). This study further adds new insights into the theories of organizational justice, and turnover intentions.

The Role of Higher Education in Developing Entrepreneurship: A Two-Country Study

The purpose of this paper was to investigate entrepreneurial intentions among university students in China and Mexico. Findings reveal that students’ perceptions of an entrepreneurship major, self-employment, and self-confidence levels influence their entrepreneurial intentions. In addition, we found that external structural support had a significant moderating effect on the self-confidence and entrepreneurial intent relationship. The aforementioned moderating relationship was mitigated by access to and availability of external support.