Art Herbig, Andrew F. Herrmann, and Adam W. Tyma (Eds.). Beyond New Media: Discourse and Critique in a Polymediated Age. London: Lexington Books, 2015. 201 pp.What should we call a environment when it is, well, not anymore? How do we define and study what our media-soaked world has become, and what it says about us?That conversation, at least in terms of this book, began among its three editors and like-minded others in 2012. It was propelled by a perceived need to discover how one talks and, therefore, thinks about media. Were old words and concepts keeping us from realizing new and important ways in which media have already joined our lives? Is changing faster than the language we have to discuss it? What umbrella term could be used to refer to what was happening? It was clearly time to have the discussion: #WeNeedaWord, the editors decided (p. xiv), declaring and legitimizing it in true social media form with a hashtag they first used on Facebook (p. 164).When the word searchers began discussing in earnest, were red faces, raised voices, and slamming heads on tabletops, the introduction notes.All of us are trying to get to a place that makes sense in this environment we find ourselves in. There are many words out there (i.e., rhizome, secondary orality, convergence); however, those words seem insufficient to explore the diverse phenomena that we are experiencing. (p. xiv)They chose The ensuing book reflects their aim for a robust and multifaceted definition of the chosen word so that the conversation might continue.The term, earlier coined by Mirca Madianou and Daniel Miller, describes environments in which each medium operating within an environment interacts and exists in relation to other media. In the word the authors use poly to signify the many different forms that media take as well as the many possible interactions one might have with them.Convergence, it is noted, us understand the point at which we can send and receive multiple messages across platforms via a single technology (p. xix). Polymediation takes that a step further referring to the convergence of mediated moments (p. xx). Think, perhaps, of hashtags. They are organizing tools, modes of expression, and shapers of communities that in turn shape thoughts. In convergence, through concurrent use on more than one platform, they gain power and presence. Many make the jump into a widespread social consciousness where, seemingly, awareness of the hashtag and what it represents propels actions. Consider the political tentacles of #ArabSpring, a tag that arose in mid-December 2010 and now signifies, at a global level, upheavals and uprisings that began at that time in the Middle East.The edited collection's 10 authors broaden the original concept, chapter by chapter. Collectively, they illustrate how polymediation pervades the post-convergence world. They argue that we ourselves, not just our individual media platforms, are constantly surrounded and shaped by the processes of polymediation. Furthermore, they assert, we are increasingly defined by media while we define ourselves by our choices of which media we use and how we use them.Adam W. Tyma first provides needed context in his review of mass media history pre-polymediation. Then, in a chapter describing the characteristics of polymediation, Michelle Calka opens with discussion of ubiquity. The ubiquitous ability to connect, the expectations that those abilities bring (timely replies to text messages, perhaps), and the ways in which we conduct our lives-and portray our selves-because of our technological tools is an area that remains relatively unexplored. Deftly, and using well-known examples, Calka additionally probes three other defining elements.The concept of shape-shifting authorship (a marvelously evocative term for a remix culture that likes to share, comment, and create in technologically enabled ways) helps provide inclusivity for such diverse topics as copyright practices, one's relationship to property and original thought, and one's role in participatory tsunamis of Web-enabled sentiment. …