On the basis of the information dissemination law in Microblog and its network topology, this paper analyzes the characteristics of the user nodes, structure characteristics of the groups, and the dissemination characteristics of the information of Microblog, and then proposes some related countermeasures to control and guide the healthy and rapid information dissemination of Microblog network. The research shows that the Microblog network renders mesh topology with good characteristics of cluster, centrality and similarity. The efficiency of information dissemination in Microblog network is relatively very high and the network is not fragile. Meanwhile, the node's role in the dissemination of information varies greatly, and it is easy to form opinion leader. It has important significance to strengthen the government's authoritative coverage and rapid response capability, make the opinion leaders play an active role in guiding correctly for the information dissemination management in Microblog network.
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