Abstract— Reflective color LCDs with double polarizers have been developed by means of optimizing liquid‐crystal modes, aperture ratio, color‐filter properties, thickness of the glass substrate, polarizers, reflectors, etc. These LCDs are sufficiently bright, display many colors, have good hue, and are light weight with thin outline and low power consumption. Since they have double polarizers, a very high contrast ratio can be obtained. Therefore, they are superior in text character displays. Moreover, transflective color LCDs have been developed without visible deterioration of reflective displays by adoption of a reflective polarizer and backlight system in place of a lower polarizer and reflector.