In view of the global environmental trends, in the process of functioning of the domestic ecologically oriented entrepreneurship, the analysis and improvement of the relevant regulatory and legal tools, which allows to make strategically important decisions at different levels of management, becomes particularly relevant. The development and implementation of national and regional programs for the development of the agro-industrial complex and rural areas should be aimed at preserving the environment, meeting the needs of consumers for high-quality and safe products that meet international quality standards. Environmental assessment of investment projects, formation of investment-attractive types of land use, implementation of formalized environmental management systems are fundamentally important on the way to solving this issue. Such a systematic approach is the key to the development of greening of agrarian entrepreneurship and integration into the global economy. The purpose of this article is: improvement of the institutional and economic mechanism of ecologically oriented entrepreneurship in the agrarian sphere of the region in the conditions of European integration by developing directions for the harmonization of normative and legal legislation in this sphere. In order to ensure the set goal, the following tasks were solved within the scope of this study: the specifics of legal support for the development of ecologically oriented entrepreneurship in the conditions of the realities of the domestic economy and European integration processes were clarified; on the example of the Carpathian region of Ukraine, the conceptual directions of the formation and effective development of ecologically oriented entrepreneurship in the context of economic European integration are analyzed; directions for the harmonization of regulatory legislation in this area have been developed and substantiated.
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