With the cooperation of physics experiment teaching and theoretical teaching, colleges and universities put forward three dimensions of experiment teaching objectives, that is, optimize the experiment content and experiment equipment, attach importance to the quality control of the whole process of experiment teaching and establish a diversified experiment teaching evaluation model, and determine the teaching objectives of physics experiment courses. Under the trend of education reform, the physics experiment teaching in colleges and universities is constantly innovating, developing comprehensive experiments and designed experiments, improving experimental equipment, and optimizing the test work of experimental courses. This paper discusses the work of physics experiment teaching in colleges and universities, analyzes the focus of the reform of physics experiment teaching, and probes into the specific strategies of the reform, hoping to provide strong support for promoting the reform of physics experiment teaching in colleges and universities.